Whole Wheat Flour Market Outlook (2022 to 2032)

The whole wheat flour market is expected to grab a stronghold in the global market at a promising CAGR of 6.7% during the forecast period. The global market holds a projected revenue of US$ 72.71 Billion in 2022, and this value is likely to cross US$ 130.34 Billion by the end of 2032.

The market is anticipated to show promising growth prospects during the forecast period, expanding the whole-wheat flour market size.

Attributes Details
CAGR (2022 to 2032) 6.7%
Value (2022) US$ 72.71 Billion
Value (2032) US$ 130.34 Billion

Whole wheat flour is used as the basic food ingredient as it has endosperm, bran, and wheat grain germ, coloring it with a slightly darker shade, fueling the sales of whole wheat flour. Processed through wheat kernels, the whole wheat flour is vitamin-and-mineral-loaded, rich in fiber and small fuel, and incorporated into healthier food.

Baking bread and other baked items is another application that drives the demand for whole wheat flour. The factors that help the whole wheat flour market are the growing awareness of baked products and their availability in different shapes, sizes, and types.

Growing demand for whole-wheat flour is also attributed to it being in the trend under healthful living experiences coupled with its popularity as a natural functional food.

Lower shelf life, high cost, and irregular accessibility have restricted the market, declining the sales of whole wheat flour.

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What are the Key Drivers and Restraints to the Whole Wheat Flour Market?

As whole wheat flour gives a more pleasant flavor and chews with great character, it is gaining significant prominence among those going for healthier foods. Millennials are leading the charge for whole-grain baked goods, which in turn is providing a substantial boost to the whole-wheat flour market.

In an interview for Food Business News, it was discovered that half of the consumers are interested in whole-wheat flour, and one in every four shoppers is going for whole-wheat flour.

Also, according to the data issued by the National Agricultural Statistics Service of the USA Department of Agriculture, whole wheat flour production accounted for just over 5% of USA flour production in 2017. This fuel the sales of whole-wheat flour in new regions.

Also, it has been observed that the whole-wheat flour products that are shipped from distributors to food service operators increased by more than 15% in 2017.

Which is the Key Market for Whole-Wheat Flour Market?

Whole wheat flour is growing at an astonishing rate - proving in the market after market that customers worldwide are beginning to understand the importance of enjoying more whole-wheat flour, flourishing the demand for whole-wheat flour in the global market.

Whole-wheat flour is considered a favorite superfood in Central and Latin America due to its nutritional value and distinct taste.

Whole-wheat flour is considered one of the most extensive and vital resources for many native individuals in North America. In India and the United Kingdom, white wheat is commonly used for making whole-wheat flour instead of red as in the USA pushing the overall sales of whole-wheat flour around.

Nandini Roy Choudhury
Nandini Roy Choudhury

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Which are the Key Competitors of Whole-Wheat Flour Market?

The key players in the whole-wheat flour market are focusing on mergers and collaborations that are fueling the sales of whole-wheat flour.

Key players in the whole-wheat flour market include The King Arthur Flour Company, Bob’s Red Mill Natural Foods, Gold Medal, Georgia Organics, Stone Ground, Wheat Montana Anson Mills, Heartland Mill Inc, Siemer Milling Company, Lindsey Mills, Hodgson Mills, General Mills, Ardent Mills, Wiking Rogers Mills, Conagra Mills, Sunrise Flour Mill, Kishan Exports, Natural Way Mills, and Belize Inc.

Recent Market Development:

  • Ardent Mills announced its plans to collaborate with Arcadia Biosciences Inc., an agricultural food ingredient company, on wheat innovation. The project aims to improve the overall flavor of whole-wheat flour and extend its shelf life, fuelling the sales of whole-wheat flour.
  • The King Arthur Flo Company introduced an identity preserved 100% whole grain whole-wheat flour. This is going to accelerate the sales of whole-wheat flour in newer regions.

Scope Of Report

Report Attribute Details
Growth Rate CAGR of 6.7% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD Million, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Product Type, Application, Nature, Packaging, Sales Channel & Region
Regional scope North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand
Country scope USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa
Key companies profiled The King Arthur Flour Company; Bob’s Red Mill Natural Foods; Gold Medal; Georgia Organics; Stone Ground; Wheat Montana Anson Mills; Heartland Mill Inc; Siemer Milling Company; Lindsey Mills; Hodgson Mills; General Mills; Ardent Mills; Wiking Rogers Mills; Conagra Mills; Sunrise Flour Mill; Kishan Exports; Natural Way Mills and Belize Inc.
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments In The Whole Wheat Flour Market

By Product Type:

  • Pancake Flour
  • Bread Flour
  • Pizza Flour
  • Cracker Flour

By Nature:

  • Organic
  • Conventional

By Application:

  • Bakery Products
  • Bread
  • Biscuits
  • Buns
  • Rolls
  • Cookies
  • Sweet Goods
  • Desserts
  • Tortillas

By Packaging:

  • Bags
  • Supersacks
  • Bulk Tankers

By Sales Channel:

  • Direct Sales/B2B
  • Indirect Sales/B2C
  • Supermarket/Hypermarket
  • Retail Stores
  • Specialty Stores
  • General Grocery Stores
  • Online Stores

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Whole Wheat Flour Market Outlook?

The whole wheat flour market is set to thrive at a CAGR of 6.7% through 2032.

What Region is the Biggest Whole Wheat Flour Market?

North America is the biggest market in the whole wheat flour market, attributed to increasing health consciousness among people. This leads to the high demand for whole wheat flour in developed countries like USA and Canada.

Which is the Key Driver in the Whole Wheat Flour Market?

Demand for whole wheat flour is likely to increase with the bakery business flourishing along with modern food habits penetrating in developed countries.

Table of Content

1. Executive Summary | Whole-Wheat Flour Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and Their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2022 to 2032

        5.3.1. Whole Wheat Pancake Flour

        5.3.2. Whole Wheat Bread Flour

        5.3.3. Whole Wheat Pizza Flour

        5.3.4. Whole Wheat Cracker Flour

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2022 to 2032

        6.3.1. Organic

        6.3.2. Conventional

    6.4. Y-o-Y Growth Trend Analysis By Nature, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Nature, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2022 to 2032

        7.3.1. Bakery Products

        7.3.2. Bread

        7.3.3. Biscuits

        7.3.4. Buns

        7.3.5. Rolls

        7.3.6. Cookies

        7.3.7. Sweet Goods

        7.3.8. Desserts

        7.3.9. Tortillas

        7.3.10. Other Applications

    7.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Packaging, 2017 to 2021

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Packaging, 2022 to 2032

        8.3.1. Bags

        8.3.2. Supersacks

        8.3.3. Bulk Tankers

    8.4. Y-o-Y Growth Trend Analysis By Packaging, 2017 to 2021

    8.5. Absolute $ Opportunity Analysis By Packaging, 2022 to 2032

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2017 to 2021

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2022 to 2032

        9.3.1. Direct Sales

        9.3.2. Indirect Sales

        9.3.3. Supermarket/Hypermarket

        9.3.4. Retail Stores

        9.3.5. Specialty Stores

        9.3.6. General Grocery Stores

        9.3.7. Online Stores

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032

10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021

    10.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. East Asia

        10.3.5. South Asia & Pacific

        10.3.6. Middle East and Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. USA

            11.2.1.2. Canada

        11.2.2. By Product Type

        11.2.3. By Nature

        11.2.4. By Application

        11.2.5. By Packaging

        11.2.6. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Nature

        11.3.4. By Application

        11.3.5. By Packaging

        11.3.6. By Sales Channel

    11.4. Key Takeaways

12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. Mexico

            12.2.1.2. Brazil

            12.2.1.3. Rest of Latin America

        12.2.2. By Product Type

        12.2.3. By Nature

        12.2.4. By Application

        12.2.5. By Packaging

        12.2.6. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Nature

        12.3.4. By Application

        12.3.5. By Packaging

        12.3.6. By Sales Channel

    12.4. Key Takeaways

13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. Germany

            13.2.1.2. Italy

            13.2.1.3. France

            13.2.1.4. United Kingdom

            13.2.1.5. Spain

            13.2.1.6. BENELUX

            13.2.1.7. Russia

            13.2.1.8. Rest of Europe

        13.2.2. By Product Type

        13.2.3. By Nature

        13.2.4. By Application

        13.2.5. By Packaging

        13.2.6. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Nature

        13.3.4. By Application

        13.3.5. By Packaging

        13.3.6. By Sales Channel

    13.4. Key Takeaways

14. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Product Type

        14.2.3. By Nature

        14.2.4. By Application

        14.2.5. By Packaging

        14.2.6. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Nature

        14.3.4. By Application

        14.3.5. By Packaging

        14.3.6. By Sales Channel

    14.4. Key Takeaways

15. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        15.2.1. By Country

            15.2.1.1. India

            15.2.1.2. ASEAN

            15.2.1.3. Australia and New Zealand

            15.2.1.4. Rest of South Asia & Pacific

        15.2.2. By Product Type

        15.2.3. By Nature

        15.2.4. By Application

        15.2.5. By Packaging

        15.2.6. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Nature

        15.3.4. By Application

        15.3.5. By Packaging

        15.3.6. By Sales Channel

    15.4. Key Takeaways

16. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021

    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032

        16.2.1. By Country

            16.2.1.1. GCC Countries

            16.2.1.2. Turkey

            16.2.1.3. South Africa

            16.2.1.4. Rest of Middle East and Africa

        16.2.2. By Product Type

        16.2.3. By Nature

        16.2.4. By Application

        16.2.5. By Packaging

        16.2.6. By Sales Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Product Type

        16.3.3. By Nature

        16.3.4. By Application

        16.3.5. By Packaging

        16.3.6. By Sales Channel

    16.4. Key Takeaways

17. Key Countries Market Analysis

    17.1. USA

        17.1.1. Pricing Analysis

        17.1.2. Market Share Analysis, 2021

            17.1.2.1. By Product Type

            17.1.2.2. By Nature

            17.1.2.3. By Application

            17.1.2.4. By Packaging

            17.1.2.5. By Sales Channel

    17.2. Canada

        17.2.1. Pricing Analysis

        17.2.2. Market Share Analysis, 2021

            17.2.2.1. By Product Type

            17.2.2.2. By Nature

            17.2.2.3. By Application

            17.2.2.4. By Packaging

            17.2.2.5. By Sales Channel

    17.3. Mexico

        17.3.1. Pricing Analysis

        17.3.2. Market Share Analysis, 2021

            17.3.2.1. By Product Type

            17.3.2.2. By Nature

            17.3.2.3. By Application

            17.3.2.4. By Packaging

            17.3.2.5. By Sales Channel

    17.4. Brazil

        17.4.1. Pricing Analysis

        17.4.2. Market Share Analysis, 2021

            17.4.2.1. By Product Type

            17.4.2.2. By Nature

            17.4.2.3. By Application

            17.4.2.4. By Packaging

            17.4.2.5. By Sales Channel

    17.5. Germany

        17.5.1. Pricing Analysis

        17.5.2. Market Share Analysis, 2021

            17.5.2.1. By Product Type

            17.5.2.2. By Nature

            17.5.2.3. By Application

            17.5.2.4. By Packaging

            17.5.2.5. By Sales Channel

    17.6. Italy

        17.6.1. Pricing Analysis

        17.6.2. Market Share Analysis, 2021

            17.6.2.1. By Product Type

            17.6.2.2. By Nature

            17.6.2.3. By Application

            17.6.2.4. By Packaging

            17.6.2.5. By Sales Channel

    17.7. France

        17.7.1. Pricing Analysis

        17.7.2. Market Share Analysis, 2021

            17.7.2.1. By Product Type

            17.7.2.2. By Nature

            17.7.2.3. By Application

            17.7.2.4. By Packaging

            17.7.2.5. By Sales Channel

    17.8. United Kingdom

        17.8.1. Pricing Analysis

        17.8.2. Market Share Analysis, 2021

            17.8.2.1. By Product Type

            17.8.2.2. By Nature

            17.8.2.3. By Application

            17.8.2.4. By Packaging

            17.8.2.5. By Sales Channel

    17.9. Spain

        17.9.1. Pricing Analysis

        17.9.2. Market Share Analysis, 2021

            17.9.2.1. By Product Type

            17.9.2.2. By Nature

            17.9.2.3. By Application

            17.9.2.4. By Packaging

            17.9.2.5. By Sales Channel

    17.10. BENELUX

        17.10.1. Pricing Analysis

        17.10.2. Market Share Analysis, 2021

            17.10.2.1. By Product Type

            17.10.2.2. By Nature

            17.10.2.3. By Application

            17.10.2.4. By Packaging

            17.10.2.5. By Sales Channel

    17.11. Russia

        17.11.1. Pricing Analysis

        17.11.2. Market Share Analysis, 2021

            17.11.2.1. By Product Type

            17.11.2.2. By Nature

            17.11.2.3. By Application

            17.11.2.4. By Packaging

            17.11.2.5. By Sales Channel

    17.12. China

        17.12.1. Pricing Analysis

        17.12.2. Market Share Analysis, 2021

            17.12.2.1. By Product Type

            17.12.2.2. By Nature

            17.12.2.3. By Application

            17.12.2.4. By Packaging

            17.12.2.5. By Sales Channel

    17.13. Japan

        17.13.1. Pricing Analysis

        17.13.2. Market Share Analysis, 2021

            17.13.2.1. By Product Type

            17.13.2.2. By Nature

            17.13.2.3. By Application

            17.13.2.4. By Packaging

            17.13.2.5. By Sales Channel

    17.14. South Korea

        17.14.1. Pricing Analysis

        17.14.2. Market Share Analysis, 2021

            17.14.2.1. By Product Type

            17.14.2.2. By Nature

            17.14.2.3. By Application

            17.14.2.4. By Packaging

            17.14.2.5. By Sales Channel

    17.15. India

        17.15.1. Pricing Analysis

        17.15.2. Market Share Analysis, 2021

            17.15.2.1. By Product Type

            17.15.2.2. By Nature

            17.15.2.3. By Application

            17.15.2.4. By Packaging

            17.15.2.5. By Sales Channel

    17.16. ASIAN

        17.16.1. Pricing Analysis

        17.16.2. Market Share Analysis, 2021

            17.16.2.1. By Product Type

            17.16.2.2. By Nature

            17.16.2.3. By Application

            17.16.2.4. By Packaging

            17.16.2.5. By Sales Channel

    17.17. Australia and New Zealand

        17.17.1. Pricing Analysis

        17.17.2. Market Share Analysis, 2021

            17.17.2.1. By Product Type

            17.17.2.2. By Nature

            17.17.2.3. By Application

            17.17.2.4. By Packaging

            17.17.2.5. By Sales Channel

    17.18. GCC Countries

        17.18.1. Pricing Analysis

        17.18.2. Market Share Analysis, 2021

            17.18.2.1. By Product Type

            17.18.2.2. By Nature

            17.18.2.3. By Application

            17.18.2.4. By Packaging

            17.18.2.5. By Sales Channel

    17.19. Turkey

        17.19.1. Pricing Analysis

        17.19.2. Market Share Analysis, 2021

            17.19.2.1. By Product Type

            17.19.2.2. By Nature

            17.19.2.3. By Application

            17.19.2.4. By Packaging

            17.19.2.5. By Sales Channel

    17.20. South Africa

        17.20.1. Pricing Analysis

        17.20.2. Market Share Analysis, 2021

            17.20.2.1. By Product Type

            17.20.2.2. By Nature

            17.20.2.3. By Application

            17.20.2.4. By Packaging

            17.20.2.5. By Sales Channel

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Product Type

        18.3.3. By Nature

        18.3.4. By Application

        18.3.5. By Packaging

        18.3.6. By Sales Channel

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. The King Arthur Flour Company

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

                19.1.1.5.2. Product Strategy

                19.1.1.5.3. Channel Strategy

        19.1.2. Bob’s Red Mill Natural Foods

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

                19.1.2.5.2. Product Strategy

                19.1.2.5.3. Channel Strategy

        19.1.3. Georgia Organics

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

                19.1.3.5.2. Product Strategy

                19.1.3.5.3. Channel Strategy

        19.1.4. Arrowhead Mills

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

                19.1.4.5.2. Product Strategy

                19.1.4.5.3. Channel Strategy

        19.1.5. Wheat Montana

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

                19.1.5.5.2. Product Strategy

                19.1.5.5.3. Channel Strategy

        19.1.6. Anson Mills

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

                19.1.6.5.2. Product Strategy

                19.1.6.5.3. Channel Strategy

        19.1.7. Heartland Mill Inc.

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

                19.1.7.5.2. Product Strategy

                19.1.7.5.3. Channel Strategy

        19.1.8. Siemer Milling Company

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

                19.1.8.5.2. Product Strategy

                19.1.8.5.3. Channel Strategy

        19.1.9. Lindley Mills

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

                19.1.9.5.2. Product Strategy

                19.1.9.5.3. Channel Strategy

        19.1.10. Hodgson Mills

            19.1.10.1. Overview

            19.1.10.2. Product Portfolio

            19.1.10.3. Profitability by Market Segments

            19.1.10.4. Sales Footprint

            19.1.10.5. Strategy Overview

                19.1.10.5.1. Marketing Strategy

                19.1.10.5.2. Product Strategy

                19.1.10.5.3. Channel Strategy

        19.1.11. General Mills

            19.1.11.1. Overview

            19.1.11.2. Product Portfolio

            19.1.11.3. Profitability by Market Segments

            19.1.11.4. Sales Footprint

            19.1.11.5. Strategy Overview

                19.1.11.5.1. Marketing Strategy

                19.1.11.5.2. Product Strategy

                19.1.11.5.3. Channel Strategy

        19.1.12. Ardent Mills

            19.1.12.1. Overview

            19.1.12.2. Product Portfolio

            19.1.12.3. Profitability by Market Segments

            19.1.12.4. Sales Footprint

            19.1.12.5. Strategy Overview

                19.1.12.5.1. Marketing Strategy

                19.1.12.5.2. Product Strategy

                19.1.12.5.3. Channel Strategy

        19.1.13. Wilkins Rogers Mills

            19.1.13.1. Overview

            19.1.13.2. Product Portfolio

            19.1.13.3. Profitability by Market Segments

            19.1.13.4. Sales Footprint

            19.1.13.5. Strategy Overview

                19.1.13.5.1. Marketing Strategy

                19.1.13.5.2. Product Strategy

                19.1.13.5.3. Channel Strategy

        19.1.14. Prestige Group of Industries

            19.1.14.1. Overview

            19.1.14.2. Product Portfolio

            19.1.14.3. Profitability by Market Segments

            19.1.14.4. Sales Footprint

            19.1.14.5. Strategy Overview

                19.1.14.5.1. Marketing Strategy

                19.1.14.5.2. Product Strategy

                19.1.14.5.3. Channel Strategy

        19.1.15. Conagra Mills

            19.1.15.1. Overview

            19.1.15.2. Product Portfolio

            19.1.15.3. Profitability by Market Segments

            19.1.15.4. Sales Footprint

            19.1.15.5. Strategy Overview

                19.1.15.5.1. Marketing Strategy

                19.1.15.5.2. Product Strategy

                19.1.15.5.3. Channel Strategy

        19.1.16. Natural Way Mills

            19.1.16.1. Overview

            19.1.16.2. Product Portfolio

            19.1.16.3. Profitability by Market Segments

            19.1.16.4. Sales Footprint

            19.1.16.5. Strategy Overview

                19.1.16.5.1. Marketing Strategy

                19.1.16.5.2. Product Strategy

                19.1.16.5.3. Channel Strategy

        19.1.17. Belize (Archer Daniels Midland)

            19.1.17.1. Overview

            19.1.17.2. Product Portfolio

            19.1.17.3. Profitability by Market Segments

            19.1.17.4. Sales Footprint

            19.1.17.5. Strategy Overview

                19.1.17.5.1. Marketing Strategy

                19.1.17.5.2. Product Strategy

                19.1.17.5.3. Channel Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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