Wellness Tourism Market

Wellness Tourism Market Outlook (2023 to 2033)

As per the latest findings of Future Market Insights, global wellness tourism revenue is expected to be US$ 999.5 Billion by the end of 2023. In the long term, wellness tourism is estimated to reach at around US$ 2,635.2 Billion in 2033.

The wellness tourism market constitutes two types of travelers. The primary wellness travelers are the ones choosing the location based on the wellness offerings by a certain destination while the secondary wellness travelers seek wellness activities at any time during their travel plans. Among these, secondary wellness travelers hold most of the market for wellness tourism and account for 85% to 90% of wellness tourism trips and the expenditure incurred by secondary wellness travelers is high.

Although domestic wellness travel is on the rise and accounts for 80% to 85% of all wellness vacations, the average cost of overseas travel is far higher than that of domestic wellness travel. When traveling internationally, the average cost is typically higher because it covers the full journey. Both domestic and foreign travelers tend to spend more on services when they travel for wellness purposes than the average traveler does.

In addition, the wellness tourism industry is expanding at an unprecedented rate and attracting in a substantial population from both domestic and foreign markets thanks to permaculture training programs, wellness development programs, spirituality, peace, and group wellness retreats.

Attribute	Details
Estimated Wellness Tourism Market Size (2023E)	US$ 999.5 Billion
Projected Market Valuation (2033F)	US$ 2,635.2 Billion
Value-based CAGR (2023 to 2033)	10.2%
Collective Value Share: Top 5 Countries (2022A)	30% to 40%

2018 to 2022 Global Wellness Tourism Market Outlook Compared to 2023 to 2033 Forecast

Wellness tourism is altogether a lifestyle activity, which involves trips for empowerment and maintaining one’s personal well-being. Wellness tourism over the years, has evolved into authentic experiences, stress reduction, and disease prevention by taking a check on poor lifestyle habits. Wellness tourism aids both the physical health and mental health of the individual and it provides an opportunity for unwinding and discovering the joy which comes with touring several places such as wellness resorts, wellness spas, hospitals, and spa therapies, and these activities are aligned to ensure customer satisfaction.

With the rise in healthcare expenses, there is a significant high demand for medical tourism and wellness tourism comes across as the most popular form of tourism, which has undergone major transformation over the past decade. An awareness and increasing concern towards self-care is driving the growth of the wellness tourism market and the global wellness tourism market is expected to grow at a CAGR of 10.2% over the forecast period 2023 to 2033.

What are the Driving Factors Boosting the Target Market?

Personalized Packaged Offers for Wellness Visits with Guided Tours Gaining Popularity

However, many wellness visit programs are tailored to each individual's needs and preferences, and these kinds of personalized wellness visits are more widespread. Individual or group visits are made for wellness purposes. For instance, Wellnesstour.com offers specialized wellness tours for several Indian states, or to be more specific, towns, in collaboration with Britannia, Amul, Bajaj, Cipla, BHEL, Infosys, and Mahindra. These excursions include stops in Goa, Pune, Sikkim, and other locations with wellness facilities and a rich cultural heritage.

Additionally, Funiskool Educational Tours offers custom trip packages, speciality tours like NASA tour packages, as well as tours even in far-off locations like Kesariya, Odisha, Ranchi, Nalanda, etc. These trips are particularly individualized and have a rich historical significance, which provides everyone taking Wellness tours a great exposure.

Holistic Healing and Sustainability on the Rise

Regardless of their age or ethnic preferences, people always find being in nature to be calming and healing. According to the analysis, between 90 and 95 percent of the population agreed that relaxing in nature and travelling made them feel more composed and balanced. We experience physiological comfort from nature, which also lowers our stress levels.

These days, corporate wellness is just as much a part of outdoor holistic treatment as it is of general wellness. Tourists are becoming more conscious of the fact that a balanced lifestyle involves the mind, body, and soul. The therapies that are popular for all-around holistic health include outdoor yoga and meditation, mud therapy, aromatherapy, and reiki.

Sustainable travel is becoming more and more popular. By using a ferry or a tuk-tuk, for example, in Bangkok, travelers can save money and resources while on the road. People can enjoy themselves more and feel more relaxed with less crowds by travelling during the off-season or when there are fantastic, prices linked with the travel packages.

Country - wise Insights

Country	Thailand
Market Share (2023)	30.9%
Market Share (2033)	30.1 %
BPS Analysis	(-) 84

Country	India
Market Share (2023)	26.8 %
Market Share (2033)	28.1%
BPS Analysis	(+) 136

Country	Greece
Market Share (2023)	40.3%
Market Share (2033)	40.5 %
BPS Analysis	(+) 21

What initiatives is the Thailand Government taking to Promote Wellness Tourism?

Government Investment Towards Sustainable Development Through Bio-Circular-Green Economy Model

Thailand initiates its international tourist arrival, with Phuket being the prime destination in July, it aims at investing in marketing and promotions, which reflects tourism sustainability, in-lined with Bio-Circular-Green-Economy to bring a surge in the economic growth and recovery and through uncertain times by investing into sustainable development and worldwide environmental concerns.

Further, the Thai Organic Consumers Association (TOCA) and the Tourism Authority of Thailand (TAT) have collaborated under the BCG model, in order to create awareness regarding the increasing prominence of sustainable and organic agriculture and tourism that might alternatively boost the regional Economic structure of the country.

How is the Government of India Promoting the Development of Wellness Tourism?

Government of India Taking Initiatives for Consultation of Wellness Tourism

The tremendous growth of wellness centers is enhancing the quality of service provided by the wellness industry. The National Board of Accreditation of Hospitals and health care services have developed very prompt Guidelines for Wellness centers. This is contributing a lot to the enhancement of the consultation and services, which are provided for the Wellness tourism service providers, along with the State Government and other stakeholders involved.

How is Greece dealing with the Crisis in the Wellness Tourism Sector?

Despite the Current Fluctuations, Greece's Wellness Market Continues to Grow, Unhindered

It has been noted that tourism contributes between 15% and 17% of the nation's total GDP. Despite the economic downturn last year, there was a 25% to 28% rise in tourists visiting Greece. Greece's government has undertaken a number of initiatives to promote wellness tourism in the nation, including ensuring infrastructure development, which will enhance high-quality investments, implicate sustainability principles, and enhance the nation's aviation route network, improving accessibility and connectivity. Greece wellness tourism is undoubtedly growing in popularity.

Category - wise Insights

Which Tourism Type Has Contributed Most to the Wellness Tourism Market?

Meditation Retreats Hold Most of the Market for Wellness Tourism

There has been a growing interest in meditation as a way to reduce stress, improve focus, and enhance overall well-being. As a result, more people are seeking out meditation retreats as a way to deepen their practice and learn from experienced teachers. Meditation retreats can vary in length, location, and focus, providing a wide range of options for travellers.

Some retreats may focus on silent meditation, while others may incorporate yoga, nature walks, or other mindfulness practices. Many meditation retreats are located in tranquil and scenic locations, providing an authentic and immersive experience for travellers seeking a break from the stresses of daily life.

Which Age Group Is More Likely to Travel for Wellness Tourism?

Working Age Group between 16 to 35 are More Likely Prefer Wellness Tourism

This age group tends to prioritize personal well-being and self-care. They are more aware of the importance of physical and mental health and are willing to invest time and money in activities that promote it. The working age group between 16-35 typically has a more flexible schedule compared to older adults with more work experience. They may have more time to take longer vacations or extended breaks to pursue wellness activities.

Besides this, this age group is highly influenced by social media, which can play a significant role in shaping their travel preferences. They are more likely to follow influencers and travel bloggers who promote wellness travel, which can inspire them to try it out for themselves.

Which Booking Channel Does Wellness Enthusiast Prefer?

Online Booking Channel Stands at the Most Preferred Booking Channel Across

The travel objectives of millennials are in line with the latest and most anticipated trends. For instance, because it has long been the foundation of a rich culture and hospitality, wellness is seen as being of the ultimate importance. To enjoy such experiences, extensive planning is necessary, starting with the purchase of tickets for travel and lodging to add-on services. At this point, travel and tourism companies and online bookings make the experience easier for customers with individualised choices.

For instance, the Hotel Figueroa in Los Angeles, California, has introduced stress-relieving sound baths and mindful yoga courses. The Arizona CIVANA Wellness Resort has seen a huge increase in visitors, especially for its wellness-focused programme where they provide personalised healing sessions for a calming experience.

After COVID-19, bookings for detox therapy have increased significantly in the Maldives and Sri Lanka. Key industry companies, like Accor Hotels, Rosewood Hotels, Radisson Hospitality, and Hyatt Hotels, for example, are putting new plans into place to improve wellness offerings to meet the rising demand in order to see a jump in reservations.

Competitive Landscape

Tour operators have an edge over planning wellness tourism and they are coming up with new innovative ways towards enriching experiences for wellness tourists. For instance, Abercrombie & Kent, in 2023 introduced its all-new Wellness-inspired Small Group Journeys with options built to engage the mind soul, and body.

For instance:

• Lindblad along with its partnership with Exhale for Base Camp Baja Voyages, has a wellness group designed especially for all its voyages including mindful yoga classes, fitness classes, and meditation sessions.
• Butterfield & Robinson expands its horizon to integrate other wellness activities such as yoga biking spa meditation and stand-up paddle.

Scope of the Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ Million/Billion for Value
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Russia, India, China, Japan, Malaysia, Singapore, Australia, United Arab Emirates(UAE), KSA, Italy, Qatar, Oman, ROW
Key Segments Covered	By Direct Suppliers, By Indirect Suppliers, By Number of Bookings(Demographic, Nationality, Booking Channel, Country, Tourism Type, Age)
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Wellness Tourism Market by Category

By Direct Suppliers:

• Airlines
• Hotel Companies
• Tour Operators

By Indirect Suppliers:

• OTA (Online Travel Agency)
• Traditional Travel Agencies
• TMC's (Travel Management Companies)
• Corporate Buyers
• Aggregators

By Age:

• Under 15
• 16-25
• 26-35
• 36-45
• 46-55
• Over 55

By Tourism Type:

• Thermal Water or Hot Spring Therapy
• Yoga and Pilates Retreats
• Culinary Wellness Retreats
• Meditation Retreats
• Wellness Cruises
• Eco-tourism Retreats

By Demographic:

• Male
• Female
• Kid

By Nationality:

• Domestic
• International

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Country:

• USA
• Canada
• Brazil
• Mexico
• Germany
• United Kingdom
• France
• Spain
• Russia
• India
• China
• Japan
• Malaysia
• Singapore
• Australia
• United Arab Emirates(UAE)
• KSA
• Italy
• Qatar
• Oman
• ROW

Frequently Asked Questions

What Will be the Net Worth of Wellness Tourism Market in 2023?

The market’s net worth is expected to be US$ 999.5 billion in 2023.

What is the Projected Market Value?

The projected market value of wellness tourism is US$ 2,635.2 billion by 2033.

Which is the Running Trend in the Market?

The market is gaining traction due to the trend of personalized packaged offers by tour companies.

What are the Initiatives Taken by Thailand’s Government with regard to Wellness Tourism?

In Thailand, the government has invested in bio-circular-green economy model to promote wellness tourism.

Which Booking Channel is Highly Preferred?

Online booking channel finds high preference among wellness enthusiasts.