The global Women Health Applications Market is estimated at USD 3.4 Billion in 2022 and is projected to reach a valuation of USD 24 Billion by 2032, expanding at a CAGR of 21.6% through the forecast period of 2022 to 2032.
| Attributes | Details |
|---|---|
| Women Health Applications Market Size (2021A) | USD 2.8 Billion |
| Market size value estimated in 2022E | USD 3.4 Billion |
| Market Forecast Value (2032F) | USD 24 Billion |
| Global Market Growth Rate (2022 to 2032) | 21.6% CAGR |
| Countries with High Market Share | USA, China, Germany |
| USA Market Growth Rate | 23.5% CAGR |
| Key Companies Profiled | Flo Health, Inc.; Clue; Apple Inc.; Glow, Inc.; Withings; Fitbit, Inc. |
Women Health Applicationslications support women in monitoring or forecasting menstruation, ovulation, overall health, mood, and evaluation of birth control pill use.
These applications assist women in assessing their bodies and decreasing the odds of unplanned pregnancies. Doctors and nurses can also utilize these programs. Doctors use this information to provide their patients with better health services and advice.
The global women's health app market is predicted to be driven by expanding internet penetration and increased adoption of digital devices such as laptops, tablets, and smartphones.
Furthermore, the rising popularity of Health Applications that offer services such as diet, nutrition, menopause, weight management, and fitness is increasing the number of women who use them.
Menstrual Health Applications aid in the tracking of ovulation as well as directing women who are planning to avoid pregnancy or conceive. The sector has a substantial proportion as a result of the growing global popularity of menstruation health applications, as well as the addition of new features and products by large companies.
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As per the latest industry analysis by Future Market Insights, a market research and competitive intelligence provider, Global Women's Health Applications demand over the past half-decade increased at a CAGR of around 17.8%, while market size by the end of 2021 stood at USD 2.9 Billion.
Usage of Women's Health Applications for menstrual health saw key use cases in 2020 and 2021. The segment's rise has been boosted by rising worries about women's menstrual health and the growing demand for period cycle tracking. This segment is expected to dominate the market during the forecast period as well.
Due to the use of mobile Health Applications in tracking menstrual cycles, pregnancy, and fitness, as well as their increasing use in government funding the American women’s wellness app marketplace was dominated by North America in 2020 and raked in most of the revenue.
The market for women's Health Applications in Asia Pacific is expected to grow the fastest during the forecast period, owing to increased demand for effective healthcare technology, as well as increased smartphone penetration and internet access.
The growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for women's health apps. Furthermore, the growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for women's health apps.
Principal Consultant
The USA Women's Health Applications market is estimated at USD 936.1 Million in 2022 and is projected to reach a valuation of USD 9.2 Billion by 2032, expanding at a CAGR of 23.5% from 2022 to 2032.
The increased female population combined with the surging adoption of smart devices such as smartphones, laptops, and tablets has significantly contributed to regional market growth in recent years.
With an absolute dollar opportunity of USD 2.5 Billion and a projected CAGR of over 23%, China stands as the most lucrative market for Women's Health Applications market over the coming decade.
The growing female population coupled with increased adoption of smart devices such as smartphones, laptops, and tablets has significantly contributed to the market growth in China in recent years.
Menstrual-based apps are predicted to hold the highest share among all types of Women's Health Applications sold in the world. Revenue through menstrual health-based apps has shown a huge scope for consumption during the last half-decade which has grown at a CAGR of 18.9% from 2017 to 2021.
Menstrual-based Women's Health Applications market is projected to exceed a valuation of USD 10 Billion by 2032, expanding at a CAGR of 22.9% through the forecast period of 2022 to 2032. The segment's rise has been boosted by rising worries about women's menstrual health and the growing demand for period cycle tracking.
During the forecast period, the fitness & nutrition segment is expected to provide significant opportunity and is projected to reach a valuation of USD 6.8 Billion by 2032, expanding at a CAGR of 25.2%.
This could be attributed to increased health awareness, increased disposable income, increased consumer expenditure on health and wellness, and a desire to stay healthy and active.
Furthermore, the growing influence of social media influencers on the importance of staying healthy and fit is increasing demand for women's Health Applications among the young female population.
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App developments, partnerships, mergers and acquisitions by leading companies, etc. are some of the key strategies adopted by players operating in the Women's Health Applications Market. Apple, Inc., Clue, Google, Inc., Fitbit, Inc., Fio Health, Glow Inc., Withings, Ovia Health, DOT, and NURX, Inc. are the key players in the market.
Currently, the global Women's Health Applications market is valued at USD 3.4 Billion.
The Women's Health Applications market is expected to increase at a CAGR of around 21.6% during the period of 2022 to 2032.
In terms of usage, Women's Health Applications increased at a CAGR of around 17.8% from 2016 to 2021.
Key Women's Health Applications suppliers can be mainly seen involved in innovation Research and Development.
Top Women Health Applications providers are Apple, Inc., Clue, Google, Inc., Fitbit, Inc., Fio Health, Glow Inc., Withings, Ovia Health, DOT, and NURX, Inc.
1. Executive Summary | Women Health Applications Market
2. Market Overview
3. Market Background
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
5.1. Fitness & Nutrition
5.2. Menstrual Health
5.3. 4-5 mm Flow Diverters
5.4. Pregnancy Tracking & Postpartum Care
5.5. Menopause
5.6. Disease Management
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
6.1. North America
6.2. Latin America
6.3. Europe
6.4. Asia Pacific
6.5. Middle East and Africa
7. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
8. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12. Key Countries Market Analysis
13. Market Structure Analysis
14. Competition Analysis
14.1. Apple, Inc.
14.2. Clue
14.3. Google, Inc.
14.4. Fitbit, Inc.
14.5. Fio Health
14.6. Glow, Inc.
14.7. Withings
14.8. Ovia Health
14.9. DOT
14.10. NURX
15. Assumptions & Acronyms Used
16. Research Methodology
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Women Health Applications Market
