The demand for global Whole Grain & High Fiber Foods market is expected to be valued at USD 46.33 Billion in 2025, forecasted at a CAGR of 9.5% to have an estimated value of USD 114.80 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 7.6% was registered for the market.
Due to consumers growing health consciousness foods high in whole grains and fiber are expected to become extremely popular in the years to come. Popular foods that are high in fiber and whole grains include pasta savoury snacks breakfast cereals and bakery goods. These high-fiber foods are commonly obtained from a variety of sources including barley quinoa brown rice oats maize wheat and multigrain.
People have been encouraged to raise their standard of living as their disposable income has grown. This also applies to their eating patterns. Due to erratic eating and sleeping habits approximately half of the world’s population suffers from obesity. Consequently, public awareness initiatives that motivate individuals to enhance their physical and mental well-being are driving growth in the whole grain and high-fiber food market. They also have more healthy nutrients which contributes to this.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2025E) | USD 46.33 Billion |
| Projected Global Industry Value (2035F) | USD 114.80 Billion |
| Value-based CAGR (2025 to 2035) | 9.5% |
High-fiber foods and whole grains are processed into final goods which are typically made from foods high in fiber like nuts and seeds. There are numerous uses for these whole grain fiber foods in the production of bread cakes and pastries baking ingredients and mixes and other frozen bakery goods. As end users in important economies demand more insoluble fiber the market for whole grain and high-fiber foods is expanding.
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Increase in Disposable Income is Leading to Rise in Expenses on Healthy Alternative Food Habits
Individuals from all over the world have seen a discernible rise in their disposable income in recent years. They are encouraged to improve their standard of living in a number of ways by their increasing income. Due to erratic eating and sleeping patterns approximately half of the world’s population suffers from diseases like obesity.
Accordingly, it is predicted that the growing number of global government and non-governmental organization initiatives to encourage people to adopt healthier lifestyles and seek better medical care will boost the market for foods high in whole grain fiber. Over the past few years there has been a discernible rise in the consumption of grains high in fiber. Additionally, the market is anticipated to expand at a notable rate because of the growing demand for diets high in protein and low in carbohydrates.
Diversification in Food Product Portfolios Increases Market Demand
People are finding it harder to manage their busy work schedules and prepare traditional meals as a result of changing lifestyles. Manufacturers of high-fiber and whole grain foods are always working to develop and release portable products that offer quick meal options.
The goal of many businesses is to create goods that can shorten the total amount of time needed for the baking process. Furthermore, the manufacturers of whole grain and high-fiber foods have set production goals. These goals are related to responding to the demand for foods with high nutritional qualities by growing their market share in the stronger product category.
During the period 2020 to 2024, the sales grew at a CAGR of 7.6%, and it is predicted to continue to grow at a CAGR of 9.5% during the forecast period of 2025 to 2035.
The market is expanding due to factors like growing demand for convenience foods rising health consciousness and the prevalence of chronic diseases. To take advantage of growth opportunities major players are increasing their presence and investing in new product development.
The introduction of new high-fiber food items by significant food producers along with alliances and acquisitions to improve market position are recent news developments. The market is anticipated to continue expanding due to the rising demand for plant-based diets and healthier food options.
As their lifestyles change, consumers are finding it more and more difficult to manage their busy schedules and prepare the food. To address this problem manufacturers of whole grains and high-fiber foods are constantly developing and releasing portable products.
Another area of focus for many businesses is creating goods that shorten baking times. Additionally, in response to consumer demand for foods with high nutritional qualities a number of producers of whole grains and high-fiber foods have set production goals for the anticipated years in an effort to grow their market share in the stronger products category.
The industry’s price and supply of healthcare products are expected to remain balanced as a result of this focus further propelling market growth.
Tier 1 companies includes industry leaders acquiring a 65% share in the global business market. These leaders are distinguished by their extensive product portfolio and high production capacity. These industry leaders stand out due to their broad geographic reach, in-depth knowledge of manufacturing and reconditioning across various formats and strong customer base.
They offer a variety of services and manufacturing with the newest technology while adhering to legal requirements for the best quality. Prominent companies within tier 1 include Kellogg Company, Nestle S.A., PepsiCo, Inc. & Unilever PLC.
Tier 2 companies include mid-size players having a presence in specific regions and highly influencing the local commerce and has a market share of 30%. These are distinguished by their robust global presence and solid business acumen.
These industry participants may not have cutting-edge technology or a broad global reach but they do have good technology and guarantee regulatory compliance. Prominent companies in tier 2 include General Mills, Earth's Own Food Company Inc, Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. & Hain Celestial Group, Inc.
Tier 3 companies includes mostly of small-scale businesses serving niche economies and operating at the local presence having a market share of 5%. Due to their notable focus on meeting local needs these businesses are categorized as belonging to the tier 3 share segment, they are minor players with a constrained geographic scope. As an unorganized ecosystem Tier 3 in this context refers to a sector that in contrast to its organized competitors, lacks extensive structure and formalization.
The following table shows the forecasted growth rates of the significant three geographies revenues. Canada, Italy and India come under the exhibit of high consumption, recording CAGRs of 8.3%, 9.2% and 8%, respectively, through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| Canada | 8.3% |
| Italy | 9.2% |
| India | 8% |
In terms of consumption North America currently leads the market with the food and beverage sector being its main application. Growing knowledge of whole grain fiber products health advantages is the reason for the increase in demand for them. Some significant health benefits of using these products include a lower risk of heart disease and type II diabetes.
The rising popularity of high-fiber diets because of their health advantages is the reason for the markets expansion. This diet is beneficial for the human heart for example. Additionally, as disposable income rises people’s ability to purchase various nutritious food items increases.
Over the course of the forecast period the Europe market is anticipated to grow at a notably rapid rate. Through 2035 Italy is predicted to grow at a CAGR of 9. 2%. Growing consumer awareness of the health advantages of whole grain and high-fiber foods is responsible for this market expansion.
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| Segment | Value Share (2025) |
|---|---|
| Bread (Type) | 45% |
More and more customers are searching for quick and easy food options that fit into their hectic schedules. It’s simple to incorporate whole grain and high-fiber foods into a range of convenient food products including pasta, bread, snacks and breakfast cereals.
In order to meet this demand food producers are creating novel and inventive whole grain and high-fiber foods that are convenient and enticing to consumers. Bread currently holds a 45% market share. The market for whole grains and high-fiber foods is anticipated to grow as a result of consumers growing desire for convenience foods.
| Segment | Value Share (2025) |
|---|---|
| Wheat (Source) | 34% |
Wheat maize oats brown rice multigrain and other sources make up the market for whole grain and high-fiber foods. High-fiber foods made from wheat are thought to dominate the global market among these categories. By the end of 2035 these food products are probably going to account for over 34% of the overall market share.
Because of their superior digestibility wheat-based high-fiber foods are becoming more and more popular. The consumption of whole wheat bread which is high in fiber is also anticipated to rise due to wheats abundance in iron vitamins calcium and other nutrients.
Major industry participants are creating new technologies with the goal of isolating certain active ingredients for particular food applications using the milling industry’s by-products. By using these methods these ingredients can also be easily reshaped into forms that can be added to food products without changing their texture or other qualities. To separate food items into the proper particle size for baking applications these players have developed additional technologies.
By product type industry has been categorized into Cakes & Pastries, Bread, Frozen Products, Baking Ingredients & Mixes & Breakfast Cereals
By flavour industry has been categorized into Fruit, Honey, Nuts, Chocolate & Vanilla
By source industry has been categorized into Maize, Brown Rice, Wheat, Oats, Barley, Rye, Quinoa & Multi-grain
By packaging format industry has been categorized into Bags & Couches, Trays & Containers, Folding Cartons, & Cans
Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa and Asia
The market is expected to grow at a CAGR of 9.5% throughout the forecast period.
By 2035, the sales value is expected to be worth USD 114.80 Billion.
Growing consumer preference for healthier options which in turn is driving up demand for the market.
North America is expected to dominate the global consumption.
Some of the key players in manufacturing include Kellogg Company, PepsiCo, Inc., Nestle S.A., Hain Celestial Group, Inc. and more.
| Estimated Market Size (2024E) | USD 1,825.9 million |
|---|---|
| Projected Market Value (2034F) | USD 3,207.8 million |
| Value-based CAGR (2024 to 2034) | 5.8% |
| Market Size (2024E) | USD 257.38 million |
|---|---|
| Market Valuation (2034F) | USD 894.07 million |
| Value-based CAGR (2024 to 2034) | 13.3% |
| Expected Base Year Value (2023) | USD 3.83 billion |
|---|---|
| Anticipated Forecast Value (2033) | USD 5.98 billion |
| Estimated Growth (2023 to 2033) | 4.6% CAGR |
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Whole Grain & High Fiber Foods Market
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