The global yogurt powder industry size is forecast to reach USD 333.3 million in 2024 and further expand at a CAGR of 6.8% during the assessment period. Global sales of yogurt powders are predicted to total USD 642 million by 2034, owing to high nutritional content and probiotic advantages of yogurt-based products.
Demand remains particularly high for regular powdered yogurt because of high versatility and nutritional content. The target segment accounted for a prominent value share of 46% in 2023 and will likely progress at 6.6% CAGR through 2034.
A shelf-stable product, yogurt powder is gaining immense popularity, especially in the food and beverage sector. This can be attributed to high convenience, versatility, extended shelf life, and other advantages.
Growing adoption of powdered yogurt in various culinary applications, including baking and smoothies, is set to fuel demand. This dry yogurt form is widely used in muffins, cakes, cookies, snacks, sauces, stews, soups, dips, and other food products, leading to high demand.
Robust growth of the food processing sector, especially in developing and developed regions, is forecast to create growth opportunities for powdered yogurt manufacturers. Food manufacturers are increasingly using curd powder as a flavoring agent, nutritional supplement, or thickening agent in several products.
Escalating demand for healthy snack options, coupled with growing interest in preventive healthcare, is also positively impacting product sales. Powdered yogurt, rich in protein, calcium, phosphate, and probiotics, perfectly aligns with health and wellness trends.
Powdered yogurt is also being incorporated in a wide range of cosmetics and personal care products, owing to a few potential benefits for the skin. For instance, the product contains lactic acid that acts as a natural humectant and helps to retain skin moisture.
Powdered yogurt also possesses antibacterial and antifungal properties. This makes the product ideal for cosmetic and personal care products intended to address skin conditions like acne. Thus, widening applications of powdered yogurt in the cosmetics and personal care sector will likely boost growth.
Key manufacturers are focused on introducing powdered yogurt in exotic flavors. Similarly, eco-friendly packaging solutions are used by companies to reduce environmental impact and meet consumer demand for sustainable products.
| Attributes | Description |
|---|---|
| Estimated Global Yogurt Powder Market Size (2024E) | USD 333.3 million |
| Projected Global Yogurt Powder Market Value (2034F) | USD 642 million |
| Value-based CAGR (2024 to 2034) | 6.8% |
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Escalating Demand for Convenience Foods and Beverages
The global powdered yogurt industry is forecast to advance rapidly during the forecast period, owing to multiple factors. This is mainly due to surging demand for convenience food products globally.
Yogurt powder offers convenience to consumers without having them to care about perishability. The product can be easily stored for long periods, aligning perfectly with busy lifestyles and desires for on-the-go snacks. This convenience of powdered yogurt is set to create lucrative global yogurt powder market opportunities.
Health and Wellness Trends Augmenting Growth
Consumers across the world are becoming aware of the health benefits of yogurt and yogurt-based products, particularly high probiotic content. This is expected to uplift demand for yogurt powder as the product offers a convenient way to incorporate these benefits into the diet.
Several companies are also fortifying powdered yogurt with probiotics and other essential nutrients to make these attractive to health-conscious customers. This will help forms align with the growing health and wellness trends.
Growing Popularity of Plant-based Diets Boosting Sales
Trends like vegetarianism and surging popularity of plant-based diets are having a positive influence on the powdered yogurt market. These have paved way for the development of plant-based curd powder.
Today, leading companies are looking to create powdered yogurt from plant-based milks like soy and almond. Thus, with veganism penetrating its roots deep into society, demand for plant-based powdered yogurt will likely increase significantly through 2034.
Usage of Alternatives and Consumer Perception Limiting Growth
Despite increasing popularity of powdered yogurt, certain factors limit growth. These include competition from alternative products, consumer preference for fresh yogurt, and limited applications.
Powdered yogurt faces competition from substitutes like whey powder and milk powder. Growing adoption of these alternatives in applications like baking and confectionery is anticipated to pose a big hurdle to market growth.
Many consumers perceive fresh yogurt to be more natural and safe than powdered one. This might also limit growth during the assessment period.
Global sales of yogurt powder increased at a CAGR of 8.3% between 2019 and 2023. This high growth was fueled by increased demand for convenient food products.
Yogurt powder, with an extended shelf life, became quite popular among consumers, especially during the COVID-19 pandemic when there were concerns about food supply chains. This provided impetus for growth.
Looking ahead, the future forecast for the yogurt powder industry looks optimistic despite a 1.5% reduction in projected CAGR compared to the historical one. This is attributable to rising popularity of yogurt-based snacks and widening applications of powdered yogurt in bakery, confectionery, and personal care and cosmetic products.
Powdered yogurt is becoming a key ingredient in yogurt snacks like yogurt dips and yogurt melts. With popularity of these snacks growing significantly among consumers looking for healthy and convenient on-the-go options, powdered yogurt sales are set to rise rapidly.
Growing popularity of dairy-free yogurt powder and development of innovative flavored powders are key yogurt powder sector’s latest trends observed globally. Similarly, adoption of eco-friendly packaging is gaining traction in the industry.
E-commerce boom is allowing easy access to powdered yogurt products globally. This, alongside with increasing influence of Western dietary patterns in emerging nations, is anticipated to boost growth of yogurt powder market through 2034.
Principal Consultant
The section below depicts yogurt powder market forecast across various countries. South Korea, Japan, and the United Kingdom are set to experience robust CAGRs of 9%, 8.5%, and 8.1%, respectively, through 2034.
The regional analysis of yogurt market is also given to determine key pockets for companies closely. Overview of yogurt powder market trends is also provided in the full report.
Increasing consumption of dairy-based products, surging demand for powdered yogurt milk, and growing health awareness are few industry growth factors for yogurt powder sector in East Asia. Overview of yogurt powder market in Asia Pacific indicates Japan and Korea to witness robust growth.
| Countries | CAGR, 2024 to 2034 |
|---|---|
| United States | 7.1% |
| China | 7.4% |
| United Kingdom | 8.1% |
| Japan | 8.5% |
| South Korea | 9% |
The United States is projected to experience a CAGR of 7.1% during the assessment period, totaling USD 114.2 million by 2034. This is attributable to shifting dietary preferences, a growing clean-label trend, and a surge in the health-conscious population.
Yogurt-based products have become a healthy and convenient snack option among Americans owing to multiple health benefits. For instance, these are rich in probiotics and promote digestion. This, in turn, is positively impacting yogurt powder sales, and the trend will likely continue through 2034.
Powdered yogurt offers a shelf-stable and easy-to-prepare substitute for fresh yogurt. As a result, more and more food and dietary supplement manufacturers use this in new products, leading to industry development.
Another key factor fueling growth of powdered yogurt market in the United States is the rising consumer preference for natural and organic products. Americans are seeking food products with natural and clean-label ingredients. To meet this demand, companies are using powdered yogurt made with clean ingredients in products.
Demand for yogurt powder in the United Kingdom is projected to record a CAGR of 8.1% during the forecast period, with total industry size reaching USD 26.1 million by 2034. One of the prominent factors spearheading this growth is the increasing usage of powdered yogurt in bakery and confectionery products.
The United Kingdom is witnessing an upsurge in bakery consumption. This is set to play a key role in uplifting powdered yogurt demand as the product is often used in cookies, muffins, breads, cakes, and other bakery items.
Powdered yogurt can also be added to drinks and smoothies for a nutritional boost and a tart flavor owing to convenience and versatility. This explains why nations like the United Kingdom, with growing trends like surging demand for healthy and convenient options, hold immense growth potential for yogurt powder manufacturers.
Rapid growth of online and e-commerce platforms is another prominent factor boosting growth in the nation. These new platforms allow consumers to easily purchase yogurt powder products from the comfort of homes.
Japan is poised to advance at a CAGR of 8.5% during the forecast period, with sales totaling USD 71.3 million by 2034. This can be attributed to factors like increasing demand for functional foods and growing awareness about the health benefits of yogurt-based products.
Consumers in Japan are becoming increasingly health conscious, leading to surging demand for functional foods that offer multiple health benefits. Powdered yogurt, fortified with probiotics, fits well with the trend by offering digestion-promoting properties.
Yogurt powder is also finding application in Japan’s thriving cosmetic and personal care industry owing to moisturizing and antibacterial properties. Thus, increasing spending on cosmetic and personal care products in the country will likely provide impetus for industry growth.
The section below sheds some light on dominant segments and anticipated growth rates. The detailed yogurt powder market segmentation analysis can help companies invest in popular types and frame innovative strategies accordingly.
Based on type, regular segment dominates the industry, accounting for a value share of 46% in 2023. The latest analysis of yogurt powder industry estimates plain powder segment to record a CAGR of 6.4% through 2034.
| Segment | Regular (Type) |
|---|---|
| Value Share (2023) | 46% |
Regular yogurt powder remains a more popular and widely used type than low-fat and non-fat ones, owing to high nutritional content and other advantages. The target segment accounted for a value share of 46% in 2023 and is set to progress at 6.6% CAGR through 2034.
Regular powdered yogurt contains more nutrients like vitamins due to presence of fat content. Rich taste and creamy texture also contribute to growing popularity and usage of regular powder globally.
Regular powder mimics the flavor, taste, and creamy texture of traditional yogurt. This creamy mouthfeel improves the taste of yogurt-based products. Consumers looking to enjoy the classic yogurt experience often find regular powdered yogurt appealing.
The superior functionality of regular curd powder makes the product an ideal thickening and binding agent for various applications. For instance, the powder is widely used for bakery goods, desserts, and frozen treats in the food industry.
| Segment | Plain (Flavor) |
|---|---|
| Value Share (2023) | 63% |
When it comes to flavor, plain yogurt powder remains a popular type owing to versatility and wide applications. The target segment held a prominent industry share of 63% in 2023 and is forecast to advance at 6.4% CAGR during the next decade.
Plain curd powder offers high flexibility in product development owing to neutral taste. As a result, the powder is widely used by manufacturers in a variety of food and beverage products, including desserts, bakery items, and frozen treats, without overpowering the flavor profile.
By using plain powder, consumers can add desired flavorings and sweeteners as per changing preferences. This customization aspect of plain powder appeals to a broad audience, further boosting segment growth.
Plain powder also has a long shelf life and needs less careful storage than flavored ones. This is making the product a more cost-effective option for manufacturers. Similarly, many consumers prefer plain powder as the product contains few additives, including preservatives.
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The competitive landscape in yogurt powder market is becoming fierce, with key players accounting for a significant share. Leading players like Nestle S.A., Danone S.A., General Mills, Inc., and Lactalis Group are constantly innovating to introduce new varieties added with functional ingredients like vitamins, probiotics, and minerals.
A new emerging category that is gaining traction in the industry is plant-based yogurt powders. Companies are looking to create more plant-based yogurt products to meet soaring demand for vegans and those with lactose intolerance.
The ongoing clean label trend is prompting companies to shift from artificial flavors and preservatives toward natural ingredients. Similarly, strategies like mergers, partnerships, acquisitions, new facility establishments, and joint ventures are becoming prevalent.
Certain companies are also eager to use excessive marketing strategies to stay ahead of the competition. Leading players are also showcasing new products at global events and exhibitions to increase customer base.
Industry Updates
In terms of type, the industry is segmented into regular, low-fat, and non-fat.
Based on flavor, the market is categorized into plain and flavored.
Yogurt powder comes in sachets/pouches, cans/jars, and bulk packaging.
In terms of application, the report is divided into food and beverage industry, nutraceuticals and dietary supplements, and cosmetics and personal care products.
Different sales channels include supermarkets and hypermarkets, convenience stores, online retailing, specialty stores, and others.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
Global revenue is set to total USD 333.3 million in 2024.
Global demand is forecast to increase at 6.8% CAGR through 2034.
By 2034, the global industry value is projected to total USD 642 million.
Plain.
Nestle S.A., Danone S.A., General Mills, Inc., and Yakult Honsha Co., Ltd.
The yogurt industry value totaled around 44,808.5 million in 2023.
Powdered yogurt is used in bakery products, snacks, and ice creams.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type 7.1. Regular 7.2. Low Fat 7.3. Non-fat 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Flavor 8.1. Plain 8.2. Flavored 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Type 9.1. Sachets/Pouches 9.2. Cans/Jars 9.3. Bulk Packaging 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 10.1. Food and Beverage Industry 10.2. Nutraceuticals and Dietary Supplements 10.3. Cosmetics and Personal Care Products 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 11.1. Supermarkets and Hypermarkets 11.2. Convenience Stores 11.3. Online Retailing 11.4. Specialty Stores 11.5. Others 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 12.1. North America 12.2. Latin America 12.3. Western Europe 12.4. South Asia 12.5. East Asia 12.6. Eastern Europe 12.7. Middle East & Africa 13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 20. Sales Forecast 2024 to 2034 by Type, Flavor, Packaging Type, Application, and Distribution Channel for 30 Countries 21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 22. Company Profile 22.1. Nestlé S.A. 22.2. Danone S.A. 22.3. General Mills, Inc. 22.4. Yakult Honsha Co., Ltd. 22.5. FrieslandCampina N.V. 22.6. The Kraft Heinz Company 22.7. Lactalis Group 22.8. Kerry Group plc 22.9. Morinaga Milk Industry Co., Ltd. 22.10. Chr. Hansen Holding A/S 22.11. Chobani, LLC
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Yogurt Powder Market
