The yield monitor market size is projected to be worth US$ 2.9 billion in 2023. The market is likely to surpass US$ 5.1 billion by 2033 at a CAGR of 6.0% during the assessment period.
According to Future Market Insights (FMI), the market is projected to exhibit an absolute dollar growth of US$ 2.3 billion by 2033.
A yield monitor, also known as a crop yield monitoring system, is a precision farming tool used to measure and record crop yields during harvest. These systems gather data on crop yield and moisture as farmers operate harvesting equipment, providing valuable information for crop management and decision-making.
Yield monitoring devices and services allow farmers to record yield data during harvest to assess the impact of weather, pesticides fertilizers, and soil properties on produce productivity output.
In recent years, the application of advanced technologies related to yield monitor has led to a continuous increase in agricultural productivity and helped growers to improve their profits significantly. The deployment of these devices and services essentially improves location-specific agriculture.
Mapping and yield monitoring services provide much-needed benefits on and off the farm, including real-time availability of farm data, and spatial databases. This helps producers' assesses the general conditions on the ground for agriculture.
Rapidly growing food demand due to population growth puts pressure on agricultural productivity gains that can be attained through innovative and effective yield monitors.
Furthermore, the government subsidy initiative convinces farmers to adopt diverse yield monitoring techniques, creating a growth engine for the market. Though, low awareness of performance monitoring services and lack of experts coupled with low-performance data usage are the factors hindering the growth of the market.
The emergence of Unmanned Aerial Vehicles (UAVs) for performance monitoring is seen as offering several growth opportunities in the market. Besides, the adoption of high-end technologies such as the Internet of Things (IoT) related to performance monitoring also presents great opportunities for the growth of the market.
Incompatibility between yield monitors from different manufacturers can create interoperability problems and limit farmers' choice in choosing the best technology for their needs.
Attribute | Details |
---|---|
Yield Monitor Market Estimated Size (2023) | US$ 2.9 billion |
Projected Market Value (2033) | US$ 5.1 billion |
Value-based CAGR (2023 to 2033) | 6.0% |
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The concept of yield monitors appeared in the late 1990s. At first, yield monitors were expensive and complex, limiting their application to large commercial farms. They were primarily used for cereal crops such as corn, wheat, and soybeans.
By the mid-2000s, advances in sensor technology, GPS, and data analytics led to accurate and more affordable productivity tracking systems. These innovations have expanded the market and made the technology accessible to more farmers.
In 2000s, yield monitors became an integral part of precision farming methods. The ability to collect data on yield changes in a field has helped farmers implement site-specific management strategies and optimize input use.
Several governments have provided financial incentives and grants to encourage farmers to adopt precision farming technologies, including yield monitors. These initiatives have further boosted the market growth in certain regions.
As the market expands, companies start to offer yield monitor solutions, which increases the competition. Some companies have acquired others to increase their market share and improve their product offerings.
The increasing emphasis on data-driven decision-making in agriculture has driven the demand for yield monitors. Farmers have realized the worth of accurate yield data to understand crop performance and optimize their farming methods.
Yield monitors have traditionally been used in cereal crops, but their application has been extended to other crops such as cotton, sugarcane, fruits, and vegetables.
Looking ahead, the global yield monitor industry is expected to rise at a CAGR of 6.0% from 2023 to 2033. The future analysis for the yield monitor market is positive, with continued development projected.
Future Market Insights (FMI) mentions that the global yield monitor market grew at a CAGR of 6.9% from 2018 to 2022.
Several farmers may not be fully aware of the benefits of using yield monitors or may not be properly trained in how to effectively use the data generated by these systems. This lack of awareness and education can hinder adoption.
Yield monitors generate large amounts of data that must be managed, processed, and integrated with other farm management systems. It can be difficult for farmers to effectively manage this data and put it to practical use.
In rural areas, where farming is common, internet connectivity and infrastructure may be limited, which can impede the real-time transmission and analysis of data that monitors productivity is often based on.
Country | The United States |
---|---|
Market Size (US$ billion) by End of Forecast Period (2033) | US$ 1.6 billion |
CAGR % 2023 to End of Forecast (2033) | 4.9% |
The yield monitor market in the United States is expected to reach US$ 1.6 billion by 2033, growing at a CAGR of 4.9%. The country is experiencing steady growth and adoption, driven by the increasing emphasis on commercial farming.
The United States is a leading and highly developed market in the world due to the size and diversity of the country's agricultural sector. The market has grown steadily, driven by the demand for precision farming technology.
Initially, yield monitor systems were primarily adopted by large-scale commercial farms with substantial resources to invest in precision farming technologies. Though, as technology becomes more accessible and affordable, smaller farms are also starting to adopt yield monitors.
The United States has a wide variety of crops and yield monitor technology has been used for crops including corn, wheat, soybeans, cotton, rice, and others. Diverse regions and states have different farming purposes, leading to the widespread adoption of yield monitors.
The United States government has shown support for the adoption of precision farming technologies, including yield monitors. It has been doing this through several initiatives, research grants, and agricultural development programs.
The United States yield monitors industry is competitive, with several key players offering different productivity tracking systems and solutions. These companies compete with each other to offer advanced features, advanced data analytics, and user-friendly interfaces.
The market has seen continuous technological advancements, resulting in more accurate and user-friendly productivity tracking systems. Innovative sensor technology, GPS capabilities, and integration with farm management software have helped drive market growth.
Country | China |
---|---|
Market Size (US$ billion) by End of Forecast Period (2033) | US$ 438.3 million |
CAGR % (2023 to 2033) | 7.0 % |
The yield monitor industry in China is expected to reach a market share of US$ 438.3 million, expanding at a CAGR of 7.0% during the forecast period. China’s booming agricultural sector is a key factor in the market’s rapid expansion.
The Chinese market has significant growth potential due to the size of the country's agricultural production and the government's modernization efforts. As technology is increasingly adopted, the market expands.
With a large population to feed, China attaches great importance to food security. Yield monitors can aid optimize crop yields, reduce waste, and improve yields, in line with the country's agricultural goals.
China has a wide variety of crops, from food crops such as rice, wheat, and maize to specialty crops and fruits. Yield monitor technology has been applied to diverse crops based on local and regional farming practices.
While large commercial farms account for a large portion of the market, small farmers are increasingly adopting yield-monitoring devices, especially in regions that promote key farming initiatives.
The Chinese market faces similar challenges as in other regions, such as initial investment costs, data management complexity, and the need to raise awareness and educate farmers to maximize the benefits of technology.
Domestic and international agricultural technology businesses have actively participated in the Chinese market. Local companies often tailor their products and solutions to meet the specific needs of China farmers.
China's technology sector is known for its rapid progress and the agricultural sector has benefited from these innovations. The growth of advanced sensors, IoT (Internet of Things) integration, and data analytics has further enhanced the capabilities of yield monitoring solutions.
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Based on the technology, the remote sensing segment is expected to continue dominating the yield monitor industry with a CAGR of 5.9% from 2023 to 2033.
Remote sensing technology plays an important role in the yield monitor industry, improving its capabilities and providing valuable data for precision farming operations. Remote sensing involves gathering information about a remote object or area, often using sensors mounted on drones, satellites, or other airborne platforms.
Satellites equipped with high-resolution cameras and multispectral sensors take pictures of agricultural fields from space. These images provide valuable information on crop health, growth, and variability across the entire field. Aerial images allow farmers to identify potential problem areas, such as stress, disease, or nutrient deficiencies, that can affect crop yields.
Further, the Normalized Difference Vegetation Index (NDVI) is a remote sensing index commonly used to measure the health and vitality of vegetation. By examining NDVI data, farmers can measure the overall health of their crops and identify variations in plant growth in a field.
Remote sensing technology, particularly when combined with other data sources such as GPS and weather data, can aid estimate crop yields before harvest. This data allows farmers to plan logistics, storage, and marketing strategies more effectively.
Remote sensing data can be used to tool variable rate technology (VRT), where agricultural inputs such as fertilizers, seeds, and pesticides are applied at adjustable rates depending on the specific needs of different production areas in a field. This enhances resource use and maximizes crop yields while minimizing ecological impact.
By integrating remote sensing technology with yield monitors, farmers can make informed choices, optimize resource usage, and advance overall crop yields and profits. As technology advances, remote sensing is expected to play a progressively important role in shaping the upcoming precision agriculture and yield monitor industry.
Key players in the yield monitor industry uphold their competitiveness by concentrating on product consistency and excellence and investing in research and development for product innovation and diversification.
Key manufacturers are implementing several strategies such as product launches, acquisitions, and partnerships, contributing to the growth of the global yield monitor industry. Furthermore, manufacturers are focusing on expanding their product lines to generate maximum revenue and sustain the market.
For instance,
Attribute | Details |
---|---|
Estimated Market Size (2023) | US$ 2.9 billion |
Projected Market Valuation (2033) | US$ 5.1 billion |
Value-based CAGR (2023 to 2033) | 6.0% |
Forecast Period | 2023 to 2033 |
Historical Period | 2018 to 2022 |
Market Analysis | Value (US$ million) |
Key Regions Covered | Latin America; North America; Europe; South Asia; East Asia; Oceania; and the Middle East & Africa |
Key Market Segments Covered | Hardware Component & Software Service, Technology, Application, Region |
Key Companies Profiled | AGCO Corporation; AGJUNCTION INC; Ag Leader Technology; Deere & Company; Case IH; Precision Planting; LLC; Raven Industries, Inc; TeeJet Technologies; Topcon Precision Agriculture; Trimble Navigation Limited |
Pricing | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The remote sensing segment is the top technology in the market.
The adoption of precision farming technologies has steadily increased the market growth.
The lack of awareness and education challenges the market growth.
Case IH, LLC, and Raven Industries, Inc. are the key players.
The market in China is anticipated to flourish at a CAGR of 7% from 2023 to 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ million) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ million) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Hardware Component & Software Service
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ million) Analysis By Hardware Component & Software Service, 2017 to 2021
5.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Hardware Component & Software Service, 2022 to 2032
5.3.1. Hardware Component
5.3.1.1. Sensors
5.3.1.2. GPS/GNSS Devices
5.3.1.3. Display Devices
5.3.1.4. Guidance Steering
5.3.2. Software & Services
5.3.2.1. Yield Data Management Software
5.3.2.2. Consulting & Training Services
5.4. Y-o-Y Growth Trend Analysis By Hardware Component & Software Service, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Hardware Component & Software Service, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Technology
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ million) Analysis By Technology, 2017 to 2021
6.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Technology, 2022 to 2032
6.3.1. Guidance System
6.3.1.1. Global Positioning System - GPS
6.3.1.2. Geographic Information System - GRS
6.3.2. Remote Sensing
6.3.2.1. Handheld
6.3.2.2. Satellite
6.4. Y-o-Y Growth Trend Analysis By Technology, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Technology, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ million) Analysis By Application, 2017 to 2021
7.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Application, 2022 to 2032
7.3.1. Variable Rate Application - VRA
7.3.1.1. Map-Based VRA
7.3.1.2. Sensor-Based VRA
7.3.2. Field Mapping
7.3.2.1. Boundary Mapping
7.3.2.2. Drainage Mapping
7.3.3. Soil Monitoring
7.3.3.1. Moisture Monitoring
7.3.3.2. Nutrient Monitoring
7.3.4. Crop Scouting
7.3.5. Others
7.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ million) Analysis By Region, 2017 to 2021
8.3. Current Market Size Value (US$ million) Analysis and Forecast By Region, 2022 to 2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. United States
9.2.1.2. Canada
9.2.2. By Hardware Component & Software Service
9.2.3. By Technology
9.2.4. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Hardware Component & Software Service
9.3.3. By Technology
9.3.4. By Application
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Hardware Component & Software Service
10.2.3. By Technology
10.2.4. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Hardware Component & Software Service
10.3.3. By Technology
10.3.4. By Application
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Hardware Component & Software Service
11.2.3. By Technology
11.2.4. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Hardware Component & Software Service
11.3.3. By Technology
11.3.4. By Application
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Hardware Component & Software Service
12.2.3. By Technology
12.2.4. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Hardware Component & Software Service
12.3.3. By Technology
12.3.4. By Application
12.4. Key Takeaways
13. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of Middle East and Africa
13.2.2. By Hardware Component & Software Service
13.2.3. By Technology
13.2.4. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Hardware Component & Software Service
13.3.3. By Technology
13.3.4. By Application
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. United States
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2021
14.1.2.1. By Hardware Component & Software Service
14.1.2.2. By Technology
14.1.2.3. By Application
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2021
14.2.2.1. By Hardware Component & Software Service
14.2.2.2. By Technology
14.2.2.3. By Application
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2021
14.3.2.1. By Hardware Component & Software Service
14.3.2.2. By Technology
14.3.2.3. By Application
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2021
14.4.2.1. By Hardware Component & Software Service
14.4.2.2. By Technology
14.4.2.3. By Application
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2021
14.5.2.1. By Hardware Component & Software Service
14.5.2.2. By Technology
14.5.2.3. By Application
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2021
14.6.2.1. By Hardware Component & Software Service
14.6.2.2. By Technology
14.6.2.3. By Application
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2021
14.7.2.1. By Hardware Component & Software Service
14.7.2.2. By Technology
14.7.2.3. By Application
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2021
14.8.2.1. By Hardware Component & Software Service
14.8.2.2. By Technology
14.8.2.3. By Application
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2021
14.9.2.1. By Hardware Component & Software Service
14.9.2.2. By Technology
14.9.2.3. By Application
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2021
14.10.2.1. By Hardware Component & Software Service
14.10.2.2. By Technology
14.10.2.3. By Application
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2021
14.11.2.1. By Hardware Component & Software Service
14.11.2.2. By Technology
14.11.2.3. By Application
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2021
14.12.2.1. By Hardware Component & Software Service
14.12.2.2. By Technology
14.12.2.3. By Application
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2021
14.13.2.1. By Hardware Component & Software Service
14.13.2.2. By Technology
14.13.2.3. By Application
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2021
14.14.2.1. By Hardware Component & Software Service
14.14.2.2. By Technology
14.14.2.3. By Application
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2021
14.15.2.1. By Hardware Component & Software Service
14.15.2.2. By Technology
14.15.2.3. By Application
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2021
14.16.2.1. By Hardware Component & Software Service
14.16.2.2. By Technology
14.16.2.3. By Application
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2021
14.17.2.1. By Hardware Component & Software Service
14.17.2.2. By Technology
14.17.2.3. By Application
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2021
14.18.2.1. By Hardware Component & Software Service
14.18.2.2. By Technology
14.18.2.3. By Application
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2021
14.19.2.1. By Hardware Component & Software Service
14.19.2.2. By Technology
14.19.2.3. By Application
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2021
14.20.2.1. By Hardware Component & Software Service
14.20.2.2. By Technology
14.20.2.3. By Application
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Hardware Component & Software Service
15.3.3. By Technology
15.3.4. By Application
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. AGCO Corporation
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.2. AGJUNCTION INC
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.3. Ag Leader Technology
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.4. Deere & Company
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.5. Case IH
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.6. Precision Planting, LLC
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.7. Raven Industries, Inc
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.8. TeeJet Technologies
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.9. Topcon Precision Agriculture
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.10. Trimble Navigation Limited
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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