The global yerba mate market value is set to reach US$ 2,186.8 million in 2023. Over the next ten years, global yerba mate sales will surge at a steady CAGR of 5.7%. By the end of 2032, total market size will cross US$ 3,797.0 million.
Beverage processing sales are likely to account for a high part of the global yerba demand. The target segment will reach a valuation of US$ 434.2 million in 2023. Around 30% to 40% of the total demand for yerba mate sold worldwide will come in the form of powder sales.
Derived from Ilex paraguariensis, yerba mate is becoming one of the popular drinks in several countries of the world. It has emerged as an ideal alternative for tea, coffee, and other beverages. This is due to the obvious health benefits that this product offers.
Yerba mate contains selenium, zinc, anti-oxidants, caffeine, and other nutrients in large amounts. Presence of these nutrients boosts immunity, lowers the risk of heart disease, improves digestion, lowers blood sugar levels, and reduces stress, obesity, and disease spread.
Rising consumption of yerba mate or simply mate as a healthy beverage, especially across countries such as Brazil, Argentina, and Paraguay is providing impetus to the global market.
Increasing awareness about the health benefits of yerba mate will drive the global market forward. With consumers becoming more health-conscious, demand for driving yerba mate is likely to rise at a significant pace.
Growing usage of botanical extracts in health goods will create a plethora of opportunities for the yerba mate market. As yerba mate is a botanical extract, it is being used in a wide range of industries.
Increasing applications of yerba mate in cosmetics & personal care sector will elevate demand globally.
The qualities of yerba mate powder make it a popular ingredient in the cosmetics and personal care sector. It can be used to manufacture soaps, hand and foot creams, shampoos, conditioners, moisturizers, deodorants, cologne, and exfoliators, among other things.
Aside from the product's mild and appealing aroma, yerba mate powder also promotes blood circulation. This makes it appealing to people looking to improve their body aesthetics by reducing problems such as cellulite and localized fat.
Yerba mate dry extract is also a therapeutic and astringent agent. It prevents premature aging of skin and hair, reduces inflammation induced by UV rays, and protects the skin's collagen, which is responsible for tissue elasticity and firmness
Expansion of food supplements market will also present prospects for product development and innovation.
Yerba mate companies are focusing on boosting their capacity, developing alliances with distributors, and using several other operational techniques to gain a competitive advantage.
They are introducing new flavors, especially new and exotic ones to attract more and more customers. Rising inclination towards healthy and convenient beverages such as ready-to-drink tea and energy drinks will create revenue-generation opportunities for yerba mate companies.
Attribute | Key Insights |
---|---|
Estimated Yerba Mate Market Size (2023E) | US$ 2,186.8 million |
Projected Market Size (2033F) | US$ 3,797.0 million |
Value-based CAGR (2023 to 2033) | 5.7% |
Top 3 Countries Marketing Share | 73.6% |
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Market Statistics | Details |
---|---|
Jan to Jun (H1), 2021 (A) | 5.5% |
Jul to Dec (H2), 2021 (A) | 4.2% |
Jan to Jun (H1),2022 Projected (P) | 5.1% |
Jan to Jun (H1),2022 Outlook (O) | 4.7% |
Jul to Dec (H2), 2022 Outlook (O) | 4.2% |
Jul to Dec (H2), 2022 Projected (P) | 4.8% |
Jan to Jun (H1), 2023 Projected (P) | 5.7% |
BPS Change: H1,2022 (O) to H1,2022 (P) | -40 |
BPS Change: H1,2022 (O) to H1,2021 (A) | -80 |
BPS Change: H2, 2022 (O) to H2, 2022 (P) | -50 |
BPS Change: H2, 2022 (O) to H2, 2022 (A) | 10 |
Global yerba mate sales grew at a CAGR of 3.8% between 2018 and 2022. For the next ten years, global demand for yerba mate is forecast to rise at a steady CAGR of 5.7%. This will help the market to cross a valuation of US$ 3,797.0 million by 2033.
The global popularity of yerba mate has been on the rise in recent years, largely due to its perceived health benefits. Yerba mate is known for providing an energy boost, aiding digestion, promoting weight loss, and enhancing concentration.
Further, it is said to be a rich source of nutrients, antioxidants, and infection-fighting properties that help in reducing blood sugar levels and the risk of heart disease. Rapid shift towards healthier beverage choices will elevate demand for yerba mate worldwide.
Growing awareness and concerns about health and wellness is prompting consumers to shift towards healthier and natural products. This trend in turn is increasing preference for plant-based beverages such as yerba mate, which provides more nutritional value, vitamins, minerals, and healthy fats.
To meet consumer demand, companies are updating their inventories with more plant-based options. This is likely to increase demand for yerba mate beverages in the market.
Rising prevalence of obesity, diabetes, and cardiovascular diseases is also forcing people to shift towards healthier eating habits and plant-based products. This will create new opportunities for yerba mate companies.
Yerba mate manufacturers are adapting to consumers’ changing preferences by introducing fresh and unique flavors to their products. As the younger generation is inclined towards novel beverages, there has been a surge in the market for non-alcoholic drinks.
Consumers are becoming more receptive to innovative blends, resulting in a growing demand for yerba mate drinks. There is a rising demand for distinctive and regional flavors in ethnic cuisines, as well as blending with well-known flavors to create a multi-sensory and enjoyable experience.
In addition, customers are shifting towards organic beverages that offer more nutrition and health benefits while avoiding harmful chemical additives. Driven by this, sales of yerba mate are set to rise at a steady pace through 2033.
The yerba mate plant originates in subtropical South America and grows in hot, muggy environments with a high level of precipitation. The plant is likely to perish if the local humidity is less than 50%.
Climate change is affecting the sustainability of the food system by changing the natural and human elements of agroecosystems. This in turn affects farmers’ livelihoods, consumers’ preferences, and food security.
An abundance of springtime rain inhibits crop establishment, prevents planting, increases the frequency of various bacterial and fungal crop diseases, and may result in labor issues owing to the delay of field operations.
Temperature and precipitation fluctuations have a direct impact on both the quantity and quality of yerba mate production. Similarly, pest, weed, and disease control measures and farm operation scheduling are indirectly affected.
Inclement weather can also hamper the transportation and supply chain of yerba mate. Further, production of yerba mate can take at least 5 years from seed to drink, and specialized requirements are involved in the cultivation, processing, and packaging of yerba mate. This makes it challenging to meet demand.
These farming challenges result in variations in the supply of raw materials for businesses and ultimately hinder the growth of the market.
Yerba mate has gained popularity in the United States and is now widely available in health food stores. It is being used as an ingredient in various herbal formulas, pharmaceuticals, and dietary supplements.
In Europe, yerba mate is used for weight loss, nervous depression, mental and physical fatigue, nervous depression, rheumatic pains, headaches, etc. It has gained traction for weight-loss and is the subject of a German monograph that lists its approved uses for physical and mental and fatigue in Germany,
In France, this substance (yerba mate extract) is approved for the treatment of asthenia. It is also used as a diuretic and an aid in weight-loss programs. Yerba mate is also being cultivated in India. It is listed for the treatment of nervous depression, psychogenic headaches, rheumatic pains, and fatigue by the Indian Ayurvedic Pharmacopeia.
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Region | North America |
---|---|
Country | United States |
CAGR | 6.7% |
BPS Analysis | + 153 |
Market Value (2033) | US$ 268.8 million |
Region | Europe |
---|---|
Country | Germany |
CAGR | 9.8% |
BPS Analysis | + 330 |
Market Value (2033) | US$ 114.4 million |
Region | Latin America |
---|---|
Country | Brazil |
CAGR | 6.2% |
BPS Analysis | + 204 |
Market Value (2033) | US$ 854.0 Million |
Region | Latin America |
---|---|
Country | Argentina |
CAGR | 5.4% |
BPS Analysis | - 28 |
Market Value (2033) | US$ 1,563.3 million |
Region | Latin America |
---|---|
Country | Paraguay |
CAGR | 4.1% |
BPS Analysis | - 160 |
Market Value (2033) | US$ 327.4 million |
Rising Usage in Pharmaceutical and Dietary Supplements Fueling Yerba Mate Demand in the USA
According to Future Market Insights, yerba mate demand in the USA will surge at 6.7% CAGR during the assessment period. By the end of 2033, the United States yerba mate market size will reach around US$ 268.8 million.
Growing usage of yerba mate in thriving pharmaceutical and dietary supplement sectors is driving demand across the United States.
In the United States, yerba mate has grown in popularity and is now commonly accessible at health food stores. Capsules are sold with a variety of mate products, including cut-leaf brown and green teas, ground-leaf capsules, tea bags, and standardized extracts.
It is also utilized as an ingredient in many herbal formulae marketed in the United States for energy and weight loss. The ability of yerba mate to treat weight loss, physical and mental tiredness, nervous melancholy, rheumatic symptoms, and headaches is encouraging its adoption across pharmaceutical and dietary supplement industries.
Business-to-Business Sales Channel to Lead the Market Through 2033
Based on sales channel, the business-to-business segment will continue to hold a prominent market share. Within B2B, beverage processing sub-segment is likely to dominate the market for yerba mate. This is due to rising popularity of yerba mate beverages (mate).
The extracts obtained from yerba mate are rich in beneficial compounds. This includes polyphenols, saponins, and caffeoyl derivatives. As a result, it is gaining wider popularity among beverage processing companies.
Similarly, dietary supplement sub-segment of B2B will generate lucrative revenues. Yerba mate capsules and tablets offer a convenient way in enjoying the benefits of the yerba mate plant.
Several athletes use supplement capsules containing yerba mate extract as it aids in burning fat and weight loss. Further, it can also enhance mental focus and cognitive ability.
For instance, when producing capsules or tablets, yerba mate extract is commonly blended with components such as stearic acid, gelatin, or cellulose gum. Hence, growing popularity of dietary supplements containing yerba mate will boost sales.
Consumers' rising awareness of sustainability and environmentally friendly products has created an opportunity for enterprises to promote the sustainability benefits of yerba mate. Various yerba mate producers are taking substantial steps to reduce their environmental impact.
Guayaki, for example, purchases 58% of all primary and secondary packaging (by weight) that is post-consumer recycled or plant-based. Guayaki's aluminum cans, glass bottles, and case boxes are made from recycled material, which can be a mix of post-consumer (recycled by customers) and pre-consumer (recycled by manufacturers) waste generated during the manufacturing process.
Key Market Developments
Attribute | Details |
---|---|
Estimated Market Value (2023) | US$ 2,186.8 million |
Projected Market Value (2033) | US$ 3,797.0 million |
Anticipated Growth Rate (2023 to 2033) | 5.7% CAGR |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ Million for Value, MT for Volume |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
Key Countries Covered | United States, Canada, Brazil, Argentina, Paraguay, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
Key Segments Covered | Form, Sales Channel, and Region |
Key Companies Profiled | Establecimiento Las Marías; Cooperativa Agrícola de la Colonia Liebig Ltda; HREÑUK S.A.; Molinos Río de la Plata SA; La Cachuera SA; HerboFlora; ECOTEAS Organic Yerba Mate; Santo Pipo SCL; Guayaki Sustainable Rainforest Products Inc.; Kraus; Other Players |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is estimated to achieve US$ 3,797.0 million by 2033.
The market is forecast to register a CAGR of 5.7% through 2033.
From 2018 to 2022, the global market exhibited 3.8% HCAGR.
The market to reach US$ 2,186.8 million by end of 2023.
The United States market to exhibit a CAGR of 6.7%.
Germany market is scheduled to expand at a CAGR of 9.8%.
1. Executive Summary | Yerba Mate Market 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition 3. Market Dynamics 3.1. Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market trends By Region 3.5. Macro-Economic Factors 3.6. Forecast Factors - Relevance & Impact 3.7. Product Launches and Developments 3.8. (Ilex Paraguariensis) Patents Assessment 3.9. Product Claims 4. Value Chain Analysis 4.1. Operating margins at each node of supply chain 4.2. List of Active Market Participants 4.2.1. Product Manufacturers/ Key Brands 5. Global Market - Pricing Analysis 5.1. Price Point Assessment by Region 5.2. Price Point Assessment by Form 6. Global Market Size (in Value (US$ Mn) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6.1. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis, 2018 to 2022 6.2. Current and Future Market Size (in Value (US$ Mn) and Volume (MT) Analysis, 2023 to 2033 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 7.1. Introduction / Key Findings 7.2. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis By Form, 2018 to 2022 7.3. Current and Future Market Size (in Value (US$ Mn) and Volume (MT) Analysis and Forecast By Form, 2023 to 2033 7.3.1. Loose Leaf 7.3.2. Powder 7.3.3. Extracts 7.3.4. Concentrates 7.4. Market Attractiveness Analysis By Form 7.5. Key Takeaways 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis By Sales Channel, 2018 to 2022 8.2. Current and Future Market Size (in Value (US$ Mn) and Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033 8.2.1.1. Business-to-Business 8.2.1.1.1. Beverage Processing 8.2.1.1.2. Dietary Supplement 8.2.1.1.3. Cosmetic and Personal Care 8.2.1.1.4. Pharmaceutical 8.2.1.2. Business-to-Consumer 8.2.1.2.1. Hypermarket/Supermarkets 8.2.1.2.2. Herbalist Shops 8.2.1.2.3. Health Food Stores 8.2.1.2.4. Online Retail 8.3. Market Attractiveness Analysis By Sales Channel 8.4. Key Takeaways 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 9.1. Historical Market Size (in Value (US$ Mn) and Volume (MT) Analysis By Region, 2018 to 2022 9.2. Current Market Size (in Value (US$ Mn) and Volume (MT) Analysis and Forecast By Region, 2023 to 2033 9.2.1. North America 9.2.2. Latin America 9.2.3. Europe 9.2.4. East Asia 9.2.5. South Asia 9.2.6. Oceania 9.2.7. Middle East & Africa 9.3. Market Attractiveness Analysis By Region 9.4. Key Takeaways 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 10.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Form 10.2.3. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Form 10.3.2. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 11.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Argentina 11.2.1.3. Paraguay 11.2.1.4. Rest of Latin America 11.2.2. By Form 11.2.3. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Form 11.3.2. By Sales Channel 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United kingdom 12.2.1.3. France 12.2.1.4. Italy 12.2.1.5. Spain 12.2.1.6. BENELUX 12.2.1.7. Nordic 12.2.1.8. Russia 12.2.1.9. Poland 12.2.1.10. Rest of Europe 12.2.2. By Form 12.2.3. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Form 12.3.2. By Sales Channel 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Form 13.2.3. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Form 13.3.2. By Sales Channel 13.4. Key Takeaways 14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Thailand 14.2.1.3. Malaysia 14.2.1.4. Indonesia 14.2.1.5. Singapore 14.2.1.6. Rest of South Asia 14.2.2. By Form 14.2.3. By Sales Channel 14.3. By Sales Channel Market Attractiveness Analysis 14.3.1. By Form 14.3.2. By Sales Channel 14.4. Key Takeaways 15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. Australia 15.2.1.2. New Zealand 15.2.2. By Form 15.2.3. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Form 15.3.2. By Sales Channel 15.4. Key Takeaways 16. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16.1. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Rest of MEA 16.2.2. By Form 16.2.3. By Sales Channel 16.3. Market Attractiveness Analysis 16.3.1. By Form 16.3.2. By Sales Channel 16.4. Key Takeaways 17. Country-level Market Analysis, 2022 17.1. US Market Analysis 17.1.1. By Form 17.1.2. By Sales Channel 17.2. Canada Market Analysis 17.2.1. By Form 17.2.2. By Sales Channel 17.3. Brazil Market Analysis 17.3.1. By Form 17.3.2. By Sales Channel 17.4. Mexico Market Analysis 17.4.1. By Form 17.4.2. By Sales Channel 17.5. Colombia Market Analysis 17.5.1. By Form 17.5.2. By Sales Channel 17.6. Argentina Market Analysis 17.6.1. By Form 17.6.2. By Sales Channel 17.7. Germany Market Analysis 17.7.1. By Form 17.7.2. By Sales Channel 17.8. UK Market Analysis 17.8.1. By Form 17.8.2. By Sales Channel 17.9. France Market Analysis 17.9.1. By Form 17.9.2. By Sales Channel 17.10. Italy Market Analysis 17.10.1. By Form 17.10.2. By Sales Channel 17.11. Spain Market Analysis 17.11.1. By Form 17.11.2. By Sales Channel 17.12. BENELUX Market Analysis 17.12.1. By Form 17.12.2. By Sales Channel 17.13. Nordic Market Analysis 17.13.1. By Form 17.13.2. By Sales Channel 17.14. Russia Market Analysis 17.14.1. By Form 17.14.2. By Sales Channel 17.15. Poland Market Analysis 17.15.1. By Form 17.15.2. By Sales Channel 17.16. China Market Analysis 17.16.1. By Form 17.16.2. By Sales Channel 17.17. Japan Market Analysis 17.17.1. By Form 17.17.2. By Sales Channel 17.18. South Korea Market Analysis 17.18.1. By Form 17.18.2. By Sales Channel 17.19. India Market Analysis 17.19.1. By Form 17.19.2. By Sales Channel 17.20. Thailand Market Analysis 17.20.1. By Form 17.20.2. By Sales Channel 17.21. Malaysia Market Analysis 17.21.1. By Form 17.21.2. By Sales Channel 17.22. Indonesia Market Analysis 17.22.1. By Form 17.22.2. By Sales Channel 17.23. Singapore Market Analysis 17.23.1. By Form 17.23.2. By Sales Channel 17.24. Australia Market Analysis 17.24.1. By Form 17.24.2. By Sales Channel 17.25. New Zealand Market Analysis 17.25.1. By Form 17.25.2. By Sales Channel 17.26. GCC Countries Market Analysis 17.26.1. By Form 17.26.2. By Sales Channel 17.27. South Africa Market Analysis 17.27.1. By Form 17.27.2. By Sales Channel 17.28. North Africa Market Analysis 17.28.1. By Form 17.28.2. By Sales Channel 17.29. Syria Market Analysis 17.29.1. By Form 17.29.2. By Sales Channel 17.30. Lebanon Market Analysis 17.30.1. By Form 17.30.2. By Sales Channel 18. Market Structure Analysis 18.1. Global Market Competition - a Dashboard View 18.2. Industry Structure Analysis 18.2.1. % tier 1 market players 18.2.2. % tier 2 market players 18.2.3. % tier 3 market players 18.3. Global Market Company Share Analysis 18.3.1. For Tier 1 Market Players, 2022 18.3.2. Company Market Share Analysis of Top 5 Players, By Region 19. Competition Analysis 19.1. Competition Dashboard 19.2. Competition Deep Dive 19.2.1. Establecimiento Las Marías 19.2.1.1. Product Portfolio 19.2.1.1.1. Product Claim 19.2.1.1.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.1.3. Sales Footprint 19.2.1.1.4. Strategy Overview 19.2.1.1.4.1. Marketing Strategy 19.2.1.1.4.2. Product Strategy 19.2.1.1.4.3. Channel Strategy 19.2.1.1.5. SWOT Analysis 19.2.1.2. Cooperativa Agrícola de la Colonia Liebig Ltda 19.2.1.3. Product Portfolio 19.2.1.3.1. Product Claim 19.2.1.3.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.3.3. Sales Footprint 19.2.1.3.4. Strategy Overview 19.2.1.3.4.1. Marketing Strategy 19.2.1.3.4.2. Product Strategy 19.2.1.3.4.3. Channel Strategy 19.2.1.3.5. SWOT Analysis 19.2.1.4. HREÑUK SA 19.2.1.5. Product Portfolio 19.2.1.5.1. Product Claim 19.2.1.5.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.5.3. Sales Footprint 19.2.1.5.4. Strategy Overview 19.2.1.5.4.1. Marketing Strategy 19.2.1.5.4.2. Product Strategy 19.2.1.5.4.3. Channel Strategy 19.2.1.5.5. SWOT Analysis 19.2.1.6. Molinos Río de la Plata SA 19.2.1.7. Product Portfolio 19.2.1.7.1. Product Claim 19.2.1.7.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.7.3. Sales Footprint 19.2.1.7.4. Strategy Overview 19.2.1.7.4.1. Marketing Strategy 19.2.1.7.4.2. Product Strategy 19.2.1.7.4.3. Channel Strategy 19.2.1.7.5. SWOT Analysis 19.2.1.8. La Cachuera SA 19.2.1.9. Product Portfolio 19.2.1.9.1. Product Claim 19.2.1.9.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.9.3. Sales Footprint 19.2.1.9.4. Strategy Overview 19.2.1.9.4.1. Marketing Strategy 19.2.1.9.4.2. Product Strategy 19.2.1.9.4.3. Channel Strategy 19.2.1.9.5. SWOT Analysis 19.2.1.10. HerboFlora 19.2.1.11. Product Portfolio 19.2.1.11.1. Product Claim 19.2.1.11.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.11.3. Sales Footprint 19.2.1.11.4. Strategy Overview 19.2.1.11.4.1. Marketing Strategy 19.2.1.11.4.2. Product Strategy 19.2.1.11.4.3. Channel Strategy 19.2.1.11.5. SWOT Analysis 19.2.1.12. ECOTEAS Organic Yerba Mate 19.2.1.13. Product Portfolio 19.2.1.13.1. Product Claim 19.2.1.13.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.13.3. Sales Footprint 19.2.1.13.4. Strategy Overview 19.2.1.13.4.1. Marketing Strategy 19.2.1.13.4.2. Product Strategy 19.2.1.13.4.3. Channel Strategy 19.2.1.13.5. SWOT Analysis 19.2.1.14. Santo Pipo SCL 19.2.1.15. Product Portfolio 19.2.1.15.1. Product Claim 19.2.1.15.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.15.3. Sales Footprint 19.2.1.15.4. Strategy Overview 19.2.1.15.4.1. Marketing Strategy 19.2.1.15.4.2. Product Strategy 19.2.1.15.4.3. Channel Strategy 19.2.1.15.5. SWOT Analysis 19.2.1.16. Guayaki Sustainable Rainforest Products Inc 19.2.1.17. Product Portfolio 19.2.1.17.1. Product Claim 19.2.1.17.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.17.3. Sales Footprint 19.2.1.17.4. Strategy Overview 19.2.1.17.4.1. Marketing Strategy 19.2.1.17.4.2. Product Strategy 19.2.1.17.4.3. Channel Strategy 19.2.1.17.5. SWOT Analysis 19.2.1.18. Kraus 19.2.1.19. Product Portfolio 19.2.1.19.1. Product Claim 19.2.1.19.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.19.3. Sales Footprint 19.2.1.19.4. Strategy Overview 19.2.1.19.4.1. Marketing Strategy 19.2.1.19.4.2. Product Strategy 19.2.1.19.4.3. Channel Strategy 19.2.1.19.5. SWOT Analysis 19.2.1.20. Others (On additional request) 19.2.1.21. Product Portfolio 19.2.1.21.1. Product Claim 19.2.1.21.2. Revenue by Market Segments (Product/Channel/Region) 19.2.1.21.3. Sales Footprint 19.2.1.21.4. Strategy Overview 19.2.1.21.4.1. Marketing Strategy 19.2.1.21.4.2. Product Strategy 19.2.1.21.4.3. Channel Strategy 19.2.1.21.5. SWOT Analysis 20. Assumptions and Acronyms Used 21. Research Methodology
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