As per newly released data by Future Market Insights (FMI), Winter Adventures Tourism market is estimated at USD 125.5 million in 2023 and is projected to reach USD 224.7 million by 2033, at a CAGR of 6% from 2023 to 2033. The share of winter adventure tourism in its parent market (Tourism market) is approximately ~5%-9%.
Why is the Winter Adventures tourism market doing so well in recent years?
Winter need not be confined to shivering on the way to work and hiding under our comforters at night. There are several snow activities to choose from across the nation for those yearning for adventure and white winter. Winter adventure tourism is gaining more popularity because people nowadays are taking it very seriously and taking it up as a sport and then a lifetime profession. Also, the increase in the disposable income of the customers, and financial stability, is helping the winter adventure market boost the market.
How is digital marketing helping to grow the Winter adventures tourism market?
Additionally, crucial to the commercialization of the Winter adventures tourism sector is internet marketing. Through advertising and social media, the Winter Adventures tourism companies have begun more sophisticated branding of a variety of alluring and opulent services. Reviews, blogs, and the growing use of social media are all having a big impact on people's decisions to travel.
The online brand image of the services offered by travel agencies is their main emphasis. As the internet is the most significant information source for international travelers, they are also attempting to persuade travelers from across the world by providing interesting information and opinions on online media.
| Attributes | Details |
|---|---|
| Winter Adventures Tourism Market CAGR (2023 to 2033) | 6% |
| Winter Adventures Tourism Market Size (2023) | USD 125.5 million |
| Winter Adventures Tourism Market Size (2033) | USD 224.7 million |
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The winter adventures tourism market is estimated to grow by USD 224.7 million in the forecast period. The global demand reached from USD 99.8 million in 2018 to USD 120 million in 2022, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 4.7%.
This is due to the fact that there was a rise in footfall in the winter adventures tourism market after the lockdown was lifted the world over. There was a dip of 65% in the market due to the COVID-19 pandemic.
Winter activities, sometimes known as winter adventures, are leisurely competitive or non-competitive adventures that are practiced on snow or ice. The majority are sledding, ice skating, and skiing versions. Such games were often exclusively played in colder climates during the winter, but artificial snow and ice offer more freedom. Fields and play places are made of ice or snow.
| Country | Market Share (2023) |
|---|---|
| United States | 18% |
| Germany | 5.6% |
| Japan | 6% |
| Australia | 8% |
North America has contributed 28% to the global winter adventure market in 2022. Winter is the season to do little other than curl up by the fireplace with a hot drink. But all that indoor time also must be met with some respite in the outdoors.
The acceptance of various winter adventure tourism activities, such as skiing, snowboarding, cross-country skiing, sledding, and ice skating, especially in countries with cold weather like the United States, Canada, Germany, Sweden, France, and Austria, has increased along with consumers' growing concern for a healthy lifestyle. Several winter adventure tourism, such as figure skating, bobsledding, luging, and alpine snowboarding, are becoming more and more well-liked, which is helping the business expand.
The European countries have contributed 24% to the winter adventures tourism sector in 2022. They are the second-best region for winter adventure tourism. This is because Europeans find it very important to play sports.
Winter adventure tourism in Europe is more than just thrilling activities. It combines healthy sporting activity, travel, and hospitality, and is seen as a fashionable leisure business. It is a part of the culture. In the European Alps, winter tourism is a significant industry, and as a result of the strong engagement of women, this industry is positioned to grow.
In addition, it is anticipated that the market under study grows as a result of the combination of gadgets in skiing and snowboarding, with regard to a strong tendency toward technological innovation and implementation.
With regard to the looming impact of Brexit, the market is expected to experience modest growth. The gain, meanwhile, is likely to be fleeting, as more mainstream adventure fans are anticipated to fulfill the gap at a significant rate.
| Segment | Type |
|---|---|
| Top-segment | Freeriding |
| Market Share (2022) | 15% |
| Segment | Tourist type |
|---|---|
| Top-segment | Domestic |
| Market Share (2022) | 55% |
Free riding is the most popular winter adventure
There are different types of winter adventure tourism, which include: Free riding, Snowkiting, Ice yachting, Snow kayaking, Ice surfing, Ice climbing, Shovel racing, Ice diving, Snowcross, Speed flying, Ski biking, and Others. Among these, the most popular winter adventure among tourists is free riding.
Off-piste, ungroomed terrain is where free riding is used, whether skiing or snowboarding. Free riding is the only winter activity that allows you to get as close to nature as possible. Free riders enjoy unique vistas of the surrounding mountain sceneries as they glide over deep snow on undeveloped slopes distant from well-used slopes.
Online booking channel is the most prominent channel through the forecast period.
Online booking channel is the most popular booking channel through the forecast period. Online booking channels have noticed a rise in footfall after the COVID-19 pandemic. Contactless bookings, payments, etc. The online booking channel is the most used platform because it once receives a lot of discounts, offers, and customized services from companies. In-person booking was considered risky, and phone bookings had decreased.
The age group of 26-35 years are more into winter adventures tourism
The age group of 26-35 avails the service of winter adventure tourism. This group is part of the millennial generation and loves to spend money on things that help them gain more experience. This age group has the urge to learn more through traveling around the world. They love to do adventures and hence are indulging themselves more and more in winter adventure adventures.
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Winter Adventures Tourism Industry Player’s Emphasis on Digital Campaigns
Winter adventure tourism around the world is competing to gain more tourists. They are attracting customers using their websites, and social media platforms like Instagram, YouTube, etc. Also, they are providing exciting offers, discounts to their customers, and also providing loyalty points to their loyal customers.
Recent Development:
Rising sports activities and business tours are fueling the United States market.
The growing healthy support activities and travel in Europe has increased the demand.
The rising travelers has necessitated winter adventure tourism.
The United States held a maximum share of the global market in 2023.
North America to witness lucrative growth opportunities through 2033.
| Market Share (2023) | USD 115.1 million |
|---|---|
| Market Share (2033) | USD 187.4 million |
| Market CAGR (2023 to 2033) | 5.0% |
| Market Estimated Size (2022) | USD 180 Billion |
|---|---|
| Market Projected Size (2032) | USD 322.35 Billion |
| Market Value-based CAGR (2022 to 2032) | 6% |
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Winter Adventures Tourism Market
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