Whole Grain Salty Snacks Market Outlook (2023 to 2033)

The global whole grain salty snacks market is expected to reach a market valuation of US$ 39,160.6 million in 2023. Over the forecast period (2023 to 2033), global whole grain salty snack demand is forecast to rise at 8.5% CAGR. By 2033, total market valuation is projected to reach US$ 82,539.4 million.

Key Market Shaping Factors:

  • Growing consumer demand for nutritional snacking experiences is expected to boost the global whole grain snacks market
  • Changing snacking trends towards plant-based foods will fuel whole grain salty snack demand
  • Introduction of new whole grain salty snacks with change in flavour or dietary make-up in the market will create lucrative growth opportunities for the manufacturers
  • Sales of organic whole grain salty snacks as a popular, clean label, organically produced food is projected to boost the market demand

Whole grain products are considered better sources of fiber and other essential nutrients such as vitamins, iron, etc. These products are usually more nutritional than refined ones as they contain endosperm, germ, and bran.

Whole grain salty snacks are likely to gain wider popularity across the world due to increasing health consciousness among consumers. Surging demand for healthy snacks will further boost the global whole grain salty snacks industry.

Whole grain products such as whole grain salty snacks are associated with improved micronutrient intake and lower risks of various diseases. Consumption of these whole grain products reduces chances of diseases such as diabetes, coronary heart disease, etc.

Due to changing lifestyles, it is becoming extremely difficult for consumers to prepare food and manage their busy schedules. To address this issue, whole-grain salty snack manufacturers are constantly developing and launching on-the-go products.

Various manufacturers are also focusing on developing products that cut down the time required for cooking at breakfast time or supper time.

Manufacturers are also introducing new products to cater to the consumer demand for food with high nutritional profiles. They are also setting up production targets for the forecast years to enhance their market share in the better-for-you products segment.

Rising consumer interest in healthier snacking options and increased demand for convenient and portable snack foods are expected to fuel growth in the global market. Similarly, increased availability and accessibility of whole-grain products in supermarkets and grocery stores will foster market development.

Key players frequently use marketing methods that emphasize the health advantages of whole grains and pitch their products as a healthier alternative to standard snack foods. This is creating a conducive environment for the development of the whole grain salty snacks industry.

Whole grain salty snack manufacturers are also coming up with unique and innovative product development in terms of new flavors. They are experimenting with new ingredients and textures that can provide customers with a fresh taste experience.

Attributes Key Insights
Estimated Global Whole Grain Salty Snacks Market Size (2023E) US$ 39,160.6 million
Projected Global Whole Grain Salty Snacks Market Value (2033F) US$ 82,539.4 million
Value-based CAGR (2023 to 2033) 8.5%

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 7.2%
Jul to Dec (H2), 2021 (A) 7.8%
Jan to Jun (H1), 2022 Projected (P) 8.3%
Jan to Jun (H1), 2022 Outlook (O) 8.0%
Jul to Dec (H2), 2022 Outlook (O) 9.3%
Jul to Dec (H2), 2022 Projected (P) 9.0%
Jan to Jun (H1), 2023 Projected (P) 10.1%
BPS Change: H1,2022 (O) to H1, 2022 (P) 30
BPS Change: H1, 2022 (O) to H1, 2021 (A) 83
BPS Change: H2, 2022 (O) to H2, 2022 (P) -30
BPS Change: H2, 2022 (O) to H2, 2022 (A) 153

2018 to 2022 Whole Grain Salty Snacks Sales Outlook Compared to Demand Forecast from 2023 to 2033

According to the Future Market Insights (FMI) analysis, the global market for whole grain salty snacks grew at a CAGR of 6.5% from 2018 to 2022. For the projection period, it is anticipated to witness a growth rate of 8.5% CAGR.

Over time, consumers have become more interested in products that are simple and have few or no artificial ingredients. This has created high demand for whole grain salty snacks.

Growing awareness related to the close association between health and food is emerging as a key factor that is expected to elevate whole grain salty snack demand. Further, increasing number of diet-conscious people globally is forecast to boost sales of whole grain salty snacks.

Manufacturers are also updating their products portfolio according to the need and demand of the consumers. They are looking for ways to substitute or eliminate ingredients that have an unwanted effect or health disadvantages on consumers.

Similarly, to avoid product rejection, manufacturers have started eliminating disagreeable components such as artificial colors, flavors, GMOs, antibiotics, sweeteners, preservatives, and packaging. These few factors along with constant product innovations will push the market ahead resulting in generating positive sales globally.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Adjacent Markets Overview

Cereal Bars Market:

Attributes Cereal Bars Market
CAGR (2022 to 2032) 5.6%
Market Value (2032) US$ 22,798.9 million
Growth Factor Increasing demand for healthier snack options will boost the global cereal bars market.
Opportunity Development of new and exciting cereal bar products including gluten-free and vegan cereal bars, will create lucrative opportunities for the market.
Key Trends Growing demand for cereal bars that are produced using sustainable and eco-friendly practices will positively impact the market.

Breakfast Cereal Market:

Attributes Breakfast Cereal Market
CAGR (2022 to 2032) 4.4%
Market Value (2032) US$ 65.1 billion
Growth Factor Growing demand for convenient and ready-to-eat breakfast options is expected to boost the global market.
Opportunity Robust growth of e-commerce is likely to create lucrative opportunities for breakfast cereal manufacturers.
Key Trends Increasing popularity of organic breakfast cereals will fuel market expansion.

Whole Grain & High Fiber Foods Market:

Attributes Whole Grain & High Fiber Foods Market
CAGR (2022 to 2032) 7.6%
Market Value (2032) US$ 105,379.4 million
Growth Factor Rising awareness of the health benefits of whole grains and high fiber foods is a key factor driving the market forward.
Opportunity Introduction of new products and flavors to meet changing consumer preferences will create new opportunities for manufacturers.
Key Trends Growing focus on natural and organic ingredients will support market expansion.

Country-wise Insights

Region North America
Country United States
CAGR 5.0%
Market Value (2033) US$ 15,975.3 million
Region Europe
Country United Kingdom
CAGR 4.4%
Market Value (2033) US$ 3,453.4 million
Region Europe
Country Germany
CAGR 5.4%
Market Value (2033) US$ 3,469.6 million
Region Asia Pacific
Country China
CAGR 6.5%
Market Value (2033) US$ 7,161.9 million
Region Asia Pacific
Country India
CAGR 5.9%
Market Value (2033) US$ 2,486.9 million

What is Spurring Demand for Whole Grain Salty Snacks in the United States?

Consumer Preference for Healthy Foods Fueling Whole Grain Salty Snack Demand in the United States

According to Future Market Insights (FMI), the United States whole grain salty snacks market is expected to progress at a CAGR of 5.0% from 2023 to 2033. Total market valuation in the country is likely to reach US$ 15,975.3 million in 2033.

Due to changing lifestyles, it is becoming extremely difficult for consumers to prepare food and manage their busy schedules. To address this issue, whole-grain salty snack manufacturers are constantly developing and launching on-the-go products.

Likewise, in a quest to cut down sugar in diets, American consumers are increasingly switching over from refined grain products (grain which is milled and pearled) to whole grain products.

Consumption of refined cereals causes a sharp rise in blood sugar and also elicits a negative response from the pancreas. Such drawbacks of refined cereals are more than enough for consumers to consume alternative whole grain-based foods.

Such varieties of alternative snacks are also considered safer and resonate with their health-conscious values and mindset. This trend is pushing the market forward in the United States.

What is the Sales Outlook of Whole Grain Salty Snacks in India Market?

Rising Health Consciousness in Urban Populace to Fuel Whole Grain Salty Snack Sales in India

According to Future Market Insights (FMI), whole grain salty snack sales in India are anticipated to surge at a healthy CAGR of 5.9% during the next ten years. By 2033, India market is set to attain a valuation of US$ 2,486.9 million.

Growing health awareness and changing snacking trends are key factors that are expected to elevate to boost whole grain salty snack sales in India.

Indian customers are gradually accepting the trend of whole grain salty snacks as they become more health-conscious and seek out healthier snacking options. The shift towards healthy snacking options is especially noticeable among urban consumers, who have higher disposable incomes and more access to a wider range of items.

Furthermore, certain Indian consumers are also familiar with whole grains as a staple food in their traditional diets. As a result, whole-grain salty snacks are considered a familiar and acceptable option that can deliver both health advantages and a satisfying snacking experience.

Positive consumer outcome is encouraging manufacturers to increase their production capacity so that products could reach every possible potential consumer.

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Category-wise Insights

Which is the Predominantly Sought-after Product Type in the Market?

Demand to Remain High for Breakfast Cereals in the Market

Among the product types, breakfast cereals segment is estimated to hold a global market share of 23.3%, reaching a total valuation of US$ 21,711.5 million in 2033.

Breakfast cereals are considered to be a healthier alternative to other salty foods. They are prepared with whole grains, which are seen to be a healthier alternative to processed grains, and are often fortified with necessary vitamins and minerals.

With customers becoming more health concerned, demand for whole-grain breakfast cereals globally is expected to rise sharply. This in turn will create revenue-generation opportunities for whole grain salty snack companies.

Breakfast cereals are also convenient and easy to consume. They can be eaten quickly and on the go, making them a popular choice for busy consumers who are looking for a quick and easy breakfast or snack option.

However, other product categories such as chips, crisps & pretzels will also witness positive growth during the forecast period. They are expected to reach a market valuation of US$ 15,487.6 million by 2033.

Why is Wheat Considered the Leading Source for Making Whole-Grain Salty Snacks?

Easy Availability and High Nutritional Profile Making Wheat a Leading Source

As per Future Market Insights (FMI), wheat is likely to remain the most preferred source for making salty snacks. The target segment is projected to progress at a CAGR of 7.7% during the next ten years. By 2033, wheat segment is expected to reach a market value of US$ 28,444.7 million.

Since wheat is the grain that is most commonly grown worldwide, manufacturers can easily access it. This accessibility ensures a steady supply and fair pricing. Wheat has a mild, nutty flavor. This makes it a versatile base for a range of salty snacks, from crackers to pretzels.

Wheat flour has a unique gluten structure that makes it ideal for creating a range of textures in salty snacks. The gluten in wheat flour provides elasticity and strength, making it easy to shape and mold into different forms.

Further, whole wheat is a good source of dietary fiber, vitamins, and minerals, making it a healthier option compared to other refined grains. This nutritional value is increasingly important to consumers who are seeking healthier snack options.

Why is the Highly Preferred Distribution Channel?

B2C Remains the Highly Preferred Distribution Channel

As per the latest report, B2C distribution channel is likely to lead the global whole grain salty snacks industry through 2033. The target segment will witness a healthy growth rate from 2023 to 2033.

The convenience, wide product range, competitive pricing, and changing consumer preferences will all contribute to the growth of B2C channel segment. Thanks to these advantages, consumers are showing a keen inclination towards purchasing whole grain salty snacks from store-based retailers, convenience stores, hypermarkets/supermarkets, and specialty stores.

Then, B2C channels often offer competitive pricing compared to HORECA & patisseries due to economies of scale. This allows consumers to purchase whole-grain salty snacks at a lower cost. Eventually, it will boost the growth of B2C channel segment globally.

Competitive Landscape

Leading whole grain salty snack manufacturers are focusing in expanding their portfolios by introducing new product varieties. They are also adopting strategies such as facility expansions, mergers, acquisitions, partnerships, distribution agreements, collaborations, etc. to expand their customer base and footprint.

For instance,

  • In 2021, Mother Earth's Snack launched a new product line of quinoa puffs featuring healthy snacks, which are delightfully crunchy, gluten-free, and with attractive shapes like heart-shaped. The product comes in 4 delicious flavors: Zesty Chili Lime, Spinach Parmesan, White Cheddar, and Classic Ranch, which are low-calorie snacks with zero cholesterol and low sodium.
  • Recently, Nature Valley, another breakfast brand with new Soft-Baked Blueberry Muffin Bars, was added by General Mills. Each bar has real blueberries, 8g of whole grains per serving, and no high fructose corn syrup, artificial flavors, or artificial?colors.

Scope of the Report

Attribute Details
Estimated Market Size in 2023 US$ 39,160.6 million
Projected Market Value in 2033 US$ 82,539.4 million
Anticipated Global Growth Rate (2023 to 2033) 8.5% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Volume (MT) and Value (US$ Million)
Key Regions Covered Latin America; Europe; North America; South Asia; East Asia; Oceania; and Middle East & Africa
Key Countries Covered Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Italy, Spain, France, Germany, United Kingdom, Netherlands, Belgium, Russia, Nordic, Poland, Japan, South Korea, China, India, Malaysia, Thailand, Singapore, Australia, Indonesia, GCC Countries, New Zealand, Central Africa, South Africa, and others
Key Market Segments Covered Product Type, Product Claim, Source, Distribution Channel, and Region
Key Companies Profiled General Mills, Inc.; The Hain Celestial Group, Inc.; Nestlé SA; Kellogg Co.; Mondelez International, Inc.; The Quaker Oats Co. (PepsiCo); Kind LLC; Bobs Red Mill Natural Foods Inc.; Eat Real Ltd + PROPER Snacks (Warp Snacks Limited); Insane Grain; Intersnack Group GmbH & Co. KG; Others

Whole Grain Salty Snacks Market by Category

By Product Type:

  • Pasta
  • Bread
    • Whole Wheat
    • Whole Barely
    • Brown Rice
    • Whole Grains Oats
  • Biscuits
  • Bars
  • Crackers
  • Chips, Crisps & Pretzels
  • Breakfast Cereals
  • Puffs

By Product Claim:

  • Fat-Free
  • Gluten-Free
  • Low Sugar
  • Low Sodium
  • Others

By Source:

  • Corn
  • Wheat
  • Rice
  • Oats
  • Rye
  • Barely
  • Quinoa
  • Sorghum
  • Buckwheat
  • Others

By Distribution Channel:

  • B2B
  • Quick Service Restaurants
    • Sandwicheries
    • Fast Casual
    • Coffee Shops
  • HORECA
  • Bakeries & Patisseries
  • B2C
    • Store-based Retailing
    • Convenience Store
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Discounters
    • Small Grocers

By Region:

  • North America
  • Europe
  • Latin America
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

What will the market's size be in 2023?

In 2023, the whole grain salty snacks market is expected to attain US$ 39,160.6 million.

In 2033, how big will the whole grain salty snacks market be?

Sales on the market are expected to spur to US$ 82,539.4 million in 2033.

What is the CAGR of market growth?

Through 2033, the market is set to evolve at a CAGR of 8.5%.

How did the market evolve in the past?

The global whole grain salty snacks market slated a 6.5% HCAGR from 2018 to 2022.

Why is demand for whole grain salty snacks growing in the United States?

From 2023 to 2033, the United States market to experience growth at a CAGR of 5.0%.

Table of Content

1. Executive Summary | Whole Grain Salty Snacks Market

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Market Dynamics

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends By Region

    3.5. Forecast Factors - Relevance & Impact

    3.6. Regulations and Policies

4. Global Market - Pricing Analysis

    4.1. Price Point Assessment by Region

        4.1.1. Manufacturer-Level Pricing

        4.1.2. Distributor Level Pricing

    4.2. Price Point Assessment By Product Type

    4.3. Price Forecast till 2032

5. Value Chain Analysis

    5.1. Operating margins at each node of the supply chain

    5.2. List of Active Market Participants

6. Global Market Size Value (US$ million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    6.1. Historical Market Size Value (US$ million) and Volume (MT) Analysis, 2018 to 2022

    6.2. Current and Future Market Size Value (US$ million) and Volume (MT) Analysis, 2023 to 2033

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ million) and Volume (MT) Analysis By Product Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ million) and Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033

        7.3.1. Pasta

        7.3.2. Bread

            7.3.2.1. Whole Wheat

            7.3.2.2. Whole Barely

            7.3.2.3. Brown Rice

            7.3.2.4. Whole Grains Oats

        7.3.3. Biscuits

        7.3.4. Bars

        7.3.5. Crackers

        7.3.6. Chips, Crisps& Pretzels

        7.3.7. Breakfast Cereals

        7.3.8. Puffs

    7.4. Market Attractiveness Analysis By Product Type

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, Product Claim

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ million) and Volume (MT) Analysis By Product Claim, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ million) and Volume (MT) Analysis and Forecast By Product Claim, 2023 to 2033

        8.3.1. Fat-Free

        8.3.2. Gluten-Free

        8.3.3. Low Sugar

        8.3.4. Low Sodium

        8.3.5. Others

    8.4. Market Attractiveness Analysis By Product Claim

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, Distribution Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ million) and Volume (MT) Analysis By Distribution Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ million) and Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033

        9.3.1. B2B

            9.3.1.1. HORECA

            9.3.1.2. Bakeries & Patisseries

            9.3.1.3. Quick Service Restaurants

                9.3.1.3.1. Sandwicheries

                9.3.1.3.2. Fast Casual

                9.3.1.3.3. Coffee Shops

        9.3.2. B2C

            9.3.2.1. Store-based Retailing

            9.3.2.2. Convenience Store

            9.3.2.3. Hypermarkets/Supermarkets

            9.3.2.4. Specialty Stores

            9.3.2.5. Discounters

            9.3.2.6. Small Grocers

    9.4. Market Attractiveness Analysis By Distribution Channel

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, Source

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ million) and Volume (MT) Analysis By Source, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ million) and Volume (MT) Analysis and Forecast By Source, 2023 to 2033

        10.3.1. Corn

        10.3.2. Wheat

        10.3.3. Rice

        10.3.4. Oats

        10.3.5. Rye

        10.3.6. Barely

        10.3.7. Quinoa

        10.3.8. Sorghum

        10.3.9. Buckwheat

        10.3.10. Others

    10.4. Market Attractiveness Analysis By Source

11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ million) and Volume (MT) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ million) and Volume (MT) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. East Asia

        11.3.5. South Asia

        11.3.6. Oceania

        11.3.7. Middle East & Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    12.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        12.4.1. By Country

            12.4.1.1. United States

            12.4.1.2. Canada

        12.4.2. By Product Type

        12.4.3. By Product Claim

        12.4.4. By Distribution Channel

        12.4.5. By Source

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Product Type

        12.5.3. By Product Claim

        12.5.4. By Distribution Channel

        12.5.5. By Source

    12.6. Key Takeaways

13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    13.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        13.4.1. By Country

            13.4.1.1. Brazil

            13.4.1.2. Mexico

            13.4.1.3. Colombia

            13.4.1.4. Argentina

            13.4.1.5. Rest of Latin America

        13.4.2. By Product Type

        13.4.3. By Product Claim

        13.4.4. By Distribution Channel

        13.4.5. By Source

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Product Type

        13.5.3. By Product Claim

        13.5.4. By Distribution Channel

        13.5.5. By Source

    13.6. Key Takeaways

14. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    14.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        14.4.1. By Country

            14.4.1.1. Germany

            14.4.1.2. United Kingdom

            14.4.1.3. France

            14.4.1.4. Italy

            14.4.1.5. Spain

            14.4.1.6. BENELUX

            14.4.1.7. Nordic

            14.4.1.8. Russia

            14.4.1.9. Poland

            14.4.1.10. Rest of Europe

        14.4.2. By Product Type

        14.4.3. By Product Claim

        14.4.4. By Distribution Channel

        14.4.5. By Source

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product Type

        14.5.3. By Product Claim

        14.5.4. By Distribution Channel

        14.5.5. By Source

    14.6. Key Takeaways

15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    15.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        15.4.1. By Country

            15.4.1.1. China

            15.4.1.2. Japan

            15.4.1.3. South Korea

        15.4.2. By Product Type

        15.4.3. By Product Claim

        15.4.4. By Distribution Channel

        15.4.5. By Source

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product Type

        15.5.3. By Product Claim

        15.5.4. By Distribution Channel

        15.5.5. By Source

    15.6. Key Takeaways

16. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    16.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        16.4.1. By Country

            16.4.1.1. India

            16.4.1.2. Thailand

            16.4.1.3. Malaysia

            16.4.1.4. Indonesia

            16.4.1.5. Singapore

            16.4.1.6. Rest of South Asia

        16.4.2. By Product Type

        16.4.3. By Product Claim

        16.4.4. By Distribution Channel

        16.4.5. By Source

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By Product Claim

        16.5.4. By Distribution Channel

        16.5.5. By Source

    16.6. Key Takeaways

17. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    17.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        17.4.1. By Country

            17.4.1.1. Australia

            17.4.1.2. New Zealand

        17.4.2. By Product Type

        17.4.3. By Product Claim

        17.4.4. By Distribution Channel

        17.4.5. By Source

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By Product Claim

        17.5.4. By Distribution Channel

        17.5.5. By Source

    17.6. Key Takeaways

18. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    18.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        18.4.1. By Country

            18.4.1.1. United Arab Emirates

            18.4.1.2. Saudi Arabia

            18.4.1.3. Other GCC Countries

            18.4.1.4. North Africa

            18.4.1.5. South Africa

            18.4.1.6. Central Africa

        18.4.2. By Product Type

        18.4.3. By Product Claim

        18.4.4. By Distribution Channel

        18.4.5. By Source

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Product Type

        18.5.3. By Product Claim

        18.5.4. By Distribution Channel

        18.5.5. By Source

    18.6. Key Takeaways

19. Country-level Market Analysis

    19.1. United States Market Analysis

        19.1.1. By Product Type

        19.1.2. By Product Claim

        19.1.3. By Distribution Channel

        19.1.4. By Source

    19.2. Canada Market Analysis

        19.2.1. By Product Type

        19.2.2. By Product Claim

        19.2.3. By Distribution Channel

        19.2.4. By Source

    19.3. Brazil Market Analysis

        19.3.1. By Product Type

        19.3.2. By Product Claim

        19.3.3. By Distribution Channel

        19.3.4. By Source

    19.4. Mexico Market Analysis

        19.4.1. By Product Type

        19.4.2. By Product Claim

        19.4.3. By Distribution Channel

        19.4.4. By Source

    19.5. Argentina Market Analysis

        19.5.1. By Product Type

        19.5.2. By Product Claim

        19.5.3. By Distribution Channel

        19.5.4. By Source

    19.6. Germany Market Analysis

        19.6.1. By Product Type

        19.6.2. By Product Claim

        19.6.3. By Distribution Channel

        19.6.4. By Source

    19.7. United Kingdom Market Analysis

        19.7.1. By Product Type

        19.7.2. By Product Claim

        19.7.3. By Distribution Channel

        19.7.4. By Source

    19.8. France Market Analysis

        19.8.1. By Product Type

        19.8.2. By Product Claim

        19.8.3. By Distribution Channel

        19.8.4. By Source

    19.9. Italy Market Analysis

        19.9.1. By Product Type

        19.9.2. By Product Claim

        19.9.3. By Distribution Channel

        19.9.4. By Price Range

        19.9.5. By Source

    19.10. Spain Market Analysis

        19.10.1. By Product Type

        19.10.2. By Product Claim

        19.10.3. By Distribution Channel

        19.10.4. By Source

    19.11. BENELUX Market Analysis

        19.11.1. By Product Type

        19.11.2. By Product Claim

        19.11.3. By Distribution Channel

        19.11.4. By Source

    19.12. Nordic Market Analysis

        19.12.1. By Product Type

        19.12.2. By Product Claim

        19.12.3. By Distribution Channel

        19.12.4. By Source

    19.13. Russia Market Analysis

        19.13.1. By Product Type

        19.13.2. By Product Claim

        19.13.3. By Distribution Channel

        19.13.4. By Source

    19.14. Poland Market Analysis

        19.14.1. By Product Type

        19.14.2. By Product Claim

        19.14.3. By Distribution Channel

        19.14.4. By Source

    19.15. China Market Analysis

        19.15.1. By Product Type

        19.15.2. By Product Claim

        19.15.3. By Distribution Channel

        19.15.4. By Source

    19.16. Japan Market Analysis

        19.16.1. By Product Type

        19.16.2. By Product Claim

        19.16.3. By Distribution Channel

        19.16.4. By Source

    19.17. South Korea Market Analysis

        19.17.1. By Product Type

        19.17.2. By Product Claim

        19.17.3. By Distribution Channel

        19.17.4. By Source

    19.18. India Market Analysis

        19.18.1. By Product Type

        19.18.2. By Product Claim

        19.18.3. By Distribution Channel

        19.18.4. By Source

    19.19. Thailand Market Analysis

        19.19.1. By Product Type

        19.19.2. By Product Claim

        19.19.3. By Distribution Channel

        19.19.4. By Source

    19.20. Malaysia Market Analysis

        19.20.1. By Product Type

        19.20.2. By Product Claim

        19.20.3. By Distribution Channel

        19.20.4. By Source

    19.21. Indonesia Market Analysis

        19.21.1. By Product Type

        19.21.2. By Product Claim

        19.21.3. By Distribution Channel

        19.21.4. By Source

    19.22. Vietnam Market Analysis

        19.22.1. By Product Type

        19.22.2. By Product Claim

        19.22.3. By Distribution Channel

        19.22.4. By Source

    19.23. Philippines Market Analysis

        19.23.1. By Product Type

        19.23.2. By Product Claim

        19.23.3. By Distribution Channel

        19.23.4. By Source

    19.24. Singapore Market Analysis

        19.24.1. By Product Type

        19.24.2. By Product Claim

        19.24.3. By Distribution Channel

        19.24.4. By Source

    19.25. Australia Market Analysis

        19.25.1. By Product Type

        19.25.2. By Product Claim

        19.25.3. By Distribution Channel

        19.25.4. By Source

    19.26. New Zealand Market Analysis

        19.26.1. By Product Type

        19.26.2. By Product Claim

        19.26.3. By Distribution Channel

        19.26.4. By Source

    19.27. Türkiye Market Analysis

        19.27.1. By Product Type

        19.27.2. By Product Claim

        19.27.3. By Distribution Channel

        19.27.4. By Source

    19.28. Egypt Market Analysis

        19.28.1. By Product Type

        19.28.2. By Product Claim

        19.28.3. By Distribution Channel

        19.28.4. By Source

    19.29. South Africa Market Analysis

        19.29.1. By Product Type

        19.29.2. By Product Claim

        19.29.3. By Distribution Channel

        19.29.4. By Source

    19.30. GCC Countries Market Analysis

        19.30.1. By Product Type

        19.30.2. By Product Claim

        19.30.3. By Distribution Channel

        19.30.4. By Source

20. Market Structure Analysis

    20.1. Global Market Competition - a Dashboard View

    20.2. Industry Structure Analysis

        20.2.1. % tier 1 market players

        20.2.2. % tier 2 market players

        20.2.3. % tier 3 market players

    20.3. Global Market Company Share Analysis

        20.3.1. For Tier 1 Market Players, 2022

        20.3.2. Company Market Share Analysis of Top 5 Players, By Region

    20.4. Key Participants Market Presence (Intensity Mapping) by Region

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Competition Benchmarking

    21.3. Competition Deep Dive

        21.3.1. Nestle S.A.

            21.3.1.1. Product Portfolio

            21.3.1.2. Product Claim

            21.3.1.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.1.4. Sales Footprint

            21.3.1.5. Strategy Overview

                21.3.1.5.1. Marketing Strategy

                21.3.1.5.2. Product Strategy

                21.3.1.5.3. Channel Strategy

            21.3.1.6. SWOT Analysis

        21.3.2. General Mills, Inc.

            21.3.2.1. Product Portfolio

            21.3.2.2. Product Claim

            21.3.2.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.2.4. Sales Footprint

            21.3.2.5. Strategy Overview

                21.3.2.5.1. Marketing Strategy

                21.3.2.5.2. Product Strategy

                21.3.2.5.3. Channel Strategy

            21.3.2.6. SWOT Analysis

        21.3.3. The Hain Celestial Group, Inc.

            21.3.3.1. Product Portfolio

            21.3.3.2. Product Claim

            21.3.3.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.3.4. Sales Footprint

            21.3.3.5. Strategy Overview

                21.3.3.5.1. Marketing Strategy

                21.3.3.5.2. Product Strategy

                21.3.3.5.3. Channel Strategy

            21.3.3.6. SWOT Analysis

        21.3.4. Nestlé SA

            21.3.4.1. Product Portfolio

            21.3.4.2. Product Claim

            21.3.4.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.4.4. Sales Footprint

            21.3.4.5. Strategy Overview

                21.3.4.5.1. Marketing Strategy

                21.3.4.5.2. Product Strategy

                21.3.4.5.3. Channel Strategy

            21.3.4.6. SWOT Analysis

        21.3.5. Kellogg Co.

            21.3.5.1. Product Portfolio

            21.3.5.2. Product Claim

            21.3.5.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.5.4. Sales Footprint

            21.3.5.5. Strategy Overview

                21.3.5.5.1. Marketing Strategy

                21.3.5.5.2. Product Strategy

                21.3.5.5.3. Channel Strategy

            21.3.5.6. SWOT Analysis

        21.3.6. Mondelez International, Inc.

            21.3.6.1. Product Portfolio

            21.3.6.2. Product Claim

            21.3.6.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.6.4. Sales Footprint

            21.3.6.5. Strategy Overview

                21.3.6.5.1. Marketing Strategy

                21.3.6.5.2. Product Strategy

                21.3.6.5.3. Channel Strategy

            21.3.6.6. SWOT Analysis

        21.3.7. The Quaker Oats Co. (PepsiCo)

            21.3.7.1. Product Portfolio

            21.3.7.2. Product Claim

            21.3.7.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.7.4. Sales Footprint

            21.3.7.5. Strategy Overview

                21.3.7.5.1. Marketing Strategy

                21.3.7.5.2. Product Strategy

                21.3.7.5.3. Channel Strategy

            21.3.7.6. SWOT Analysis

        21.3.8. Kind LLC

            21.3.8.1. Product Portfolio

            21.3.8.2. Product Claim

            21.3.8.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.8.4. Sales Footprint

            21.3.8.5. Strategy Overview

                21.3.8.5.1. Marketing Strategy

                21.3.8.5.2. Product Strategy

                21.3.8.5.3. Channel Strategy

            21.3.8.6. SWOT Analysis

        21.3.9. Bobs Red Mill Natural Foods Inc.

            21.3.9.1. Product Portfolio

            21.3.9.2. Product Claim

            21.3.9.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.9.4. Sales Footprint

            21.3.9.5. Strategy Overview

                21.3.9.5.1. Marketing Strategy

                21.3.9.5.2. Product Strategy

                21.3.9.5.3. Channel Strategy

            21.3.9.6. SWOT Analysis

        21.3.10. Eat Real Ltd + PROPER Snacks (Warp Snacks Limited)

            21.3.10.1. Product Portfolio

            21.3.10.2. Product Claim

            21.3.10.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.10.4. Sales Footprint

            21.3.10.5. Strategy Overview

                21.3.10.5.1. Marketing Strategy

                21.3.10.5.2. Product Strategy

                21.3.10.5.3. Channel Strategy

            21.3.10.6. SWOT Analysis

        21.3.11. Insane Grain

            21.3.11.1. Product Portfolio

            21.3.11.2. Product Claim

            21.3.11.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.11.4. Sales Footprint

            21.3.11.5. Strategy Overview

                21.3.11.5.1. Marketing Strategy

                21.3.11.5.2. Product Strategy

                21.3.11.5.3. Channel Strategy

            21.3.11.6. SWOT Analysis

        21.3.12. Intersnack Group GmbH & Co. KG

            21.3.12.1. Product Portfolio

            21.3.12.2. Product Claim

            21.3.12.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.12.4. Sales Footprint

            21.3.12.5. Strategy Overview

                21.3.12.5.1. Marketing Strategy

                21.3.12.5.2. Product Strategy

                21.3.12.5.3. Channel Strategy

            21.3.12.6. SWOT Analysis

        21.3.13. Other Players (On Additional Requests)

            21.3.13.1. Product Portfolio

            21.3.13.2. Product Claim

            21.3.13.3. Revenue by Market Segments (Product Type/Product Claim, Source/Distribution Channel/Region)

            21.3.13.4. Sales Footprint

            21.3.13.5. Strategy Overview

                21.3.13.5.1. Marketing Strategy

                21.3.13.5.2. Product Strategy

                21.3.13.5.3. Channel Strategy

            21.3.13.6. SWOT Analysis

22. Assumptions and Acronyms Used

23. Research Methodology

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