The global sales of wrapping tissues are estimated to be worth USD 1,921.3 million in 2024 and anticipated to reach a value of USD 2,607.2 million by 2034. Sales revenue of wrapping tissues industry is projected to rise at a CAGR of 3.1% over the forecast period between 2024 and 2034. The revenue generated by Wrapping Tissues in 2023 was USD 1,840.6 million. The industry is anticipated to exhibit a Y-o-Y growth of 3.3% in 2024.
Wrapping tissues manufactured from recycled raw materials are poised to dominate the global wrapping tissues market, commanding over 50% market share and are projected to generate an incremental opportunity of over USD 400 million during the upcoming decade. The use of recycled materials is garnering significant importance owing to the increasing sustainability guidelines put forward by almost every country across the world.
Several large scale manufacturers of wrapping tissues, who have recycling technology, opt for recycled material since the overall cost of production stands significant lesser than those of virgin materials. Hover, most SMEs usually opt for virgin materials since it is easier to acquire.
Global Wrapping Tissues Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2023 | USD 1,840.6 million |
| Estimated Size, 2024 | USD 1,921.3 million |
| Projected Size, 2034 | USD 2,607.2 million |
| Value-based CAGR (2024 to 2034) | 3.1% |
By thickness, wrapping tissues ranging between 21 to 40 GSM is projected to remain the most lucrative segment during the forecast period. The segment is estimated to account for almost 70% of the market share in 2024, and anticipated to grow at a CAGR of 2.9% till 2034.
Wrapping tissues with a thickness of 21 to 40 GSM are highly popular amongst both manufacturers as well as consumers since they have the perfect thickness for use across multiple applications and end uses. Moreover the cost to benefit ratio is highest of wrapping papers in this thickness range since it has the perfect thickness for packaging several types of products while also being cost-effective to produce.
By end use, the commercial segment holds the highest share of the market, accounting for over 65% of the market share in 2024. This can be mainly attributed to the demand from multiple commercial entities such as retailers, e-commerce businesses, as well as multiple industries such as pharmaceutical and food among others.
While there is a significant demand from residential users, the bulk purchasing by these commercial entities ensure a higher market share over their counterparts.
The wrapping tissues industry is set to experience upward growth during the forecast period. It is projected to create an incremental opportunity of USD 686 million and is predicted to rise 1.4 times the current market value through 2034.
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The below table represents the expected CAGR for the global wrapping tissues market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to expand at a CAGR of 3.0%, followed by a slightly higher growth rate of 3.2% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 | 3.0% (2023 to 2033) |
| H2 | 3.2% (2023 to 2033) |
| H1 | 2.8% (2024 to 2034) |
| H2 | 3.3% (2024 to 2034) |
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 2.8% in the first half and remain relatively moderate at 3.3% in the second half. In the first half (H1) the market witnessed a decrease of 20 BPS while in the second half (H2), the market witnessed an increase of 10 BPS.
Worldwide Growth of the E-commerce Market is Driving Demand for Wrapping Tissues
In recent years, there has been a consistent increase in e-commerce sales with online retail slowly becoming mainstream across the globe. For instance, according to the International Trade Administration (ITA), the global B2C e-commerce market is expected to grow by almost 15% annually till 2027.
The expansion of the e-commerce market has necessitated the use of reliable but visually appealing packaging solutions such as wrapping tissues. Additionally, the diversification of e-commerce product categories has further fueled the demand for wrapping tissues. These tissues not only act as a functional packaging but also contribute to a pleasant unboxing experience which amplify the product, allowing consumers to share this experience in social media.
Collaboration with Luxury Brands can Provide Lucrative Growth Opportunities
The demand for luxury products have been growing steadily over the past few years in spite of economic uncertainty, owing to evolving spending habits of high and ultra-high-net-worth individuals. According to data from the International Institute for Management Development (IMD), the sale of luxury products are projected to grow by around 10% annually.
As a result, several players in the wrapping tissue market is leveraging the prestige and exacting standards associated with high-end products through collaboration with manufacturers of luxury products. Through a collaborative approach, manufacturers can tailor their products according to the aesthetic requirements of these luxury brands and assure themselves of a constant flow of sales in the long run.
Single Time Usability and Price Volatility may hamper the Market Growth
The wrapping tissue market is primarily reliant on paper pulp as the principal raw material. Paper and pulp are subject to fluctuation depending on global supply, logistical environment and other economic conditions. If raw material prices rise unexpectedly, pricing modifications may be required, which might dissuade price-sensitive consumers or minimize profit margins.
Additionally, the limitations created by single-usability is also a major concern for the industry. Wrapping tissues, on the other hand, are single-use products that end up in the landfill after being used, causing pollution. With rising environmental concerns, demand for wrapping tissues may suffer during the forecast period. These aforementioned factors may impede the growth of the global wrapping tissues market.
Principal Consultant
The global wrapping tissues industry recorded a CAGR of 2.4% during the historical period between 2019 and 2023. The growth of wrapping tissues industry was positive as it reached a value of USD 1,840.6 million in 2023, from USD 1,676.4 million in 2019. The growing penetration of e-commerce and increasing affinity for luxury goods were the major drivers of the wrapping tissues market in the historic period.
The growth of e-commerce sales and increasing environmental awareness led to a surge in the demand for effective packaging solutions such as wrapping tissues. Additionally, sustainability initiatives across various regions, such as the utilization of recycled materials, also contributed to market growth. Moreover, the luxury goods market, particularly in regions with rising disposable incomes, drove demand for premium packaging such as customized wrapping tissues.
Several of the factors influencing the market during the historic period have persisted and have become some of the key factors driving the market throughout the forecast period. For instance, there has been a continued growth in the luxury goods market, and e-commerce penetration across several countries have increased significantly.
Additionally, rising disposable income and rapid urbanization across both developing and developed nations, as well as advancements in packaging technology are some of the major drivers influencing the wrapping tissues market during the forecast period. Overall, the wrapping tissues market is projected to expand at a faster pace during the forecast period (2024 to 2034).
Tier 1 companies comprise market leaders with market revenue of above USD 50 million capturing a significant market share of 10% to 15% in the global market. These market leaders are distinguished by their extensive expertise in manufacturing wrapping tissues across multiple types of thickness for different end users and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of products and solutions for multiple industries and have extensive distribution and service networks across the globe. Companies in Tier 1 comprise of Flower City Tissue Mills Co., Seaman Paper Co., and Twin Rivers Paper Company.
Tier 2 companies include mid-size players with revenue of USD 10 to 50 million having presence in specific regions and highly influencing the local market. These are characterized by a nominal presence overseas and well maintained market knowledge.
These market players have good technology but not the most advanced one and provide certain types of wrapping tissues for specific industries. Prominent companies in tier 2 include Nicer Packaging, Innovative Packaging Group, Inc., MPI PAPERMILLS Inc., and Nashville Wraps among others.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets having revenue below USD 10 million. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The section below covers the industry analysis for the wrapping tissues market for different countries. Market demand analysis on key countries in several regions of the globe, including North America, Asia Pacific, Western Europe, Eastern Europe, and others, is provided.
The United States is anticipated to remain at the forefront in North America, with a value share of over 40% through 2034. In South Asia Pacific, India is projected to witness a remarkable CAGR of 6.4% by 2034.
| Countries | Value CAGR (2024 to 2034) |
|---|---|
| USA | 2.2% |
| Canada | 3.5% |
| Italy | 2.6% |
| France | 3.2% |
| UK | 3.7% |
| South Korea | 4.4% |
| India | 6.4% |
| China | 5.7% |
The UK is poised to be of the most lucrative markets of wrapping tissues in the forecast period, growing at a CAGR of 3.7% till 2034. Amongst the European nations, the UK is anticipated to witness the highest growth, mainly driven by the rapid growth in e-commerce and a flourishing market for luxury goods.
According to the International Trade Administration (ITA), the e-commerce market in UK is forecasted to grow by almost 13% annually till 2025. It also boasts of being the third largest ecommerce market in the world after China and the USA, accounting for over 36% of the total retail sales in UK Additionally, studies conducted by the UK Ecommerce Association (IMRG) reveals that premium retail in the UK witnessed a Y-o-Y increase of 5.5% in Q1 2024.
The surge in online shopping has consequently led to an increase in demand for packaging solutions such as wrapping tissues, which enable the aesthetic appeal along with the protection of relevant products. Moreover, the growing demand for premium goods has also influenced the market growth since premium products necessitate the use of sophisticated and elegant packaging options such as wrapping tissues.
The wrapping tissues market in China is anticipated to grow at a CAGR of 5.7% throughout the forecast period. The median disposable income across China has been witnessing a steady rise in recent years, especially amongst the middle class citizen and in rural areas.
According to the State Council Information Office of China (SCIO), China's per capita disposable income increased by over 6% Y-o-Y in Q1 2024. Moreover, the per capita income of rural areas recorded a higher Y-o-Y growth over the urban crowd, witnessing an increase of almost 8%.
This consistent increase in disposable income enables the consumers to spend in aesthetically pleasing and high-quality packaging which is further bolstered by the cultural and gift-giving practices in China. A higher disposable income has also led to a rise in the consumption of premium products, which utilize wrapping tissues to enhance brand image and customer experience. This macroeconomic growth is consequently propelling the market for wrapping tissues in China.
The section contains information about the leading segments in the industry. By source, recycled wrapping tissues are estimated to grow at a CAGR of 3.2% throughout 2034. Additionally, the 21 to 40 GSM tissues in terms of thickness is projected to account for almost 70% of the market share in 2024.
| Source | Recycled |
|---|---|
| Value Share (2034) | 53.2% |
Wrapping tissues made from Recycled Materials account for over 50% of the market. Sustainability has ceased to be just a buzzword and is witnessing a heightened global emphasis from several regions. Additionally, consumers are increasingly becoming eco-friendly, especially across developed countries, and actively prioritize eco-friendly products over those made from virgin materials.
Consequently, manufacturers are increasingly leveraging recycled materials in order to not only cater to this growing eco-conscious crowd but also to meet their ESG goals and satisfy sustainability related regulations set forth by different countries.
Moreover, most large scale manufacturers report a higher cost benefit with recycled material over virgin materials since production of wrapping tissues using recycled fibers incur lower material costs. Investment in R&D throughout the years have also resulted in advancement of recycling technologies which have significantly improved the performance of recycled wrapping tissues, sometimes even surpassing virgin materials in terms of durability.
| Thickness | 21 to 40 GSM |
|---|---|
| Value Share (2034) | 69.2% |
The 21 to 40 GSM segment within thickness, amounts for almost 70% of the market share in 2024. Wrapping tissues in the 21 to 40 GSM range offer an ideal balance between strength and versatility. Tissues of this thickness can be utilized to wrap a wide range of products which include textiles, shoes as well as accessories.
Moreover, wrapping tissues in the 21 to 40 GSM range is the most practical option in terms of usability since thinner tissues do not provide sufficient protection while thicker tissues with thickness over 40 GSM are typically more expensive and is not necessary for most applications.
The majority of the manufacturers operating in the global market are focusing on the development of wrapping tissues that can satisfy the regulatory requirements of multiple regions at once.
Some of the other key players are aiming to come up with wrapping tissues which can satiate the ESG goals of customers. Meanwhile, a few other firms are striving for additional capital to broaden their operations and aiming to generate more sales and attract a large customer base globally.
Key manufacturers in the market are focusing on expanding their geographical presence, technological innovations, meeting sustainability goals, performing mergers and acquisitions, and improving customer service to maintain their competitive edge.
Recent Industry Developments in Wrapping Tissues Market
In terms of material, the industry is divided into virgin and recycled.
In terms of thickness, the industry is segregated into up to 20 gsm, 21 to 40 gsm, and more than 40 gsm.
In terms of packaging format, the industry is segregated into residential and commercial.
Key countries of North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, and Middle East and Africa (MEA) have been covered in the report.
The global wrapping tissues industry is projected to witness CAGR of 3.1% between 2024 and 2034.
The global wrapping tissues industry stood at USD 1,840.6 million in 2023.
The global wrapping tissues industry is anticipated to reach USD 2,607.2 million by 2034 end.
South Asia Pacific is set to record the highest CAGR of 4.6% in the assessment period.
The key players operating in the global wrapping tissues industry are Flower City Tissue Mills Co., Seaman Paper Co., and Twin Rivers Paper Company.
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Wrapping Tissues Market
