Waterproof Sneakers Market

Waterproof Sneakers Market Outlook (2022 to 2032)

As per newly released data by Future Market Insights (FMI), the Waterproof Sneakers market is estimated at USD 230.3 million in 2022 and is projected to reach USD 354.2 million by 2032, at a CAGR of 4.4% from 2022 to 2032.

Attribute	Details
Estimated Waterproof Sneakers Market Size 2022	USD 230.3 Million
Projected Waterproof Sneakers Market (2032) Market Size	USD 354.2 Million
Value CAGR (2022 to 2032)	4.4%

Key Points Covered in Waterproof Sneakers Market Survey

• Market estimates and forecast 2022 to 2032
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Waterproof Sneakers Market and How to Navigate
• Recommendation on Key Winning Strategies

2017 to 2021 Waterproof Sneakers Market Outlook Compared to 2022 to 2032 Forecast

Waterproof shoes are used primarily to keep moisture and water out of shoes, where there are chances of water penetrating the shoes. Normal shoes may collect moisture and become damp, or they may become wet while working in rain or water. Using such damp and moist shoes is unpleasant and can lead to infections, odor, and the possibility of an accident. Waterproof shoes are the greatest method to avoid these issues.

Other techniques of waterproofing the shoes include employing natural or synthetic compounds with water-resistant properties. Originally, wax and oils were routinely used to keep water out of shoes. Manufacturers employ various innovative ways of making shoes waterproof, as modern technology has advanced. Waterproof material, as well as synthetic materials, are interwoven or adhered to the unfinished top layers of the shoes, with synthetic, water-resistant material covering the shoe. All of these aspects contribute to excellent waterproofing and keeping the shoes dry on the inside.

Waterproof sneakers are in high demand among laborers, adventurers, and individuals who live in somewhat damp climates or locations where rain is prevalent. People choose waterproof sneakers to keep their feet dry and avoid further problems such as blisters and slippery feet, causing discomfort or accidents.

Why is the demand for Waterproof Sneakers growing at a rapid pace?

The most common issue that most people have is when their shoes get wet and do not dry because there is no sun and the environment is humid during monsoons. Snow has replaced rain in some regions. Shoes constructed of mesh or other materials absorb water readily, and there is a possibility that the water may permeate the inside layers, soaking the inner cushioning. Daily-use shoes are not waterproof or water-resistant; the loose and permeable material absorbs water.

Wet shoes can lead to blisters and fungal diseases. Bacterial development in wet and damp shoes is rapid, resulting in foul odor and chronic conditions. Wet shoes can cause chilled feet in cold temperatures, and prolonged exposure can cause frostbite. To be safe, sectors where the ground is flooded and work is largely done underwater advised to wear waterproof shoes.

Waterproof shoes are also used by adventurers to keep water off their feet. Outdoor sneakers and boots are waterproof, but the material utilized to make these shoes is stronger and more durable. The waterproof outdoor shoes are built with various layers of coatings and linings to keep feet secure from rain, swamps, and water puddles, as well as rocky terrain.

Increasing demand from various industries and sectors, as well as increased adventure trips and explorers all over the world, as well as the need for waterproof shoes in regions with significant rain and snowfalls, are keeping the waterproof sneakers market afloat.

What are the marketing strengths used by the manufacturers to increase sells?

Manufacturers are using social media to effectively sell the many commodities they have presented to consumers. Manufacturers and different companies are utilizing social media platforms to advertise their products as the internet and smartphones have touched every corner of the earth and everyone has access to them.

Brands execute various marketing campaigns to advertise their products and highlight the finest qualities to buyers. Social media influencers also aid in promotional operations, allowing items to reach a big number of individuals at the same time. The most popular medium for marketing and promotions is video-sharing sites. The most popular platforms are YouTube and TikTok.

For example, Gore-Tex, a manufacturer of waterproof shoe linings, advertises its technology through several marketing campaigns. Several brands employ the technology for waterproofing. The maker has shared photographs of the shoes covered in snow, rain, and mud, claiming that these factors would not prevent the wearer from going about their everyday business.

The commercial was inspired by consumer research that demonstrated the actual suffering that winter and rain bring to many people who rely on the sport for a living. There were pre-rolled videos and sponsored marathon races, that advertised the technology used for waterproofing. Along with social media, many brands are using official websites and online marketplaces to give customers special offers and discounts, engaging more customers.

Country-wise Insights

Why United Kingdom’s Population is preferring waterproof sneakers?

to tackle the problems due to wet shoes in monsoons and winter, people are using waterproof sneakers.

European countries are known for their rainy weather. Countries all over Europe experience a great amount of rain in May and June. The damp atmosphere and cold weather in the United Kingdom, Scotland, England, and Wales keep people from being active outdoors.

People in these countries wear waterproof sneakers or trainers to deal with the rain and puddles on the roadways while still staying warm. People use waterproof sneakers because they are comfy, fashionable, and can be worn on any terrain. Sneakers with dark colors and a refined appearance are popular because they may be worn casually on a regular basis. People from these nations are frequently seen wearing high-top shoes, which effectively keep water out of the shoes. Rainy and chilly weather in European countries is boosting the region's waterproof shoe business.

Why Waterproof Sneakers are popular in America?

heavy snowfall in some states and outdoor activities are the main reason for the increasing popularity.

Snowfall is prevalent in several states in the United States and Canada. The region's snowfall is heavy, causing disruptions in people's everyday routines. Rain, in addition to snow, has an impact on daily life. People typically use waterproof footwear to combat the problem and avoid frostbites and blisters. There are several waterproofing sprays and solutions available on the market, but they cause discoloration, therefore consumers prefer to get a high-quality waterproof pair.

Furthermore, residents in the region spend a significant amount of money on leisure activities. Trekking and hiking are the most popular adventure sports among Americans. People also spend a lot of time exploring cities on foot. Waterproof shoes are the greatest alternative for folks to keep water off their feet and stay dry.

How India is immerging the waterproof sneakers market?

influence of western countries and changing spending preferences are helping the rise of the waterproof sneakers market in the country.

Indian population is spending money on good pairs of shoes. The younger generation is following the trends and fashion from the western countries. The such trend in India is waterproof sneakers.

Waterproof shoes are popular among hikers and outdoor enthusiasts. These sneakers were chosen based on their overall appearance, material utilized, and comfort. During the monsoon and winter seasons, waterproof footwear is preferred for excursions. Waterproof shoes are slowly gaining popularity since the country is hot and waterproof shoes are not particularly breathable, which may raise the risk of fungal diseases caused by moisture from the foot.

But, as the spending habits of people are changing and they are looking for convenience over cost, waterproof sneakers will observe increasing demand in near future.

Category-wise Insights

Which type of product will contribute a major share of the sneaker market?

Lace-up Shoes are the most popular type in the waterproof sneakers market.

Customers choose lace-up shoes while purchasing waterproof sneakers. Manufacturers use laces to make the shoes snugly fit for enhanced comfort and to limit water openings to a minimum. The laces also improve the appearance of the shoes, appealing to buyers.

What sole is used for Waterproof Sneakers by manufacturers?

Polyurethane soles are commonly used by manufacturers for waterproof sneakers.

Polyurethane soles are commonly used in waterproof sneakers. These waterproof sneakers need an effective waterproof sole, which will be constantly in contact with water. Polyurethane is the best option for a waterproof sole, with its ability to absorb shocks and sturdiness.

Which outer material is commonly used by the manufacturers?

Faux leather is used as it is durable and water-resistant.

Men choose footwear that is both comfy and fashionable. They like to wear appropriate footwear regardless of their attire. Waterproof shoes are primarily worn by males since they participate in physical activities and can wear them on a daily basis. Women, on the other hand, are concerned with fashion and general appearance. However, they also buy these shoes for specific purposes.

Competitive Landscape

Manufacturers are designing waterproof sneakers which are suitable for different scenarios. Along with being waterproof, the manufacturers are making the sneakers stylish and loaded with additional features such as lightweight soles, anti-bacterial inner soles, and additional cushioning for support.

For Instance:

• A sneaker manufacturing brand named ON has introduced its best-in-class and stylish waterproof sneakers in the market. The Cloudrock 2 shoes from the manufacturer are one of the products they are selling. This sneaker is ideal for outdoor rugged use as well as daily use as a casual or sports shoe. It has soft cushioning and a rubber grip, keeping the impact low.

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	USD Million for Value
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; Oceania & Middle East and Africa(MEA)
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered	Closure Type, Sole Material, Outer Material, Consumer Orientation, Sales Channel, and Region.
Key Companies Profiled	Skechers; Nike; Adidas; Quechua; Wildcraft; ASIAN; Asics; Columbia; New Balance; ON; North Face; ECCO; Nike ACG; Solomon; Others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Waterproof Sneakers Market by Category

By Closure Type, the Waterproof Sneakers Market is segmented as:

• Lace Up
• Elastic
• Velcro
• Slip-On
• Others

By Sole Material, Waterproof Sneakers Market is segmented as:

• Rubber
• Leather
• Polyurethane
• EVA
• Others

By Outer Material, Waterproof Sneakers Market is segmented as:

• Leather
• Rubber
• PVC
• Mesh
• Others

By Consumer Orientation, Waterproof Sneakers Market is segmented as:

• Men
• Women
• Children

By Sales Channel, Waterproof Sneakers Market is segmented as:

• Hypermarket/Supermarket
• Wholesalers/Distributors
• Specialty Stores
• Multi-brand Stores
• Independent Small Stores
• Online Retailers
• Other Sales Channel

By Region, Waterproof Sneakers Market is segmented as:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa(MEA)

Frequently Asked Questions

What was the Waterproof Sneakers Market Value in 2022?

In 2022, the market was valued at USD 230.3 million.

What is the Expected Waterproof Sneakers Market CAGR until 2032?

Until 2032, the market is likely to experience a 4.4% CAGR.

Which Factor is Shaping America Waterproof Sneakers Market?

Heavy snowfall in some states and outdoor activities are shaping America’s market.

What is the Go-to-Market Strategy?

Players opt for novel product launches and acquisitions.

Which Type of Product is Estimated to Contribute a Significant Share of the Sneakers Market?

Lace-up shoes type is estimated to contribute a significant share of the sneaker market.