Global sales of Wrap-Around Label are estimated to be valued at USD 8.8 billion in 2023. The wrap-around label market size is anticipated to reach USD 13.8 billion by 2033. Sales are projected to expand at a CAGR of 4.9% in the assessment period from 2023 to 2033.
The revenue generated by wrap-around labels in 2022 was USD 8.3 million. It is anticipated to exhibit a y-o-y growth of 5.6% in 2023. The beverage industry is the key consumer of wrap-around labels, accounting for about 37% market share in terms of value by 2022.
Wrap-around labels made from plastic dominate the global market with about 90% of the value share. These are expected to surge at a CAGR of 4.8% over the forecast period. Shrink labels are anticipated to gain 1/3rd of the share in 2023, generating a total financial potential of USD 1.3 billion between 2022 and 2033.
| Attributes | Key Insights |
|---|---|
| Wrap-around Label Market Actual Size (2022A) | USD 8.3 billion |
| Wrap-around Label Market Estimated Size (2023E) | USD 8.8 billion |
| Wrap-around Label Market Projected Size (2033F) | USD 13.8 billion |
| Value-based Wrap-around Label Market CAGR (2023 to 2033) | 4.9% |
The global demand for wrap-around labels is anticipated to experience lucrative growth during the forecast period. A new estimation predicts that sales will rise from 2023 to 2033. The market is projected to generate a monetary potential of USD 5.5 billion and is predicted to expand 1.6x times the current value during the estimated period.
The penetration of new players in the beverage industry and the offering of several types of alcoholic and non-alcoholic beverages have gained momentum in the past. New entrants are trying to create a lucrative brand image and differentiate their products in the competitive market by presenting customized bottles.
Wrap-around labels provide 360-degree coverage, making it visible from any angle, which helps businesses in branding and promotional strategies in the competitive market. Complete coverage and visibility provided by full wrap-around labels would make it a popular choice among multiple brands.
The rising importance of labeling and regulations imposed by the higher authorities over labeling has also boosted the demand for wrap-around labels. Increasing demand for product information, brand differentiation, and regulatory compliance is leading to the steady growth of wrap-around labels.
Several wrap-around label manufacturers in the industry claim that the UV protection offered by a variety of labels, in turn, enhances the shelf life of the beverage product packed in it. The increasing number of players entering the beverage industry is projected to create a key opportunity for the growth of the wrap-around label market.
The food and beverage industry is substantially using wrap-around labels for labeling packaged products. These labels can offer benefits in identifying the product contents, using QR codes and NFC chips on the labels that will provide details about products and brands.
Wrap-around labels can be incorporated with resalable tabs, perforations for easy opening, and tamper-evident seals that would enhance the convenience and usability of packaging, especially for single-serve products.
Wrap-around labels are experiencing heightened demand as a result of their extensive applications in the food and beverage industry.
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The global market for wrap-around labels recorded a CAGR of 2.6% during the historical period. It stood at a market value of USD 8.3 billion in 2022 from USD 7.1 million in 2018.
| Historical CAGR (2018 to 2022) | 2.6% |
|---|---|
| Historical Value (2022) | USD 8.3 billion |
Wrap-around labels are anticipated to be exclusively used with round packaging, including large and single-serve bottles and jars. These are hence considered an ideal solution for products that are completely or partially wrapped with labels along the circumference.
The increasing use of cylindrical containers in the packaging industry has led to a significant demand for wrap-around labels. These labels are essential in several packaging solutions, such as vials, tablet tubes, bottles, jars, cans, and cartridges. Their demand is anticipated to expand across diverse industries such as pharmaceuticals, cosmetics, households, electronics, and food.
In the historical period, there has been a shift in consumer preference toward packaged food and beverage products. The growing inclination toward packaged and ready-to-eat food items among millennials is primarily because of the fast-paced metropolitan lifestyle.
The reasons that are bolstering the market for packaged food and beverage products are convenience, a raised standard of living, and rising disposable income. The growth in the buying capacity of modern consumers has also elevated the demand for these products.
The table presents the expected CAGRs for the wrap-around label market over several semi-annual periods from 2022 to 2033.
In the first half (H1) of the decade from 2022 to 2032, the business is projected to surge at a CAGR of 3.5%, followed by a slightly higher growth rate of 4.1% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2023 to H2 2033, the CAGR is expected to increase slightly to 4.4% in the first half and remain steady at 3.7% in the second half.
| Particular | Value CAGR |
|---|---|
| H1 | 3.5% (2022 to 2032) |
| H2 | 4.1% (2022 to 2032) |
| H1 | 4.4% (2023 to 2033) |
| H2 | 3.7% (2023 to 2033) |
Principal Consultant
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In the table below, the CAGRs of the leading countries are given for the review period 2023 to 2033. Mexico and Brazil are expected to remain dominant by exhibiting CAGRs of 6.4% and 5.7%, respectively. South Africa and GCC countries are anticipated to follow with CAGRs of 5.4% and 5.6%, respectively.
| Countries | Value-based (CAGR) |
|---|---|
| United States | 3.1% |
| Canada | 3.9% |
| Brazil | 5.7% |
| Mexico | 6.4% |
| Germany | 2.9% |
| France | 3.2% |
| United Kingdom | 2.5% |
| China | 4.2% |
| India | 4.9% |
| Japan | 4.7% |
| GCC Countries | 5.6% |
| South Africa | 5.4% |
According to the Commonwealth Fund Organization, the spending on healthcare in the United States is around 18% of its GDP, which is twice when compared to an OCED country and has the lowest life expectancy. The United States has a high rate of people with multiple chronic diseases and obesity rates.
The increasing rate of spending on healthcare in the United States is anticipated to drive demand in the wrap-around labeling industry in the country. Rising prices in the healthcare sector, high demand for medical services, and growth in medical technologies are contributing to the expansion of healthcare spending.
The United States is anticipated to gain a 78.3% market share in 2023, recording a 3.1% CAGR during the forecast years.
The food manufacturing sector in Brazil presents several opportunities for the wrap-around label packaging market. According to the Food Export Association, the food-processing sector of Brazil is estimated to be USD 171 billion in 2021, registering a y-o-y growth of 16.9%.
Brazil continues to follow international food trends and is always looking to launch innovative products with high-added value. There is an increasing demand for new ingredients, allowing manufacturers to make products with clean and clear labels.
Wrap-around labels would help fulfill the needs of the food industry for transparent and flexible labels. Brazil is anticipated to foster an incremental potential of USD 176.6 million by 2023.
The wrap-around label industry in India is projected to rise at a CAGR of 4.9% by 2033. The rising population in India and its varied industrial base contribute to the country's labeling business, which includes wrap-around labels. With the help of a booming consumer goods industry, the market has grown steadily over time.
India is referred to as the ‘world's factory’ and serves as a significant hub for the production of a wide range of commodities, including packaging. As a result, there is a significant need for labeling solutions to serve wrap-around label businesses.
In line with worldwide tendencies, India is witnessing an increasing focus on sustainability. This involves advocating for environmentally friendly labeling materials and procedures, which is fueling the market’s reach.
China’s wrap-around label market is projected to expand at a CAGR of 4.2% by 2033. China is a key manufacturer of equipment for label printing and application. One of the leading and fastest-growing e-commerce markets globally is found in China.
Labels appropriate for e-commerce packaging, such as wrap-around labels for bottles and other containers, are becoming necessary with the growth of online shopping in China. Labeling is subject to certain regulatory standards by government bodies in China.
Opportunities exist in this sector for businesses with experience negotiating and guaranteeing adherence to labeling laws.
Germany is projected to dominate the global wrap-around label market with a CAGR of 2.9% by 2033. The wrap-around label is a product that is widely utilized in Germany's retail sector verticals for ongoing product-level development. This helps to drive the product's acceptance.
For instance, Gipfepuls, a Germany-based start-up, selected Innovia Filpms Propafilm Strat high-barrier film to bind its healthy snack line. In order to maximize manufacturers' utility and product quality, the government in Germany is expanding market prospects for research and development activities.
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The table below signifies leading sub-categories under material and end-use categories in the wrap-around label market. Plastic is expected to dominate the market for wrap-around labels by exhibiting a 4.8% CAGR in the evaluation period. Under the end-use category, the shrink-label segment is projected to lead the global market at a 3.7% CAGR.
| Segment | Value CAGR |
|---|---|
| Plastic (Material) | 4.8% |
| Shrink Labels (End-use) | 3.7% |
Plastic films offer several benefits, such as durability, flexibility, and transparency. The flexibility of these films allows seamless application and adherence to the packaging containers, which helps in a smooth and wrinkle-free appearance.
Plastic is anticipated to gain around 90% of the wrap-around label market share by 2033 and is projected to expand 1.6 times. Manufacturers are moving toward using sustainable materials for label manufacturing as consumers are seeking environmentally friendly packaging. Paper is expected to record a 4.8% CAGR during the forecast period.
Shrink labels can be applied to any irregularly shaped containers. Their increasing incorporation in packaging is set to help enhance consumer safety and build trust. Leading food and beverage firms are expected to use shrink labels in a variety of container materials such as glass, plastic, and metal.
Shrink labels produced in large quantities would make them a cost-effective option for companies with high production volumes.
The segment is set to capture around 1/3rd of the wrap-around label market share in 2023, creating a potential of USD 1,312.7 million by 2033. Roll feed labels and pressure-sensitive labels are anticipated to record CAGRs of 6.3% and 7.3%, respectively, during the forecast years.
Leading companies operating in the wrap-around label market are providing customized labeling solutions for meeting the specific needs of end-use industries. Companies are enhancing their product offerings and expanding their geographical reach to gain the maximum market share.
Key companies are directing toward product development and launches with advanced technologies to surge their sales. They are also offering high-quality labels with advanced printing solutions to cater to different branding needs.
For instance,
| Attribute | Details |
|---|---|
| Wrap-around Label Market Estimated Size (2023E) | USD 8.8 billion |
| Wrap-around Label Market Projected Size (2033F) | USD 13.8 billion |
| Growth Rate from 2023 to 2033 | 4.9% CAGR |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and Volume in Sq. Mt. |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product, Material, Printing Technology, End-use, Region |
| Key Regions Covered | North America; Latin America; East Asia; South Asia and Pacific; Western Europe; Eastern Europe; Central Asia; Russia and Belarus; Balkan Countries and Baltic Countries; Middle East and Africa |
| Key Companies Profiled | Amcor plc; HUHTAMAKI OYJ; FUJI SEAL INTERNATIONAL INC; AVERY DENNISON CORP; KLOCKNER PENTAPLAST GROUP; MULTI COLOR CORPORATION; DERKSEN CO; TRACO PACKAGING; EDWARDS LABEL, INC; CCL INDUSTRIES INC; HOLOSTIK GROUP; DASE-SING PACKAGING TECHNOLOGY Co., LTD; SATO HOLDINGS LTD; CENTURY LABEL; RESOURCE LABEL GROUP LLC; COSA; OTK Group, A.S.; Alupol Packaging S.A.; Mondi plc; Nuprint Technologies |
The wrap-around label market is set to rise at a CAGR of 4.9% by 2033.
The worth of the wrap-around label market in 2022 was USD 8.8 billion.
In 2033, the wrap-around label market is anticipated to reach USD 13.8 billion.
360-degree branding opportunity offered by wrap-around labels is a key driver.
Avery Dennison Corporation, CCL Industries Inc., and Fuji Seal International, Inc.
1. Executive Summary
2. Market Overview
3. Key Market Trends
4. Key Success Factors
5. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
6. Global Market - Pricing Analysis
7. Global Market Demand (in Value or Material in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
8. Market Background
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material
9.1. Paper
9.2. Plastic
9.2.1. Polyethylene Terephthalate (PET)
9.2.2. Polyvinyl Chloride (PVC)
9.2.3. Polypropylene (PP)
9.2.4. Polyethylene (PE)
9.2.5. Bioplastics
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Printing Technology
10.1. Rotogravure Printing
10.2. Flexographic Printing
10.3. Offset Printing
10.4. Digital Printing
10.5. Letterpress Printing
10.6. Thermal Printing
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Label Type
11.1. Stretch Label
11.2. Shrink Label
11.3. Cut and Stack Label
11.4. Roll-fed Label
11.5. Pressure Sensitive Label
12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by End-use
12.1. Food
12.2. Beverages
12.3. Pharmaceuticals
12.4. Cosmetics and Personal Care
12.5. Chemicals
12.6. Home Care and Pet Care
12.7. Other Consumer Goods
13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
13.1. North America
13.2. Latin America
13.3. East Asia
13.4. South Asia and Pacific
13.5. Western Europe
13.6. Eastern Europe
13.7. Central Asia
13.8. Russia and Belarus
13.9. Balkan and Baltic Countries
13.10. Middle East and Africa
14. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033
18. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
19. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
20. Central Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
21. Russia and Belarus Market Analysis 2018 to 2022 and Forecast 2023 to 2033
22. Balkan and Baltic Countries Market Analysis 2018 to 2022 and Forecast 2023 to 2033
23. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
24. Country-wise Market Analysis 2023 to 2033
25. Market Structure Analysis
26. Competition Analysis
26.1. Amcor Plc
26.2. Avery Dennison Corporation
26.3. Fuji Seal International, Inc.
26.4. Huhtamäki Oyj
26.5. Klöckner Pentaplast Europe GmbH & Co.
26.6. Multi-Color Corporation
26.7. Derksen Co.
26.8. OTK Group, A.S.
26.9. Traco Manufacturing, Inc.
26.10. Edwards Label, Inc.
26.11. Alupol Packaging S.A.
26.12. CCL Industries Inc.
26.13. Mondi plc
26.14. Holostik
26.15. DASE-SING Packaging Technology Co., LTD.
26.16. SATO Holdings Corporation
26.17. Century Label
26.18. Resource Label Group, LLC
26.19. Cosa Pack
26.20. Nuprint Technologies
27. Assumptions and Acronyms Used
28. Research Methodology
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Wrap-around Label Market
