The waterless cosmetics market size is estimated to be valued at USD 9700 million in 2023 and is expected to surpass USD 33000 million by 2033. The adoption of waterless cosmetics is likely to advance at a CAGR of 13% during the forecast period.
Beauty conscious consumers today are increasingly looking for sustainable and healthier alternatives when it comes to beauty products. The waterless beauty trend originated in the east which is now slowly gaining traction in the west and developed countries. The waterless beauty trend is backed by the concept of rapidly increasing the potency of skincare and cosmetics products. This is one of the key factors why the availability of waterless cosmetics is gradually picking up. Spurred by this, the waterless cosmetics market will register impressive growth during the forecast period.
In its latest version of the study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for Waterless Cosmetics. The report tracks the global demand for waterless cosmetics in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on global sales.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 9700 million |
| Projected Market Size (2033) | USD 33000 million |
| CAGR through (2023 to 2033) | 13% |
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With the waterless beauty trend is gaining traction, the sales of waterless cosmetics have ballooned. Indie brands have played a significant role in promoting the concept of waterless beauty products. Positive response from beauty conscious consumers further compelled luxury and mass market brands to expand their business horizons in waterless beauty.
Besides this, waterless cosmetics also fulfill the requirement for sustainability. Manufacturing these cosmetics reduces wastage of water, which is one of the key factors enabling growth in the market. According to Future Market Insights (FMI), waterless cosmetics sales are set to grow at a 13% CAGR between 2023 and 2033.
| Period | Market Size (in USD million) |
|---|---|
| 2018 | 6700 |
| 2022 | 9300 |
| 2023 | 9700 |
| 2033 | 33000 |
Water is extensively used a filler in cosmetics to ensure product longevity as it prevents contamination and also is inexpensive. Irrespective of its beneficial properties, mixing water comes with an equitable share of problems. Extensive use of water can act as a breeding ground for microorganisms. The more water the more is the penetration of bacteria. Thus, extensive range of preservatives is added to water rich products to enhance their shelf life and restrict the growth of microbial. Considering the challenges posed by water rich products on one hand and the beneficial properties of waterless cosmetics on the other side, the waterless cosmetics market is expected to reflect a positive growth trend during the forecast period.
Dry and Green: The Intersection of Sustainability and Waterless Cosmetics
Waterless cosmetics are increasingly being promoted as eco-friendly offerings. Every beauty product and cosmetic has ecological footprint. Thus, it has become essential for beauty players to consider the impact of beauty products on ecology. Besides the growing concern of plastic waste in the industry, heavy usage of water is another concern that remains unnoticed. In light of soaring ecological concerns, waterless cosmetics are increasingly being promoted as eco-friendly and sustainable alternatives. Many beauty brands have pledged to reduce the consumption of water. This will act as a chief growth driver.
Beauty Buzzwords: The Power of Claims and Connotations in Waterless Cosmetics Marketing
The manufacturers operating in the waterless beauty industry are using desirable claims and connotations to gain consumer attention towards their products. The players are using connotation such as non-toxic, organic, cruelty-free, eco-friendly to reflect that their waterless beauty offerings align with numerous values. The players extensively believe that a loyal consumer or a prospective consumer prioritizes such values in their own way. Thus, as the clean beauty trend is gaining prominent significance
New Kids on the Block: Analyzing the Impact of New Entrants on Waterless Cosmetics Sales
As the waterless beauty trend is rapidly gaining traction, the market is expected to experience the emergence of new entrants. For instance Green + Bare is a newly launched Australian brand, engaged in offering a range of waterless beauty products.
Besides new entrants, the established brands operating currently are considering waterless beauty a potential beauty category. This has encouraged the beauty players to foray into waterless cosmetics market. Influx of new entrants will therefore bode well for the overall market.
Nature's Way: Examining the Potential of Natural and Organic Cosmetics in the Waterless Market
Using natural and organic ingredients have become a global trend in many product categories. This trend will continue to prevail in the beauty industry as well. Consumers today prefer having gentle and safer components in their beauty products. This is because they have become more conscious regarding beauty components and the impact of synthetic on skin health.
Thus, there has been a shift from conventional to organic products. Millennial and the Gen Z today expect more than just skin care products with traditional functions and benefits. In light of the growing natural and organic trend, waterless beauty brands are extensively promoting their products that incorporate botanicals, nourishing oils, fruit waters, and other ingredients derived from natural sources.
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The new beauty shoppers are today increasingly focused on narrower beauty. Segments within the beauty sector are becoming increasingly niche. For instance, shoppers that shop organic skincare are likely to be younger and ethnically diverse. Thus, the players in the market need to understand consumer needs and possess skills to engage them personally. These factors are likely to help brands gain a competitive edge over other players in the market.
Price Tag Predicament: Analyzing the Impact of High Pricing on Market Growth
Waterless cosmetics are more expensive as compared to traditional cosmetics and skincare products. As waterless products are highly concentrated their prices are comparatively high. Besides this, waterless cosmetics include ethically sourced ingredients that are priced higher further raising the prices of waterless products. Thus, high pricing is further expected to hinder the adoption of waterless cosmetics during the period of forecast.
The USA has emerged as a key market for waterless cosmetics, accounting for nearly 80% sales in North America. Beauty bloggers, experts, and influencers play a key role in shaping consumers beauty regimen and product preferences. Beauty influencers and bloggers have gained popularity with rising social media penetration and also their ability to connect with their followers.
These influencers and beauty bloggers are actively engaged in writing publications and blogs that guide individuals regarding the trends in the beauty industry. On realizing that self-made social media influencers and celebrities are important for brand storytelling many regional and local players offering waterless cosmetics in the United States are collaborating with such influencers and bloggers to spread brand awareness.
Consistent growth at 4.6% CAGR is likely in the UK market. The rising demand for organic and chemical-free skin care and cosmetics will aid the overall expansion in the country. Waterless formulas are not only sustainable but they are also considered as ideal products. Waterless cosmetics come without any harmful preservatives. Less use of preservatives means less skin irritation. This is among the significant factor behind growing preferences for waterless cosmetics in UK, as these formulas prevent occurrence of rashes, redness, itchiness, etc.
India accounts for nearly One-fourth of waterless cosmetics sold in South Asia. Millennial consumers have grown up with technology thus making them more informed as compared to older people. Also millennial consumers in India have better access to information via internet. Popular beauty trends in the West are sweeping India’s beauty industry, creating opportunities for sales of waterless cosmetics.
Younger beauty enthusiasts are increasingly looking forward to sustainable beauty solutions, which is why they value more those brands that are transparent in communicating their offerings and also undertake efforts to reduce their environmental footprints. Besides this, the millennial generation does not hesitate in spending more on safe and reliable beauty products.
The trend of waterless beauty is quite prominent in South Korea as compared to other countries. The waterless beauty trend in South Korea is not driven by sustainability but the fact to develop skin care products that incorporate more potential skincare benefits. The sales of waterless beauty products are expected to reflect appositive trend scale as the preferences for pure and non-diluted formulas among the beauty enthusiasts is more.
Brazil will emerge as an exceptionally lucrative market, exhibiting a CAGR of 13.5% between 2023 and 2033. Like other countries, the adoption of waterless beauty products synonymously called as anhydrous beauty products are projected to reflect a sales growth in the coming years. Factors like increasing consciousness and spending on beauty products, growing significance of natural and organic beauty products, increasing digital penetration and other promotional efforts undertaken by regional and local players likely to stimulate sales in Brazil.
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In terms of revenue share by product type, skincare holds a notable share of 52.9% in the market. Within the skin care category, players have wider offerings of waterless products which include creams, lotions, serums, cleansers, and others.
Besides this, the frequency of use of skin care products is also comparatively more than that of cosmetics and hair care. Which is another reason that has led the skincare category to hold a notable value share in the market. However, in the coming years, the category is expected to register a significant growth rate of 11.4% during the forecast period.
As per the analysis, in terms of consumer orientation, women are expected to hold a notable share of 38.4% during the forecast period. Women are more beauty conscious than men. Females value beauty products more than men. Apart from this their purchase frequency, and spending on beauty products is also comparatively more. All of these factors have led the women category to hold a notable share in the waterless cosmetics market. However, the category is further expected to reflect prominent CAGR during the period of forecast.
As per the analysis in terms of sales channel, in-store sales still hold a notable share. In such scenarios hypermarkets/supermarkets, specialty stores, convenience stores, departmental stores continue to hold a prominent share. However, online sales are likely to register high CAGR during the forecast period. On the other sides, in terms of price range, Economy and mid-range holds a notable share, whereas premium category is likely to register a significant CAGR.
The waterless cosmetics market is a highly competitive space, with many new players entering the market to capitalize on the growing trend towards sustainable and eco-friendly beauty products. The leading players in the waterless cosmetics market include L’Oreal SA, which has made a name for themselves with their innovative formulations and sustainable packaging.
Among the significant challenges for waterless cosmetics manufacturers is differentiating themselves from competitors. Brands are finding success by using unique ingredients, such as natural clays and plant-based oils, to create effective and luxurious products that stand out in a crowded market. They are also focusing on sustainability, using biodegradable and recyclable packaging to appeal to environmentally-conscious consumers.
The waterless cosmetics manufacturers must also navigate changing consumer preferences and market trends. As more consumers become aware of the environmental impact of traditional beauty products, the demand for sustainable and waterless options is likely to continue to grow. Brands that can adapt to these changing market dynamics and continue to innovate with new products and packaging solutions will be well-positioned to succeed in the competitive waterless cosmetics market.
Overall, the waterless cosmetics market is an exciting and rapidly evolving space, with many opportunities for growth and innovation. As consumers continue to prioritize sustainability and environmental consciousness, waterless cosmetics manufacturers will need to stay on the cutting edge of innovation to stand out in a crowded market.
| Company Name | L'Oréal S.A. |
|---|---|
| Key Focus Areas | Sustainability, Responsibility, Digital Transformation, Diversity and Inclusion |
| Key Offerings | Skincare Products, Haircare Products And Personalized Beauty Devices. |
| Company Name | Unilever Plc |
|---|---|
| Key Focus Areas |
Sustainable sourcing and production, Innovation in product formulations and packaging, Diversity and inclusion initiatives. |
| Key Offerings |
Personal care products, Home care products, Beauty and personal care products. |
Strategies for Waterless Cosmetics Manufacturers to Expand in the Market
Recent Developments in the Waterless Cosmetics Industry:
In April 2023, Luxury beauty giant L'Oréal acquired the Australian brand A?sop in a deal signed with Natura &Co. The beauty world just got a little more luxurious.
In September 2022, L'Oréal SA acquired Skinbetter Science, fusing indulgent textures with groundbreaking dermatological science for a unique skincare experience.
In June 2021, Unilever acquired the Paula's Choice from TA Associates. The digital-led brand is a pioneer of science-backed products and direct-to-consumer e-commerce.
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 9700 Million |
| Market Value in 2033 | USD 33000 Million |
| Growth Rate | CAGR of 13% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US Billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Consumer Orientation, Sales Channel, Price Range, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; The Middle East and Africa; Oceania |
| Key Countries Profiled | USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, China, Japan, South Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC, South Africa, Israel |
| Key Companies Profiled | Unilever Plc; The Waterless Beauty Company; L’Oreal SA; Kao Corporation; The Procter & Gamble Company; Loli; Clensta; Ruby’s Organics; Carter + Jane; Taiki USA; Ktein; Niconi; True Botanicals; Allies Group Pte. Ltd.; Lavedo Cosmetics; No Cosmetics; May Coop; Azafran Innovacion |
| Customization | Available Upon Request |
The United States, the United Kingdom and India dominate the global market.
The market is forecast to register a CAGR of 13% through 2033.
The market grew at a CAGR of 13% from 2018 to 2022.
Shifting towards minimalist beauty disrupts the current market trends.
The global market is expected to reach USD 33,000 million by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Skincare 5.2. Hair Care 5.3. Cosmetics 5.4. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Wholesalers 6.2. Hypermarkets 6.3. Convenience Stores 6.4. Specialty Stores 6.5. Departmental Stores 6.6. Online Retail 6.7. Other 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 7.1. Economy (Below USD 30) 7.2. Mid-Range (USD 30 to USD 60) 7.3. Premium (Above USD 60) 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. Unilever Plc 16.2. The Waterless Beauty Company 16.3. L’Oreal SA 16.4. Kao Corporation 16.5. The Procter & Gamble Company 16.6. Loli 16.7. Clensta 16.8. Ruby’s Organics 16.9. Carter + Jane 16.10. Taiki USA 16.11. Ktein 16.12. Niconi 16.13. True Botanicals 16.14. Allies Group Pte. Ltd. 16.15. Lavedo Cosmetics 16.16. No Cosmetics 16.17. May Coop 16.18. Azafran Innovacion 17. Assumptions & Acronyms Used 18. Research Methodology
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Waterless Cosmetics Market
