Newly-released Wine Subscription Market analysis report by Future Market Insights reveals that global sales of Wine Subscription Market in 2022 were held at USD 510.4 Million. With 20.7% projected growth from 2023 to 2033, the market is expected to reach a valuation of USD 3.9 Billion by the end of the forecast period.
Demand through Personalized Box is expected to generate be the significant revenue, projected to grow at a CAGR of over 24.6% from 2023 to 2033. The Annual delivery of subscription boxes is expected to be the significant revenue-generating segment in the market, projected to grow at a CAGR of over 32.8% from 2023 to 2033.
| Attributes | Details |
|---|---|
| Global Wine Subscription Market Size (2023) | USD 596.5 Million |
| Global Wine Subscription Market Size (2033) | USD 3.9 Billion |
| Global Wine Subscription Market CAGR (2023 to 2033) | 20.7% |
| USA Wine Subscription Market CAGR (2023 to 2033) | 22.2% |
| Key Companies Covered | Naked Wine; Blue Apron; Laithwaites; WSJwine; Flaneur Wine; BOXT; Firstleaf; Cooper’s Hawk; Messina Hof; Splash Wines; Iron Horse Vineyards; SokolBlosser |
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As per the Wine Subscription Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value increased by around 24.7% CAGR. With an absolute dollar opportunity of USD 3.3 Billion, the market is projected to reach a valuation of USD 3.9 Billion by 2033.
The key market drivers are the increasing popularity of e-commerce and the shift toward online purchasing. Another driving factor is the virtual wine-tasting platform where subscribers join online and taste the selected wines together.
The market has been growing in popularity in recent years as more consumers seek the convenience and expertise offered by curated wine delivery services. One of the key market drivers is the increasing popularity of e-commerce and the shift toward online purchasing.
The e-commerce subscription market has grown by 100% over the past 5 years, with wine subscription services being the second most popular subscription service due to innovative virtual wine tastings where subscribers join online and taste the selected wines together.
Wine clubs have been a significant driver of the growth of the wine subscription industry. Wine club sales exceeded tasting room sales in 2020 as club sales made up 36% of Direct-To-Consumer (DTC) sales, compared to tasting rooms which were 28% share.
Many wine clubs provide educational resources to their members, such as tasting notes, pairing suggestions, and information about the winemaking process. This is particularly appealing to consumers who are new to wine or who want to deepen their knowledge. For example, the Wall Street Journal Wine Club offers a magazine subscription with each shipment, which includes articles about wine and food pairings.
It is worth noting that the COVID-19 pandemic has had an impact on wine sales and consumption, due to which buying patterns during the holidays changed as a result. According to a survey conducted by Wine Intelligence in 2020, there was a significant increase in online wine sales, including wine subscription services, during the pandemic.
The survey found that 38% of wine drinkers in the USA purchased wine online, with 17% specifically purchasing wine through subscription services.
An increase in income enables consumers to purchase more premium subscription packages that include high-quality wines. As income increases, consumers have more disposable income to spend on luxury items like wine subscriptions. Disposable personal income in the United States increased by 0.3 percent in December 2022.
Many wine subscription services offer different subscription packages with varying prices and benefits. For instance, Gold Medal Wine Club offers a range of subscriptions focused on award-winning and boutique wines.
Asia Pacific had a market size of USD 130 Million in 2022 and is projected to reach a market worth USD 1.5 Billion by 2033.
The growth of e-commerce and delivery services in Asia Pacific has enabled wine subscription services to reach a wider audience and offer more convenient and flexible delivery options. Wine subscription services are partnering with e-commerce platforms and logistics providers to offer fast and reliable delivery services, making it easier for consumers to receive their wine shipments.
For instance, Wine Moments is a wine subscription service in Hong Kong that offers free delivery for its wine shipments and partners with local logistics providers to ensure timely and safe delivery.
The Market in the United States is expected to grow to be worth USD 780.1 Million by 2033, with an absolute dollar growth of USD 665.5 Million. The market in the United States has grown at a CAGR of 23.8% from 2018 to 2022 and is expected to grow at a CAGR of 23.2% from 2023 to 2033.
Wine subscription services in the USA are focusing on sustainability and eco-friendly practices. With the growing concern for environment, many wine enthusiasts in the USA are looking for wines that are produced using eco-friendly practices. For instance, USA-based Dry Farm Wines is a wine subscription service that offers organic and biodynamic wines that are produced using sustainable farming practices.
The Market in the United Kingdom is expected to grow to be worth USD 88 Million by 2033, with an absolute dollar growth of USD 38.6 Million. The market in the United Kingdom has grown at a CAGR of 20.3% from 2018 to 2022 and is expected to grow at a CAGR of 8.9% from 2023 to 2033.
The UK-based wine subscription services have been at the forefront of the wine subscription industry, offering a range of curated wines delivered directly to customers' doors, engaging with customers through online communities, and providing expertise and knowledge of wine.
For Instance, The Wine Society is a member-owned wine subscription service that has been operating in the UK for over 140 years. The society sources its wines from a network of over 400 producers around the world and offers a range of curated wine collections and mixed cases. Subscribers also take advantage of a range of benefits, such as discounts on wine and access to exclusive events and tastings.
The Market in France is expected to grow to be worth USD 81.3 Million by 2033, with an absolute dollar growth of USD 4.8 Million. The market in France has grown at a CAGR of 22.4% from 2018 to 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2033.
The French Wine Trade Association (FEVS), the sales of wine through online channels in France increased by 20% in 2020. 45% of French consumers who buy wine online purchase wine through subscription services. Wine clubs and subscriptions are also gaining popularity among younger consumers in France.
The Japanese Market is expected to grow to be worth USD 346.8 Million with an absolute dollar growth of USD 327.8 Million. The market in Japan has grown at a CAGR of 39.7% from 2018 to 2022 and is expected to grow at a CAGR of 33.8% from 2023 to 2033.
Personalized Box in the Wine Subscription Market is projected to witness secure growth as it has grown at a CAGR of 26.2% from 2018 to 2022 and is expected to grow at a CAGR of 24.6% from 2023 to 2033.
Personalization has significantly impacted the market. Wine subscription services that offer personalized recommendations and customized selections based on a customer's taste preferences are becoming increasingly popular.
By consistently providing customers with personalized recommendations, wine subscription services build a loyal customer base. For instance, Vinebox offers personalized wine tastings through a monthly subscription box where members can try a variety of wines tailored to their individual tastes.
Demand through annual delivery frequency of subscription boxes in the market is projected to witness secure growth as it is expected to grow at a CAGR of 32.6% from 2023 to 2033.
Offering an annual delivery of wine is a beneficial strategy for wine subscription companies to grow their customer base and increase customer loyalty. Annual delivery of wine allows customers to receive a year's worth of wine in one shipment, saving them time and effort from having to purchase wine regularly.
This convenience is a significant factor in attracting and retaining customers. For instance, Vinebox offers an annual subscription that delivers 12 boxes of wine every year, and customers choose the delivery month that works best for them.
Annual delivery of wine also provides cost savings for customers. By purchasing a year's worth of wine upfront, customers are able to receive a discount or lower shipping costs, which incentivizes them to sign up for an annual subscription. For instance, Winc offers an annual subscription that delivers 12 bottles of wine per year, with a discount of up to 20% off the regular price.
Key players in the market are Naked Wine, Blue Apron, Laithwaites, WSJwine, Flaneur Wine, BOXT, Firstleaf, Cooper’s Hawk, Messina Hof, Splash Wines, Iron Horse Vineyards, and SokolBlosser.
Some of the recent developments in the market are
The market is valued at USD 596.5 million in 2023.
Naked Wines, Firstleaf, and Vivino are the key wine subscription market players.
The primary consumer for the wine subscription market is the consumer industry.
The market is estimated to reach USD 3.9 billion by 2033.
The market is forecast to register a CAGR of 20.7% through 2033.
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Wine Subscription Market
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