Sales of yoga and meditation services in Europe are expected to be valued at US$ 9,815.7 million in 2024 and are projected to reach US$ 33,344.6 million in 2034. Revenue is anticipated to expand at a CAGR of 13.0% from 2024 to 2034. The demand for yoga and meditation services in Europe was valued at US$ 8,706.3 million in 2023, with a y-o-y growth of 12.5% in 2023.
With good cause, the general public's interest in meditation has grown. Research has demonstrated that mindfulness and meditation exercises enhance emotional control and attention. Furthermore, studies have shown that it lowers blood pressure, reduces the risk of depression, raises body satisfaction, and improves anxiety levels.
The need for yoga and meditation services has increased in Europe due to the rising prevalence of mental diseases, including anxiety and depression, as well as high healthcare costs. The explosion of innovations and technologies drives the domain’s rise in online services. However, there can be room for expansion due to players' strategic moves, the rapid evolution of technology & app development, the growing popularity of smartphones, and dependence on digital platforms.
The increasing number of people practicing meditation is anticipated to push demand in the Europe yoga and meditation sector, perhaps spurring its expansion. Consequently, the enormous advantages of meditation, which help to improve a variety of health disorders, can catalyze the expansion of the yoga and meditation industry in Europe.
Recent advancements seek to support the use of technology for yoga and meditation. Through promoting emotional resonance in groups, social meditation can assist individuals in making connections with both their own and the group's knowledge.
It makes meditation more pleasurable, meaningful, and enduring by fostering a compassionate culture that strongly supports good practice and a sense of belonging and learning within the group. As a result, the sector is anticipated to have chances due to the rapid expansion of technology and app development.
| Attributes | Details |
|---|---|
| Europe Yoga and Meditation Service Size (2023) | US$ 8,706.3 million |
| Europe Yoga and Meditation Service Estimated Revenue (2024E) | US$ 9,815.7 million |
| Europe Yoga and Meditation Service Projected Size (2034) | US$ 33,344.6 million |
| Value-based CAGR (2024 to 2034) | 13.0% |
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The demand for Europe yoga and meditation services expanded and changed dramatically between 2019 and 2023, with a CAGR of 10.6%. In the aftermath of the pandemic, people's attention is shifting more and more toward their health and mental well-being.
In Europe, a growing population is health conscious. People are searching for easy and practical ways to balance their hectic schedules with their health and mental well-being. The popularity of yoga and meditation as fitness practices has grown recently due to the fast increase in the number of people practicing these services.
Key participants are also concentrating on offering innovative and technologically sophisticated services to draw in an increasing number of clients. Due to the rising number of people using the internet, they also offer extra discounts for online purchases of these services. There are more participants in the sector, and most of them are concentrated on improving the consumer's digital experience.
The COVID-19 pandemic has made long-standing workplace issues with employee mental health more urgent and severe. In response, several firms in Europe have increased their spending on the mental health and well-being of their employees.
Four of five HR directors state that their company places a high premium on employees' mental health and well-being. Several firms provide a wide range of wellness perks, including training on productivity & time management, yoga, memberships to meditation apps, and days dedicated to well-being. Indeed, nine out of ten organizations are thought to provide several kinds of mental well-being programs. This is expected to drive demand in Europe
The wearable gadgets and service business has been significantly influenced by the rise of approachable apps that offer guided meditation sessions and mindfulness activities. These apps enable users to participate in mindfulness and meditation sessions whenever and wherever they choose, regardless of their location. In response to the growing need for convenient and readily available tools for health practices, the sector is further expected to surge in Europe.
Thanks to their user-friendly interfaces, customizable features, and extensive selection of meditation programs, these applications have made mindfulness practices more accessible to a broader audience than simply yoga enthusiasts. The creation of these applications has substantially increased the acceptability and growth of wellness-based technology in Europe by elevating the profile of yoga and meditation practices.
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In the below table of the growth potential of yoga and meditation services in Europe, CAGRs of the top countries are provided. Spain will likely lead the field of yoga and meditation services in Europe by exhibiting a CAGR of 16.2% from 2024 to 2034. Italy and Russia are expected to witness yoga and meditation service demand at the CAGRs of 15.1% and 8.5%, respectively.
| Country | Italy |
|---|---|
| Growth Rate, 2024 to 2034 | 15.1% |
| Country | Spain |
|---|---|
| Growth Rate, 2024 to 2034 | 16.2% |
| Country | Russia |
|---|---|
| Growth Rate, 2024 to 2034 | 8.5% |
Italy's yoga and meditation service domain is experiencing strong growth, driven by surging interest in health and wellness. The field is expected to surge at a CAGR of 15.1% during the forecast period.
Spain's yoga & meditation sector is projected to surge at a CAGR of 16.2% from 2024 to 2034.
The yoga & meditation sector in Russia is expected to surge at a CAGR of 8.5% during the forecast period.
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The table below highlights the demand for yoga and meditation services in Europe by service type and end-user. Under service type, the travel yoga and meditation retreat segment will likely remain dominant in the assessment period.
The travel yoga and meditation retreat segment is set to showcase a significant CAGR of 16.3% through 2034. Based on end-user, the residential segment is expected to surge at a CAGR of 9.0% by 2034.
Growth Outlook by Key Service Type
| Service Type | Travel Yoga and Meditation Retreats |
|---|---|
| Value CAGR | 16.3% |
Based on service type, the travel yoga & meditation retreat segment is anticipated to expand at a CAGR of 16.3% during the forecast period.
Growth Outlook by Key End-user
| End-user | Residential |
|---|---|
| Value CAGR | 9.0% |
The residential segment is anticipated to expand with a CAGR of 9.0% during the projection period.
Leading organizations in Europe are consistently expanding their online presence through creative applications and web-based platforms. Niche studios and instructors who focus on particular areas are growing in terms of popularity. Corporate wellness companies are trying to get more out of the workplace wellness boom by offering exclusive services.
For instance,
| Attribute | Details |
|---|---|
| Estimated Europe Yoga and Meditation Service Revenue (2024) | US$ 9,815.7 million |
| Projected Europe Yoga and Meditation Service Revenue (2034) | US$ 33,344.6 million |
| Value-based CAGR (2024 to 2034) | 13.0% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Industry Analysis | US$ million for Value |
| Key Countries Covered | Germany, Italy, France, United Kingdom, Spain, Benelux, Nordic, Russia, Hungary, Poland, Balkan and Baltics, Rest of Europe |
| Key Segments Covered | Service Type, End-user |
| Key Companies Profiled | Core Power Yoga; Equinox; Gold's Gym; Lifetime Fitness; SoulCycle; YMCA; Obé Fitness; Peloton Digital; POPSUGAR Fitness; Yoga Anytime; YogaGlo; Alo Moves; Gaia; Down Dog; Virgin Pulse; Grokker; Lululemon Athletica; Nike; Adidas; Under Armour; New Balance; Columbia Sportswear |
| Report Coverage | Forecast, Company Share Analysis, Competition Intelligence, Dynamics and Challenges, and Strategic Growth Initiatives |
Demand in Europe is expected to rise at a CAGR of 13.0% through 2034.
Revenue in Europe is set to reach US$ 9,815.7 million in 2024.
Total sales are projected to reach US$ 33,344.6 million in 2034.
The rapid shift to sustainability and corporate wellness initiatives are key trends.
Core Power Yoga, Equinox, and Gold's Gym are the key players.
1. Executive Summary 1.1. Outlook 1.2. Summary of Key Findings 1.3. Summary of Key statistics 1.4. Future Market Insights (FMI) Analysis and Recommendations 2. Business Overview 2.1. Taxonomy 2.2. Definition 3. Key Trends and Dynamics 3.1. Key Trends 3.1.1. Increased Self-awareness and Emotional Recognition. 3.1.2. Popularity of Fitness Activities 3.1.3. Rise of Online and Digital Training 3.1.4. Corporate Wellness Initiatives 3.1.5. Personalized and Specialized Fitness Programs 3.1.6. Others 3.2. Trainer Analysis (% of demand) 3.2.1. Average Spending on education/courses 3.2.2. Most preferred course/certification/training 3.2.3. Average Earning by Trainers 3.2.4. Others (during the course of study) 4. Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Value (US$ million) Analysis, 2019 to 2023 4.2. Current and Future Value Projections, 2024 to 2034 4.3. Y-o-Y Growth Trend Analysis 5. Demand (in Value or Size in US$ million) Analysis 2019 to 2023 and Forecast, 2024 to 2034 5.1. Historical Value (US$ million) Analysis, 2019 to 2023 5.2. Current and Future Value (US$ million) Projections, 2024 to 2034 5.2.1. Y-o-Y Growth Trend Analysis 5.2.2. Absolute $ Opportunity Analysis 6. Background 6.1. Fitness Industry 6.2. Recent changes in the fitness industry and choices 6.3. Fitness Trainer and Personal Trainer Course in 6.4. Macro-Economic Factors 6.5. Forecast Factors - Relevance and Impact 6.6. Dynamics 6.6.1. Drivers 6.6.2. Restraints 6.6.3. Opportunity Analysis 6.7. PESTLE Analysis 6.8. Porter’s Five Force Analysis 7. Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Type 7.1. Introduction / Key Findings 7.2. Historical Size (US$ million) Analysis By Service Type, 2019 to 2023 7.3. Current and Future Size (US$ million) and Value (US$ million) Analysis and Forecast By Service Type, 2024 to 2034 7.3.1. Classes 7.3.2. Teacher Training Programs 7.3.3. Travel Retreats 7.3.4. Online Subscription Services 7.3.5. Others 7.4. Attractiveness Analysis By Service Type 8. Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 8.1. Introduction / Key Findings 8.2. Historical Size (US$ million) Analysis By End User, 2019 to 2023 8.3. Current and Future Size (US$ million) and Value (US$ million) Analysis and Forecast By End User, 2024 to 2034 8.3.1. Residential 8.3.2. Schools and Corporate Industry 8.3.3. Infotainment 8.3.4. Other End User 8.4. Attractiveness Analysis By End User 9. Analysis 2019 to 2023 and Forecast 2024 to 2034, by Country 9.1. Introduction 9.2. Historical Size (US$ million) Analysis By Country, 2019 to 2023 9.3. Current Size (US$ million) Analysis and Forecast By Country, 2024 to 2034 9.3.1. Germany 9.3.2. Italy 9.3.3. France 9.3.4. United Kingdom 9.3.5. Spain 9.3.6. Benelux 9.3.7. Nordic 9.3.8. Russia 9.3.9. Hungary 9.3.10. Poland 9.3.11. Balkan and Baltics 9.3.12. Rest of 9.4. Attractiveness Analysis By Country 10. Germany Analysis 2019 to 2023 and Forecast 2024 to 2034 10.1. Introduction 10.2. Pricing Analysis 10.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 10.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 10.4.1. By Service Type 10.4.2. By End User 10.5. Attractiveness Analysis 10.5.1. By Service Type 10.5.2. By End User 10.6. Key Participants - Intensity Mapping 11. Italy Analysis 2019 to 2023 and Forecast 2024 to 2034 11.1. Introduction 11.2. Pricing Analysis 11.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 11.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 11.4.1. By Service Type 11.4.2. By End User 11.5. Attractiveness Analysis 11.5.1. By Service Type 11.5.2. By End User 11.6. Key Participants - Intensity Mapping 12. France Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Introduction 12.2. Pricing Analysis 12.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 12.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 12.4.1. By Service Type 12.4.2. By End User 12.5. Attractiveness Analysis 12.5.1. By Service Type 12.5.2. By End User 12.6. Key Participants - Intensity Mapping 13. United Kingdom Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 13.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 13.4.1. By Service Type 13.4.2. By End User 13.5. Attractiveness Analysis 13.5.1. By Service Type 13.5.2. By End User 13.6. Key Participants - Intensity Mapping 14. Spain Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 14.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 14.4.1. By Service Type 14.4.2. By End User 14.5. Attractiveness Analysis 14.5.1. By Service Type 14.5.2. By End User 14.6. Key Participants - Intensity Mapping 15. Benelux Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 15.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 15.4.1. By Service Type 15.4.2. By End User 15.5. Attractiveness Analysis 15.5.1. By Service Type 15.5.2. By End User 15.6. Key Participants - Intensity Mapping 16. Nordic Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 16.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 16.4.1. By Service Type 16.4.2. By End User 16.5. Attractiveness Analysis 16.5.1. By Service Type 16.5.2. By End User 16.6. Key Participants - Intensity Mapping 17. Russia Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 17.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 17.4.1. By Service Type 17.4.2. By End User 17.5. Attractiveness Analysis 17.5.1. By Service Type 17.5.2. By End User 17.6. Key Participants - Intensity Mapping 18. Hungary Analysis 2019 to 2023 and Forecast 2024 to 2034 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 18.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 18.4.1. By Service Type 18.4.2. By End User 18.5. Attractiveness Analysis 18.5.1. By Service Type 18.5.2. By End User 18.6. Key Participants - Intensity Mapping 19. Poland Analysis 2019 to 2023 and Forecast 2024 to 2034 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 19.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 19.4.1. By Service Type 19.4.2. By End User 19.5. Attractiveness Analysis 19.5.1. By Service Type 19.5.2. By End User 19.6. Key Participants - Intensity Mapping 20. Balkan and Baltics Analysis 2019 to 2023 and Forecast 2024 to 2034 20.1. Introduction 20.2. Pricing Analysis 20.3. Historical Size (US$ million) Trend Analysis By Taxonomy, 2019 to 2023 20.4. Current Size (US$ million) Forecast By Taxonomy, 2024 to 2034 20.4.1. By Service Type 20.4.2. By End User 20.5. Attractiveness Analysis 20.5.1. By Service Type 20.5.2. By End User 20.6. Key Participants - Intensity Mapping 21. Structure Analysis 21.1. Analysis by Tier of Companies (Business) 21.2. Industry Concentration 21.3. Share Analysis of Top Players 21.4. Presence Analysis 21.4.1. By Regional footprint of Players 21.4.2. Product footprint by Players 21.4.3. Channel Footprint by Players 22. Competition Analysis 22.1. Competition Dashboard 22.2. Pricing Analysis by Competition 22.3. Competition Benchmarking 22.4. Competition Deep Dive (Stakeholders Inclusive of Yoga Studios and Centers, Wellness Retreats and Resorts, Online Platforms) 22.4.1. CorePower Yoga 22.4.1.1. Overview 22.4.1.2. Service Offerings 22.4.1.3. Strategy Overview 22.4.1.4. Key Development 22.4.2. Equinox 22.4.3. Gold's Gym 22.4.4. Lifetime Fitness 22.4.5. SoulCycle 22.4.6. YMCA 22.4.7. Obé Fitness 22.4.8. Peloton Digital 22.4.9. POPSUGAR Fitness 22.4.10. Yoga Anytime 22.4.11. YogaGlo 22.4.12. Alo Moves 22.4.13. Gaia 22.4.14. Down Dog 22.4.15. Virgin Pulse 22.4.16. Grokker 22.4.17. Lululemon Athletica 22.4.18. Nike 22.4.19. Adidas 22.4.20. Under Armour 22.4.21. New Balance 22.4.22. Columbia Sportswear 22.4.23. Other Players (As per requirement) 23. Assumptions and Acronyms Used 24. Research Methodology
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Yoga and Meditation Service Industry Analysis in Europe
