Analytical Study of Whole-wheat Flour in Japan from 2023 to 2033

Demand for whole-wheat flour is set to cross a valuation of US$ 1,395.69 million in 2023. The consumption of whole-wheat flour in Japan is experiencing a notable surge, reflecting a pronounced shift in consumer preferences toward healthier dietary choices.

With a growing awareness of the nutritional benefits intrinsic to whole-wheat products, including heightened fiber content and essential nutrients, health-conscious consumers in Japan are increasingly seeking such alternatives. Due to this, the sales of whole-wheat flour in Japan are likely to rise at a CAGR of 5.1%, reaching a valuation of US$ 2,299.93 million by 2033.

Attributes Details
Industry Size of Japan in 2023 US$ 1,395.69 million
Expected Industry Size of Japan by 2033 US$ 2,299.93 million
Forecasted CAGR between 2023 to 2033 5.1%

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Adoption Analysis of Whole-wheat Flour in Japan

  • Whole-wheat flour is finding resonance within traditional Japanese culinary practices, adapting to the country's rich gastronomic landscape. As consumers seek alternatives that align with their cultural preferences, whole-wheat flour is gaining acceptance in various recipes.
  • A surge in home baking, spurred by the desire for fresh and wholesome homemade goods, is contributing to the demand for whole-wheat flour. Consumers are exploring healthier options for their culinary creations.
  • Whole-wheat flour is becoming the canvas for a do-it-yourself health revolution, reflecting an intimate connection between what's on the plate and personal well-being. This factor gives rise to robust adoption of whole-wheat flour in Japan.

Key Trends Influencing the Demand for Whole-wheat Flour in Japan

  • Dietary Preferences:

Changes in dietary preferences, such as a growing interest in plant-based diets, can contribute to an increased demand for whole-wheat flour. Similarly, a preference for natural and unprocessed foods can also drive this heightened demand.

  • Innovation in Food Products

The food industry often responds to consumer trends by innovating and introducing new products. If there's a trend toward healthier eating in Japan, food producers may incorporate whole-wheat flour into a variety of products to meet consumer demands.

  • Government Initiatives

Government policies promoting healthier eating habits or initiatives to increase awareness about the benefits of whole grains can play a role in shaping consumer behavior.

  • Import Trends

If Japan relies on imports for whole-wheat flour, global supply chain dynamics and price fluctuations can impact the availability and affordability of whole-wheat flour in the Japan.

  • Culinary Trends

Culinary trends and the popularity of specific types of cuisine can influence the demand for certain ingredients, including whole-wheat flour. For instance, if there's a growing interest in artisanal or traditional bread-making, it is likely to boost the demand for whole-wheat flour.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category wise insights

The section offers an analysis of the dominant segments propelling the demand outlook for whole-wheat flour in Japan. It explores the dominance of conventional nature segment, accounting for a substantial share of 83% in 2023, emphasizing the prevalent reliance on traditional sourcing methods. Also, the section highlights the dominant role of the bakery products application segment, holding a remarkable share of 35% in 2023.

Conventional Whole-wheat Flour to Mark its Dominance with a Share of 83% in 2023

Dominant Segment by Nature Share held by the Segment in 2023
Conventional 83%

Conventional whole-wheat flour emerges as the dominant segment, constituting an impressive 83% of the share in 2023.

  • Conventional flour aligns with traditional tastes, influencing its significant demand.
  • Robust distribution networks enhance accessibility and contribute to the segment's dominance.
  • Strong ties with the bakery sector drive sustained demand for conventional whole-wheat flour.
  • Widely adopted across diverse food products, showcasing its adaptability in the culinary landscape.

Bakery Products Application to Record Substantial Adoption of Whole-wheat Flour with a Share of 35% in 2023

Dominant Segment by Application Share held by the Segment in 2023
Bakery products 35%

Bakery products emerge as a dominant application, capturing a noteworthy 35% of the whole-wheat flour sales share in 2023.

  • Consumers seeking healthier options drive the integration of whole-wheat flour in bakery items.
  • Bakeries innovating with whole-wheat blends cater to the evolving preferences of health-conscious consumers.
  • Effective promotion of the nutritional benefits of whole-wheat flour fuels its demand in bakery applications.
  • Growing interest in artisanal and crafted bakery goods supports the rising share of whole-wheat flour in this segment.

Competitive Analysis of Whole-wheat Flour in Japan

Japan's whole-wheat flour industry boasts a diverse competitive landscape characterized by key players such as Nisshin Flour Milling Co., Ltd., Hokkaido Flour Milling Co., Ltd., and Nichirei Corporation. While Nisshin leads as the largest flour miller, competition remains robust as companies strive to differentiate themselves through product offerings, including organic and blended whole-wheat flour variants. This diversity not only provides consumers with options but also fosters innovation and quality improvements among competitors.

Strategic positioning plays a crucial role in the competition in the whole-wheat flour sector in Japan. Nisshin Flour Milling's dominance, coupled with Hokkaido Flour Milling's significant position, sets the tone for industry leadership. Companies like Nichirei Corporation leverage their broader presence in the food manufacturing and distribution sector to carve a niche in the whole-wheat flour segment. As the industry evolves, strategic partnerships, product innovation, and effective marketing strategies become critical tools for companies vying for a larger share of the industry.

The competitive landscape is further shaped by evolving consumer preferences and emerging opportunities. Companies that adeptly navigate challenges, such as price sensitivity and taste perceptions, while capitalizing on the surging demand for health-conscious and organic products, stand to gain a competitive edge. With opportunities lying in consumer education, innovative product development, and expanded distribution, the competitive outlook hinges on adaptability and responsiveness to the dynamic trends driving the whole-wheat flour industry in Japan.

Key Developments Observed in Japan Whole-wheat Flour Business

  • Nisshin Seifun Group, the leading flour milling company in Japan, is expanding its overseas production operations in the United States, Canada, Australia, Thailand, and New Zealand, to secure access to wheat sources and regional industry. The company is also introducing AI and other new technologies to reduce operating costs and enhance productivity.
  • NIPPN Corp., another major flour miller in Japan, is entering the U.S. flour milling industry through a US$ 25 million investment in Utah Flour Milling, a newly formed business launched by PHM Brands, a wheat flour business based in Denver, Colorado. This is the first time that NIPPN has invested in a U.S. flour milling company, and it aims to leverage its expertise in flour milling and food processing to meet the diverse needs of U.S. consumers.
  • Showa Sangyo, the third largest flour miller in Japan, is focusing on developing new products and services that cater to the changing preferences and lifestyles of Japanese consumers, such as frozen dough, ready-to-eat meals, and health-oriented foods.

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Scope of the Report

Attributes Details
Estimated Industry Size in 2023 US$ 1,395.69 million
Projected Industry Valuation by 2033 US$ 2,299.93 million
Value-based CAGR 2023 to 2033 5.1%
Historical Analysis of Whole-wheat Flour in Japan 2018 to 2022
Demand Forecast for Whole-wheat Flour in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Whole-wheat Flour in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Cities Analyzed While Studying Opportunities in Whole-wheat Flour in Japan Kanto, Chubu, Kinki, Kyushu and Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Nisshin Flour Milling Co., Ltd.; Hokkaido Flour Milling Co., Ltd.; Nichirei Corporation; Toyo Milling Co., Ltd.; Honjo Flour Mill Co., Ltd.; Kyoku Flour Milling Co., Ltd.; Nippon Flour Mills Co., Ltd.; Showa Sangyo Co., Ltd.

Key Segments

By Product Type:

  • Pancake Flour
  • Bread Flour
  • Pizza Flour
  • Cracker Flour

By Nature:

  • Organic
  • Conventional

By Application:

  • Bakery Products
  • Bread
  • Biscuits
  • Buns
  • Rolls
  • Cookies
  • Sweet Goods
  • Desserts
  • Tortillas

By Packaging:

  • Bags
  • Supersacks
  • Bulk Tankers

By Sales Channel:

  • Direct Sales/B2B
  • Indirect Sales/B2C
  • Supermarket/Hypermarket
  • Retail Stores
  • Specialty Stores
  • General Grocery Stores
  • Online Stores

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu and Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the Industry Size for Whole-wheat Flour in Japan?

The sales of whole-wheat flour in Japan are poised to reach US$ 1,395.69 million by 2023.

What is the Future Outlook of Whole-wheat Flour Adoption in Japan?

The adoption of whole-wheat flour in Japan is likely to surpass US$ 2,299.93 million by 2033.

What is the Anticipated Growth Rate of Whole-wheat Flour in Japan?

The demand for whole-wheat flour in Japan is likely to rise at a CAGR of 5.1% from 2023 to 2033.

Which Product Type Dominates the Whole-wheat Flour Adoption in Japan?

The bread flour segment is projected to record rapid whole-wheat flour sales in Japan.

Which City in Japan Demonstrate the Maximum Demand for Whole-wheat Flour in 2023?

Tokyo is likely to witness rapid growth in whole-wheat flour demand during the forecast period.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Pancake Flour
        5.3.2. Bread Flour
        5.3.3. Pizza Flour
        5.3.4. Cracker Flour
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033
        6.3.1. Organic
        6.3.2. Conventional
    6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033
        7.3.1. Bakery Products
        7.3.2. Bread
        7.3.3. Biscuits
        7.3.4. Buns
        7.3.5. Rolls
        7.3.6. Cookies
        7.3.7. Sweet Goods
        7.3.8. Desserts
        7.3.9. Tortillas
    7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Packaging
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Packaging, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Packaging, 2023 to 2033
        8.3.1. Bags
        8.3.2. Super sacks
        8.3.3. Bulk Tankers
    8.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2023 to 2033
        9.3.1. Direct Sales/B2B
        9.3.2. Indirect Sales/B2C
        9.3.3. Supermarket/Hypermarket
        9.3.4. Retail Stores
        9.3.5. Specialty Stores
        9.3.6. General Grocery Stores
        9.3.7. Online Stores
    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
    10.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
        10.3.1. Kanto
        10.3.2. Chubu
        10.3.3. Kinki
        10.3.4. Kyushu & Okinawa
        10.3.5. Tohoku
        10.3.6. Rest of Japan
    10.4. Market Attractiveness Analysis By Region
11. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Product Type
        11.2.2. By Nature
        11.2.3. By Application
        11.2.4. By Packaging
        11.2.5. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Product Type
        11.3.2. By Nature
        11.3.3. By Application
        11.3.4. By Packaging
        11.3.5. By Sales Channel
    11.4. Key Takeaways
12. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Product Type
        12.2.2. By Nature
        12.2.3. By Application
        12.2.4. By Packaging
        12.2.5. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Product Type
        12.3.2. By Nature
        12.3.3. By Application
        12.3.4. By Packaging
        12.3.5. By Sales Channel
    12.4. Key Takeaways
13. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Product Type
        13.2.2. By Nature
        13.2.3. By Application
        13.2.4. By Packaging
        13.2.5. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Product Type
        13.3.2. By Nature
        13.3.3. By Application
        13.3.4. By Packaging
        13.3.5. By Sales Channel
    13.4. Key Takeaways
14. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Product Type
        14.2.2. By Nature
        14.2.3. By Application
        14.2.4. By Packaging
        14.2.5. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Product Type
        14.3.2. By Nature
        14.3.3. By Application
        14.3.4. By Packaging
        14.3.5. By Sales Channel
    14.4. Key Takeaways
15. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Product Type
        15.2.2. By Nature
        15.2.3. By Application
        15.2.4. By Packaging
        15.2.5. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Product Type
        15.3.2. By Nature
        15.3.3. By Application
        15.3.4. By Packaging
        15.3.5. By Sales Channel
    15.4. Key Takeaways
16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Product Type
        16.2.2. By Nature
        16.2.3. By Application
        16.2.4. By Packaging
        16.2.5. By Sales Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Product Type
        16.3.2. By Nature
        16.3.3. By Application
        16.3.4. By Packaging
        16.3.5. By Sales Channel
    16.4. Key Takeaways
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Product Type
        17.3.3. By Nature
        17.3.4. By Application
        17.3.5. By Packaging
        17.3.6. By Sales Channel
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Nisshin Seifun Group
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Maeda Foods Co., Ltd
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. NIPPN Corporation
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. The King Arthur Flour Company
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. Bob’s Red Mill Natural Foods
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. Gold Medal
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. Georgia Organics
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Stone Ground
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. Wheat Montana Anson Mills
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. Heartland Mill Inc
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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250 pages

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Whole-wheat Flour Industry Analysis in Japan

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