Sales of yoga and meditation services in Europe are expected to be valued at USD 9,815.7 million in 2024 and are projected to reach USD 33,344.6 million in 2034. Revenue is anticipated to expand at a CAGR of 13.0% from 2024 to 2034. The demand for yoga and meditation services in Europe was valued at USD 8,706.3 million in 2023, with a y-o-y growth of 12.5% in 2023.
With good cause, the general public's interest in meditation has grown. Research has demonstrated that mindfulness and meditation exercises enhance emotional control and attention. Furthermore, studies have shown that it lowers blood pressure, reduces the risk of depression, raises body satisfaction, and improves anxiety levels.
The need for yoga and meditation services has increased in Europe due to the rising prevalence of mental diseases, including anxiety and depression, as well as high healthcare costs.
The explosion of innovations and technologies drives the domain’s rise in online services. However, there can be room for expansion due to players' strategic moves, the rapid evolution of technology & app development, the growing popularity of smartphones, and dependence on digital platforms.
The increasing number of people practicing meditation is anticipated to push demand in the Europe yoga and meditation sector, perhaps spurring its expansion. Consequently, the enormous advantages of meditation, which help to improve a variety of health disorders, can catalyze the expansion of the yoga and meditation industry in Europe.
Recent advancements seek to support the use of technology for yoga and meditation. Through promoting emotional resonance in groups, social meditation can assist individuals in making connections with both their own and the group's knowledge.
It makes meditation more pleasurable, meaningful, and enduring by fostering a compassionate culture that strongly supports good practice and a sense of belonging and learning within the group. As a result, the sector is anticipated to have chances due to the rapid expansion of technology and app development.
| Attributes | Details |
|---|---|
| Europe Yoga and Meditation Service Size (2023) | USD 8,706.3 million |
| Europe Yoga and Meditation Service Estimated Revenue (2024E) | USD 9,815.7 million |
| Europe Yoga and Meditation Service Projected Size (2034) | USD 33,344.6 million |
| Value-based CAGR (2024 to 2034) | 13.0% |
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The demand for Europe yoga and meditation services expanded and changed dramatically between 2019 and 2023, with a CAGR of 10.6%. In the aftermath of the pandemic, people's attention is shifting more and more toward their health and mental well-being.
In Europe, a growing population is health conscious. People are searching for easy and practical ways to balance their hectic schedules with their health and mental well-being. The popularity of yoga and meditation as fitness practices has grown recently due to the fast increase in the number of people practicing these services.
Key participants are also concentrating on offering innovative and technologically sophisticated services to draw in an increasing number of clients. Due to the rising number of people using the internet, they also offer extra discounts for online purchases of these services. There are more participants in the sector, and most of them are concentrated on improving the consumer's digital experience.
Employers Invest Unprecedented Resources in Employees’ Mental Health
The COVID-19 pandemic has made long-standing workplace issues with employee mental health more urgent and severe. In response, several firms in Europe have increased their spending on the mental health and well-being of their employees.
Four of five HR directors state that their company places a high premium on employees' mental health and well-being. Several firms provide a wide range of wellness perks, including training on productivity & time management, yoga, memberships to meditation apps, and days dedicated to well-being. Indeed, nine out of ten organizations are thought to provide several kinds of mental well-being programs. This is expected to drive demand in Europe
Rising Demand for User-friendly Apps
The wearable gadgets and service business has been significantly influenced by the rise of approachable apps that offer guided meditation sessions and mindfulness activities. These apps enable users to participate in mindfulness and meditation sessions whenever and wherever they choose, regardless of their location. In response to the growing need for convenient and readily available tools for health practices, the sector is further expected to surge in Europe.
Thanks to their user-friendly interfaces, customizable features, and extensive selection of meditation programs, these applications have made mindfulness practices more accessible to a broader audience than simply yoga enthusiasts.
The creation of these applications has substantially increased the acceptability and growth of wellness-based technology in Europe by elevating the profile of yoga and meditation practices.
In the below table of the growth potential of yoga and meditation services in Europe, CAGRs of the top countries are provided. Spain will likely lead the field of yoga and meditation services in Europe by exhibiting a CAGR of 16.2% from 2024 to 2034. Italy and Russia are expected to witness yoga and meditation service demand at the CAGRs of 15.1% and 8.5%, respectively.
| Country | Italy |
|---|---|
| Growth Rate, 2024 to 2034 | 15.1% |
| Country | Spain |
|---|---|
| Growth Rate, 2024 to 2034 | 16.2% |
| Country | Russia |
|---|---|
| Growth Rate, 2024 to 2034 | 8.5% |
Italy's yoga and meditation service domain is experiencing strong growth, driven by surging interest in health and wellness. The field is expected to surge at a CAGR of 15.1% during the forecast period.
Spain's yoga & meditation sector is projected to surge at a CAGR of 16.2% from 2024 to 2034.
The yoga & meditation sector in Russia is expected to surge at a CAGR of 8.5% during the forecast period.
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The table below highlights the demand for yoga and meditation services in Europe by service type and end-user. Under service type, the travel yoga and meditation retreat segment will likely remain dominant in the assessment period.
The travel yoga and meditation retreat segment is set to showcase a significant CAGR of 16.3% through 2034. Based on end-user, the residential segment is expected to surge at a CAGR of 9.0% by 2034.
Growth Outlook by Key Service Type
| Service Type | Travel Yoga and Meditation Retreats |
|---|---|
| Value CAGR | 16.3% |
Based on service type, the travel yoga & meditation retreat segment is anticipated to expand at a CAGR of 16.3% during the forecast period.
Growth Outlook by Key End-user
| End-user | Residential |
|---|---|
| Value CAGR | 9.0% |
The residential segment is anticipated to expand with a CAGR of 9.0% during the projection period.
Leading organizations in Europe are consistently expanding their online presence through creative applications and web-based platforms. Niche studios and instructors who focus on particular areas are growing in terms of popularity. Corporate wellness companies are trying to get more out of the workplace wellness boom by offering exclusive services.
For instance,
| Attribute | Details |
|---|---|
| Estimated Europe Yoga and Meditation Service Revenue (2024) | USD 9,815.7 million |
| Projected Europe Yoga and Meditation Service Revenue (2034) | USD 33,344.6 million |
| Value-based CAGR (2024 to 2034) | 13.0% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Industry Analysis | USD million for Value |
| Key Countries Covered | Germany, Italy, France, United Kingdom, Spain, Benelux, Nordic, Russia, Hungary, Poland, Balkan and Baltics, Rest of Europe |
| Key Segments Covered | Service Type, End-user |
| Key Companies Profiled | Core Power Yoga; Equinox; Gold's Gym; Lifetime Fitness; SoulCycle; YMCA; Obé Fitness; Peloton Digital; POPSUGAR Fitness; Yoga Anytime; YogaGlo; Alo Moves; Gaia; Down Dog; Virgin Pulse; Grokker; Lululemon Athletica; Nike; Adidas; Under Armour; New Balance; Columbia Sportswear |
| Report Coverage | Forecast, Company Share Analysis, Competition Intelligence, Dynamics and Challenges, and Strategic Growth Initiatives |
Demand in Europe is expected to rise at a CAGR of 13.0% through 2034.
Revenue in Europe is set to reach USD 9,815.7 million in 2024.
Total sales are projected to reach USD 33,344.6 million in 2034.
The rapid shift to sustainability and corporate wellness initiatives are key trends.
Core Power Yoga, Equinox, and Gold's Gym are the key players.
| Estimated Market Size (2024E) | USD 6,942.8 million |
|---|---|
| Projected Market Value (2034F) | USD 24,631.6 million |
| Value-based CAGR (2024 to 2034) | 13.5% |
| Expected Market Value in 2023 | USD 118.9 Billion |
|---|---|
| Projected Market Value in 2033 | USD 325.6 Billion |
| Growth Rate (2023 to 2033) | 10.6% CAGR |
| Expected Market Value (2023) | USD 1.33 billion |
|---|---|
| Anticipated Forecast Value (2033) | USD 2.52 billion |
| Projected CAGR (2023 to 2033) | 6.6% |
| Estimated Size, 2021 (E) | USD 5,387.5 million |
|---|---|
| Projected Size, 2031 (F) | USD 11,848.3 million |
| Value-based CAGR (2021 to 2031) | 8.2% |
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Yoga and Meditation Service Industry Analysis in Europe
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