Whole Wheat Flour Market Outlook (2022 to 2032)

The whole wheat flour market is expected to grab a stronghold in the global market at a promising CAGR of 6.7% during the forecast period. The global market holds a projected revenue of USD 72.71 Billion in 2022, and this value is likely to cross USD 130.34 Billion by the end of 2032.

The market is anticipated to show promising growth prospects during the forecast period, expanding the whole-wheat flour market size.

Attributes Details
CAGR (2022 to 2032) 6.7%
Value (2022) USD 72.71 Billion
Value (2032) USD 130.34 Billion

Whole wheat flour is used as the basic food ingredient as it has endosperm, bran, and wheat grain germ, coloring it with a slightly darker shade, fueling the sales of whole wheat flour. Processed through wheat kernels, the whole wheat flour is vitamin-and-mineral-loaded, rich in fiber and small fuel, and incorporated into healthier food.

Baking bread and other baked items is another application that drives the demand for whole wheat flour. The factors that help the whole wheat flour market are the growing awareness of baked products and their availability in different shapes, sizes, and types.

Growing demand for whole-wheat flour is also attributed to it being in the trend under healthful living experiences coupled with its popularity as a natural functional food.

Lower shelf life, high cost, and irregular accessibility have restricted the market, declining the sales of whole wheat flour.

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What are the Key Drivers and Restraints to the Whole Wheat Flour Market?

As whole wheat flour gives a more pleasant flavor and chews with great character, it is gaining significant prominence among those going for healthier foods. Millennials are leading the charge for whole-grain baked goods, which in turn is providing a substantial boost to the whole-wheat flour market.

In an interview for Food Business News, it was discovered that half of the consumers are interested in whole-wheat flour, and one in every four shoppers is going for whole-wheat flour.

Also, according to the data issued by the National Agricultural Statistics Service of the USA Department of Agriculture, whole wheat flour production accounted for just over 5% of USA flour production in 2017. This fuel the sales of whole-wheat flour in new regions.

Also, it has been observed that the whole-wheat flour products that are shipped from distributors to food service operators increased by more than 15% in 2017.

Which is the Key Market for Whole-Wheat Flour Market?

Whole wheat flour is growing at an astonishing rate - proving in the market after market that customers worldwide are beginning to understand the importance of enjoying more whole-wheat flour, flourishing the demand for whole-wheat flour in the global market.

Whole-wheat flour is considered a favorite superfood in Central and Latin America due to its nutritional value and distinct taste.

Whole-wheat flour is considered one of the most extensive and vital resources for many native individuals in North America. In India and the United Kingdom, white wheat is commonly used for making whole-wheat flour instead of red as in the USA pushing the overall sales of whole-wheat flour around.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Which are the Key Competitors of Whole-Wheat Flour Market?

The key players in the whole-wheat flour market are focusing on mergers and collaborations that are fueling the sales of whole-wheat flour.

Key players in the whole-wheat flour market include The King Arthur Flour Company, Bob’s Red Mill Natural Foods, Gold Medal, Georgia Organics, Stone Ground, Wheat Montana Anson Mills, Heartland Mill Inc, Siemer Milling Company, Lindsey Mills, Hodgson Mills, General Mills, Ardent Mills, Wiking Rogers Mills, Conagra Mills, Sunrise Flour Mill, Kishan Exports, Natural Way Mills, and Belize Inc.

Recent Market Development:

  • Ardent Mills announced its plans to collaborate with Arcadia Biosciences Inc., an agricultural food ingredient company, on wheat innovation. The project aims to improve the overall flavor of whole-wheat flour and extend its shelf life, fuelling the sales of whole-wheat flour.
  • The King Arthur Flo Company introduced an identity preserved 100% whole grain whole-wheat flour. This is going to accelerate the sales of whole-wheat flour in newer regions.

Scope Of Report

Report Attribute Details
Growth Rate CAGR of 6.7% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD Million, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Product Type, Application, Nature, Packaging, Sales Channel & Region
Regional scope North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand
Country scope USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa
Key companies profiled The King Arthur Flour Company; Bob’s Red Mill Natural Foods; Gold Medal; Georgia Organics; Stone Ground; Wheat Montana Anson Mills; Heartland Mill Inc; Siemer Milling Company; Lindsey Mills; Hodgson Mills; General Mills; Ardent Mills; Wiking Rogers Mills; Conagra Mills; Sunrise Flour Mill; Kishan Exports; Natural Way Mills and Belize Inc.
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments In The Whole Wheat Flour Market

By Product Type:

  • Pancake Flour
  • Bread Flour
  • Pizza Flour
  • Cracker Flour

By Nature:

  • Organic
  • Conventional

By Application:

  • Bakery Products
  • Bread
  • Biscuits
  • Buns
  • Rolls
  • Cookies
  • Sweet Goods
  • Desserts
  • Tortillas

By Packaging:

  • Bags
  • Supersacks
  • Bulk Tankers

By Sales Channel:

  • Direct Sales/B2B
  • Indirect Sales/B2C
  • Supermarket/Hypermarket
  • Retail Stores
  • Specialty Stores
  • General Grocery Stores
  • Online Stores

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Whole Wheat Flour Market Outlook?

The whole wheat flour market is set to thrive at a CAGR of 6.7% through 2032.

What Region is the Biggest Whole Wheat Flour Market?

North America is the biggest market in the whole wheat flour market, attributed to increasing health consciousness among people. This leads to the high demand for whole wheat flour in developed countries like USA and Canada.

Which is the Key Driver in the Whole Wheat Flour Market?

Demand for whole wheat flour is likely to increase with the bakery business flourishing along with modern food habits penetrating in developed countries.

Table of Content
	1. Executive Summary | Whole-Wheat Flour Market
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
	5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
		5.1. Whole Wheat Pancake Flour
		5.2. Whole Wheat Bread Flour
		5.3. Whole Wheat Pizza Flour
		5.4. Whole Wheat Cracker Flour
	6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature
		6.1. Organic
		6.2. Conventional
	7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
		7.1. Bakery Products
		7.2. Bread
		7.3. Biscuits
		7.4. Buns
		7.5. Rolls
		7.6. Cookies
		7.7. Sweet Goods
		7.8. Desserts
		7.9. Tortillas
		7.10. Other Applications
	8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging
		8.1. Bags
		8.2. Supersacks
		8.3. Bulk Tankers
	9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
		9.1. Direct Sales
		9.2. Indirect Sales
		9.3. Supermarket/Hypermarket
		9.4. Retail Stores
		9.5. Specialty Stores
		9.6. General Grocery Stores
		9.7. Online Stores
	10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		10.1. North America
		10.2. Latin America
		10.3. Europe
		10.4. East Asia
		10.5. South Asia & Pacific
		10.6. Middle East and Africa
	11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	14. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	15. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	16. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	17. Key Countries Market Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. The King Arthur Flour Company
		19.2. Bob’s Red Mill Natural Foods
		19.3. Georgia Organics
		19.4. Arrowhead Mills
		19.5. Wheat Montana
		19.6. Anson Mills
		19.7. Heartland Mill Inc.
		19.8. Siemer Milling Company
		19.9. Lindley Mills
		19.10. Hodgson Mills
		19.11. General Mills
		19.12. Ardent Mills
		19.13. Wilkins Rogers Mills
		19.14. Prestige Group of Industries
		19.15. Conagra Mills
		19.16. Natural Way Mills
		19.17. Belize (Archer Daniels Midland)
	20. Assumptions & Acronyms Used
	21. Research Methodology
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