The global yerba mate market value is set to reach USD 2,186.8 million in 2023. Over the next ten years, global yerba mate sales will surge at a steady CAGR of 5.7%. By the end of 2032, total market size will cross USD 3,797.0 million.
Beverage processing sales are likely to account for a high part of the global yerba demand. The target segment will reach a valuation of USD 434.2 million in 2023. Around 30% to 40% of the total demand for yerba mate sold worldwide will come in the form of powder sales.
Derived from Ilex paraguariensis, yerba mate is becoming one of the popular drinks in several countries of the world. It has emerged as an ideal alternative for tea, coffee, and other beverages. This is due to the obvious health benefits that this product offers.
Yerba mate contains selenium, zinc, anti-oxidants, caffeine, and other nutrients in large amounts. Presence of these nutrients boosts immunity, lowers the risk of heart disease, improves digestion, lowers blood sugar levels, and reduces stress, obesity, and disease spread.
Rising consumption of yerba mate or simply mate as a healthy beverage, especially across countries such as Brazil, Argentina, and Paraguay is providing impetus to the global market.
Increasing awareness about the health benefits of yerba mate will drive the global market forward. With consumers becoming more health-conscious, demand for driving yerba mate is likely to rise at a significant pace.
Growing usage of botanical extracts in health goods will create a plethora of opportunities for the yerba mate market. As yerba mate is a botanical extract, it is being used in a wide range of industries.
Increasing applications of yerba mate in cosmetics & personal care sector will elevate demand globally.
The qualities of yerba mate powder make it a popular ingredient in the cosmetics and personal care sector. It can be used to manufacture soaps, hand and foot creams, shampoos, conditioners, moisturizers, deodorants, cologne, and exfoliators, among other things.
Aside from the product's mild and appealing aroma, yerba mate powder also promotes blood circulation. This makes it appealing to people looking to improve their body aesthetics by reducing problems such as cellulite and localized fat.
Yerba mate dry extract is also a therapeutic and astringent agent. It prevents premature aging of skin and hair, reduces inflammation induced by UV rays, and protects the skin's collagen, which is responsible for tissue elasticity and firmness
Expansion of food supplements market will also present prospects for product development and innovation.
Yerba mate companies are focusing on boosting their capacity, developing alliances with distributors, and using several other operational techniques to gain a competitive advantage.
They are introducing new flavors, especially new and exotic ones to attract more and more customers. Rising inclination towards healthy and convenient beverages such as ready-to-drink tea and energy drinks will create revenue-generation opportunities for yerba mate companies.
| Attribute | Key Insights |
|---|---|
| Estimated Yerba Mate Market Size (2023E) | USD 2,186.8 million |
| Projected Market Size (2033F) | USD 3,797.0 million |
| Value-based CAGR (2023 to 2033) | 5.7% |
| Top 3 Countries Marketing Share | 73.6% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 5.5% |
| Jul to Dec (H2), 2021 (A) | 4.2% |
| Jan to Jun (H1),2022 Projected (P) | 5.1% |
| Jan to Jun (H1),2022 Outlook (O) | 4.7% |
| Jul to Dec (H2), 2022 Outlook (O) | 4.2% |
| Jul to Dec (H2), 2022 Projected (P) | 4.8% |
| Jan to Jun (H1), 2023 Projected (P) | 5.7% |
| BPS Change: H1,2022 (O) to H1,2022 (P) | -40 |
| BPS Change: H1,2022 (O) to H1,2021 (A) | -80 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -50 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 10 |
Global yerba mate sales grew at a CAGR of 3.8% between 2018 and 2022. For the next ten years, global demand for yerba mate is forecast to rise at a steady CAGR of 5.7%. This will help the market to cross a valuation of USD 3,797.0 million by 2033.
The global popularity of yerba mate has been on the rise in recent years, largely due to its perceived health benefits. Yerba mate is known for providing an energy boost, aiding digestion, promoting weight loss, and enhancing concentration.
Further, it is said to be a rich source of nutrients, antioxidants, and infection-fighting properties that help in reducing blood sugar levels and the risk of heart disease. Rapid shift towards healthier beverage choices will elevate demand for yerba mate worldwide.
Growing awareness and concerns about health and wellness is prompting consumers to shift towards healthier and natural products. This trend in turn is increasing preference for plant-based beverages such as yerba mate, which provides more nutritional value, vitamins, minerals, and healthy fats.
To meet consumer demand, companies are updating their inventories with more plant-based options. This is likely to increase demand for yerba mate beverages in the market.
Rising prevalence of obesity, diabetes, and cardiovascular diseases is also forcing people to shift towards healthier eating habits and plant-based products. This will create new opportunities for yerba mate companies.
Yerba mate manufacturers are adapting to consumers’ changing preferences by introducing fresh and unique flavors to their products. As the younger generation is inclined towards novel beverages, there has been a surge in the market for non-alcoholic drinks.
Consumers are becoming more receptive to innovative blends, resulting in a growing demand for yerba mate drinks. There is a rising demand for distinctive and regional flavors in ethnic cuisines, as well as blending with well-known flavors to create a multi-sensory and enjoyable experience.
In addition, customers are shifting towards organic beverages that offer more nutrition and health benefits while avoiding harmful chemical additives. Driven by this, sales of yerba mate are set to rise at a steady pace through 2033.
The yerba mate plant originates in subtropical South America and grows in hot, muggy environments with a high level of precipitation. The plant is likely to perish if the local humidity is less than 50%.
Climate change is affecting the sustainability of the food system by changing the natural and human elements of agroecosystems. This in turn affects farmers’ livelihoods, consumers’ preferences, and food security.
An abundance of springtime rain inhibits crop establishment, prevents planting, increases the frequency of various bacterial and fungal crop diseases, and may result in labor issues owing to the delay of field operations.
Temperature and precipitation fluctuations have a direct impact on both the quantity and quality of yerba mate production. Similarly, pest, weed, and disease control measures and farm operation scheduling are indirectly affected.
Inclement weather can also hamper the transportation and supply chain of yerba mate. Further, production of yerba mate can take at least 5 years from seed to drink, and specialized requirements are involved in the cultivation, processing, and packaging of yerba mate. This makes it challenging to meet demand.
These farming challenges result in variations in the supply of raw materials for businesses and ultimately hinder the growth of the market.
Yerba mate has gained popularity in the United States and is now widely available in health food stores. It is being used as an ingredient in various herbal formulas, pharmaceuticals, and dietary supplements.
In Europe, yerba mate is used for weight loss, nervous depression, mental and physical fatigue, nervous depression, rheumatic pains, headaches, etc. It has gained traction for weight-loss and is the subject of a German monograph that lists its approved uses for physical and mental and fatigue in Germany,
In France, this substance (yerba mate extract) is approved for the treatment of asthenia. It is also used as a diuretic and an aid in weight-loss programs. Yerba mate is also being cultivated in India. It is listed for the treatment of nervous depression, psychogenic headaches, rheumatic pains, and fatigue by the Indian Ayurvedic Pharmacopeia.
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| Region | North America |
|---|---|
| Country | United States |
| CAGR | 6.7% |
| BPS Analysis | + 153 |
| Market Value (2033) | USD 268.8 million |
| Region | Europe |
|---|---|
| Country | Germany |
| CAGR | 9.8% |
| BPS Analysis | + 330 |
| Market Value (2033) | USD 114.4 million |
| Region | Latin America |
|---|---|
| Country | Brazil |
| CAGR | 6.2% |
| BPS Analysis | + 204 |
| Market Value (2033) | USD 854.0 Million |
| Region | Latin America |
|---|---|
| Country | Argentina |
| CAGR | 5.4% |
| BPS Analysis | - 28 |
| Market Value (2033) | USD 1,563.3 million |
| Region | Latin America |
|---|---|
| Country | Paraguay |
| CAGR | 4.1% |
| BPS Analysis | - 160 |
| Market Value (2033) | USD 327.4 million |
Rising Usage in Pharmaceutical and Dietary Supplements Fueling Yerba Mate Demand in the USA
According to Future Market Insights, yerba mate demand in the USA will surge at 6.7% CAGR during the assessment period. By the end of 2033, the United States yerba mate market size will reach around USD 268.8 million.
Growing usage of yerba mate in thriving pharmaceutical and dietary supplement sectors is driving demand across the United States.
In the United States, yerba mate has grown in popularity and is now commonly accessible at health food stores. Capsules are sold with a variety of mate products, including cut-leaf brown and green teas, ground-leaf capsules, tea bags, and standardized extracts.
It is also utilized as an ingredient in many herbal formulae marketed in the United States for energy and weight loss. The ability of yerba mate to treat weight loss, physical and mental tiredness, nervous melancholy, rheumatic symptoms, and headaches is encouraging its adoption across pharmaceutical and dietary supplement industries.
Business-to-Business Sales Channel to Lead the Market Through 2033
Based on sales channel, the business-to-business segment will continue to hold a prominent market share. Within B2B, beverage processing sub-segment is likely to dominate the market for yerba mate. This is due to rising popularity of yerba mate beverages (mate).
The extracts obtained from yerba mate are rich in beneficial compounds. This includes polyphenols, saponins, and caffeoyl derivatives. As a result, it is gaining wider popularity among beverage processing companies.
Similarly, dietary supplement sub-segment of B2B will generate lucrative revenues. Yerba mate capsules and tablets offer a convenient way in enjoying the benefits of the yerba mate plant.
Several athletes use supplement capsules containing yerba mate extract as it aids in burning fat and weight loss. Further, it can also enhance mental focus and cognitive ability.
For instance, when producing capsules or tablets, yerba mate extract is commonly blended with components such as stearic acid, gelatin, or cellulose gum. Hence, growing popularity of dietary supplements containing yerba mate will boost sales.
Consumers' rising awareness of sustainability and environmentally friendly products has created an opportunity for enterprises to promote the sustainability benefits of yerba mate. Various yerba mate producers are taking substantial steps to reduce their environmental impact.
Guayaki, for example, purchases 58% of all primary and secondary packaging (by weight) that is post-consumer recycled or plant-based. Guayaki's aluminum cans, glass bottles, and case boxes are made from recycled material, which can be a mix of post-consumer (recycled by customers) and pre-consumer (recycled by manufacturers) waste generated during the manufacturing process.
Key Market Developments
| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | USD 2,186.8 million |
| Projected Market Value (2033) | USD 3,797.0 million |
| Anticipated Growth Rate (2023 to 2033) | 5.7% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million for Value, MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Argentina, Paraguay, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Segments Covered | Form, Sales Channel, and Region |
| Key Companies Profiled |
Establecimiento Las Marías; Cooperativa Agrícola de la Colonia Liebig Ltda; HREÑUK S.A.; Molinos Río de la Plata SA; La Cachuera SA; HerboFlora; ECOTEAS Organic Yerba Mate; Santo Pipo SCL; Guayaki Sustainable Rainforest Products Inc.; Kraus; Other Players |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is estimated to achieve USD 3,797.0 million by 2033.
The market is forecast to register a CAGR of 5.7% through 2033.
From 2018 to 2022, the global market exhibited 3.8% HCAGR.
The market to reach USD 2,186.8 million by end of 2023.
The United States market to exhibit a CAGR of 6.7%.
Germany market is scheduled to expand at a CAGR of 9.8%.
| Market Size in 2024 | USD 185.91 billion |
|---|---|
| Market Size in 2034 | USD 374.84 billion |
| Value-based CAGR (2024 to 2034) | 7.3% |
| Expected Market Value (2023) | USD 8233.6 million |
|---|---|
| Anticipated Forecast Value (2033) | USD 18,871 million |
| Projected CAGR (2023 to 2033) | 8.6% |
| Market Share (2023) | USD 71,693 million |
|---|---|
| Market Share (2033) | USD 95,703.2 million |
| Market CAGR (2023 to 2033) | 3% |
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Yerba Mate Market
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