Wood Plastic Composite (WPC) Floorings Market Outlook

In 2023, the global wood plastic composite (WPC) floorings market is estimated to fetch US$ 2.23 billion. From 2023 to 2033, the wood plastic composite (WPC) floorings market is to register a 7.0% CAGR, reaching US$ 4.19 billion by 2033. Strong emphasis on the creation of environmentally friendly construction materials, as well as escalating repair and restoration efforts, are leading wood plastic composite (WPC) floorings market expansion.

The wood plastic composite board market expansion of the construction industry brings up new opportunities for associated industries such as construction chemicals, building materials, and others, including flooring products. Given the tremendous increase in the construction sector, Future Market Insights predicts that wood plastic composite floorings sales to expand at a spectacular 7.0% between 2023 and 2033.

Determinants of Economic expansion

  • The building sector is increasingly looking for flooring that is both beautiful and long-lasting.
  • Wood-plastic composites are becoming increasingly popular as a low-maintenance, ecologically friendly flooring solution.
  • Consumer awareness of the health benefits of WPC flooring is growing.
  • The expansion of online retail channels provides a diverse range of WPC flooring alternatives at reasonable costs.
  • WPC flooring's quality and durability have improved as manufacturing technology has advanced.
Attributes Details
Wood Plastic Composite (WPC) Floorings Market CHAGR (2018 to 2022) 4.1%
Wood Plastic Composite (WPC) Floorings Market CAGR (2023 to 2033) 7%
Wood Plastic Composite (WPC) Floorings Market Size (2023) US$ 2.23 billion
Wood Plastic Composite (WPC) Floorings Market Size (2033) US$ 4.19 billion
Global Market Absolute Dollar Growth (US$ million/billion) US$ 1,960.3 million

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WPC Floorings Market Outlook for 2018 to 2022 Compared to 2023 to 2033 Forecast

Global wood plastic composite floorings sales developing at a CAGR of 4.1% between 2018 and 2022. Globally, the construction sector has experienced enormous growth in recent years.

The wood plastic composite floorings demand used in the construction sector is being driven by increasing infrastructure development investments as well as a rapid expansion of commercial and residential building construction. Due to the aforementioned reasons, wood plastic composite floorings demand has grown significantly over time.

Disposable income per capita has risen globally in recent years, particularly in Asia Pacific countries. The rapid industrialization and economic expansion of developing nations are likely to be a leading contributor toward wood plastic composite sheet growth. Its rise is aiding many businesses all around the globe, such as automobile, construction, and electronics, among others.

The construction sector is likely to continue to increase in the future years. With the regional government's increased investment in various infrastructure projects, wood plastic composite boards are probably going to increase significantly in the future years.

How Does Urbanization Incentivize the WPC Flooring Market?

Urbanization is accelerating worldwide due to a significant rise in population. The global population was estimated to be around 6.1 billion in 2000, reaching a total of 7.8 billion in 2020, growing at a rate of 1.2% between 2000 and 2020, according to a World Bank study.

The wood plastic composite board demand is to increase as the development of both residential and commercial buildings grows rapidly. Yet, due to increased disposable income, a steady movement in consumer preferences toward expensive and effective products may be seen on a global scale.

Growing demand for living space and rising living standards are pushing north the consumption rate of wood plastic composite floorings or WPC decking in emerging economies.

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Nikhil Kaitwade

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What are the Key Challenges for the Wood Plastic Composite Flooring Manufacturers?

Government restrictions on emissions related to health and environmental effects from the production of wood plastic composite sheets and other products are affecting wood plastic composite floorings sales. Moreover, flooring made of wood plastic composite is more vulnerable to abrasion damage and distortion brought on by strong loads or impacts. Inadequate installation methods, prolonged exposure to heat, UV rays, wetness, and other factors can harm wood plastic composite flooring or WPC decking.

These factors all call into doubt the durability and effectiveness of wood plastic composite flooring. The low strength and efficiency of WPC decking make it difficult to meet the needs of a consumer base that is transitioning in favor of high-performance and affordable goods, which is predicted to impact wood plastic composite floorings sales.

The high susceptibility of wood plastic composite flooring does not meet the requirements set forth by the customers. A key motivator of the move to other categories of materials is to be the consumer base shifting towards high-performance products.

WPC decking is losing ground to other high-performance alternatives as a result of this shift, which is to become a leading obstacle to the wood plastic composite floorings market growth in the ensuing years.

Segmentation Outlook

What are the Growth Expectations for the 5.5 mm WPC Flooring Segment?

Attributes Details
Top Thickness 5.5 mm
CAGR % 2018 to 2022 6.6%
CAGR % 2023 to End of Forecast(2033) 7.7%

WPC decking products are commonly available in five essential sizes that are in high demand: 4mm, 5mm, 5.5mm, 6.5mm, and 8mm. Due to their cost effectiveness to the end user while retaining product quality, the 5.5mm types have been in high wood plastic composite floorings demand.

Wood plastic composite flooring materials with a thickness of 5.5mm are commonly utilized in residential and retail outlet design, as well as commercial construction projects. The moderate thickness of these materials allows for a better transition between different flooring surfaces while simultaneously offering enough protection through wear layers, driving wood plastic composite flooring demand in the long run.

Which is the Main End-use Sector for WPC Flooring?

Attributes Details
Top End Use Commercial Buildings
CAGR % 2017 to 2022 6.7%
CAGR % 2023 to End of Forecast(2033) 7.1%

WPC flooring is used in a range of settings, including retail establishments, home construction, and commercial buildings. Commercial building construction projects are the primary end users of wood plastic composite flooring. Urbanization patterns and the advancement of smart city initiatives are significant wood plastic composite (WPC) technology, market drivers.

During the projected period, the wood plastic composite (WPC) technology industry is likely to gain from developed regional government investments.

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Regional Outlook

Country United States
HCAGR (2018 to 2022) 3.3%
CAGR (2023 to 2033) 3.5%
Country Germany
HCAGR (2018 to 2022) 3.3%
CAGR (2023 to 2033) 3.5%
Country France
HCAGR (2018 to 2022) 2.2%
CAGR (2023 to 2033) 2.4%
Country China
HCAGR (2018 to 2022) 4.0%
CAGR (2023 to 2033) 4.1%
Country Japan
HCAGR (2018 to 2022) 2.9%
CAGR (2023 to 2033) 3.1%

What is the outlook for Wood Plastic Composite Floorings in the United States?

Attributes Details
United States Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 705.3 million
United States Market Absolute Dollar Growth (US$ million/billion) US$ 350.1 million

According to FMI, the United States is to account for a huge part of the wood plastic composite sheet market. Over the forecast period, the United States is likely to dominate the North American wood plastic composite sheet market, accounting for a significant portion of total consumption. Substantial progress in the construction of airports in the country has also aided market expansion.

The country's robust development in the construction industry, including a faster rate of construction of residential and commercial structures, is predicted to push wood plastic composite board demand between 2023 and 2033.

Between 2023 and 2033, the wood plastic composite sheet demand is predicted to generate an additional US$ 249.9 million in revenue for the nation.

What is the China WPC Floorings Market's Growth Outlook?

Attributes Details
China Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 442.8 million
China Market Absolute Dollar Growth (US$ million/billion) US$ 243.3 million

By the end of 2033, China is to achieve an estimated value of US$ 361.3 million. China is ranked among the top consumers of wood plastic composite boards due to the country's rapid expansion in the building sector. Over the forecast period, the country's robust building industry is to boost wood plastic composite sheet sales.

Increasing urbanization rates, considerable rates of residential and commercial building construction, as well as significant rates of automobile manufacture, are to continue to be key drivers of the country's wood plastic composite (WPC) technology demand.

What Potential Await European Manufacturers of Wood Plastic Composite (WPC) Floorings?

Attributes Details
Germany Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 251.8 million
Germany Market Absolute Dollar Growth (US$ million/billion) US$ 140.4 million

Due to the expanding demand for residential and commercial space, local governments and the European Union have expanded the fund amount, which has resulted in a rise in construction activity across Europe. The market demand for cars, which use wood plastic composite (WPC), has been stimulated by an increase in wood plastic composite sheet demand.

The market is expanding due to the increased wood plastic composites demand in household construction and the rise in renovation projects taking place in the country.

The market's expansion may be hampered by the high price of wood plastic composites and performance-related problems under specific circumstances. In the upcoming years, the industry may have potential due to advancements in WPCs' biological durability.

Attributes Details
France Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 156 million
France Market Absolute Dollar Growth (US$ million/billion) US$ 72.1 million

How Competition Influences the Wood Plastic Composite (WPC) Floorings Market?

In a highly competitive industrial environment, wood plastic composite flooring manufacturers have been seen to place a strong emphasis on investments in product and material upgrades. It has become crucial to form strategic alliances and make acquisitions in order to expand product lines and manufacturing capabilities.

Recent Development

Date December 2022
Company The AZEK Company Inc.
Details The AZEK Company Inc. and ThreadUP, an online retailer of clothing, shoes, and accessories, entered into a recycling agreement to convert the Clean Out Kit plastic films from ThredUP into the TimberTech Composite Decking line of products, which stands for extremely long-lasting and low-maintenance outdoor living products.
Date February 2021
Company Teknor Apex Co.
Details New, highly weatherable compounds for the outer layers of dark-colored wood plastic composite WPC decking were introduced by the plastics compounding manufacturer Teknor Apex Co. As an alternative to conventionally treated wood, WPC decking is becoming more and more well-liked. It is constructed of a mixture of wood flour and polyolefin polymers. By delivering superior beauty, fewer care requirements, and a longer lifespan than wood, the new compounds can give WPC a significant edge over wood.
Date May 2021
Company KTH Royal Institute of Technology
Details By replacing the lignin in wood with limonene acrylate, a substance generated from renewable citrus peel waste recycled from the orange juice industry, researchers at the KTH Royal Institute of Technology created a transparent wood composite with 100% renewability. The researchers claim that the innovative composite offers optical transmittance over 90% at 1.2 mm thickness and negligible haze at 30%. The produced wood composite is intended to be used for construction purposes owing to its compelling physical and chemical features.

Key Players

  • Armstrong Flooring (Afi Licensing LLC)
  • Mannington Mills
  • Pro Tek
  • Parterre Flooring
  • Shanghai Seventrust Company Co., Ltd.
  • Oakio
  • Spectra Contract Flooring
  • Coretec
  • Tecnodeck
  • Wpc – Woodplastic A. S.
  • Leben India Private Limited
  • Novowood
  • Taizhou Huali New Materials Co., Ltd.
  • Nanjing Xuhua Sundi New Building Materials Co., Ltd.

Key Segments

By Thickness:

  • 4 mm
  • 5 mm
  • 5.5 mm
  • 6.5 mm
  • 8 mm

By End Use:

  • Commercial Buildings
  • Residential Buildings
  • Retail Outlets

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • The Middle East and Africa
  • Oceania

Frequently Asked Questions

What is the Current Wood Plastic Composite (WPC) Floorings Market Valuation?

The wood plastic composite (WPC) floorings market is valued at US$ 2.23 billion in 2023.

What is the Projected Size of the Wood Plastic Composite (WPC) Floorings Market by 2033?

The wood plastic composite (WPC) floorings market is projected to attain a value of US$ 4.19 billion by 2033.

What is the Estimated CAGR for the Wood Plastic Composite (WPC) Floorings Market?

Sales of wood plastic composite (WPC) floorings are anticipated to surge at a robust 7% CAGR through 2033.

Which Country Demonstrates Significant Profit Potential for Wood Plastic Composite (WPC) Floorings?

The United States emerges as a significant contender in the wood plastic composite (WPC) floorings market, projecting a revenue potential of US$ 705.3 million by 2033.

Which is the Key Segment in the Wood Plastic Composite (WPC) Floorings Market by Thickness?

The 5.5 mm thickness segment takes the lead in the wood plastic composite (WPC) floorings market, showing a 7.7% CAGR through 2033.

Table of Content

1. Executive Summary | Wood Plastic Composite Floorings Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Sq. Meters) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Thickness

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis By Thickness, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis and Forecast By Thickness, 2023 to 2033

        5.3.1. 4 mm

        5.3.2. 5 mm

        5.3.3. 5.5 mm

        5.3.4. 6.5 mm

        5.3.5. 8 mm

    5.4. Y-o-Y Growth Trend Analysis By Thickness, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Thickness, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis By End Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Commercial Buildings

        6.3.2. Residential Buildings

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Sq. Meters) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Sq. Meters) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Thickness

        8.2.3. By End Use

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Thickness

        8.3.3. By End Use

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Sq. Meters) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Thickness

        9.2.3. By End Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Thickness

        9.3.3. By End Use

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Sq. Meters) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Thickness

        10.2.3. By End Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Thickness

        10.3.3. By End Use

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Sq. Meters) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Thickness

        11.2.3. By End Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Thickness

        11.3.3. By End Use

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Sq. Meters) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Sq. Meters) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Thickness

        12.2.3. By End Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Thickness

        12.3.3. By End Use

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Thickness

            13.1.2.2. By End Use

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Thickness

            13.2.2.2. By End Use

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Thickness

            13.3.2.2. By End Use

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Thickness

            13.4.2.2. By End Use

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Thickness

            13.5.2.2. By End Use

    13.6. United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Thickness

            13.6.2.2. By End Use

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Thickness

            13.7.2.2. By End Use

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Thickness

            13.8.2.2. By End Use

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Thickness

            13.9.2.2. By End Use

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Thickness

            13.10.2.2. By End Use

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Thickness

            13.11.2.2. By End Use

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Thickness

            13.12.2.2. By End Use

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Thickness

            13.13.2.2. By End Use

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Thickness

            13.14.2.2. By End Use

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Thickness

            13.15.2.2. By End Use

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Thickness

            13.16.2.2. By End Use

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Thickness

            13.17.2.2. By End Use

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Thickness

            13.18.2.2. By End Use

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Thickness

            13.19.2.2. By End Use

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Thickness

            13.20.2.2. By End Use

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Thickness

        14.3.3. By End Use

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Armstrong Flooring

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Mannington Mills

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Pro Tek

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Parterre Flooring

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Shanghai Seventrust Company Co., Ltd.

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Oakio

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Spectra Contract Flooring

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Coretec

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Tecnodeck

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Leben India Private Limited

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

        15.1.11. Novowood

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

                15.1.11.5.2. Product Strategy

                15.1.11.5.3. Channel Strategy

        15.1.12. Taizhou Huali New Materials Co., Ltd.

            15.1.12.1. Overview

            15.1.12.2. Product Portfolio

            15.1.12.3. Profitability by Market Segments

            15.1.12.4. Sales Footprint

            15.1.12.5. Strategy Overview

                15.1.12.5.1. Marketing Strategy

                15.1.12.5.2. Product Strategy

                15.1.12.5.3. Channel Strategy

        15.1.13. Nanjing Xuhua Sundi New Building Materials Co., Ltd

            15.1.13.1. Overview

            15.1.13.2. Product Portfolio

            15.1.13.3. Profitability by Market Segments

            15.1.13.4. Sales Footprint

            15.1.13.5. Strategy Overview

                15.1.13.5.1. Marketing Strategy

                15.1.13.5.2. Product Strategy

                15.1.13.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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