Registering a Y-o-Y growth of 6%, the global wheat germ market value is estimated to reach USD 4,631.4 million in 2023. Over the forecast period 2023 to 2033, global wheat germ sales are likely to soar at 6.5% CAGR. By 2033, total market size is projected to reach USD 8,247.7 million.
Key Trends Listed by Future Market Insights (FMI):
Wheat germ is the embryo part of a wheat kernel that develops into a plant. It is a rich source of several essential nutrients including vitamin E, essential fatty acids, folate, magnesium, thiamine, zinc, etc. It is also high in fiber.
Wheat germ offers numerous health benefits due to presence of various antioxidants. For instance, it can help to treat several ailments and may aid in disease prevention.
Growing awareness about the health benefits of wheat germ is acting as a catalyst triggering its adoption across various sectors. This natural and high nutritional ingredient finds applications in food, pharmaceutical, dietary supplement, nutraceutical, and other sectors.
With individuals becoming more aware of the benefits of functional foods, leading food manufacturing companies are utilizing high nutritional ingredients like wheat germs in their products. This in turn is expected to boost the global wheat germ industry.
Germ wheat adds essential nutrients to baked items and serves the needs of health-conscious consumers. High presence of these essential nutrients makes wheat germ an excellent ingredient for food products, especially functional foods
Wheat germ consists of beneficiary nutrients that show anti-aging effects. Thus, it finds applications in the cosmetic sector. Manufacturers are using extracts of wheat germ in cosmetic formulations to treat various skin conditions.
Recent studies have shown that wheat germ consists of a high level of naturally occurring Octacosanol which possesses ergogenic properties. Therefore, regular consumption helps to improve stamina and performance along with reducing risk factors associated with coronary heart disease.
In fact, wheat germ is finding a growing demand in the animal feed sector where it is used as an antioxidant. Antioxidants play an important role in enhancing the quality of meat and meat products after rearing.
Due to various benefits, wheat germ is gaining recognition in the animal feed sector, thereby positively impacting the wheat germ industry.
Growing usage in pharmaceutical sector is expected to create lucrative opportunities for wheat germ manufacturers.
Fermented wheat germ extract is believed to offer beneficial effects for cancer patients during radiotherapy and chemotherapy. Positive results from ongoing or future studies and clinical trials will play a key role in uplifting wheat germ demand during the projection period.
Leading companies are focusing on launching new wheat germ products to meet end user demand. For instance, recently SpermidinEVO was introduced by GoodMills. It is a novel wheat germ concentrate with high spermidine content ideal for healthy aging.
| Attributes | Key Insights |
|---|---|
| Estimated Wheat Germ Market Size (2023E) | USD 4,631.4 million |
| Projected Market Value (2033F) | USD 8,247.7 million |
| Value-based CAGR (2023 to 2033) | 6.5% |
| Top 3 Countries’ Value | USD 5,740.4 million |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 2.5% |
| Jul to Dec (H2), 2021 (A) | 3.1% |
| Jan to Jun (H1), 2022 Projected (P) | 3.0% |
| Jan to Jun (H1), 2022 Outlook (O) | 2.7% |
| Jul to Dec (H2), 2022 Outlook (O) | 4.0% |
| Jul to Dec (H2), 2022 Projected (P) | 3.7% |
| Jan to Jun (H1), 2023 Projected (P) | 3.6% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 30 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | 20 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 90 |
According to the Future Market Insights’ (FMI) analysis, global wheat germ sales grew at a CAGR of 5.1% from 2018 to 2022. For the next ten years, the worldwide market for wheat germ is forecast to progress at 6.5% CAGR.
Expansion of food sector is playing a key role in fostering growth of the global wheat germ industry. Demand for natural and organic ingredients and additives is also positively impacting wheat germ sales, and the trend is expected to continue through 2033.
Wheat germ is significantly used as an antioxidant and preservative in bakery products and other processed foods for increasing the shelf life. Adoption of this ingredient has helped bakery product manufacturers to address shelf life concerns and meet end user demand for natural products.
Owing to various benefits, wheat germ is being recognized as a natural additive in the thriving food industry. Thus, robust growth of food sector along with shifting preference for natural and highly nutritional ingredients will boost the global wheat germ industry.
Growing health awareness about the health benefits of wheat germ is another key factor expected to boost the global market.
Wheat germ offers various health benefits due to presence of various essential nutrients, antioxidants, etc. It helps to boost the immune systems, improve cardiovascular health, and fight ailments such as cancer.
Various studies have revealed that wheat germ can help prevent and treat a wide range of diseases. For instance, consumption of wheat germ might lower the risk of heart attack and cardiovascular diseases.
A study published in the European Cancer Information System showed that the figure of individuals diagnosed with cancer in EU and EFTA countries is likely to increase by 21% by 2040. Therefore, it is necessary to develop a cost-effective treatment that is affordable to patients.
Wheat germ is mostly utilized as an antioxidant in pharmaceutical applications. Wheat germ extract has antiproliferative properties which help to prevent melanoma, a type of skin cancer.
Due to its antiproliferative properties, wheat germ is also helpful to patients suffering from colon and rectal cancers. It is believed that fermented wheat germ contains chemicals that can help to treat cancer and other autoimmune diseases.
Rising usage of wheat germ in pharmaceutical applications will act as a catalyst triggering market growth during the projection period.
Principal Consultant
| Region | North America |
|---|---|
| Country | United States |
| CAGR | 8.2% |
| Market Value (2033) | USD 2,157.6 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 6.9% |
| Market Value (2033) | USD 121.7 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 7.5% |
| Market Value (2033) | USD 1,217.3 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 6.5% |
| Market Value (2033) | USD 233.7 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 8.9% |
| Market Value (2033) | USD 405.7 million |
Adoption of Wheat Germ in Medical formulations Due to its Therapeutic Properties Boosting China Market
Rising usage of wheat germ in various medical formulations is a key factor expected to boost China market during the forecast period.
According to traditional Chinese medicine, wheat germ has the tendency to tonify qi and blood. It is also helpful in clearing heat and regulating blood circulation.
As it has a sweet and acrid flavor, it is classified as a cold herb which makes it a valuable ingredient in TCM formulations.
Wheat germ’s therapeutic properties and energetics make it a notable ingredient in TCM herbal remedies and drive its demand in the China market.
Increasing Focus on Weight Management Driving Wheat Germ Demand across the United States
The United States is expected to hold a dominant share of the global wheat germ industry during the assessment period. As per FMI, the United States wheat germ market size is projected to reach USD 2,157.6 million by the end of 2033.
From 2023 to 2033, wheat germ demand in the United States is anticipated to thrive at 8.2% CAGR. Rising prevalence of lifestyle diseases such as obesity and growing focus on weight management are key factors boosting the United States market.
According to the National Institute of Health survey, obesity rates in the United States have tripled since the 1960s. A nationwide survey shows that 43% of Americans are obese while 10% are morbidly obese.
The high distressing growth in obesity in the United States has created substantial demand for ingredients such as wheat germ. As more individuals are grappling with weight management and seeking healthier food choices, wheat germs’ nutritional properties are garnering more attention.
With its high fiber and low-calorie count, wheat germ provides a satisfying and nutrient-dense addition to meals. Besides this, pharmaceutical manufacturers are collaborating with researchers to know more properties so that they could provide potential benefits to consumers.
In the United States, wheat germ is used as a supplement as well to support balanced nutrition and weight management. These applications are expected to play a key role in fostering market development during the assessment period.
Rising Demand for Nutritious Food Driving Sales of Wheat Germ in the United Kingdom
The United Kingdom wheat germ industry is expected to thrive at 6.9% CAGR during the assessment period. It is likely to attain a valuation of USD 121.7 million by the end of 2033.
Like many other European countries, the United Kingdom also places importance on health and wellness. This increasing health consciousness among consumers has led to rising demand for nutritious food options and ingredients such as wheat germ.
A wheat germ with its high nutritional properties and potential health benefits becomes a suitable ingredient for various nutritious foods. Growing popularity of wheat germ-based nutritional foods will therefore continue to boost the United Kingdom market.
Further, there is a growing demand for plant-based foods in the United Kingdom. As wheat germ is a component of the wheat kernel, it is considered a whole food that fulfills the required nutrition profile of the body.
Presence of Essential Nutrients Spurring High Growth of Raw Wheat Germ Segment
Based on form, demand is expected to remain high for raw wheat germ during the assessment period. As per Future Market Insights (FMI), with a market share of around 59.6%, the raw segment is projected to reach a valuation of USD 4,915.6 million in 2033.
Raw wheat germ is considered highly nutritious due to presence of essential nutrients such as proteins, minerals, vitamins, and fibers required for proper functioning of body and leading a healthy life.
In recent years, consumers have become more conscious about their dietary choices as they prefer to consume whole food grains to retain all the nutrients present in their raw form. This has triggered sales of raw wheat germs and other unprocessed foods.
However, processed wheat germ segment is expected to witness higher growth due to rising applications across various sectors. Processed wheat germ is available in capsules, gels, ground, liquids, powders, and softgels formats.
According to Future Market Insights (FMI), demand for processed wheat germ is expected to rise at a robust 7.5% CAGR, reaching a valuation of USD 3,332.1 million by 2033.
Evolving Preference for Natural Ingredients Driving Demand for Organic Wheat Germ
The organic wheat germ segment is anticipated to thrive at 6.5% CAGR during the projection period. It is anticipated to attain a market valuation of USD 5,748.7 million in 2033. This is due to rising consumer preference for organic wheat germ on account of its safe, natural, and high nutritional benefits.
Consumers are becoming aware of the adverse effect of preservatives and additives added during the processing of conventional foods. Therefore, demand for organic foods has increased over the years as various consumers associate organic agriculture practices with greater micronutrient density.
Consumers prefer the consumption of organic wheat germ to provide micronutrients to the body. Further, by choosing organic wheat germ, consumers feel confident that their purchase contributes to long-term ecological sustainability.
B2B Sales Channel to Contribute Most to the Global Wheat Germ Industry
According to Future Market Insights (FMI), the B2B segment is anticipated to thrive at 6.5% CAGR during the projection period. It is projected to reach a market valuation of USD 5,055.8 million by 2033.
Growth of the target segment is attributable to rising usage of wheat germ across businesses such as dietary supplements, pharmaceuticals, pet food, and personal care.
The pharmaceutical sector utilizes wheat germ oil as an excipient for drug delivery mechanism whereas food manufacturers incorporate it in the food items as a natural emulsifier.
In the pet food sector, wheat germ is considered a premium ingredient that is used for high-quality dog and cat formulations. Similarly, increasing preference for natural ingredients in cosmetics is encouraging manufacturers to incorporate wheat germ in various cosmetic applications to create natural skincare and haircare items.
With diverse applications in multiple sectors, global consumption of wheat germ is poised for continued expansion.
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Leading wheat germ manufacturers are regularly introducing a new range of products to fulfill consumer demand. They are also using strategies such as partnerships, mergers & acquisitions, collaborations, distribution agreements, advertisements, and celebrity endorsements to expand their customer base and solidify their market positions.
For instance,
| Attribute | Details |
|---|---|
| Market Value in 2023 | USD 4,631.4 million |
| Market Forecast Value in 2033 | USD 8,247.7 million |
| Anticipated Growth Rate (2023 to 2033) | 6.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD Million) |
| Key Regions Covered | Oceania; North America; Europe; Latin America; East Asia; South Asia; and Middle East & Africa |
| Key Countries Covered | United States, Canada, Mexico, Chile, Peru, Brazil, Argentina, Germany, Italy, France, Spain, Netherlands, Belgium, United Kingdom, Nordic, Poland, Russia, China, South Korea, Japan, India, Malaysia, Thailand, Indonesia, Australia, Singapore, New Zealand, South Africa, GCC Countries, Central Africa, and others |
| Key Market Segments Covered | Nature, Form, Sales Channel, and Region |
| Key Companies Profiled | Texture Maker Enterprise Co., Ltd.; Bobs Red Mill Natural Foods Inc; Ffm Berhad Group; RJ Kalantri Flour Milling Group; Connoils Llc; Garuda International, Inc.; Hebei Jiafeng Plant Oils Co.,Ltd; Kanta Enterprises Private Limited; Kunhua Biological Technology Co., Ltd; Weihai Baihe Biology Technological Co., Ltd; Continental Mills |
The market is estimated to be worth USD 4,631.4 million in 2023.
The market has the potential to be valued USD 8,247.7 million by 2033.
The market is anticipated to advance at a CAGR of 6.5%.
By 2033, the North American market may expand at a CAGR of 8.2%.
The raw wheat germ category dominates with a 59.6% share.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis 5. Global - Pricing Analysis 6. Global Market Size Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 7.1. Raw 7.2. Processed 7.2.1. Capsules 7.2.2. Gels 7.2.3. Ground 7.2.4. Liquids 7.2.5. Powders 7.2.6. Softgels 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 8.1. Organic 8.2. Conventional 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. B2B 9.1.1. Dietary Supplements 9.1.2. Pharmaceuticals 9.1.3. Food Additive 9.1.4. Pet Food 9.1.5. Animal Feed 9.1.6. Personal Care Products 9.2. B2C 9.2.1. Store Based Retail 9.2.1.1. Hypermarkets/Supermarkets 9.2.1.2. Specialty Stores 9.2.1.3. Convenience Stores 9.2.1.4. Wholesale Stores 9.2.1.5. Grocery Stores 9.2.1.6. Other Brick and Mortar Channels 9.3. Online Retailing 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East & Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Country-level Market Analysis, 2023 19. Market Structure Analysis 20. Competition Analysis 20.1. Crunch Pak LLC 20.2. TEXTURE MAKER ENTERPRISE CO., LTD. 20.3. FFM Berhad Group 20.4. RJ Kalantri Flour Milling Group 20.5. Connoils LLC 20.6. Garuda International, Inc. 20.7. Hebei Jiafeng Plant Oils Co., Ltd 20.8. Kanta Enterprises Private Limited 20.9. KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD 20.10. Weihai Baihe Biology Technological Co., Ltd 20.11. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
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Wheat Germ Market
