The wine packaging market is expected to observe significant demand for sustainable wine packaging solutions. Market players can expect the market to rise from USD 6.1 billion in 2024 to USD 8.4 billion by 2034. Over the forecast period, the market is set to record a CAGR of 3.2%.
Following Consumer Preferences Set the Trends in the Wine Packaging Market
Winemakers are opting for new sizes to package wine for consumer convenience. Among wine consumers, 250 ml is a highly popular single-serving size. This is because it allows them to drink responsibly and improve their portion control abilities.
Aluminum cans make for a glass-free option. Consumer demand for aluminum cans is rising owing to their accessibility and portability. Not only are they well-received in the market, but they’re also easier to source for winemakers and usually cost less than glass options. Thus making it a cost-effective option.
Consumers get intrigued by product packaging and labels. Brands in the wine industry are thus increasing their efforts to emphasize customer-centric messages and brand image in wine packaging solutions. Players are also using marketing tools like point-of-purchase displays to capture consumer attention among similar products from competitors.
Consumers are increasingly purchasing wine online from eCommerce platforms. This is raising the demand for sustainable, durable, and consumer-friendly packaging that shields the product during shipping.
| Attributes | Key Insights |
|---|---|
| Estimated Wine Packaging Market Size (2024E) | USD 6.1 billion |
| Projected Wine Packaging Market Valuation (2034F) | USD 8.4 billion |
| Value-based CAGR (2024 to 2034) | 3.2% |
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| Leading Material | Glass |
|---|---|
| Value Share (2024) | 63.1% |
Glass is an extensively used material for wine packaging. Our analysts have estimated that this segment is expected to record a value share of 63.1% in 2024. Glass material has enjoyed consumer preference as it is a trusted and visually appealing packaging choice for wine consumers. Further, glass does not interfere with wine properties like aroma and flavor due to its impermeability. This quality of glass adds to the overall enhanced drinking experience of wine.
Metal, however, is the future for wine packaging as consumers are becoming knowledgeable about various environmental benefits of metals like aluminum.
| Leading Packaging Format | Bottles |
|---|---|
| Value Share (2024) | 56.8% |
Bottles are expected to account for a massive 56.8% value share in 2024. Demand for bottles is increasing as it elevates the quality of wine upon storage. Additionally, their adaptability in different sizes, shapes, and colors, as well as their customization with different labels are propelling the segment's growth.
| Countries | Forecast CAGR (2024 to 2034) |
|---|---|
| The United States | 2.30% |
| Spain | 3.40% |
| India | 6.50% |
| China | 5.70% |
| Thailand | 5.40% |
The demand for wine packaging in the United States is predicted to rise at a CAGR of 2.3% in the next decade. The popularity of wine packaging is booming in America as the population massively consumes wine during the festive season, picnics, corporate and social events, etc. Further, the sales of reliable packaging are increasing to ensure safe and quick delivery of wine.
Ready-to-drink beverages are a key trend in the wine industry, which is positively impacting the sales of convenient wine packaging. Additionally, growing sales of wine from online platforms are creating a robust demand for wine packaging that appeals the consumers.
Key players in the United States are increasing the domestic production of wine packaging to meet the growing demand from winemakers. Players are focusing on unique wine packaging designs and distinct wine packaging. Additionally, players are investing in the latest technology to bring efficiencies in their manufacturing process.
Sales of wine packaging in Spain are expected to surge at a CAGR of 3.4% from 2024 to 2034. Key players in the market are thus responding by increasing their production of boxes for wine and liquor both for multiple and individual packs.
Customers in Spain are demanding high-end wine packaging that conveys an idea of prestige. Apart from this, there is a budding demand for bag-in-box systems and aseptic cartons as they make for a sustainable option. Also, glass systems have significant weight, which leads to massive energy consumption during bottle production. Increasing knowledge about the harmful consequences of glass containers is another factor that is shifting customers to adopt eco-friendly wine packaging solutions.
Consumption of wine is rapidly increasing in China. This trend is propelling the demand for robust wine packaging, which is expected to experience a CAGR of 5.7% in the following years.
Presently, the China wine market is crowded by competitive players who are offering many great wine selections at different price points. The market of these players is the emerging novice consumer base who are yet to develop a fine taste in wine. To win in this cut-throat market competition, players are increasingly investing in the product’s packaging.
Key players are using wine packaging solutions effectively to communicate the quality of their wine to customers. Brands have been executing distinct new concepts to package their products, and a large proportion of these have succeeded in seizing the interest and wallets of consumers in China.
Several wine brands are responding to surging consumers’ interest in products that incorporate elements of Chinese culture in their packaging. For instance, during New Year’s, several luxury brands unveil products that feature the Chinese zodiac in their packaging design to capture consumers in this country.
The wine packaging sales in India are expected to observe a spike, growing at a CAGR of 6.5% over the next ten years. Rising density of wine box manufacturers who provide top-notch packaging solutions customized according to the different needs of the customers.
The scope for the suppliers of luxury wine packaging boxes in India is expanding at a significant pace. This can be linked to the growing demand for bespoke and individualized wine packaging boxes by wine players to attract high-class clientele.
Industry players are expected to expand their customer base by increasing sustainable efforts. In February 2020, for instance, Sula Vineyards, which is a leader and a pioneer in the Indian wine industry selected CANPACK to launch India’s first canned wine. CANPACK is a globally-recognized manufacturer of metal packaging.
The new semi-sparkling, canned wines come in two variants, i.e., Dia White and Dia Red. This launch supports environmental sustainability, which is also a driving force for many customers.
Demand for wine packaging is accelerating in Thailand, as the country is set to expand at a CAGR of 5.4% over the upcoming years. Manufacturers operating in Thailand are offering packaging solutions for wine, wine drinks, wine coolers, and wine-based beverages like Sangria. Further, players in Thailand are moving away from the traditional bottle glasses to carton packages as a transportable and environmentally friendly option.
Principal Consultant
Key players in the wine packaging market are introducing new packaging designs and formats to compel customers to revamp their packaging. Industry participants are further influenced by the growing demand for alternative formats like ‘bag-in-box’ and aluminum cans and new formats like flat plastic wine bottles that are known for their sustainability.
Consequently, manufacturers are altering their wine packaging to stay up-to-date with the present consumer demands. Industry players are coming into partnerships and acquiring smaller players to strengthen their hold in the wine packaging market.
Latest Developments Shaping the Wine Packaging Market
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The wine packaging industry is set to enjoy a valuation of USD 6.1 billion in 2024.
Wine packaging market players are set to report a CAGR of 3.2% over the next ten years.
The market revenue is expected to shoot up to USD 8.4 billion by 2034.
The bottles segment is projected to account for a massive share of the wine packaging industry.
India is expected to register a higher growth rate in the wine packaging industry.
Brick Packaging, DS Smith, and WestRock Company are influential players in the wine packaging market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Bottles 5.2. Bag-in-Box 5.3. Barrels & kegs 5.4. Cans 5.5. Others 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 6.1. Glass 6.2. Wood 6.3. Paper and Paperboard 6.4. Metal 6.5. Plastic 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Owens-Illinois Group 17.2. Ardagh Group S.A. 17.3. Liqui-Box Corp 17.4. Scholle Corporation 17.5. All American Containers 17.6. TricorBraun Inc. 17.7. Smurfit Kappa Group 17.8. Mondi Plc 17.9. Berlin Packaging 17.10. Ball Corporation 17.11. Encore Glass, Inc. 18. Assumptions & Acronyms Used 19. Research Methodology
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