Whole-wheat Flour Industry Analysis in Western Europe

Analytical Study of Whole-wheat Flour in Western Europe from 2023 to 2033

The consumption of whole-wheat flour in Western Europe is estimated to expand at a modest CAGR of 4.4% through 2033. The sales of whole-wheat flour in Western Europe are expected to reach a valuation of USD 13,456 million by 2033, up from USD 8,723.05 million in 2023.

Key players are actively investing in research and development projects to decrease emissions generated while making whole-wheat flour in Western Europe. These initiatives also include new product development as well as technological enhancements. Additionally, food and beverage companies are introducing innovative bakery products fortified with whole-wheat flour. By incorporating functional ingredients, players are capitalizing on the surging demand for healthy bakery snacks in the region.

Attributes	Details
Industry Size of Western Europe Countries (2023)	USD 8,723.05 million
Expected Industry Size of Western Europe in 2033	USD 13,456 million
Forecast CAGR between 2023 to 2033	4.4%

Top Trends Paving the Road for Future Sales of Whole-wheat Flour in Western Europe

• Shifting consumption patterns display growing traction for healthful food varieties to improve overall health. Emerging wave of whole-grain and clean-label products is generating an opportunity for food manufacturers to experiment with ingenious grain-food products.
• Manufacturers are targeting an obese, unfit, or fitness-conscious population with their fiber-rich baked goodies. For increased sales, they are highlighting health benefits of whole-wheat flour in their advertisements. This, along with recommendations from various weight management programs, is strengthening the business of whole-wheat flour.
• There is an increasing perception of organic products as safer as and healthier than their conventional counterparts. This is propelling the sales of organic whole-wheat flour in Western Europe.

Country-wise Insights

The United Kingdom Demonstrates Significant Appetite for Whole-wheat Flour

Country	United Kingdom
Forecast CAGR % (2023 to 2033)	5.6%

Consumption of whole-wheat flour in the United Kingdom is estimated to rise at a CAGR of 5.6% through 2033. Whole-wheat flour is famously called whole meal flour in the country, and it is enjoying significant traction due to its high nutritional content. The country is registered for considerable growth in Europe owing to:

• Consumers are grasping the importance of consuming a healthier diet even at a higher cost. As a result, ingredients produced via organic farming are finding a significant amount of takers in the country.
• Key players are taking massive steps to educate farmers regarding their carbon footprint and to lower their GHG emissions. In January 2023, for instance, ADM Milling UK Ltd. partnered with 50+ farmers to gather data. Based on this data, the company calculated carbon footprint of wheat production on the land. The lower-than-standard wheat emissions in the United Kingdom indicated a positive impact of using regenerative agricultural practices.

Healthy and Sustainable Association of Consuming Whole-wheat Flour Magnifying its Use in Germany

Country	Germany
Forecast CAGR % (2023 to 2033)	4.7%

Consumers in Germany devour whole-wheat flour. Increasing consumption of new meal varieties produced with bread is shooting up the sales of whole-wheat flour in Germany. As per latest estimations by our analysts, the country is set to register a CAGR of 4.7% through 2033.

• Next-gen breads are formulated for gut health, weight loss, improved sleep, stress reduction, and boosted immunity.
• The country is forward in its attempt to promote sustainable utilization of wheat and other agricultural commodities produced domestically. For instance, in May 2023, MC Mühlenchemie announced the winners of Flour Innovation Award. Through this recognition, the company aims to encourage innovative solutions for sustainable use of wheat.

Industry Players in France Cite Growing Interest in Functional Whole-wheat Flours

Country	France
Forecast CAGR % (2023 to 2033)	6.0%

France is world-famous for its bakery and café culture. The bakery and pastry sector in the country generates massive revenue from the sales of artisanal baked goods. FMI analysts have estimated that the country is set to record a CAGR of 6.0% through 2033. Following factors reveal the growth contributors for this industry:

• Dedicated demand for artisan bread in France. Recipe makers are developing a varied range of global ingredients and flavors to attract new followers. In their preparations, they are incorporating whole grains and functional flours to attract health-conscious consumers.
• Widely consumed pancakes in France are another important contributor to the bakery sector’s growth in the country.

Modern Innovations Contributing to Astonishing Production of Whole-wheat Flour in Italy

Country	Italy
Forecast CAGR % (2023 to 2033)	3.7%

Italy ranks first in the world for its delicious pasta, according to an experiential food and travel online guide. On top of this, the country is world-renowned for its slice of pizza, which tastes like a slice of heaven. Chefs and food providers in the country are however readjusting to recent consumer trends, which show budding interest in healthier food options. This is anticipated to ramp up the production and distribution of whole-wheat flour in Italy. Other factors leading to industry growth are as follows:

• Increasing availability of whole-wheat flour at supermarkets across Italy. Thus, providing a nutritionally rich option for flour to consumers.
• The country produces a significant amount of organic flour and semolina. Additionally, it encourages uptake of EU flour for its convenience, value, and reliability throughout the world.

Growing Emphasis on Health and Wellness in the Netherlands, Contributing to Significant Sales of Whole-wheat Flour

Country	Netherlands
Forecast CAGR % (2023 to 2033)	4.2%

As per recent projections by our analysts, the Netherlands is projected to witness a CAGR of 4.2% through 2033. Key factors behind this progressive growth are as follows:

• Surging prioritization of health and wellness accounting for a sustainable demand for whole grains in the Netherlands.
• Heightened consumption of various bakery products in the country is favoring sales of whole-wheat flour. ;

Category-wise Insights

Bakery Products Made of Whole-wheat Flour Witnessing Astonishing Sales

Leading Application	Bakery Products
Value Share % (2023)	41%

Bakery products section acquired a value share of 41% in 2023. Due to shifting dietary preferences, consumers in Western Europe are actively seeking bakery products composed of fiber-rich ingredients. Increasing obese population and digestion issues in the region are raising the demand for whole grain bakery products. Easy availability of whole-wheat products is another important element, which is catalyzing sales of bakery products.

Conventional Whole-wheat Flour Enjoys its Prominent Penetration

Leading Nature	Conventional
Value Share % (2023)	78%

The conventional segment accounts for a share of 78% as of the 2023 estimations by our analysts. While the tide is turning in favor of organic whole-wheat flour, the conventional type still maintains a significant stake. The high cost and limited availability of organic variants are catalyzing the consumption of conventional whole-wheat flour by end users.

Go-to Strategies of Leading Companies Providing Whole-wheat Flour in Western Europe

Dominating players of whole-wheat flour in Western Europe default to acquisition of smaller companies. This strategic move empowers the company to expand its product offerings, geographical reach, and enjoy a stronger customer base.

Participants are also pooling their resources for investments in new technologies and facilities to ramp up their production of whole-wheat flour. With increased factory output, players can meet the constantly rising demand for whole-wheat flour in Western Europe. Competitors in the industry are also resorting to new product development, partnerships, and aggressive marketing campaigns to attract more clients.

New Developments Favoring the Production of Whole-wheat Flour in Western Europe

• In May 2020, Ardent Mills collaborated with bakers to formulate a complete range of savory baking mixes. These are developed using its broad portfolio of high-protein flours.
• In March 2023, Italian Milling Industry Association (ITALMOPA) invited food industry leaders from the United States and over 50 Italian dignitaries. The event was arranged to celebrate the rolling out of the Pure Flour from Europe program. The program promotes the organic flour and semolina for its superior quality, versatility, and safety.

Key Players Providing Whole-wheat Flour in Western Europe

• Meneba Foods
• Lantmännen
• Agria
• Puratos
• Pfeiffer
• Others

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 8,723.05 million
Projected Industry Size by 2033	USD 13,456 million
Anticipated CAGR between 2023 to 2033	4.4% CAGR
Historical Analysis of Demand for Whole-wheat Flour in Western Europe	2018 to 2022
Demand Forecast for Whole-wheat Flour in Western Europe	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of Key Factors Influencing Whole-wheat Flour Adoption in Western Europe, Insights on Western Europe Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Companies Profiled	Meneba Foods; Lantmännen; Agria; Puratos; Pfeiffer; Others

Western Europe Whole-wheat Flour Industry Outlook by Category

By Product Type:

• Pancake Flour
• Bread Flour
• Pizza Flour
• Cracker Flour

By Nature:

• Organic
• Conventional

By Application:

• Bakery Products
• Bread
• Biscuits
• Buns
• Rolls
• Cookies
• Sweet Goods
• Desserts
• Tortillas

By Packaging:

• Bags
• Supersacks
• Bulk Tankers

By Sales Channel:

• Direct Sales/B2B
• Indirect Sales/B2C
  • Supermarket/Hypermarket
  • Retail Stores
  • Specialty Stores
  • General Grocery Stores
  • Online Stores

By Country:

• Germany
• Italy
• France
• United Kingdom
• Spain
• Netherlands
• BENELUX
• Rest of Europe

Frequently Asked Questions

At What Rate is the Whole-wheat Flour Industry Growing in Western Europe?

The anticipated CAGR through 2033 is 4.4%.

How Big will the Whole-wheat Flour Industry be in Western Europe?

Demand for whole-wheat flour in Western Europe is expected to be USD 13,456 million by 2033.

What is the Key Strategy that Providers in Western Europe Adopting?

Acquisition and mergers are expected to be a default tactic.

Which Nature Form of Whole-wheat Flour is Extensively Used?

Conventional whole-wheat flour is prominently consumed by customers.

Which Application of Whole-wheat Flour Takes Up a Significant Share?

Bakery products form a considerable share of the whole-wheat flour industry.