The global wheatgrass products market is expected to attain a valuation of USD 62,400 million in 2023 and is projected to reach USD 114,398.6 million by 2033, expected to rise at a CAGR of 6% during the forecast period.
The increasing awareness of the health advantages associated with wheatgrass is projected to fuel its growth. The surge in wellness trends and evolving consumer preferences for green foods are also contributing to the growing demand for wheatgrass products.
The expanding aging population is a significant driver for industry growth. Wheatgrass products are commonly utilized by both men and women aged 60 years and above to promote regular blood circulation and attain various health benefits. Moreover, the rising number of diabetic patients worldwide is anticipated to further propel the demand for wheatgrass products.
As per the International Diabetic Federation's report in 2021, there are approximately 537 million individuals aged 20 to 79 living with diabetes. Furthermore, it is projected that the total number of people with diabetes will rise to 643 million by 2030. Wheatgrass powder is considered beneficial for diabetics due to its anti-diabetic properties, which assist in regulating blood sugar levels and mitigating the adverse effects of high blood sugar. Therefore, wheatgrass powder can be utilized as a complementary treatment alongside conventional diabetes management.
In 2021, the World Health Organization (WHO) reported that breast cancer has emerged as the most prevalent form of cancer globally, accounting for 12% of all newly diagnosed cases annually. Wheatgrass juice has shown potential in reducing chemotherapy-related haematological toxicity among breast cancer patients.
| Report Attribute | Details |
|---|---|
| Expected Market Value (2023) | USD 62,400 million |
| Anticipated Forecast Value (2033) | USD 114,398.6 million |
| Projected Growth Rate (2023 to 2033) | CAGR 6% |
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The wheatgrass products market was worth USD 54,412.0 million in 2018. It accumulated a market value of USD 60,000 million in 2022 while growing at a CAGR of 2.5% during the historical period.
Wheatgrass products are packed with a variety of nutrients including, minerals, vitamins, and amino acids. The wheatgrass products market is expected to rise at 6% CAGR between 2023 and 2033.
Manufacturers are investing in environment-friendly product portfolios. Consumers have become particular about their choices, including eco-friendly packaging, clean label ingredients, and practices adhering to animal welfare. Consequently, quality and ethics are gaining importance in the industry.
The primary driver for wheatgrass products is demand from gluten-intolerant consumers. Wheatgrass is also high in antioxidants, vitamins, and minerals, which helps in detoxification of the liver by excreting toxic substances.
Consumers in general believe that gluten-free products are considered to be healthy for the gut and help in higher metabolism rates, thereby supporting the adoption of wheatgrass products.
Wheatgrass products are gaining traction among middle aged and geriatric consumers owing to higher incidence of digestive and immunity ailments. Manufacturers have incorporated wheatgrass in various forms, with powdered options supporting long-term demand owing to ease of use in smoothies, protein shakes, and health supplements.
Manufacturers have significant scope for research and development as wheatgrass products can be utilized in cosmetics, skin care, pharmaceuticals, food and beverages, sports, and nutrition.
The growing numbers of health-conscious people around the world has grown the demand for non-GMO cosmetic ingredients. In the case of parenting, parents are increasingly concerned about the ingredients used in baby care products on the market, resulting in a preference for non-GMO materials for the foreseeable future.
Also, consumption of young wheatgrass is a potent source of active enzymes, minerals, vitamins and proteins. The increased clinical utility of wheatgrass due to antioxidant properties helps with the treatment of most of the degenerative ailments including cardio-vascular disease and diabetes.
Detoxification trends are also gaining traction. Increasing consumption of junk food and chemical-based medications by consumers are generating demanding for wheatgrass-infused drinks. This is especially popular among vegan consumers.
The plant also helps in overcoming hypertension, joint pain, and obesity which bolsters incorporation in the food and beverage sector. In 2020, MY PROTEIN, a USA based company offered its Green Superfood Blend for growing muscle mass.
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According to FMI, the North America wheatgrass products market accounted for a maximum market share of nearly 30% in 2021. In 2022, the market in United States accounted for a revenue share of 12.3%. The region is expected to grow with a CAGR of 5.8% during the forecast period.
FMI has projected that the United States will be among the most profitable markets throughout the forecast period with high spending power being a major driver. The United States is considered to be a mature market for wheatgrass with an established base of consumers. A notable portion of the population in the USA is gluten intolerant. Therefore, wheatgrass being one of the healthiest options available, will witness major opportunities in the years ahead.
With a market share of nearly 50% in 2023, India remains one of the more lucrative markets in South Asia. The wheatgrass product market in India is expected to grow with an impressive CAGR of 24.6% during the forecast period. India’s population has traditionally followed Ayurvedic practices in medicine, which supports adoption.
India being an emerging nation with a high population will support efforts by manufacturers to penetrate the market. Increasing incidence of digestive, liver, and stomach disorders in among Indians will bolster demand for wheatgrass products. Other factors propelling the market are increased economic development, higher purchasing power, and increasing standards of living.
With a market share of over 19% in 2023, the United Kingdom is estimated to have significant market share in the Europe wheatgrass products market. The demand for wheatgrass products in United Kingdom is expected to grow with a CAGR of 2.6% during the forecast period. Due to the growing demand of plant-based products in the United Kingdom, the rising vegan population and the resultant demand for juices and supplements will aid market developments.
Wheatgrass is also widely used in juices and smoothies, which is considered has an effective method of removing toxins, which generates positive prospects in the upcoming decade.
FMI has projected the Germany wheatgrass products market to gain an attractive value share over the forecast period accounting for nearly 21% of Europe in 2023. Germany alone accounted for 4.6% of global revenue share in 2022.
Despite the impact of the pandemic on the country’s food and beverage industry, the demand for clean label and healthy products is increasing through 2023. The fear of the pandemic has made people very cautious about their eating habits. Thus, immunity boosting products have become very important among consumers.
Therefore, the demand for wheatgrass products is constantly on the rise in Germany manufacturers in Germany are also innovating with variety in the form of beverages to attract consumers and to ensure sales in the long-term.
FMI has projected the Brazil wheatgrass products market to gain significant value share over the forecast period accounting for 39% in 2023. Brazil is projected to witness lucrative growth as consumers are opting for organic supplements over synthetic alternatives, owing to fears of side effects. Therefore, the consumption of organic wheatgrass supplements has increased in Brazil. The trend is likely to continue in the upcoming decade.
Organic wheatgrass products account for nearly 90% of the overall market in 2022 and the demand is expected to rise with a CAGR of 6.5% during the forecast period.
Increasing demand from health-conscious consumers for healthier food options, and a preference for products that are beneficial for health drive market developments.
Consumers are willing to pay a premium price for organic products. The changing consumer preferences are driving the demand for organic wheatgrass products for the foreseeable future.
Powdered products account for a maximum market share of 80% in 2022. This can be attributed to superior taste and ease of use. Powdered wheatgrass is gaining a lot of traction in the United States owing to the widespread presence of processing plants in the country.
Powdered products find roles in nutraceuticals in addition to the food and beverage sector. Therefore, it will neutralize taste and is preferred by athletes. Now Food Inc. has launched organic wheatgrass powder to meet sports nutrition application requirements.
The B2C segment accounted for a revenue share of 88% in 2022. This segment is expected to grow with a CAGR of 6.4% during the forecast period. This is owing to customization of product offerings as per user needs at an optimal price. Also, these channels provide access to brands and manufacturers in supermarkets and hypermarkets.
Besides this, manufacturers prefer supermarkets and hypermarkets owing to direct contact with the consumer and the resultant confidence regarding product authenticity. Online sales channels help to optimize supply chains, thereby reducing the cost to the manufacturer.
Bottles for packaging wheatgrass products is expected to dominate the global market with a share of nearly 46%, in 2023 which is expected to grow over the forecast period. Packaging plays a prominent role is attracting the consumers.
Therefore, manufacturers are also focusing on ensuring the use of eco-friendly packaging material to keep up with evolving consumer preferences.
Household end use applications accounted for a significant share in 2022. Ease of use for consumers drive demand in these settings.
However, industrial applications accounted for 65% revenue share in 2022. The demand from this segment is projected to grow with a CAGR of 6.8% throughout the forecast period. The segment will most likely witness an attractive growth rate during the forecast period, with niche use in the pharma and nutraceutical sectors.
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Start-ups are crucial in identifying growth opportunities, including the wheatgrass products market. They effectively convert inputs to outputs and adapt to market changes, contributing to the industry's expansion. Some start-ups are expected to drive growth in the wheatgrass products market.
The wheatgrass products market is highly competitive, with several key industry players investing heavily in the production of these services.
The key industry players are Now Foods, Synergy Natural, Dynamic Greens Wheatgrass Juice, Navitas Organics, My protein, Pines International, Inc., Herbco International Inc, Nutriblade, Girmes Wheatgrass, E-Phamax, Terrasoul Superfoods, Naturya, ABE'S Organics, Nature Bell, Amazing Grass, Dr. Berg.
Some recent developments in the market are:
Key industry players are utilizing organic growth strategies like acquisitions, mergers, tie-ups, and collaboration to bolster their product portfolio. This is expected to propel the global wheatgrass products market.
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 62,400 million |
| Market Value in 2033 | USD 114,398.6 million |
| Growth Rate | CAGR of 6% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | By type, By nature, By end-use application, By packaging type, By distribution channel, By region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, India, China, Japan, Malaysia, Singapore, Thailand, South Korea, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Now Foods; Synergy Natural; Dynamic Greens Wheatgrass Juice; Navitas Organics; My protein; Pines International, Inc.; Herbco International Inc.; Nutriblade; Girmes Wheatgrass; E-Phamax; Terrasoul Superfoods; Naturya; ABE'S Organics; Nature Bell; Amazing Grass; Dr. Berg |
| Customization & Pricing | Available Upon Request |
The sales of wheatgrass products worldwide could advance at a 6% CAGR through 2033.
The market is expected to reach USD 114,398.6 million by 2033.
Use of wheatgrass juice to cure breast cancer has boosted the overall market growth.
The market in India is growing rapidly, with 24.6% of market share until 2033.
The organic segment is in high demand and may exhibit 6.5% CAGR through 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Juice 5.2. Powder 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Natural 6.2. Organic 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use Application 7.1. Industrial 7.1.1. Food & Beverages 7.1.2. Nutraceuticals 7.1.3. Personal Care & Cosmetics 7.1.4. Pharmaceuticals 7.1.5. Pet Food 7.2. Household 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 8.1. Pouches 8.2. Tins 8.3. Bottles 8.4. Sachets 8.5. Capsules 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 9.1. B2B 9.2. B2C 9.2.1. Hypermarket/Supermarket 9.2.2. Convenience Store 9.2.3. Specialty Store 9.2.4. Online Retailers 9.2.5. Others 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. Asia Pacific 10.5. MEA 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Now Foods 18.2. Synergy Natural 18.3. Dynamic Greens Wheatgrass Juice 18.4. Navitas Organics 18.5. My protein 18.6. Pines International, Inc. 18.7. Herbco International Inc 18.8. Nutriblade 18.9. Girmes Wheatgrass 18.10. E-Phamax 18.11. Terrasoul Superfoods 18.12. Naturya 18.13. ABE'S Organics 18.14. Nature Bell 18.15. Amazing Grass 18.16. Dr. Berg 19. Assumptions & Acronyms Used 20. Research Methodology
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Wheatgrass Products Market
