The yoga and meditation market is expected to progress strongly, with an estimated CAGR of 13.5% over the forecast period. As of 2024, it is valued at USD 6,942.8 million and is anticipated to go beyond USD 24,631.6 million by 2034, reflecting a 3.5X increase in its value.
Meditation, like yoga, has become tremendously prevalent in the past decade. At present, many individuals are on the hunt for a healthier and more holistic lifestyle. Therefore, many have taken up the practice of yoga for the overall well-being of both their physical and mental health.
As awareness of mental health issues grows, more people are turning to yoga and meditation for help. These practices are acknowledged for their capability to reduce stress and manage anxiety. People of all ages find these methods effective.
Yoga has never been as popular in Western countries as it is right now. It was in India that the entire yogic organism brought into being its complete countenance. Canada, the United States, Australia, Singapore, and Ireland, have now become the most popular yoga places worldwide and they underwrite maximum to the industry's growth after India.
Yoga and Meditation Industry Assessment
| Attributes | Description |
|---|---|
| Estimated Global Yoga and Meditation Market Size (2024E) | USD 6,942.8 million |
| Projected Global Yoga and Meditation Market Value (2034F) | USD 24,631.6 million |
| Value-based CAGR (2024 to 2034) | 13.5% |
Intensifying fondness for unconventional and preemptive healthcare processes is also likely to boost industry growth. Afterward, an escalating demographic of health-conscious consumers is projected to elevate the demand for yoga and meditation services.
Plus, educational institutions are adding yoga and meditation to help student well-being, opening doors for special educational programs.
Specialized forms of yoga, like aerial yoga and kundalini, are catching the eyes of Millennials and Gen Z. These specialized forms cater to different preferences and needs. In these forms, people have the opportunity to choose the style that suits them best. This trend shows that the popularity of yoga is surging because of its adaptability and inclusiveness.
Companies are making significant investments to improve both the physical and mental well-being of their employees. This trend highlights the growing importance of yoga and meditation in workplace wellness programs. Businesses recognize that stress and burnout can reduce productivity.
Therefore, they aim to construct a healthier work environment by incorporating meditation. Companies like Accenture, Intel, Snapdeal, Jabong, Infosys, and Maruti Suzuki host yoga and meditation programs frequently among the workforce.
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The table compares how much the yoga and meditation market could grow every six months from 2024 to 2034. To make it clearer, it also demonstrates how these new forecasts differs from the older ones from 2023 to 2033.
| Particular | Value CAGR |
|---|---|
| H1 | 12.3% (2023 to 2033) |
| H2 | 14.5% (2023 to 2033) |
| H1 | 12.4% (2024 to 2034) |
| H2 | 14.6% (2024 to 2034) |
In the former analysis, the industry was anticipated to progress toward advancement at a CAGR of 12.3% each year in the first half of the preceding forecast decade, from 2023 to 2033.
Then, this rate was projected to inflate marginally to 14.5% in the second half of that period. From 2024 to 2034, the progression of the yoga and meditation industry is estimated to take off again at 12.4% CAGR and then spike further to 14.6% in the second half of this period.
Yoga Tourism is the Next Big Thing in Wellness Travel
Yoga tourism has caught attention recently and emerged as a top segment of the wellness tourism industry. Several tour companies are offering wellness visit programs that are typically personalized to each individual's needs and preferences. Individuals now prefer to visit yoga retreats either alone or with family for wellness purposes.
These kinds of customized wellness tours are more widespread now. For instance, Wellnesstour.com announced dedicated wellness tours for quite a few Indian towns. They collaborated with Britannia, Amul, Bajaj, Cipla, BHEL, Infosys, and Mahindra to make this work. These tours include stops in Goa, Pune, Sikkim, and other sites with wellness facilities.
The “Travel to Feel Better” movement has boosted yoga tourism. Outdoor yoga sessions offered over long weekend breaks and festival time holidays are becoming extremely popular. The yoga industry has really taken off and profited from multiple corresponding trends, including the surge of leisureliness and the growth of boutique wellness.
Modern spas, luxurious accommodations, and scenic natural surroundings attract luxury travelers. Nonetheless, the most crucial element is the celebrity life coaches and fitness instructors who have countless loyal followers. This popularity has led to more wellness resorts.
Deepak Chopra, a well-known frontrunner in the field of meditation and mindfulness, announced his integrative wellness company in October 2023. It also established a multiyear partnership with Swan Hellenic which is a high-end cruise company.
Technology is Changing the Entire Landscape of Yoga and Meditation
The wellness industry is bourgeoning with new startups and health programs through new technology trends. Contemporary individuals nowadays go through a very hectic work life. So, they search for technological-driven solutions that can help them to maintain their health and fitness.
With technological advancements, yoga and meditation have turned into digital. Several online platforms are available through which one can practice yoga in the comfort of their home. Mobile apps, wearables, social media platforms, and online classes are transforming practice accessibility.
Wysa, Asana Rebel, Glo, Calm, and Prayoga are some popular applications that are available on both Android and iOS. These applications have all-inclusive exercise plans, including meditation and yoga, for users.
Wearable technology is also uplifting the appeal of yoga and meditation. Demand for wearable devices is growing since these let users track and observe fitness intensities, sports activities, heart rate, blood pressure, and the calories burned during exercises.
Yoga and meditation market players are improving their existing wearable devices by incorporating the latest technologies to attract more customers. For instance, in January 2024, Apple introduced new content for its workout service Fitness+.
Some of the great features it contains are a fresh meditation theme, a yoga package for golfers, artists’ limelight with Super Bowl Halftime Show artists, and new superstar guests for its audio walking experience “Time to Walk.”
Social Media is Amplifying Awareness and Engagement in the Yoga Community
The role of social media platforms in promoting wellness trends, including yoga, cannot be overstated. Influencers, celebrities, and other wellness activists share their yoga routines and after experiences on social media platforms like Facebook and Instagram. This inspires others to walk around similar options.
YouTube and other online video streaming platforms captured attention as well. People are turning to yoga routines shared by celebrities, influencers, and trainers. This way of doing yoga became popular during the pandemic particularly and remained so even during the post-pandemic period.
Individuals also nowadays enjoy listening to soothing meditation music for their peace of mind. Some Yoga Nidra YouTube videos even have more than 10 million lifetime views as well. This has contributed to the industry’s prominence and growth.
Principal Consultant
The yoga and meditation market size was USD 4,235.9 million in 2019 and USD 5,913.7 million in 2023. Taking into account the CAGR of 8.7% from 2019 to 2023, it can be inferred that investment and development opportunities are set to remain promising to some extent.
During the historical period, COVID-19 has impacted the industry positively which is a rare phenomenon. Customers became extremely conscious of their health and well-being. Hence, they are ready to spend both money and time in nature through self-recreational activities like yoga, meditation, art therapy, and many others. This has consequently heightened the demand for yoga tourism.
During the forecast period, the industry’s growth is likely to keep rising. Technology like virtual reality and artificial intelligence is going to make yoga and meditation more personalized and engaging. Awareness of mental health is also projected to drive this trend as individuals perceive these practices as effective for stress and anxiety.
Corporate companies still focus on the overall well-being of their employees and this trend shows no sign of degeneration. Even, micro, small, and medium enterprises are considering this trend and allocating budget to this as well. So, corporate wellness programs are likely to grow, offering more jobs for instructors and fueling market growth through 2034 and beyond.
Tier 1 companies control the yoga and meditation market. Big names like Lululemon Athletica, Manduka, Alo Yoga, and YogaWorks dominate a large part of the industry by bringing in USD 4,061.5 million. These companies are famous for their strong presence. They offer premium products and services globally.
Tier 2 companies include prAna, Hugger Mugger, Jade Yoga, CorePower Yoga, and Yogi Tea. They generate around USD 2,332.8 million in revenue.
Even though these companies are not as large as Tier 1 companies, they are esteemed for their expertise. These mid-sized companies, often with a strong regional presence, provide quality products and services at a lower price point.
Tier 3 companies comprise Saje Natural Wellness, Liforme, Spiritual Gangster, Yoga Journal, and Gaia, Inc. While not as perceptible as Tier 1 and Tier 2 companies, they still harvest a decent revenue of USD 548.5 million. What sets them apart is their focus on niche markets and personalized services.
The main differences are their industry reach, brand recognition, and pricing strategies, with tier 1 having the widest reach and highest prices, and tier 3 being the most localized and often more affordable.
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Recent trends in the yoga and meditation market across Europe, Asia Pacific, and North America are discussed below. In North America, the United States leads the industry and is expected to progress at a CAGR of 6.5% through 2034. In Europe, the United Kingdom is at the forefront, with a projected CAGR of 7.1% through 2034.
In Asia Pacific, India is evolving as a key player in the industry. It is estimated to mushroom faster than China and Japan, with a CAGR of 21.9% compared to China's 20.1% and Japan’s 19.8% through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 6.5% |
| United Kingdom | 7.1% |
| Japan | 19.8% |
| China | 20.1% |
| India | 21.9% |
In the United States, about 10% of the total population practice yoga on a regular basis. Concerns regarding lifestyle-related problems like obesity, diabetes, anxiety, and insomnia are surging like anything in this country.
Therefore, individuals across the United States are on the lookout for proper therapeutic solutions to overcome these issues. This is likely to create a huge demand for yoga and meditation services in this country.
The 6.5% CAGR imitates that the yoga and meditation market in the United States is showing progressive results. Yoga experienced the prime upsurge in the last decade, practiced by 5% of the adult population in 2002 to 16% in 2022 since it has become more reachable over time.
Industry players are establishing yoga studios in the country. As of data available till December 2023, the United States has more than 22,000 yoga studios where they offer services to people of all ages and genders looking to practice yoga. This is likely to increase the competitiveness in the industry, generating additional revenue.
Millennials are the primary consumers of yoga and meditation in the United Kingdom as they significantly impact health consumer trends in this country. Given their proactive self-care practices, individuals from this generation have been contributing to managing the industry's movement toward more up-to-date, technologically advanced, and voluntarily available options.
Several international companies are eyeing the United Kingdom and starting to establish their business in this country. For instance, in November 2023, the United States-based Alo Yoga landed in the United Kingdom as part of a crucial international expansion.
Its sister brand Alo Moves introduced SYNCD in the United Kingdom in the same year. It is an advanced wellness program for women of all ages that is allied with every menstrual cycle phase, and addresses, mindfulness, and self-care as per the changing hormone levels, energy, strength, and mood. As a result, the future projection of the yoga and meditation market in the United Kingdom indicates a moderate CAGR of 7.1%.
India’s yoga and meditation market outlook looks bright as it is forecasted to expand at a CAGR of 21.9%. India is renowned as the mother of yoga and Ayurveda. Considering this, the yoga center and yoga institutions started promoting the country as a tourist destination on several social media platforms, especially post-pandemic.
The government has started promoting yoga as well at a full pace. The Ministry of AYUSH has introduced a Scheme for Voluntary Certification of Yoga Professionals. This initiative is being functioned by the Quality Council of India. The government now let foreigners to visit India on a tourist or e-tourist visa to participate in yoga programs.
The tourism industry is going to speed up in full swing if traditional wellness activities like yoga are included in packages. So, through the advertisement for the yoga vidya, the improvement of the yoga and meditation industry is set to take flight in the near future. This can be a good way for the Indian economy to generate additional revenues.
Apart from leading local and global players, startups are also emerging and mushrooming their businesses with huge investments. For instance, the Curative wellness platform Mindhouse raised around USD 6 million in a seed round.
This startup provides multiple wellness services to patients grappling with several health conditions and chronic illnesses that necessitate lifestyle changes to address.
This section elaborates on dynamics observed in the yoga and meditation market based on its top segments. In terms of indication, the physical wellness segment is estimated to dominate by holding a little less than 2/3rd of the industry share, which is 63.6% in 2024.
By organizer, the individual category is projected to fortify its position as the champion by obtaining close to half of the industry share, which is around 46.8%, in 2024.
The physical wellness segment dominates because many people seek to improve their physical health to recover from various health issues and maintain good health overall. Yoga offers a way to increase strength and balance.
It also helps with posture and reduces the risk of injuries. Many fitness enthusiasts, athletes, and those recovering from injuries turn to yoga for its physical benefits.
| Segment | Physical Wellness (Indication) |
|---|---|
| Value Share (2024) | 63.6% |
Even though people are becoming concerned regarding their mental wellness the numbers are very low. Rather, people often start yoga for physical reasons and then discover its mental benefits. This makes physical wellness the primary entry point into meditation and yoga. The growing awareness of fitness and health issues further fuels this trend.
The individual segment leads the charge since more people prefer personalized experiences. Individual sessions cater to specific needs and preferences. It offers flexibility in practice styles and schedules.
This appeals to working professionals, stay-at-home individuals, and those with irregular schedules. Preference surges here as individual sessions also provide focused attention from instructors.
| Segment | Individual (Organizer) |
|---|---|
| Value Share (2024) | 46.8% |
Many people find it more comfortable to practice in a private setting, away from the distractions of group classes. This segment’s popularity is further boosted by the rise in virtual platforms.
These allow individuals to access personalized sessions from anywhere. Plus, some individuals prefer the privacy and confidentiality of one-on-one sessions for personal reasons or specific health concerns.
The yoga and meditation market statistics report indicates that several brands have emerged as leaders by implementing various strategies. To stay ahead, key players focus on highlighting their unique strengths and offerings.
They now focus on offering online classes and medication apps to acquire more customers. They also collaborate with influencers and coaches to expand their reach.
Many players offer immersive retreats in serene locations. They provide holistic experiences including accommodations, meals, and workshops. Also, they join hands with wellness experts for specialized retreats. They also take the help of social media platforms for marketing purposes.
In the competitive landscape of the yoga and meditation market, top companies focus on tiered pricing models. They offer different pricing tiers for classes or subscriptions. They often add freemium models as well by offering basic features for free to attract users.
Industry Updates
In terms of mode of instruction, the industry is branched into yoga subscription, yoga centers, yoga and meditation workshops, and other modes. The yoga subscription segment is further bi-furcated into app subscription and web subscription.
Based on indication, the industry is bifurcated into physical wellness and mental wellness.
Depending on organizer, the industry is categorized into individuals, schools, corporates, and other institutional organizers.
A regional analysis of the yoga and meditation market is conducted across North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, and the Middle East and Africa
The industry is set to reach a valuation of USD 6,942.8 million in 2024.
A CAGR of 13.5% is projected for the industry through 2034.
Opportunities worth USD 24,631.6 million by 2034 is estimated.
Physical wellness to account for a significant industry share in 2024.
India is predicted to be an investment hotspot for investors and stakeholders.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Industry Assessment Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Industry Assessment Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Global Industry Assessment Analysis 2019 to 2023 and Forecast 2024 to 2034 6. Global Industry Assessment Analysis 2019 to 2023 and Forecast 2024 to 2034, By Mode of Instruction 6.1. Yoga Subscription 6.1.1. App Subscription 6.1.2. Web Subscription 6.2. Yoga Centers 6.3. Workshops 6.4. Other Modes 7. Global Industry Assessment Analysis 2019 to 2023 and Forecast 2024 to 2034, By Indication 7.1. Physical Wellness 7.2. Mental Wellness 8. Global Industry Assessment Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organizer 8.1. Individuals 8.2. Schools 8.3. Corporates 8.4. Other Institutional Organizers 9. Global Industry Assessment Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. South Asia and Pacific 9.5. East Asia 9.6. Middle East and Africa 10. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 11. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. South Asia and Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Sales Forecast 2024 to 2034 by Mode of Instruction, Indication, and Organizer for 30 Countries 17. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 18. Company Profile 18.1. Smiling Mind 18.2. Inner Explorer Inc. 18.3. Committee for Children 18.4. Stop, Breathe & Think PBC 18.5. Simple Habit Inc. 18.6. Calm Headspace Inc. 18.7. Inscape 18.8. Insight Network Inc. 18.9. Waking Up, LLC 18.10. FeelVeryBien S.a.S 18.11. MEDITOPIA 18.12. BetterMe 18.13. Aura Health 18.14. Sanity & Self 18.15. TEN PERCENT HAPPIER 18.16. Inward Inc. 18.17. Portal Labs Ltd. 18.18. MOBIO INTERACTIVE 18.19. Mindfulness Everywhere
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Yoga and Meditation Market
