The global wine market is projected to attain a valuation of US$ 2971.13 billion by 2033. Wine producers can expect a CAGR of 5.7% through 2023. The current valuation of the market is US$ 1709.27 billion in 2023.
Key Market Highlights
‘The French Paradox’ is Utterly Beneficial in Uplifting the Wine Market’s CAGR:
Historically, the wine market performance has risen with a CAGR of 2.3% (2018 to 2022), likely surging by 3.7% by 2033. The market for wine has been experiencing a gradual growth trajectory due to a confluence of factors that have collectively fueled its expansion. This expansion can primarily be attributed to the concept of the ‘French Paradox’, which posits that occasional wine drinking may be healthy. Red wine's resveratrol and other antioxidants have been linked to potential cardiovascular advantages. Some consumers are choosing wine over other alcoholic beverages as a result of this rising trend toward wellness.
| Attributes | Details |
|---|---|
| Market Size in 2022 | US$ 1623.94 billion |
| Market Size in 2023 | US$ 1709.27 billion |
| Market Size by 2033 | US$ 2971.13 billion |
| Value CAGR (2023 to 2033) | 5.7% |
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In recent years, the recreational use of wine has grown in popularity across a range of cultures and demographics. Wine's appeal has been influenced by its associations with elegance, refinement, and health advantages, which consumers seek in sophisticated and varied beverage options.
| Attributes | Details |
|---|---|
| Market Size (2018) | US$ 1300.98 billion |
| Market Size (2022) | US$ 1623.94 billion |
| Market (CAGR 2018 to 2022) | 2.3% |
Wine production has joined other sectors in emphasizing sustainability and organic methods. Environmentally concerned consumers have expressed support for wineries that follow sustainable techniques. With more people traveling to wine-producing regions for vineyard tours, wine tastings, and other experiences, wine tourism has become increasingly popular. This trend not only brings in revenues for regional economies, but it also promotes a deeper recognition of wine.
Wineries have increased the variety of wines they provide by adding new varieties, styles, and pricing ranges. This kind appeals to a wider range of consumers because it accommodates various tastes and preferences. Also, consumers now have easier access to a wide selection of wines from around the world due to the growth of e-commerce platforms and direct-to-consumer sales channels. Customer convenience and choices have increased with the rise of online purchasing.
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Principal Consultant
The array of wine varieties available to consumers helps winemakers to satisfy a wider range of palates. Some customers favor red wine, while others favor white, rosé, effervescent, or even specialized subcategories like orange wines. Wine producers can gain a greater market share by providing a wide range of wine varieties. Convenience and choice in product purchasing are becoming more and more important to consumers. Wine producers may now reach customers wherever they are by utilizing a wider range of sales channels, including direct-to-consumer (DTC) models, internet platforms, and even brick-and-mortar stores.
In 2023, red wine occupies nearly 41.50% of the global wine market share. Red wines have a wide variety of flavor characteristics since they are made from a variety of grape varieties, terroirs, and winemaking methods.
| Segment | Wine Type (Red Wine) |
|---|---|
| 2022 Value Share | 41.50% |
Red wines offer something for every taste, from the fruit-forward qualities of Merlot to the strong and complex structure of Cabernet Sauvignon. Due to this diversity, consumers can easily select red wines that suit their palates, which supports the lure of this market category. Red wine varieties, including Cabernet Sauvignon, Merlot, and Pinot Noir, are well-known and widely recognized throughout the world. Red wines continue to be in high demand and remain popular across a variety of markets and cultures as a result of this recognition.
In 2023, the retail sales channel dominates the global wine market by occupying 43.50% of its total shares. Wine and other alcoholic beverages have traditionally and stably been distributed through retail. The legacy infrastructure has helped the retail channel maintain its dominance.
| Segment | Sales Channel (Retail) |
|---|---|
| 2022 Value Share | 43.50% |
Customers can physically view and hold wine bottles in actual stores, read labels, and check out packaging. This physical experience heightens the sensation of discovery and involvement, which can be lacking in internet shopping. In numerous regions, laws and licensing requirements favor alcoholic beverage retail sales channels. This legal framework has increased the significance of traditional brick-and-mortar stores in the wine industry.
In the wine industry, France enjoys a prestigious position due to its different areas like Bordeaux and Champagne. Italy is unique because of its rich history, which includes a variety of indigenous grape varieties and wine styles like Chianti and Prosecco. Spain, known for its high-quality wines like Rioja and Cava, prioritizes value.
With increased domestic production, particularly from Napa Valley and Sonoma, the United States wine market has soared. New World wines from Australia and New Zealand are becoming more well-known, while Argentina and Chile excel at making high-quality wines at reasonable rates. The wine business in China is expanding quickly on both a domestic and international level, whereas Germany and Austria are praised for their aromatic white wines. Collectively, these nations influence the dynamic and developing international wine market.
The wine market statistics showcase that China occupies nearly 11.0% of the global wine market shares in 2023. Chinese consumers are getting more discerning in their tastes and are looking for a variety of high-quality goods.
| Country | China |
|---|---|
| 2023 Market Share | 11.0% |
Wine is frequently connected to an affluent lifestyle and is viewed as a status symbol, which increases demand for imports and wines of higher quality. There is an increasing demand for wines that go smoothly with international cuisines as they become more popular in China. Wine's appeal is growing as it becomes more widely accepted as a complement to a range of foods and is likely to boost the luxury wine market in China.
In 2023, Australia’s share in the global wine market is nearly 4.80%. Australian wines are categorized as New World wines, which frequently appeal to customers looking for approachable and fruit-forward flavors. For many customers, the New World mark also denotes quality and reliability.
| Country | Australia |
|---|---|
| 2023 Market Share | 4.80% |
In Australia, vineyards now provide immersive experiences including tastings, tours, and food pairings as part of the growing wine tourism industry. This has drawn tourists from all over the world and those from the local area, helping the wine business expand.
In 2023, Germany holds nearly 9.40% of the global wine market. Germany is renowned for producing many top-notch wines, particularly its well-known Rieslings. A wide variety of consumers are drawn to the wide selection of grape varietals and wine styles, including sweet and dry wines.
| Country | Germany |
|---|---|
| 2023 Market Share | 9.40% |
German winemakers respect conventional winemaking methods while embracing contemporary methods and technologies. This combination makes it possible to produce premium wines that satisfy shifting customer tastes, stirring trends in wine barrels, and growth of the German wine market.
The United States occupied nearly 17.50% of the global wine market in 2023. The wine market has been shaped in part by the interests of younger generations, notably millennials. These customers frequently value authenticity, sustainability, and experiences, values that complement some facets of the wine industry.
| Country | United States |
|---|---|
| 2023 Market Share | 17.50% |
Due to influencers and platforms sharing knowledge, opinions, and experiences about various wines, social media has increased wine awareness and interest. This influence also amplifies the sales of wine totes packaging products in the United States.
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The wine industry offers a complex, competitive environment with well-known international players, local wineries, and numerous stakeholders. Players emphasize providing a wide selection of wines that cater to various consumer interests, from traditional types to cutting-edge mixes and from budget-friendly options to high-end selections. Given the market's dynamic character, players must retain flexibility and respond to shifting consumer trends, economic situations, and technology improvements.
Recent Developments Observed by FMI:
The wine market is valued at US$ 1709.278 billion in 2023.
The global wine market is projected to rise at a 5.7% CAGR through 2033.
The wine market size is predicted to reach US$ 2971.134037 billion by 2033.
China’s wine market is rapidly rising, with an 11.0% CAGR through 2033.
Red wine leads the market, occupying nearly 41.50% of the wine market shares in 2023.
1. Executive Summary | Wine Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Sparkling
5.3.2. Dessert
5.3.3. Red
5.3.4. White
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Source, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Source, 2023 to 2033
6.3.1. Organic
6.3.2. Conventional
6.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Sales Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Sales Channel, 2023 to 2033
7.3.1. Hypermarkets/ Supermarkets
7.3.2. Convenience Stores
7.3.3. Specialty Stores
7.3.4. Pubs/Bars/ Restaurants
7.3.5. Online Retailers
7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Type
9.2.3. By Source
9.2.4. By Sales Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Source
9.3.4. By Sales Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Type
10.2.3. By Source
10.2.4. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Source
10.3.4. By Sales Channel
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Type
11.2.3. By Source
11.2.4. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Source
11.3.4. By Sales Channel
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Type
12.2.3. By Source
12.2.4. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Source
12.3.4. By Sales Channel
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Type
13.2.3. By Source
13.2.4. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Source
13.3.4. By Sales Channel
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. United Kingdom
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Type
14.1.2.2. By Source
14.1.2.3. By Sales Channel
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Type
14.2.2.2. By Source
14.2.2.3. By Sales Channel
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Type
14.3.2.2. By Source
14.3.2.3. By Sales Channel
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Type
14.4.2.2. By Source
14.4.2.3. By Sales Channel
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Type
14.5.2.2. By Source
14.5.2.3. By Sales Channel
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Type
14.6.2.2. By Source
14.6.2.3. By Sales Channel
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Type
14.7.2.2. By Source
14.7.2.3. By Sales Channel
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Type
14.8.2.2. By Source
14.8.2.3. By Sales Channel
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Type
14.9.2.2. By Source
14.9.2.3. By Sales Channel
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Type
14.10.2.2. By Source
14.10.2.3. By Sales Channel
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Type
14.11.2.2. By Source
14.11.2.3. By Sales Channel
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Type
14.12.2.2. By Source
14.12.2.3. By Sales Channel
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Type
14.13.2.2. By Source
14.13.2.3. By Sales Channel
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Type
14.14.2.2. By Source
14.14.2.3. By Sales Channel
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Type
14.15.2.2. By Source
14.15.2.3. By Sales Channel
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Type
14.16.2.2. By Source
14.16.2.3. By Sales Channel
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Type
14.17.2.2. By Source
14.17.2.3. By Sales Channel
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Type
14.18.2.2. By Source
14.18.2.3. By Sales Channel
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Type
14.19.2.2. By Source
14.19.2.3. By Sales Channel
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Type
14.20.2.2. By Source
14.20.2.3. By Sales Channel
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Type
15.3.3. By Source
15.3.4. By Sales Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. The Group
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. John Distilleries
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. International Beverage Holdings
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Halewood s International
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Sula Vineyards Pvt. Ltd.
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Asahi Group Holdings, Ltd.
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Beijing Yanjing Beer Group Corporation
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Castel Frères
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Accolade s
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Constellation Brands
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. Treasury Estates
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
16.1.12. Pernod Ricard
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.12.5.2. Product Strategy
16.1.12.5.3. Channel Strategy
16.1.13. E. & J. Gallo ry
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.13.5.2. Product Strategy
16.1.13.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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