The global wild birds product market is expected to register a CAGR of 3.8% by garnering a market value of US$7.3 Billion. The growth of the market can be attributed to:
As disposable income increases, people are willing to spend more on wild bird products, which is contributing to the growth of the market. Climate change is affecting bird populations, which is leading to an increase in demand for bird feeders, birdhouses, and other bird-related products. As more people move to urban areas, the demand for wild bird products is increasing as people look to bring nature into their homes.
Government initiatives to protect bird populations and their habitat are also driving the growth of the market. The growth of e-commerce and online sales platforms has made it easier for consumers to purchase wild bird products, which is contributing to the market's growth.
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The Asia Pacific wild bird products market is expected to witness significant growth in the forecast period. The region is home to a large number of bird species, which is driving the market's growth. Additionally, the increasing popularity of backyard bird watching and the growing awareness of the importance of preserving and protecting wild bird populations are expected to drive demand for wild bird products in the region.
In countries like China and Japan, the market is driven by the increasing popularity of bird-watching as a hobby and an increasing number of people are becoming interested in bird feeding, which is expected to drive the market growth.
In India, the market is driven by the increasing awareness of the importance of preserving and protecting wild bird populations and the growing popularity of bird-watching as a hobby. Additionally, the government's initiatives to protect bird populations and their habitat are also driving the growth of the market.
The market is expected to evolve with new technologies and advancements in design to make bird feeders, birdhouses, and other bird-related products more attractive, durable, and functional. The increasing popularity of eco-friendly options, the use of natural and organic materials in wild bird products is also expected to increase in the future.
The future of the wild bird product market looks promising as the market is expected to continue growing in the coming years. The increasing popularity of backyard bird watching and the growing awareness of the importance of preserving and protecting wild bird populations are expected to drive demand for wild bird products. Additionally, the trend of bird feeding as a hobby is also expected to continue growing in the future, which will also boost the demand for bird feeders, birdhouses, and other bird-related products.
The trend of online shopping is also expected to continue growing in the future, which will make it more convenient for consumers to purchase wild bird products. This, along with a general increase in disposable income, is expected to drive the market's growth.
Overall, the future of the wild bird product market looks bright as the market is expected to grow and evolve with new technologies and advancements in design, and with the increasing popularity of backyard bird watching and bird feeding as a hobby.
Principal Consultant
Over the years, the fascination for feeding wild birds as a leisure activity has seen upward growth. People are keen towards taking care of birds living around their houses instead of keeping them as pets. This leisurely activity has also been supported by government and NGO activities.
For instance, ‘Feed the Birds’, by Wild Bird Feeding Institute (WBFI) has garnered the interest of many people who were previously unaware of the cause. These campaigns have also led to growing demand for a range of feed, and health & wellness products for wild birds.
Wild birds are one of the major source of pollination, which encourages people to take care of birds living nearby one’s surrounding.
In addition, positive impact of birds over mental health is proliferating market growth. According to University of Queensland, people who are surrounded by bird and natural environment are less likely to suffer from depression, anxiety and stress.
Initiatives by several government initiatives such as, Visionary Perspective Plan (2020-2030), by Indian government is focusing upon preservation of wild birds. In addition to this, activity of providing feed to birds in North America and Europe in winter season is providing remunerative growth opportunities to market growth.
Rising awareness among consumers about requirement of different feeds by different birds, nature conservation is driving demand for food mixes and feeding equipment.
Furthermore high penetration of internet and influence of social media encourages people towards animal welfare. Application such as eBird, encourages people to know different variety of birds in their habitat that, proliferates market growth.
Technological advancements such as solar powered and glow in dark bird feeders provides remunerative opportunity for market growth. Innovation such as implementation of feeding schedules in bird feeding devices allows hassle free dispensation of seeds at regular time intervals which surges wild bird products sales.
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With several driving factors, there are few factors restraining market growth. The food provided by the feeders does not contain optimum nutritional value. This causes severe health conditions among the birds such as laying of premature eggs.
Increase in disease transmission from birds to humans is further restraining sales of wild bird products. Furthermore, busy life schedule of people restrain them from involving in bird feeding activities, this is a major factor hampering growth of wild birds products market.
North America remains one of the most lucrative markets for wild bird products globally. Presence of National Bird-Feeding Society (NBFS), in the USA is proliferating market growth by spreading awareness about bird feeding. Bird feeding and watching is the second most favorite hobby of Americans.
The USA, celebrates month of February as National Bird-Feeding Month, which provides remunerative growth opportunities to regional wild birds products market.
Europe is slated to be the second most lucrative region for market growth. Prominence of leading players such as CJ Wildlife Trade and effective government measure for wildlife protection, in this region and development of new technology in Europe is providing remunerative growth opportunities for global wild bird products market.
The global wild bird product market is slightly fragmented by presence of various regional players dominating more than 50% revenue share. These players focus upon developing efficient feeds and equipment to improvise health of birds and remain competitive in market space.
Players in the global wild birds products markets includes,
The global wild bird product is segmented on the following basis
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Wild Birds Products Market
