The global Yeast Based Spreads Market is expected to reach a market valuation of USD 449.5 million in 2023. A slow but steady CAGR of 4.7% is likely to accelerate the market between 2023 and 2033. In 2033, a USD 711.0 million is anticipated for the market.
Yeast based spreads are a type of food product that is made from yeast dough or batter. They are used as edible additives to improve the flavors and textures of food products. Yeast based spreads are used across a wide variety of applications, including snacks, bakery products, and condiments.
The contents of yeast based spreads vary from one brand to another. However, one thing among them is constant – the use of yeast extracts, which are known for their ability to create umami taste sensations and savory flavors. The umami taste sensations triggered by yeast based spreads are the result of their high glutamic acid content. Yeast based spreads are also known for their high vitamin B content.
According to a study conducted by Victoria University in Melbourne, Australia, consumption of yeast based spreads is likely to improve symptoms associated with stress and anxiety. The study was focused on popular yeast based spreads like promite, vegemite, and marmite.
It established a link between vitamin B deficiency and mental health issues such as chronic stress, anxiety, and depression. It also suggested that regular consumption of yeast based spreads can ensure optimal synthesis of DNA and production of monoamine oxidase. These beneficial effects of yeast based spreads are can regulate the activity of neurotransmitters and improve anxiety and stress symptoms significantly.
Most yeast based spreads contain extracts of brewer’s yeast, which is typically used for brewing beer. Following the brewing process, dead left over yeast cells are supplied to producers of yeast based spreads.
The producers incorporate these dead cells into their products to create the spreads. However, brewer’s yeast extract is known for its bitter taste. Producers may add other ingredients to reduce the bitterness of the yeast extract.
AussieMite, which is among the most well-known yeast based spreads, contains yeast extract and hydrolyzed vegetable protein. Founded in 2001 by Roger Ramsay, the spread has received rave reviews from consumers owing to its slightly salty taste. It is also rich in iron and vitamin B, which have various health benefits to offer to consumers.
| Attribute | Key Insights |
|---|---|
| Estimated Yeast Based Spreads Market Value (2023) | USD 449.5 million |
| Projected Market Value (2033) | USD 711.0 million |
| Value-based CAGR (2023 to 2033) | 4.7% |
| Top Players Share in 2022 | 23.0% |
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In recent years, manufacturers of yeast based spreads been changing their production methods owing to alterations in consumption patterns. The worldwide consumption of bakery products and spreads has seen a steady rise. This rise in consumption is associated with a growing global population along with and escalating health consciousness among buyers.
These factors contributed to a steady 5.8% CAGR for the market for yeast based spreads between 2018 and 2022. Europe is regarded as the most lucrative market for bakery goods owing to rising consumption of bakery products across Germany and France.
Changes in consumption patterns along with growing preference for quick meal preparations are estimated to drive the Asia Pacific market for yeast based spreads as well. Players in the global market for yeast based spreads are also likely to capitalize on the opportunities in the Oceania market in the coming years.
Several top brands such as Marmite and AussieMite are products to have originated in New Zealand and Australia respectively. Overall, players’ efforts on the global stage are set to propel the market for yeast based spreads at a slow but steady 4.7% CAGR.
Organic Yeast Based Spreads to Register Substantial Sales Owing to Absence of Artificial Ingredients and Presence of Essential Nutrients
Organic yeast based spreads are soy and GMO-free, rich in vitamins and minerals, and low in sodium. Chemicals, additives, and artificial flavors are typically absent in spreads containing organic yeast, making them healthy food accompaniments. The absence of artificial ingredients reduces the possibility of side effects post-consumption.
Compared to organic yeast, conventional yeast has high sugar content owing to its production from sources such as saccharose, glucose syrup, cane molasses, and beet molasses. Conventional yeast also contains ammonia along with synthetic minerals and vitamins.
As a result, conventional yeast’s health benefits are likely to be limited in comparison with the advantages of organic yeast consumption. Also, the presence of ammonia and synthetic minerals and vitamins may trigger side effects in consumers with food sensitivities. Future Market Insights (FMI) anticipates organic yeast sales to outperform conventional yeast sales in the coming years.
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Popularity of Yeast Based Spreads across Australia to Provide Boost to Country’s Market
FMI expects Australia market for yeast based spreads to hold a significant share in the global industry between 2023 and 2033. In Australia, consumption of yeast based spreads has gained substantial traction in recent years.
This rise in consumption can be attributed to the strong presence of prominent Australian players such as AussieMite, Promite, and Vegemite. The efforts of these companies in promoting their products along with their health benefits have gone a long way towards encouraging the Australian population to consume yeast based spreads regularly.
However, despite the promise of expansion that Australia market for yeast based spreads holds, competition is poised to be stiff. As prominent players have already cemented their positions in the market, emerging companies need to focus on product differentiation. Without product differentiation, emerging players are likely to find market penetration difficult in Australia.
Growing Veganism and Vegetarianism in the United States to Fuel Yeast Based Spreads Demand
According to FMI, the United States market for yeast based spreads is set to emerge as a dominant market in North America between 2023 and 2033. While yeast based spreads are not as popular in the United States compared to their popularity in Australia, they are certainly finding increasing favor among consumers.
Over the last decade, health conscious eating practices have increased significantly among the country’s consumers. It is also home to a substantial vegan population.
According to a report published by Alliance For Science in March 2022, 1 in 10 citizens of the United States are either vegetarian or vegan. FMI anticipates this ratio to rise in the favor of vegetarians and vegans in the United States in the years ahead. In the long run, this likely scenario is poised to boost the acceleration of the United States market for yeast based spreads.
Veganism’s Burgeoning Popularity in the United Kingdom to Surge Sales of Yeast Based Spreads
The United Kingdom market for yeast based spreads has been observed by FMI as highly lucrative. The acceptance of yeast based spreads in the United Kingdom has been similar to the market scenario in Australia. This is due to the efforts of prominent players in the country like Unilever, which offers Marmite, a product similar to the likes of AussieMite and Vegemite.
Between 2023 and 2033, sales of yeast based spreads are set to skyrocket in the United Kingdom owing to a growing preference for plant-based diets among the country’s population.
According to a 2021 YouGov survey, 8% of participants revealed that they had already shifted to plant-based diets. FMI expects more consumers in the United Kingdom to turn to either veganism or vegetarianism from 2023 to 2033. This should generate significant demand for yeast based spreads.
Marmite Sales to Dominate Global Market for Yeast Based Spreads Due to Unilever’s Marketing Efforts
FMI expects Marmite to be the most dominant product type in terms of demand and sales between 2023 and 2033. Unilever, the firm that makes Marmite, is headquartered in the United Kingdom and is among the prominent participants in the market for spreads made with yeast.
In recent years, Unilever’s marketing efforts have reaped rewards in terms of increasing awareness of Marmite among consumers worldwide. Even though it is anticipated that the Marmite’s market share would fall from 39.4% (2021) to 36.3% (2031), it is still slated to dominate the global industry for yeast based spreads.
Organic Yeast Based Spreads Demand to Soar as Conventional Variants Come with Side-Effect Risks
Based on FMI research, the organic segment of yeast based spreads is set to dominate global demand and sales. The segment is poised to accelerate at an impressive 10% CAGR between 2023 and 2033.
Organic yeast based spreads are finding more favor among consumers worldwide compared to conventional variants. This is due to the fact that consumers are striving to eat organic products for maintaining health and well-being and steering clear of inorganic foods due to the associated risks of side effects.
The only stumbling block that the organic segment is likely to encounter is consumers’ limited purchasing power, especially in developing economies. Producing organic yeast based spreads is more expensive compared to the production of conventional variants. In the years to come, players are likely to invest in research & development to find out ways of making organic yeast based spreads more affordable.
Hypermarkets and Supermarkets Segment to Generate Maximum Revenue for Yeast Based Spreads
The hypermarkets/supermarkets segment is likely to generate substantial yeast based spreads sales. This is due to the fact that displaying products is more convenient in hypermarket/supermarkets compared to online sales channels. Consumers are also free to pick up the products and inspect their lists of ingredients prior to purchase for buying goods that they specifically want.
However, this does not mean that online sales of yeast based spreads will stall. In recent years, the conveniences provided by online sales channels in terms of payment flexibility and home delivery have been immense. In the coming years, FMI expects online sales channels to offer more purchasing conveniences to consumers. This is likely to fuel online yeast based spreads sales between 2023 and 2033.
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In competitive markets such as the United Kingdom and Australia, players are likely to step up their marketing efforts for increasing their chances of product penetration. Research & development is also poised to take center stage as players aim to enhance existing products and offer them at affordable prices.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 449.5 million |
| Projected Market Size (2033) | USD 711.0 million |
| Anticipated Growth Rate (2023 to 2033) | 4.7% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Argentina, Rest of Latin America, Germany, Italy, France, the United Kingdom, Spain, BENELUX, Nordic, Russia, Poland, Rest of Europe, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Rest of South Asia, Australia, New Zealand, GCC Countries, South Africa, North Africa, Rest Of Middle East and Asia. |
| Key Segments Covered | Product Type, Nature, End-Use, Claims, and Region |
| Key Companies Profiled | All Natural Foods of Stirling; AussieMite; Bega Cheese; Jardox Ltd.; Marmite; Marmite (New Zealand); Mars Foods; Nature’s Blend; Sanitarium Health & Wellbeing; Three Threes Condiments Pty. Ltd.; Unilever Plc.; Vitam-R |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities, and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The rising demand for exotic food is the current market trend.
The market is valued at USD 449.5 million in 2023.
Bega Cheese, Mars Foods, and Vitam-R are the key players in the global market.
Hypermarkets & and supermarkets are key segments in the global market.
Players opt for innovations, collaborations, and mergers.
1. Executive Summary | Yeast Based Spreads Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Aussiemite 5.2. Cenovis 5.3. Marmite 5.4. Marmite (New Zealand) 5.5. Oxo (food) 5.6. Promite 5.7. Vegemite 5.8. Vitam-R 5.9. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Non-GMO 6.3. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use 7.1. Food Services 7.1.1. Hotels 7.1.2. Restaurants 7.1.3. Cafes 7.2. Business to Consumers 7.2.1. Hypermarkets/Supermarkets 7.2.2. Convenience Stores 7.2.3. Mom & Pop Stores 7.2.4. Discount Stores 7.2.5. Food Specialty Stores 7.2.6. Independent Small Groceries 7.2.7. Online Retail 7.2.8. Other Retail Formats 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Claims 8.1. Vegan 8.2. Vegetarian 8.3. Gluten-Free 8.4. Dairy-Free 8.5. Halal 8.6. Natural 8.7. Kosher 8.8. Fat-Free 8.9. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. All Natural Foods of Stirling 19.2. AussieMite 19.3. Bega Cheese 19.4. Jardox Ltd. 19.5. Marmite (New Zealand) 19.6. Mars Foods 19.7. Nature’s Blend 19.8. Sanitarium Health & Wellbeing 19.9. Three Threes Condiments Pty. Ltd. 19.10. Unilever Plc. 19.11. VITAM 20. Assumptions & Acronyms Used 21. Research Methodology
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Yeast-based Spreads Market
