The global zero sugar beverages market size is estimated to represent a value of USD 3,328 million in 2023. It is predicted to accelerate with a CAGR of 14.7% from 2023 to 2033. The global market is set to exceed a value of more than USD 13,150.6 million by 2033.
In place of energy-producing sugars, zero sugar beverages are sweetened with one or more high-intensity sweeteners. Shifting attitudes toward sugar consumption and the rising prevalence of diseases such as diabetes & obesity is set to drive the market.
According to the National Library of Medicine, there are around 6.7 million types 2 diabetics living in Germany alone. As a result, changing behavior toward better food choices is being driven by growing awareness of health and fitness.
Long working hours of individuals have increased demand for healthy food & beverage products. Today’s consumers are looking for new beverages that can give them the proper nutrition they need to go through their daily tasks successfully.
Hence, customers are nowadays preferring on-the-go beverages. These include milk-based drinks and energy drinks, which are further boosting the zero-sugar beverages market's expansion.
Governments worldwide are also taking steps to reduce sugar consumption by imposing taxes on sugary drinks and promoting healthy beverage options. These initiatives have contributed to the expansion of the zero sugar beverages industry.
The World Health Organization (WHO), for instance, has put forward guidelines to control sugar consumption worldwide. As per the organization, adults and kids must consume preferably 5% or less than 10% of free sugar on a daily basis.
However, the difficulty that numerous manufacturers face is that several sweeteners have problems that go beyond taste. Most of these components have off-notes. These often throw the flavor out of balance if an individual is also attempting to add active substances to make their drinks healthy.
It calls for greater creativity on the companies’ part. After all, sugar is a magical substance that provides more than just sweetness. It significantly alters how everything tastes, feels, and looks. Hence, adding a sugar substitute and a substance that bulks up would not suffice to replace it.
A comprehensive approach to product development is crucial for success for this very reason. To differentiate a product, its texture and flavor can be optimized by concentrating on altering the entire formula.
| Attributes | Key Insights |
|---|---|
| Zero Sugar Beverages Market Estimated Size (2023E) | USD 3,328 million |
| Projected Market Valuation (2033F) | USD 13,150.6 million |
| Value-based CAGR (2023 to 2033) | 14.7% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 11.4% |
| Jul to Dec (H2), 2021 (A) | 12.3% |
| Jan to Jun (H1),2022 Projected (P) | 12.0% |
| Jan to Jun (H1),2022 Outlook (O) | 11.8% |
| Jul to Dec (H2), 2022 Outlook (O) | 12.0% |
| Jul to Dec (H2), 2022 Projected (P) | 13.0% |
| Jan to Jun (H1), 2023 Projected (P) | 13.3% |
| BPS Change : H1,2022 (O) to H1,2022 (P) | 30 |
| BPS Change : H1,2022 (O) to H1,2021 (A) | 60 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | 130 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | -30 |
According to Future Market Insights (FMI), the zero-sugar beverages market is estimated to exhibit a CAGR of 14.7% between 2023 and 2033. It witnessed moderate growth at a CAGR of 12.5% between 2018 and 2022.
Key companies are always focusing on boosting their capacity and developing alliances with distributors. They are also using several other operational techniques in order to gain an advantage in the cutthroat market climate.
The global market has experienced significant growth in recent years. It is mainly driven by increasing awareness about the negative health effects of sugar consumption and the rising demand for healthy beverage options.
Historically, the market for zero-sugar beverages began to gain traction in the early 2000s, with the introduction of diet soda options. However, it was not until the mid-2010s that the market really began to take off.
It was a result of the increasing popularity of natural sweeteners such as stevia and monk fruit.
Looking ahead, the market is set to continue to expand, driven by increasing health consciousness among millennials. Growing preference for natural and organic products would also propel demand.
The use of plant-based sweeteners such as stevia and monk fruit is expected to become more widespread. They offer a natural, low-calorie alternative to traditional sweeteners.
The zero sugar beverages market is also likely to see increasing innovation in terms of product offerings. Leading companies are set to launch new flavors and functional ingredients to appeal to health-conscious consumers.
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Increasing Cases of Diabetes in the United States to Fuel Demand for Zero Sugar Drinks
The United States zero sugar beverages market is projected to remain at the forefront throughout the forecast period. Several consumers in the country might have dietary restrictions that limit their sugar intake such as those with diabetes. Zero-sugar beverages provide a way for these individuals to enjoy a sweet drink without impacting their blood sugar levels.
According to the Diabetes Research Institute Foundation, about 37.3 million adults in the United States have diabetes. In 2022, around 8.5 million people were not diagnosed but had diabetes. Incidence rates of diabetes were greater in people aged 45 to 64 years, as compared to those aged 18 to 44 years.
India-based Firms to Launch Unique Flavored Diet Soda Sugar Substitutes by 2033
India is witnessing a growing awareness of the importance of healthy eating and lifestyle. Consumers are increasingly concerned about the negative health effects of consuming high amounts of sugar and are looking for healthier alternatives.
The country also has a large youth population, who are often early adopters of new products and trends. It further compels key market participants to invest in research and development activities to launch unique products.
In September 2022, for instance, Sikkim Supreme or the Government Fruit Preservation Factory (GFPF) introduced a line of sugar-free energy drinks. The new energy drinks are available in five innovative flavors, namely, Bubblegum, Blackbolt, Peachylicious, Citrus Twist, and Red Rush.
High Sugar Tax in the United Kingdom to Augment Demand for Sugarless Alcohol
The United Kingdom government has recently implemented a sugar tax on soft drinks. It is set to increase the cost of sugary drinks and make sugar-free alternatives more attractive to consumers.
Sugar-free beverages are becoming more widely available in the United Kingdom. Numerous grocery stores and online retailers are now carrying a wide range of brands and flavours. Its increased availability has made it easier for today’s consumers to try these products and incorporate them into their diets.
Online Retail to be a Key Sales Channel for Buying Sugar-free Drinks Worldwide
In terms of sales channels, the online retail sub-segment under the retail sales segment is anticipated to dominate the global market. Online shopping offers a convenient way to purchase zero-sugar beverages from the comfort of one's own home, without the need to visit a physical store.
Numerous online retailers also offer special deals and discounts on zero sugar beverages. It can make them more affordable than in physical stores.
A few online retailers provide subscription services for zero sugar beverages. The strategy can provide consumers with regular deliveries of their favourite beverages at discounted prices.
Availability of Zero Sugar Soft Drinks in Various Unique Flavors to Accelerate Demand
Based on product type, the sparkling soft drinks segment is anticipated to dominate the global zero sugar beverages market in the assessment period. Millennial consumers nowadays enjoy the carbonation and fizzy sensation of sparkling soft drinks. It can provide a refreshing and enjoyable taste experience, thereby pushing demand.
Sparkling soft drinks are available in a wide range of flavors, right from classic cola and lemon-lime to more unique flavors such as ginger or grapefruit. The variety of flavors can appeal to a wide range of consumers and their taste preferences.
Zero-sugar beverage manufacturers are constantly innovating and introducing new products and flavors. They are aiming to stay relevant and appeal to changing preferences.
They are also expanding their distribution channels to reach a wide audience. It includes partnerships with retailers, e-commerce platforms, and food service providers.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 3,328 million |
| Projected Market Valuation (2033) | USD 13,150.6 million |
| Value-based CAGR (2023 to 2033) | 14.7% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD Million) and Volume (MT) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Argentina, Paraguay, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, Gulf Cooperation Council countries, North Africa, South Africa, and others. |
| Key Segments Covered | Product Type, Sales Channel, and Region |
| Key Companies Profiled | The Hershey Company; Mars Inc.; Nestlé S.A.; Unilever Plc; The Coca-Cola Company; PepsiCo, Inc.; The Kraft Heinz Company; Arizona Beverage Company; Red Bull GmbH; Keurig Dr Pepper Inc.; Parle Agro Private Limited (India); Suja Life, LLC; FreshBev LLC |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The Zero Sugar Beverages market CAGR for 2033 is 14.7%.
The market is estimated to reach USD 13,150.6 million by 2033.
Key players in the Zero Sugar Beverages market are developing it by promoting their products.
The market is estimated to secure a valuation of USD 3,328 million in 2023.
Coca-Cola, PepsiCo, and Nestle are the three key Zero Sugar Beverages market players.
1. Executive Summary | Zero Sugar Beverages Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Juices 5.2. Sparkling Soft Drinks (SSD) 5.2.1. Cola 5.2.2. Other Flavors 5.3. Energy Drinks 5.4. Sports Drinks 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. B2B/ HoReCa 6.2. Retail Sales 6.2.1. Supermarket/Hypermarket 6.2.2. Convenience Stores 6.2.3. Food & Drink Specialty Stores 6.2.4. Traditional Grocery Stores 6.2.5. Pharmacies/Drug Stores 6.2.6. Franchise Outlets 6.2.7. Online Retail 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. East Asia 7.5. South Asia 7.6. Oceania 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. The Hershey Company 17.2. Mars Inc. 17.3. Nestlé S.A. 17.4. Unilever Plc 17.5. The Coca-Cola Company 17.6. PepsiCo, Inc. 17.7. The Kraft Heinz Company 17.8. Arizona Beverage Company 17.9. Red Bull GmbH 17.10. Keurig Dr Pepper Inc. 17.11. Parle Agro Private Limited (India) 17.12. Suja Life, LLC 17.13. FreshBev LLC 17.14. Others (on additional request) 18. Assumptions & Acronyms Used 19. Research Methodology
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Zero Sugar Beverages Market
