Wheat Germ Oil Market Outlook from 2024 to 2034
The global wheat germ oil market size is envisioned to rise significantly, hitting USD 468.4 million in 2024. The global demand for wheat germ oil is anticipated to flourish at a moderate 6.4% CAGR between 2024 and 2034. The wheat germ oil sales are expected to surpass USD 873.5 million by 2034.
One of the main factors driving the market growth of wheat germ oil is the increase in the number of nutritional supplements, the growth in consumer knowledge of skincare, and the shifting of consumer opinions regarding the dermatological aspects of healthcare.
The sales of wheat germ oil are expected to advance at a profitable rate due to increased research and development efforts and the modernization of newly introduced products.
During the forecast period, the wheat germ oil market expansion is likely to be impeded by the high cost of wheat germ oil compared to other vegetable oils.
| Attributes |
Details |
| Estimated Market Value for 2024 |
USD 468.4 million |
| Forecasted Market Value for 2034 |
USD 873.5 million |
| Projected Market CAGR from 2024 to 2034 |
6.4% |
Explore FMI!
Book a free demo
Principal Contributors Accelerating the Wheat Germ Oil Market Upward
- Wheat germ oil's unlimited nutritional value, including minerals, vitamin E, and vital fatty acids, is well-known to everyone. The demand for wheat germ oil has increased with a greater emphasis on leading a healthy lifestyle and diet.
- Wheat germ oil is widely used in the cosmetic and personal care industries because of its skin-nourishing, anti-aging, and hydrating qualities. The rising demand for organic and natural skincare products forces the wheat germ oil market expansion.
- The wheat germ oil market is driven by growing awareness of the health advantages of natural and organic products, as this oil is rich in vitamins, minerals, and antioxidants.
- Ongoing research and development efforts aim to optimize the extraction procedure, boost product quality, and identify novel uses for wheat germ oil. These efforts are propelling innovation and market expansion of wheat germ oil.
| Attributes |
Details |
| Market Value for 2019 |
USD 324.5 million |
| Market Value for 2023 |
USD 398.5 million |
| Market CAGR from 2019 to 2023 |
5.3% |
Constraints Inhibiting the Wheat Germ Oil Industry Advancement
- Changes in the cost of producing wheat germ oil due to fluctuations in the price of wheat germ and other raw materials impact profit margins and market stability.
- Gaining market share and customer preferences in the wheat germ oil industry is difficult due to competition from other vegetable oils with comparable nutritional profiles or functionalities.
- Technological constraints in the wheat germ oil extraction process reduce yield and efficiency, lowering the product's overall market competitiveness.
- Despite its many health advantages, wheat germ oil isn't always popular with consumers. The market growth of wheat germ oil is hampered by a lack of awareness of its advantages over alternative oils.
Category-wise Outlook
This section on wheat germ oil presents a segmented market analysis. An in-depth examination illustrates the conventional sector's dominance in the nature category, with the cosmetics segment emerging as a key participant in the end use category. This thorough analysis emphasizes a broad spectrum of uses and market dynamics for wheat germ oil and points out its importance in various sectors.
Conventional Wheat Germ Oil Dominates the Wheat Germ Oil Market
| Nature |
Segment Share (2024) |
| Organic |
11.4% |
| Conventional |
88.6% |
- Conventional wheat germ oil stays at the forefront of the market despite consumers' increased interest in organic products because of its affordable price and convenient accessibility.
- Conventional wheat germ oil has better sales than organic alternatives due to its established distribution channels and familiarity.
- Conventional wheat germ oil sales are increasing because mainstream customer preferences emphasize accessibility and price above specialized organic certifications.
- Price sensitivity is a key factor influencing buying decisions, supporting the prevailing position of the conventional segment.
Wheat Germ Oil's Leading Role in Cosmetic Formulations
| End Use |
Segment Share (2024) |
| Cosmetics |
27.4% |
| Dietary Supplements |
21.4% |
| Pharmaceuticals |
9.5% |
| Food Industry |
14.4% |
| Feed Industry |
20.9% |
| Others |
6.4% |
- Wheat germ oil sales are boosted by ongoing research emphasizing the oil's benefits for skincare and solidifying its place as a crucial component of cosmetic formulas.
- Wheat germ oil's dominance in the cosmetics industry is maintained by strong consumer demand for skincare products made with natural components.
- Wheat germ oil is becoming more well-known in the cosmetics industry due to its high vitamin E content, which makes it a popular ingredient in skincare products.
- Given its alleged health benefits, wheat germ oil is getting increasingly popular in the cosmetics industry. This is because this industry focuses on using natural and organic components.
Country-wise Analysis
An in-depth wheat germ oil market analysis indicates considerable opportunities in significant economies such as China, India, Germany, the United Kingdom, and the United States. After meticulous review, India is shown to have high potential. Due to its expanding economy and consumer base, India presents abundant opportunities for growth and investment in the wheat germ oil industry. This makes India a lucrative place for strategic business investments.
| Region |
Market Share |
| North America |
24.8% |
| Latin America |
13.8% |
| Europe |
23.4% |
| Asia Pacific Except Japan |
19.9% |
| Oceania |
5.8% |
| Japan |
4.0% |
| Middle East Asia |
8.3% |
Ayurvedic Traditions Escalate Wheat Germ Oil Demand in India
| Country |
India |
| Forecasted CAGR (2024 to 2034) |
8.0% |
- India-based companies market wheat germ oil as a holistic wellness product, appealing to customers looking for natural cures and Ayurvedic alternatives because the country has a long history of using traditional medicine.
- Manufacturers of wheat germ oil gain a competitive edge from the government's emphasis on "Make in India" initiatives, which promote domestic manufacture and generate consumer trust and authenticity.
- The market in India offers firms a chance to promote wheat germ oil as a crucial component for preserving general health and well-being, given the country's growing fitness culture and desire for a balanced lifestyle.
Emerging Health Trends Compel Wheat Germ Oil Market Growth in China
| Country |
China |
| Forecasted CAGR (2024 to 2034) |
7.3% |
- Wheat germ oil distribution is changing due to China's eCommerce growth which provides companies with a flexible platform to reach a larger market and take advantage of the online retail trend.
- The wheat germ oil goods market is expanding in China due to the country's rapid urbanization and growing middle class population, compelling consumer spending on high-end health products.
- The government's efforts to encourage healthy living and raise public awareness of the nutritional value of natural essential oils are creating an atmosphere conducive to business for wheat germ oil vendors in China.
Sustainability Propels the Growth of the Wheat Germ Oil Market in Germany
| Country |
Germany |
| Forecasted CAGR (2024 to 2034) |
6.1% |
- Due to a sophisticated consumer base that values high-quality products, Germany's wheat germ oil industry is expanding significantly. This presents an opportunity for wheat germ oil vendors to highlight the provenance and purity of their goods.
- In light of Germany's aging population, businesses benefit from the growing wheat germ oil goods market. This is because it is marketed as a natural supplement that promotes joint health and general well-being.
- Through marketing campaigns emphasizing wheat germ oil's role in promoting immunological health and preventing nutritional deficiencies, firms position themselves as a proactive option in Germany, where preventative healthcare is highly valued.
Wheat Germ Oil's Adoption Surges in the United Kingdom's Health and Wellness Market
| Country |
United Kingdom |
| Forecasted CAGR (2024 to 2034) |
5.6% |
- The demand for wheat germ oil is bolstered by the health and wellness movement in the United Kingdom, allowing manufacturers to market their goods as necessary for a well-rounded diet.
- Due to the growing popularity of home cooking and DIY nutrition in the United Kingdom, businesses promote wheat germ oil as a flexible component by highlighting its use in various dishes and stressing its culinary applications beyond supplements.
- To satisfy the needs of busy lifestyles, firms capitalize on the convenience element critical to the United Kingdom’s market by providing wheat germ oil in easy-to-consume formats, including capsules or ready-to-use blends.
Wheat Germ Oil's Role in the Booming United States Skincare Industry
| Country |
United States |
| Forecasted CAGR (2024 to 2034) |
5.2% |
- The wellness trend impacts the wheat germ oil industry in the United States. Wheat germ oil producers utilize this by marketing their goods as essential elements of a proactive and preventive health routine.
- To appeal to customers who care about the environment, companies should emphasize the natural and sustainable features of their wheat germ oil goods by leveraging the growing trend of organic and non-GMO preferences in the United States.
Competitive Analysis
A few noteworthy wheat germ oil manufacturers control most of the highly competitive market. CONNOILS LLC, Swanson Health Products, and General Nutrition Centers Inc. are leading wheat germ oil vendors with a reputation for quality and market presence.
The notable contributions of VIOBIN USA, NOW Foods LLC, and GNLD International LTD facilitate the dynamism and innovation of the wheat germ oil market. With their distinct products, Inlife Pharma Pvt. Ltd., Country Life, and NutriPlex Formulas Inc. are a few other influential wheat germ oil producers.
Henan Ingredients Group Co. Ltd., Archer Daniels Midland Company, and KUNHUA BIOLOGICAL TECHNOLOGY CO. LTD. all actively contribute to the advancement of the wheat germ oil market.
By pooling their resources and experience to gain market share of wheat germ oil, Bunge Limited, Glencore plc., Cargill Inc., and Louis Dreyfus Company broaden the field of competitors. A wide range of factors, including quality, innovation, and market positioning, shape the competitive dynamics of the wheat germ oil market.
Notable Developments
| Company |
Details |
| Gustav Heess GmbH |
Gustav Heess GmbH introduced a new line of cold-pressed, unrefined organic wheat germ oil in 2021. The business also unveiled new, environmentally friendly, and sustainable packaging. |
| Archer Daniels Midland Company |
In 2020, Archer Daniels Midland Company acquired Rodelle Inc., a premium vanilla extract and flavor company. The acquisition aims to increase ADM's product portfolio of natural flavors and additives. |
| Solio Foods |
A new line of organic wheat germ oil that is extracted by a cold-press method was introduced by Solio Foods in 2020. The business unveiled new packaging that is both environmentally friendly and more practical. |
| Austrade Inc. |
Austrade Inc. declared in 2020 that it would increase its capacity to produce wheat germ oil in response to rising demand. The business invested in new machinery to cut waste and boost productivity. |
| Now Health Group Inc. |
Now Health Group Inc. has introduced a new line of non-GMO and certified organic wheat germ oil supplements in 2020. The pills are promoted as an excellent source of various nutrients, including vitamin E. |
| Rivona Naturals |
Rivona Naturals launched a rose-scented soap with wheat germ oil as a main ingredient in February 2019. Wheat germ oil primarily reduces skin damage and encourages healthy collagen synthesis. |
Essential Wheat Germ Oil Manufacturers
- CONNOILS LLC
- Swanson Health Products
- General Nutrition Centers Inc.
- VIOBIN USA
- NOW Foods
- LLC
- GNLD International LTD.
- Inlife Pharma Pvt. Ltd.
- Country Life
- NutriPlex Formulas Inc.
- KUNHUA BIOLOGICAL TECHNOLOGY CO. LTD
- Archer Daniels Midland Company
- Henan Ingredients Group Co. Ltd.
- Bunge Limited
- Glencore plc.
- Cargill Inc.
- Louis Dreyfus Company
Key Coverage in the Wheat Germ Oil Market Report
- CONNOILS LLC
- Swanson Health Products
- General Nutrition Centers Inc.
- VIOBIN USA
- NOW Foods
- LLC
- GNLD International LTD.
- Inlife Pharma Pvt. Ltd.
- Country Life
- NutriPlex Formulas Inc.
- KUNHUA BIOLOGICAL TECHNOLOGY CO. LTD
- Archer Daniels Midland Company
- Henan Ingredients Group Co. Ltd.
- Bunge Limited
- Glencore plc.
- Cargill Inc.
- Louis Dreyfus Company
Frequently Asked Questions
What is the Current Wheat Germ Oil Market Valuation?
The market is estimated to secure a valuation of USD 468.4 million in 2024.
How Big Can the Wheat Germ Oil Market be by 2034?
The market is forecasted to reach USD 873.5 million by 2034.
What is the Growth Potential of the Wheat Germ Oil Market?
Through 2034, the wheat germ oil industry is anticipated to strengthen at a 6.4% CAGR.
What Was the Historical Outlook of The Wheat Germ Oil Market?
From 2019 to 2023, the wheat germ oil market registered a 5.3% CAGR.
Which Nature Segment will Dominate in the Wheat Germ Oil Market?
The conventional sector is expected to dominate, achieving a market share of 88.60%.
Which End Use Segment will Lead the Wheat Germ Oil Market?
With a 27.4% market share, the cosmetics sector is anticipated to lead.
Which Sales Channel Segment will Dominate in the Wheat Germ Oil Market?
The B2B sector is envisioned to dominate, garnering a market share of 63.9%.
