The global whole grain salty snacks market is expected to reach a market valuation of USD 39,160.6 million in 2023. Over the forecast period (2023 to 2033), global whole grain salty snack demand is forecast to rise at 8.5% CAGR. By 2033, total market valuation is projected to reach USD 82,539.4 million.
Key Market Shaping Factors:
Whole grain products are considered better sources of fiber and other essential nutrients such as vitamins, iron, etc. These products are usually more nutritional than refined ones as they contain endosperm, germ, and bran.
Whole grain salty snacks are likely to gain wider popularity across the world due to increasing health consciousness among consumers. Surging demand for healthy snacks will further boost the global whole grain salty snacks industry.
Whole grain products such as whole grain salty snacks are associated with improved micronutrient intake and lower risks of various diseases. Consumption of these whole grain products reduces chances of diseases such as diabetes, coronary heart disease, etc.
Due to changing lifestyles, it is becoming extremely difficult for consumers to prepare food and manage their busy schedules. To address this issue, whole-grain salty snack manufacturers are constantly developing and launching on-the-go products.
Various manufacturers are also focusing on developing products that cut down the time required for cooking at breakfast time or supper time.
Manufacturers are also introducing new products to cater to the consumer demand for food with high nutritional profiles. They are also setting up production targets for the forecast years to enhance their market share in the better-for-you products segment.
Rising consumer interest in healthier snacking options and increased demand for convenient and portable snack foods are expected to fuel growth in the global market. Similarly, increased availability and accessibility of whole-grain products in supermarkets and grocery stores will foster market development.
Key players frequently use marketing methods that emphasize the health advantages of whole grains and pitch their products as a healthier alternative to standard snack foods. This is creating a conducive environment for the development of the whole grain salty snacks industry.
Whole grain salty snack manufacturers are also coming up with unique and innovative product development in terms of new flavors. They are experimenting with new ingredients and textures that can provide customers with a fresh taste experience.
| Attributes | Key Insights |
|---|---|
| Estimated Global Whole Grain Salty Snacks Market Size (2023E) | USD 39,160.6 million |
| Projected Global Whole Grain Salty Snacks Market Value (2033F) | USD 82,539.4 million |
| Value-based CAGR (2023 to 2033) | 8.5% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 7.2% |
| Jul to Dec (H2), 2021 (A) | 7.8% |
| Jan to Jun (H1), 2022 Projected (P) | 8.3% |
| Jan to Jun (H1), 2022 Outlook (O) | 8.0% |
| Jul to Dec (H2), 2022 Outlook (O) | 9.3% |
| Jul to Dec (H2), 2022 Projected (P) | 9.0% |
| Jan to Jun (H1), 2023 Projected (P) | 10.1% |
| BPS Change: H1,2022 (O) to H1, 2022 (P) | 30 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | 83 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 153 |
According to the Future Market Insights (FMI) analysis, the global market for whole grain salty snacks grew at a CAGR of 6.5% from 2018 to 2022. For the projection period, it is anticipated to witness a growth rate of 8.5% CAGR.
Over time, consumers have become more interested in products that are simple and have few or no artificial ingredients. This has created high demand for whole grain salty snacks.
Growing awareness related to the close association between health and food is emerging as a key factor that is expected to elevate whole grain salty snack demand. Further, increasing number of diet-conscious people globally is forecast to boost sales of whole grain salty snacks.
Manufacturers are also updating their products portfolio according to the need and demand of the consumers. They are looking for ways to substitute or eliminate ingredients that have an unwanted effect or health disadvantages on consumers.
Similarly, to avoid product rejection, manufacturers have started eliminating disagreeable components such as artificial colors, flavors, GMOs, antibiotics, sweeteners, preservatives, and packaging. These few factors along with constant product innovations will push the market ahead resulting in generating positive sales globally.
| Region | North America |
|---|---|
| Country | United States |
| CAGR | 5.0% |
| Market Value (2033) | USD 15,975.3 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 4.4% |
| Market Value (2033) | USD 3,453.4 million |
| Region | Europe |
|---|---|
| Country | Germany |
| CAGR | 5.4% |
| Market Value (2033) | USD 3,469.6 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 6.5% |
| Market Value (2033) | USD 7,161.9 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 5.9% |
| Market Value (2033) | USD 2,486.9 million |
Consumer Preference for Healthy Foods Fueling Whole Grain Salty Snack Demand in the United States
According to Future Market Insights (FMI), the United States whole grain salty snacks market is expected to progress at a CAGR of 5.0% from 2023 to 2033. Total market valuation in the country is likely to reach USD 15,975.3 million in 2033.
Due to changing lifestyles, it is becoming extremely difficult for consumers to prepare food and manage their busy schedules. To address this issue, whole-grain salty snack manufacturers are constantly developing and launching on-the-go products.
Likewise, in a quest to cut down sugar in diets, American consumers are increasingly switching over from refined grain products (grain which is milled and pearled) to whole grain products.
Consumption of refined cereals causes a sharp rise in blood sugar and also elicits a negative response from the pancreas. Such drawbacks of refined cereals are more than enough for consumers to consume alternative whole grain-based foods.
Such varieties of alternative snacks are also considered safer and resonate with their health-conscious values and mindset. This trend is pushing the market forward in the United States.
Rising Health Consciousness in Urban Populace to Fuel Whole Grain Salty Snack Sales in India
According to Future Market Insights (FMI), whole grain salty snack sales in India are anticipated to surge at a healthy CAGR of 5.9% during the next ten years. By 2033, India market is set to attain a valuation of USD 2,486.9 million.
Growing health awareness and changing snacking trends are key factors that are expected to elevate to boost whole grain salty snack sales in India.
Indian customers are gradually accepting the trend of whole grain salty snacks as they become more health-conscious and seek out healthier snacking options. The shift towards healthy snacking options is especially noticeable among urban consumers, who have higher disposable incomes and more access to a wider range of items.
Furthermore, certain Indian consumers are also familiar with whole grains as a staple food in their traditional diets. As a result, whole-grain salty snacks are considered a familiar and acceptable option that can deliver both health advantages and a satisfying snacking experience.
Positive consumer outcome is encouraging manufacturers to increase their production capacity so that products could reach every possible potential consumer.
Demand to Remain High for Breakfast Cereals in the Market
Among the product types, breakfast cereals segment is estimated to hold a global market share of 23.3%, reaching a total valuation of USD 21,711.5 million in 2033.
Breakfast cereals are considered to be a healthier alternative to other salty foods. They are prepared with whole grains, which are seen to be a healthier alternative to processed grains, and are often fortified with necessary vitamins and minerals.
With customers becoming more health concerned, demand for whole-grain breakfast cereals globally is expected to rise sharply. This in turn will create revenue-generation opportunities for whole grain salty snack companies.
Breakfast cereals are also convenient and easy to consume. They can be eaten quickly and on the go, making them a popular choice for busy consumers who are looking for a quick and easy breakfast or snack option.
However, other product categories such as chips, crisps & pretzels will also witness positive growth during the forecast period. They are expected to reach a market valuation of USD 15,487.6 million by 2033.
Easy Availability and High Nutritional Profile Making Wheat a Leading Source
As per Future Market Insights (FMI), wheat is likely to remain the most preferred source for making salty snacks. The target segment is projected to progress at a CAGR of 7.7% during the next ten years. By 2033, wheat segment is expected to reach a market value of USD 28,444.7 million.
Since wheat is the grain that is most commonly grown worldwide, manufacturers can easily access it. This accessibility ensures a steady supply and fair pricing. Wheat has a mild, nutty flavor. This makes it a versatile base for a range of salty snacks, from crackers to pretzels.
Wheat flour has a unique gluten structure that makes it ideal for creating a range of textures in salty snacks. The gluten in wheat flour provides elasticity and strength, making it easy to shape and mold into different forms.
Further, whole wheat is a good source of dietary fiber, vitamins, and minerals, making it a healthier option compared to other refined grains. This nutritional value is increasingly important to consumers who are seeking healthier snack options.
B2C Remains the Highly Preferred Distribution Channel
As per the latest report, B2C distribution channel is likely to lead the global whole grain salty snacks industry through 2033. The target segment will witness a healthy growth rate from 2023 to 2033.
The convenience, wide product range, competitive pricing, and changing consumer preferences will all contribute to the growth of B2C channel segment. Thanks to these advantages, consumers are showing a keen inclination towards purchasing whole grain salty snacks from store-based retailers, convenience stores, hypermarkets/supermarkets, and specialty stores.
Then, B2C channels often offer competitive pricing compared to HORECA & patisseries due to economies of scale. This allows consumers to purchase whole-grain salty snacks at a lower cost. Eventually, it will boost the growth of B2C channel segment globally.
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Leading whole grain salty snack manufacturers are focusing in expanding their portfolios by introducing new product varieties. They are also adopting strategies such as facility expansions, mergers, acquisitions, partnerships, distribution agreements, collaborations, etc. to expand their customer base and footprint.
For instance,
| Attribute | Details |
|---|---|
| Estimated Market Size in 2023 | USD 39,160.6 million |
| Projected Market Value in 2033 | USD 82,539.4 million |
| Anticipated Global Growth Rate (2023 to 2033) | 8.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD Million) |
| Key Regions Covered | Latin America; Europe; North America; South Asia; East Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Italy, Spain, France, Germany, United Kingdom, Netherlands, Belgium, Russia, Nordic, Poland, Japan, South Korea, China, India, Malaysia, Thailand, Singapore, Australia, Indonesia, GCC Countries, New Zealand, Central Africa, South Africa, and others |
| Key Market Segments Covered | Product Type, Product Claim, Source, Distribution Channel, and Region |
| Key Companies Profiled | General Mills, Inc.; The Hain Celestial Group, Inc.; Nestlé SA; Kellogg Co.; Mondelez International, Inc.; The Quaker Oats Co. (PepsiCo); Kind LLC; Bobs Red Mill Natural Foods Inc.; Eat Real Ltd + PROPER Snacks (Warp Snacks Limited); Insane Grain; Intersnack Group GmbH & Co. KG; Others |
In 2023, the whole grain salty snacks market is expected to attain USD 39,160.6 million.
Sales on the market are expected to spur to USD 82,539.4 million in 2033.
Through 2033, the market is set to evolve at a CAGR of 8.5%.
The global whole grain salty snacks market slated a 6.5% HCAGR from 2018 to 2022.
From 2023 to 2033, the United States market to experience growth at a CAGR of 5.0%.
| Estimated Global Market Size (2025E) | USD 24.5 billion |
|---|---|
| Projected Global Market Value (2035F) | USD 50.1 billion |
| Value-based CAGR (2025 to 2035) | 7.4% |
| Market Value (2023) | USD 43.87 Billion |
|---|---|
| Market Value (2033) | USD 68.87 Billion |
| CAGR (2023 to 2033) | 4.6% CAGR |
| Market Size Value in 2022 | USD 50,872.6 Million |
|---|---|
| Market Forecast Value in 2032 | USD 105,379.4 Million |
| Global CAGR (2022 to 2032) | 7.6% |
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