Yerba Mate Market Outlook 2023 to 2033

The global yerba mate market value is set to reach US$ 2,186.8 million in 2023. Over the next ten years, global yerba mate sales will surge at a steady CAGR of 5.7%. By the end of 2032, total market size will cross US$ 3,797.0 million.

Beverage processing sales are likely to account for a high part of the global yerba demand. The target segment will reach a valuation of US$ 434.2 million in 2023. Around 30% to 40% of the total demand for yerba mate sold worldwide will come in the form of powder sales.

Derived from Ilex paraguariensis, yerba mate is becoming one of the popular drinks in several countries of the world. It has emerged as an ideal alternative for tea, coffee, and other beverages. This is due to the obvious health benefits that this product offers.

Yerba mate contains selenium, zinc, anti-oxidants, caffeine, and other nutrients in large amounts. Presence of these nutrients boosts immunity, lowers the risk of heart disease, improves digestion, lowers blood sugar levels, and reduces stress, obesity, and disease spread.

Rising consumption of yerba mate or simply mate as a healthy beverage, especially across countries such as Brazil, Argentina, and Paraguay is providing impetus to the global market.

Increasing awareness about the health benefits of yerba mate will drive the global market forward. With consumers becoming more health-conscious, demand for driving yerba mate is likely to rise at a significant pace.

Growing usage of botanical extracts in health goods will create a plethora of opportunities for the yerba mate market. As yerba mate is a botanical extract, it is being used in a wide range of industries.

Increasing applications of yerba mate in cosmetics & personal care sector will elevate demand globally.

The qualities of yerba mate powder make it a popular ingredient in the cosmetics and personal care sector. It can be used to manufacture soaps, hand and foot creams, shampoos, conditioners, moisturizers, deodorants, cologne, and exfoliators, among other things.

Aside from the product's mild and appealing aroma, yerba mate powder also promotes blood circulation. This makes it appealing to people looking to improve their body aesthetics by reducing problems such as cellulite and localized fat.

Yerba mate dry extract is also a therapeutic and astringent agent. It prevents premature aging of skin and hair, reduces inflammation induced by UV rays, and protects the skin's collagen, which is responsible for tissue elasticity and firmness

Expansion of food supplements market will also present prospects for product development and innovation.

Yerba mate companies are focusing on boosting their capacity, developing alliances with distributors, and using several other operational techniques to gain a competitive advantage.

They are introducing new flavors, especially new and exotic ones to attract more and more customers. Rising inclination towards healthy and convenient beverages such as ready-to-drink tea and energy drinks will create revenue-generation opportunities for yerba mate companies.

Attribute Key Insights
Estimated Yerba Mate Market Size (2023E) US$ 2,186.8 million
Projected Market Size (2033F) US$ 3,797.0 million
Value-based CAGR (2023 to 2033) 5.7%
Top 3 Countries Marketing Share 73.6%

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 5.5%
Jul to Dec (H2), 2021 (A) 4.2%
Jan to Jun (H1),2022 Projected (P) 5.1%
Jan to Jun (H1),2022 Outlook (O) 4.7%
Jul to Dec (H2), 2022 Outlook (O) 4.2%
Jul to Dec (H2), 2022 Projected (P) 4.8%
Jan to Jun (H1), 2023 Projected (P) 5.7%
BPS Change: H1,2022 (O) to H1,2022 (P) -40
BPS Change: H1,2022 (O) to H1,2021 (A) -80
BPS Change: H2, 2022 (O) to H2, 2022 (P) -50
BPS Change: H2, 2022 (O) to H2, 2022 (A) 10

2018 to 2022 Yerba Mate Sales Outlook Compared to Demand Forecast from 2023 to 2033

Global yerba mate sales grew at a CAGR of 3.8% between 2018 and 2022. For the next ten years, global demand for yerba mate is forecast to rise at a steady CAGR of 5.7%. This will help the market to cross a valuation of US$ 3,797.0 million by 2033.

The global popularity of yerba mate has been on the rise in recent years, largely due to its perceived health benefits. Yerba mate is known for providing an energy boost, aiding digestion, promoting weight loss, and enhancing concentration.

Further, it is said to be a rich source of nutrients, antioxidants, and infection-fighting properties that help in reducing blood sugar levels and the risk of heart disease. Rapid shift towards healthier beverage choices will elevate demand for yerba mate worldwide.

Growing awareness and concerns about health and wellness is prompting consumers to shift towards healthier and natural products. This trend in turn is increasing preference for plant-based beverages such as yerba mate, which provides more nutritional value, vitamins, minerals, and healthy fats.

To meet consumer demand, companies are updating their inventories with more plant-based options. This is likely to increase demand for yerba mate beverages in the market.

Rising prevalence of obesity, diabetes, and cardiovascular diseases is also forcing people to shift towards healthier eating habits and plant-based products. This will create new opportunities for yerba mate companies.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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What are the Opportunities and Challenges for the Yerba Mate Market?

Yerba mate manufacturers are adapting to consumers’ changing preferences by introducing fresh and unique flavors to their products. As the younger generation is inclined towards novel beverages, there has been a surge in the market for non-alcoholic drinks.

Consumers are becoming more receptive to innovative blends, resulting in a growing demand for yerba mate drinks. There is a rising demand for distinctive and regional flavors in ethnic cuisines, as well as blending with well-known flavors to create a multi-sensory and enjoyable experience.

In addition, customers are shifting towards organic beverages that offer more nutrition and health benefits while avoiding harmful chemical additives. Driven by this, sales of yerba mate are set to rise at a steady pace through 2033.

The yerba mate plant originates in subtropical South America and grows in hot, muggy environments with a high level of precipitation. The plant is likely to perish if the local humidity is less than 50%.

Climate change is affecting the sustainability of the food system by changing the natural and human elements of agroecosystems. This in turn affects farmers’ livelihoods, consumers’ preferences, and food security.

An abundance of springtime rain inhibits crop establishment, prevents planting, increases the frequency of various bacterial and fungal crop diseases, and may result in labor issues owing to the delay of field operations.

Temperature and precipitation fluctuations have a direct impact on both the quantity and quality of yerba mate production. Similarly, pest, weed, and disease control measures and farm operation scheduling are indirectly affected.

Inclement weather can also hamper the transportation and supply chain of yerba mate. Further, production of yerba mate can take at least 5 years from seed to drink, and specialized requirements are involved in the cultivation, processing, and packaging of yerba mate. This makes it challenging to meet demand.

These farming challenges result in variations in the supply of raw materials for businesses and ultimately hinder the growth of the market.

What is the Performance of the Yerba Mate Market in Different Geographical Regions?

Yerba mate has gained popularity in the United States and is now widely available in health food stores. It is being used as an ingredient in various herbal formulas, pharmaceuticals, and dietary supplements.

In Europe, yerba mate is used for weight loss, nervous depression, mental and physical fatigue, nervous depression, rheumatic pains, headaches, etc. It has gained traction for weight-loss and is the subject of a German monograph that lists its approved uses for physical and mental and fatigue in Germany,

In France, this substance (yerba mate extract) is approved for the treatment of asthenia. It is also used as a diuretic and an aid in weight-loss programs. Yerba mate is also being cultivated in India. It is listed for the treatment of nervous depression, psychogenic headaches, rheumatic pains, and fatigue by the Indian Ayurvedic Pharmacopeia.

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Country-wise Insights

Region North America
Country United States
CAGR 6.7%
BPS Analysis + 153
Market Value (2033) US$ 268.8 million
Region Europe
Country Germany
CAGR 9.8%
BPS Analysis + 330
Market Value (2033) US$ 114.4 million
Region Latin America
Country Brazil
CAGR 6.2%
BPS Analysis + 204
Market Value (2033) US$ 854.0 Million
Region Latin America
Country Argentina
CAGR 5.4%
BPS Analysis - 28
Market Value (2033) US$ 1,563.3 million
Region Latin America
Country Paraguay
CAGR 4.1%
BPS Analysis - 160
Market Value (2033) US$ 327.4 million

Why is Demand for Yerba Mate Rising in the United States?

Rising Usage in Pharmaceutical and Dietary Supplements Fueling Yerba Mate Demand in the USA

According to Future Market Insights, yerba mate demand in the USA will surge at 6.7% CAGR during the assessment period. By the end of 2033, the United States yerba mate market size will reach around US$ 268.8 million.

Growing usage of yerba mate in thriving pharmaceutical and dietary supplement sectors is driving demand across the United States.

In the United States, yerba mate has grown in popularity and is now commonly accessible at health food stores. Capsules are sold with a variety of mate products, including cut-leaf brown and green teas, ground-leaf capsules, tea bags, and standardized extracts.

It is also utilized as an ingredient in many herbal formulae marketed in the United States for energy and weight loss. The ability of yerba mate to treat weight loss, physical and mental tiredness, nervous melancholy, rheumatic symptoms, and headaches is encouraging its adoption across pharmaceutical and dietary supplement industries.

Category-wise Insights

Which Sales Channel Will Dominate the Global Yerba Mate Industry?

Business-to-Business Sales Channel to Lead the Market Through 2033

Based on sales channel, the business-to-business segment will continue to hold a prominent market share. Within B2B, beverage processing sub-segment is likely to dominate the market for yerba mate. This is due to rising popularity of yerba mate beverages (mate).

The extracts obtained from yerba mate are rich in beneficial compounds. This includes polyphenols, saponins, and caffeoyl derivatives. As a result, it is gaining wider popularity among beverage processing companies.

Similarly, dietary supplement sub-segment of B2B will generate lucrative revenues. Yerba mate capsules and tablets offer a convenient way in enjoying the benefits of the yerba mate plant.

Several athletes use supplement capsules containing yerba mate extract as it aids in burning fat and weight loss. Further, it can also enhance mental focus and cognitive ability.

For instance, when producing capsules or tablets, yerba mate extract is commonly blended with components such as stearic acid, gelatin, or cellulose gum. Hence, growing popularity of dietary supplements containing yerba mate will boost sales.

Competitive Landscape

Consumers' rising awareness of sustainability and environmentally friendly products has created an opportunity for enterprises to promote the sustainability benefits of yerba mate. Various yerba mate producers are taking substantial steps to reduce their environmental impact.

Guayaki, for example, purchases 58% of all primary and secondary packaging (by weight) that is post-consumer recycled or plant-based. Guayaki's aluminum cans, glass bottles, and case boxes are made from recycled material, which can be a mix of post-consumer (recycled by customers) and pre-consumer (recycled by manufacturers) waste generated during the manufacturing process.

Key Market Developments

  • In 2023, Guayaki Yerba Mate, one of the market leaders in yerba mate beverages, announced the release of Peach Revival. Peach Revival, a new addition to the company's well-liked High Energy Cans, has a peach infusion with subtle sweetness and a hint of floral notes.
  • In 2021, new yerba mate products were introduced by Honest Tea.

Scope of the Report

Attribute Details
Estimated Market Value (2023) US$ 2,186.8 million
Projected Market Value (2033) US$ 3,797.0 million
Anticipated Growth Rate (2023 to 2033) 5.7% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value, MT for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered United States, Canada, Brazil, Argentina, Paraguay, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.
Key Segments Covered Form, Sales Channel, and Region
Key Companies Profiled Establecimiento Las Marías; Cooperativa Agrícola de la Colonia Liebig Ltda; HREÑUK S.A.; Molinos Río de la Plata SA; La Cachuera SA; HerboFlora; ECOTEAS Organic Yerba Mate; Santo Pipo SCL; Guayaki Sustainable Rainforest Products Inc.; Kraus; Other Players
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Yerba Mate Market Segmentation

By Form:

  • Loose Leaf
  • Powder
  • Extracts
  • Concentrates

By Sales Channel:

  • Business-to-Business
    • Beverage Processing
    • Dietary Supplement
    • Cosmetic and Personal Care
    • Pharmaceutical
  • Business-to-Consumer
    • Hypermarkets/Supermarkets
    • Herbalist Shops
    • Health Food Stores
    • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

How Big Will Be the Market By 2033?

The market is estimated to achieve US$ 3,797.0 million by 2033.

What Is the Growth Forecast for Market?

The market is forecast to register a CAGR of 5.7% through 2033.

How The Market Developed in The Past?

From 2018 to 2022, the global market exhibited 3.8% HCAGR.

What Is the Projected Market Size In 2023?

The market to reach US$ 2,186.8 million by end of 2023.

What Is the Market CAGR Of United States In 2023?

The United States market to exhibit a CAGR of 6.7%.

What May Germany's Market CAGR Be In 2023?

Germany market is scheduled to expand at a CAGR of 9.8%.

Table of Content
1. Executive Summary | Yerba Mate Market
    1.1. Global Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Technology Roadmap
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition
3. Market Dynamics
    3.1. Drivers
    3.2. Restraints
    3.3. Opportunity
    3.4. Market trends By Region
    3.5. Macro-Economic Factors
    3.6. Forecast Factors - Relevance & Impact
    3.7. Product Launches and Developments
    3.8. (Ilex Paraguariensis) Patents Assessment
    3.9. Product Claims
4. Value Chain Analysis
    4.1. Operating margins at each node of supply chain
    4.2. List of Active Market Participants
        4.2.1. Product Manufacturers/ Key Brands
5. Global Market - Pricing Analysis
    5.1. Price Point Assessment by Region
    5.2. Price Point Assessment by Form
6. Global Market Size (in Value (US$ Mn) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
    6.1. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis, 2018 to 2022
    6.2. Current and Future Market Size (in Value (US$ Mn) and Volume (MT) Analysis, 2023 to 2033
        6.2.1. Y-o-Y Growth Trend Analysis
        6.2.2. Absolute $ Opportunity Analysis
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
    7.1. Introduction / Key Findings
    7.2. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis By Form, 2018 to 2022
    7.3. Current and Future Market Size (in Value (US$ Mn) and Volume (MT) Analysis and Forecast By Form, 2023 to 2033
        7.3.1. Loose Leaf
        7.3.2. Powder
        7.3.3. Extracts
        7.3.4. Concentrates
    7.4. Market Attractiveness Analysis By Form
    7.5. Key Takeaways
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    8.1. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis By Sales Channel, 2018 to 2022
    8.2. Current and Future Market Size (in Value (US$ Mn) and Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033
            8.2.1.1. Business-to-Business
                8.2.1.1.1. Beverage Processing
                8.2.1.1.2. Dietary Supplement
                8.2.1.1.3. Cosmetic and Personal Care
                8.2.1.1.4. Pharmaceutical
            8.2.1.2. Business-to-Consumer
                8.2.1.2.1. Hypermarket/Supermarkets
                8.2.1.2.2. Herbalist Shops
                8.2.1.2.3. Health Food Stores
                8.2.1.2.4. Online Retail
    8.3. Market Attractiveness Analysis By Sales Channel
    8.4. Key Takeaways
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
    9.1. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis By Region, 2018 to 2022
    9.2. Current Market Size (in Value (US$ Mn) and Volume (MT) Analysis and Forecast By Region, 2023 to 2033
        9.2.1. North America
        9.2.2. Latin America
        9.2.3. Europe
        9.2.4. East Asia
        9.2.5. South Asia
        9.2.6. Oceania
        9.2.7. Middle East & Africa
    9.3. Market Attractiveness Analysis By Region
    9.4. Key Takeaways
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    10.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. USA
            10.2.1.2. Canada
        10.2.2. By Form
        10.2.3. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Form
        10.3.2. By Sales Channel
    10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    11.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Argentina
            11.2.1.3. Paraguay
            11.2.1.4. Rest of Latin America
        11.2.2. By Form
        11.2.3. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Form
        11.3.2. By Sales Channel
    11.4. Key Takeaways
12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    12.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. United kingdom
            12.2.1.3. France
            12.2.1.4. Italy
            12.2.1.5. Spain
            12.2.1.6. BENELUX
            12.2.1.7. Nordic
            12.2.1.8. Russia
            12.2.1.9. Poland
            12.2.1.10. Rest of Europe
        12.2.2. By Form
        12.2.3. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Form
        12.3.2. By Sales Channel
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    13.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Form
        13.2.3. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Form
        13.3.2. By Sales Channel
    13.4. Key Takeaways
14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. India
            14.2.1.2. Thailand
            14.2.1.3. Malaysia
            14.2.1.4. Indonesia
            14.2.1.5. Singapore
            14.2.1.6. Rest of South Asia
        14.2.2. By Form
        14.2.3. By Sales Channel
    14.3. By Sales Channel Market Attractiveness Analysis
        14.3.1. By Form
        14.3.2. By Sales Channel
    14.4. Key Takeaways
15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    15.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. Australia
            15.2.1.2. New Zealand
        15.2.2. By Form
        15.2.3. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Form
        15.3.2. By Sales Channel
    15.4. Key Takeaways
16. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    16.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Country
            16.2.1.1. GCC Countries
            16.2.1.2. South Africa
            16.2.1.3. Rest of MEA
        16.2.2. By Form
        16.2.3. By Sales Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Form
        16.3.2. By Sales Channel
    16.4. Key Takeaways
17. Country-level Market Analysis, 2022
    17.1. US Market Analysis
        17.1.1. By Form
        17.1.2. By Sales Channel
    17.2. Canada Market Analysis
        17.2.1. By Form
        17.2.2. By Sales Channel
    17.3. Brazil Market Analysis
        17.3.1. By Form
        17.3.2. By Sales Channel
    17.4. Mexico Market Analysis
        17.4.1. By Form
        17.4.2. By Sales Channel
    17.5. Colombia Market Analysis
        17.5.1. By Form
        17.5.2. By Sales Channel
    17.6. Argentina Market Analysis
        17.6.1. By Form
        17.6.2. By Sales Channel
    17.7. Germany Market Analysis
        17.7.1. By Form
        17.7.2. By Sales Channel
    17.8. UK Market Analysis
        17.8.1. By Form
        17.8.2. By Sales Channel
    17.9. France Market Analysis
        17.9.1. By Form
        17.9.2. By Sales Channel
    17.10. Italy Market Analysis
        17.10.1. By Form
        17.10.2. By Sales Channel
    17.11. Spain Market Analysis
        17.11.1. By Form
        17.11.2. By Sales Channel
    17.12. BENELUX Market Analysis
        17.12.1. By Form
        17.12.2. By Sales Channel
    17.13. Nordic Market Analysis
        17.13.1. By Form
        17.13.2. By Sales Channel
    17.14. Russia Market Analysis
        17.14.1. By Form
        17.14.2. By Sales Channel
    17.15. Poland Market Analysis
        17.15.1. By Form
        17.15.2. By Sales Channel
    17.16. China Market Analysis
        17.16.1. By Form
        17.16.2. By Sales Channel
    17.17. Japan Market Analysis
        17.17.1. By Form
        17.17.2. By Sales Channel
    17.18. South Korea Market Analysis
        17.18.1. By Form
        17.18.2. By Sales Channel
    17.19. India Market Analysis
        17.19.1. By Form
        17.19.2. By Sales Channel
    17.20. Thailand Market Analysis
        17.20.1. By Form
        17.20.2. By Sales Channel
    17.21. Malaysia Market Analysis
        17.21.1. By Form
        17.21.2. By Sales Channel
    17.22. Indonesia Market Analysis
        17.22.1. By Form
        17.22.2. By Sales Channel
    17.23. Singapore Market Analysis
        17.23.1. By Form
        17.23.2. By Sales Channel
    17.24. Australia Market Analysis
        17.24.1. By Form
        17.24.2. By Sales Channel
    17.25. New Zealand Market Analysis
        17.25.1. By Form
        17.25.2. By Sales Channel
    17.26. GCC Countries Market Analysis
        17.26.1. By Form
        17.26.2. By Sales Channel
    17.27. South Africa Market Analysis
        17.27.1. By Form
        17.27.2. By Sales Channel
    17.28. North Africa Market Analysis
        17.28.1. By Form
        17.28.2. By Sales Channel
    17.29. Syria Market Analysis
        17.29.1. By Form
        17.29.2. By Sales Channel
    17.30. Lebanon Market Analysis
        17.30.1. By Form
        17.30.2. By Sales Channel
18. Market Structure Analysis
    18.1. Global Market Competition - a Dashboard View
    18.2. Industry Structure Analysis
        18.2.1. % tier 1 market players
        18.2.2. % tier 2 market players
        18.2.3. % tier 3 market players
    18.3. Global Market Company Share Analysis
        18.3.1. For Tier 1 Market Players, 2022
        18.3.2. Company Market Share Analysis of Top 5 Players, By Region
19. Competition Analysis
    19.1. Competition Dashboard
    19.2. Competition Deep Dive
        19.2.1. Establecimiento Las Marías
            19.2.1.1. Product Portfolio
                19.2.1.1.1. Product Claim
                19.2.1.1.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.1.3. Sales Footprint
                19.2.1.1.4. Strategy Overview
                    19.2.1.1.4.1. Marketing Strategy
                    19.2.1.1.4.2. Product Strategy
                    19.2.1.1.4.3. Channel Strategy
                19.2.1.1.5. SWOT Analysis
            19.2.1.2. Cooperativa Agrícola de la Colonia Liebig Ltda
            19.2.1.3. Product Portfolio
                19.2.1.3.1. Product Claim
                19.2.1.3.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.3.3. Sales Footprint
                19.2.1.3.4. Strategy Overview
                    19.2.1.3.4.1. Marketing Strategy
                    19.2.1.3.4.2. Product Strategy
                    19.2.1.3.4.3. Channel Strategy
                19.2.1.3.5. SWOT Analysis
            19.2.1.4. HREÑUK SA
            19.2.1.5. Product Portfolio
                19.2.1.5.1. Product Claim
                19.2.1.5.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.5.3. Sales Footprint
                19.2.1.5.4. Strategy Overview
                    19.2.1.5.4.1. Marketing Strategy
                    19.2.1.5.4.2. Product Strategy
                    19.2.1.5.4.3. Channel Strategy
                19.2.1.5.5. SWOT Analysis
            19.2.1.6. Molinos Río de la Plata SA
            19.2.1.7. Product Portfolio
                19.2.1.7.1. Product Claim
                19.2.1.7.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.7.3. Sales Footprint
                19.2.1.7.4. Strategy Overview
                    19.2.1.7.4.1. Marketing Strategy
                    19.2.1.7.4.2. Product Strategy
                    19.2.1.7.4.3. Channel Strategy
                19.2.1.7.5. SWOT Analysis
            19.2.1.8. La Cachuera SA
            19.2.1.9. Product Portfolio
                19.2.1.9.1. Product Claim
                19.2.1.9.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.9.3. Sales Footprint
                19.2.1.9.4. Strategy Overview
                    19.2.1.9.4.1. Marketing Strategy
                    19.2.1.9.4.2. Product Strategy
                    19.2.1.9.4.3. Channel Strategy
                19.2.1.9.5. SWOT Analysis
            19.2.1.10. HerboFlora
            19.2.1.11. Product Portfolio
                19.2.1.11.1. Product Claim
                19.2.1.11.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.11.3. Sales Footprint
                19.2.1.11.4. Strategy Overview
                    19.2.1.11.4.1. Marketing Strategy
                    19.2.1.11.4.2. Product Strategy
                    19.2.1.11.4.3. Channel Strategy
                19.2.1.11.5. SWOT Analysis
            19.2.1.12. ECOTEAS Organic Yerba Mate
            19.2.1.13. Product Portfolio
                19.2.1.13.1. Product Claim
                19.2.1.13.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.13.3. Sales Footprint
                19.2.1.13.4. Strategy Overview
                    19.2.1.13.4.1. Marketing Strategy
                    19.2.1.13.4.2. Product Strategy
                    19.2.1.13.4.3. Channel Strategy
                19.2.1.13.5. SWOT Analysis
            19.2.1.14. Santo Pipo SCL
            19.2.1.15. Product Portfolio
                19.2.1.15.1. Product Claim
                19.2.1.15.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.15.3. Sales Footprint
                19.2.1.15.4. Strategy Overview
                    19.2.1.15.4.1. Marketing Strategy
                    19.2.1.15.4.2. Product Strategy
                    19.2.1.15.4.3. Channel Strategy
                19.2.1.15.5. SWOT Analysis
            19.2.1.16. Guayaki Sustainable Rainforest Products Inc
            19.2.1.17. Product Portfolio
                19.2.1.17.1. Product Claim
                19.2.1.17.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.17.3. Sales Footprint
                19.2.1.17.4. Strategy Overview
                    19.2.1.17.4.1. Marketing Strategy
                    19.2.1.17.4.2. Product Strategy
                    19.2.1.17.4.3. Channel Strategy
                19.2.1.17.5. SWOT Analysis
            19.2.1.18. Kraus
            19.2.1.19. Product Portfolio
                19.2.1.19.1. Product Claim
                19.2.1.19.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.19.3. Sales Footprint
                19.2.1.19.4. Strategy Overview
                    19.2.1.19.4.1. Marketing Strategy
                    19.2.1.19.4.2. Product Strategy
                    19.2.1.19.4.3. Channel Strategy
                19.2.1.19.5. SWOT Analysis
            19.2.1.20. Others (On additional request)
            19.2.1.21. Product Portfolio
                19.2.1.21.1. Product Claim
                19.2.1.21.2. Revenue by Market Segments (Product/Channel/Region)
                19.2.1.21.3. Sales Footprint
                19.2.1.21.4. Strategy Overview
                    19.2.1.21.4.1. Marketing Strategy
                    19.2.1.21.4.2. Product Strategy
                    19.2.1.21.4.3. Channel Strategy
                19.2.1.21.5. SWOT Analysis
20. Assumptions and Acronyms Used
21. Research Methodology
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