The waterproof speaker market is estimated to be valued at USD 9.22 billion in 2023 and is expected to be valued at USD 19 billion by 2033. The adoption of waterproof speaker is likely to advance at a CAGR of 7.5% during the forecast period.
Future Market Insights predict a comparison and review analysis of the dynamics of the waterproof speaker market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation.
Some new advances that have taken place in the market include connectivity via various technologies such as AirPlay, Wi-Fi, Bluetooth, and NFC, and utilizing these technologies to enhance the usage of cloud-hosted music services such as Spotify, SongPal is leading to a hike in demand for waterproof speakers in the market.
Various other benefits such as faster functionalities, hassle-free maintenance, and high durability are expected to drive growth in its rate of adoption among consumers. In 2018, Bose Corporation announced the launch of its new product Bose Frames combining the basic functionality of sunglasses with wireless headphones.
In November 2018, Sony announced the introduction of WI-C600N, a new Bluetooth noise-canceling headphone, and HXR-NX200, the new handheld camcorder for professional videographers.
Despite these prospects, there are some likely challenges that stay ahead for the industry, which include the compatibility of devices is a prime factor in waterproof speakers and running on either external batteries or inbuilt batteries that need to be charged regularly due to improper disconnection, the battery may drain fast, and thus, it is not feasible to use portable speakers.
| Attribute | Details |
|---|---|
| Estimated Market Size 2023 | USD 9.22 billion |
| Projected Market Size 2033 | USD 19 billion |
| CAGR through 2023 to 2033 | 7.5% |
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The rapid emergence of the 5G technology has boosted the demand for speakers that work on augmented reality and virtual reality technology. The high speed of 5G technology will provide a better experience to the user and thus, play a major role in driving the demand for speakers, especially those that are waterproof. As a result, the waterproof speaker market is expected to witness a CAGR of 7.5% in terms of revenue during the forecast period.
Unleashing the Future of Sound: Bluetooth Portable Speakers with Smart Features and Innovative Designs
Globally, advancement in technology is leading loudspeaker companies to focus more on innovation and design of the product and conducting a performance with prospective consumers to understand their perspective on the product. Manufacturers are offering various features such as rhythmic lightning, and better battery backup in Bluetooth speakers in order to increase their sales.
For instance, in 2018 Logitech International S.A. introduced Ultimate Ears BOOM 3 and MEGABOOM 3. These portable waterproof bluetooth speakers have been redesigned with stunning two-toned, high-performance fabric, engineered for applications like motorcycle jackets and fire equipment.
Harmonizing Waves: Music-Artist Collaborations Spark Surge in Waterproof Speaker Demand
Well-known music artists play a key role in influencing perception of music enthusiasts. In light of this, companies in the waterproof speaker market are concentrating on forming alliances with musicians, DJ artists, and nightclubs in order to promote and develop their product lines.
For example, Yamaha Corporation has been offering equipment to well-known artists and DJs in exchange for sneak peeks in their official films, boosting the brand’s value and product sales.
Countries in North America such as the United States are expected to remain among the key waterproof speaker market accounting for a market share of over 79% in 2023. The millennial population is inclined strongly towards the media and entertainment industry.
In terms of revenue, the United States media and entertainment comprise one-third of the global media and entertainment market. The increasing number of music streaming services is indirectly supporting the demand for portable waterproof speakers.
The United Kingdom waterproof speaker market is expected to rise at an impressive growth rate attributed to the rise in the number of smart homes in the country that are fully automated on both indoor and outdoor grounds of the residence with a CAGR of over 7.2%. In smart homes, consumer electronic devices, media, entertainment gadgets, and other smart electronics are connected to the home network.
These connected devices allow the consumers to monitor and play music from remote locations according to their interests. These features are expected to increase the adoption of waterproof speakers in the United Kingdom market and contribute to the growing revenue.
Waterproof speaker sales in East Asia are expected to register a CAGR of approximately 7.1% from 2023 to 2033, with China being the largest revenue contributor to the market in the region. This is likely because China is the major exporter and manufacturing hub for most electronic devices globally.
The entry of new manufacturers to the competition means a strategy to offer the latest features in audio devices at competitive pricing. This factor is expected to increase the adoption of waterproof speakers among consumers and improve the revenue share of the China waterproof speaker market.
The UAE market is likely to witness high growth with a CAGR of over 6.7%. This is likely due to the growing preference for wireless devices and technological advancements in various audio devices that have helped to transform the manner in which music is played and operated.
The demand for waterproof speakers is growing at a rapid pace due to the exponential growth of the smartphone market in the country. The new technology of wireless charging is expected to propel the demand for wireless waterproof speakers in the near future.
In terms of product type, the global waterproof speakers are segmented as portable and ultra-portable. Among these product types, the ultra-portable segment is estimated to register an expanding CAGR of about 7.9%.
The ultra-portable waterproof speakers have various features such as easy compatibility with various input devices, wireless charging, ease to carry, and a premium sound output that leads to high demand for such waterproof speakers in the market.
Based on the sound proposition, 360 degrees waterproof speakers are strongly in demand among consumers. The rapidly changing industries are continuously evolving the technology and have made it difficult for all customers to keep themselves updated with the latest versions.
In general, consumers look for premium and reliable products in the electronic industry that serve the sole purpose and are at the topmost recommended product at the time of purchasing. Such mentioned factors are driving the demand for 360 degrees waterproof speakers, and are likely to witness growth with a CAGR of over 7.7%.
As per analysis, waterproof speakers in the household are likely to contribute strongly during the forecast period holding a share of 58% in 2023. This is because of the fact that various events and fests are being organized regularly in institutes regarding various global trends to create awareness. The commercial categories are further expected to reflect a growth outlook.
In terms of sales channels, online retailers are likely to register a high growth rate attributing to the fact that such platforms provide customers with a large variety of designs and features in the speakers. Consumers, before purchasing an electronic product like to perform an in-depth study about the product and its performance.
Online retailing platforms such as Amazon, Walmart, social media platforms, or company websites, allow the user to purchase and even share their product experience. This helps new customers to have a better understanding about the product and they can easily compare between products and avail various discounts through coupons or other ways. Such factors are strongly inclining the adoption of online retailing among individuals and contributing towards the growth of waterproof speakers.
The competitive landscape of the waterproof speakers market is dynamic and thriving, with numerous established and emerging players vying for market share. Key industry players continually innovate with advanced features like smart integration, voice assistants, and eco-friendly designs. Brand reputation, product quality, and pricing strategies significantly influence consumer choices.
Companies are investing in research and development to introduce durable, high-performance speakers for diverse outdoor applications. Customization options, multi-room audio capabilities, and seamless connectivity are driving factors for market success. As competition intensifies, strategic partnerships, marketing campaigns, and customer-centric approaches are critical for companies to stay ahead in this booming market.
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| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 9.22 billion |
| Market Value in 2033 | USD 19 billion |
| Growth Rate | CAGR of 7.5% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Sound Proposition, Application, Sales Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East & Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Bose Corporation; Harman International; Apple Inc.; Yamaha Corporation; Sony Corporation; Logitech International S.A.; LG Electronics Inc.; Samsung Electronics; Panasonic Corporation; Sound United LLC; Koninklijke Philips N.V.; LIXIL Group; Anker; Ematic; G-project Gear; 808 Audio; ROCKVILLE; FosPower; AOMAIS; Altec Lancing |
| Customization& Pricing | Available upon Request |
The expected value of the global waterproof speaker industry is estimated to be around USD 9.22 billion in 2023.
The waterproof speaker market is expected to record a CAGR of 7.5% during the forecast period.
According to FMI, the ultra-portable segment is projected to grow at a CAGR of more than 7.9% from 2023 to 2033.
According to FMI, the growth in North America is led by the United States, projected to surge at a CAGR of 7.3% over the next decade.
The waterproof speaker market is forecasted to surpass USD 19 billion by 2033.
| Expected Market Value (2024) | USD 67.41 billion |
|---|---|
| Projected Forecast Value (2034) | USD 1,98.42 billion |
| Anticipated CAGR (2024 to 2034) | 11.4% |
| Market Estimated Size in 2023 | USD 3,296.66 million |
|---|---|
| Projected Market Value in 2033 | USD 5,820.65 million |
| Value-based CAGR from 2023 to 2033 | 5.80% |
| Market Estimated Size (2022) | USD 3,726.9 Million |
|---|---|
| Market Projected Size (2032) | USD 5,639.1 Million |
| Value-based CAGR (2022 to 2032) | 7.1% |
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