According to Future Market Insights research, during the projected period, the global water soluble detergent pods market is set to enjoy a valuation of US$ 137.8 million in 2023, and further expand at a CAGR of 4.3% to reach US$ 209.9 million by the year 2033. The sales of the single-layer water pods by product type are anticipated to bolster with the top 3 countries estimated to hold around 25-30% of the market by the end of 2023.
Based on the end user, the household segment is projected to remain the leading segment for the global water soluble detergent pods market. The reason behind the same is convenience and ease of use. The household segment is estimated to account for around 66% of the market value share by the end of 2023.
| Attributes | Details |
|---|---|
| Market Size 2023 | US$ 137.8 million |
| Market Size 2033 | US$ 209.9 million |
| Value CAGR (2023 to 2033) | 4.3% |
| Collective Value Share: Top 3 Countries (2023E) | 25%-30% |
According to the FMI analysis, the water soluble detergent pods market revenue totaled US$ 132.6 million in 2022. With the propelling demand from the various end users, the global water soluble detergent pods market is projected to reach US$ 209.9 million by 2033, accelerating at a CAGR of 4.3% during the forecast period.
The water soluble detergent pods market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that the water soluble detergent pod sales will rise from 2023 to 2033 and is projected to create an absolute incremental growth opportunity of US$ 77.3 million.
The significantly changing environmental conditions have increased the demand for biodegradable water soluble detergent pods. The water soluble detergent pods market is anticipated to expand 1.6 times the current market value during the forecast period.
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The global water soluble detergent pods market witnessed a CAGR of 3.9% during the historic period with a market value of US$ 132.6 million in 2022.
The water soluble detergent pods are a type of concentrated detergent that is wrapped in water-soluble film. The water soluble detergent pods quickly dissolve when coming in contact with water. There is various type of water soluble detergent pods such as single-layered water pods, dual-layered water pod, and multi-layered water pods. The water soluble detergent pods have the efficiency to clean the clothes with zero contaminants. The growing demand for biodegradable and eco-friendly water soluble detergent pods is creating a market opportunity. The manufacturers of water soluble detergent pods are focusing on maximum usage of eco-friendly & sustainable raw materials for the detergent pods due to increasing environmental concerns.
The water soluble detergent pods are superior to use as compared to soap and various traditional detergents. The cleanliness and hygiene of hospitals and research institutes created development potential for water soluble detergent pods. The water soluble detergent pods offer more laundry care as well as simplify the washing process and reduce the chances of overdosing & wastage. Overall, the global water soluble detergent pods market is anticipated to bolster at a faster pace during the forecast period.
Laundry detergent has become popular majorly after the Second World War which boosted the adoption of the washing machine. There have been various changes in the formulation of detergent due to various consumer requirements which led to the usage of green laundry products to reduce the side effect of chemical detergents such as polluting water bodies, harming aquatic life, and others. The development of biodegradable water-soluble detergent pods gains popularity among consumers as it resolves environmental issues along with offering a quick washing process. Also, the water soluble detergent pods help in reducing the wastage of detergent due to its fixed dose. The confusion of adding the amount of detergent can be resolved using water soluble detergent pods. The green laundry pods help in reducing plastic by around 47%. It also helps in reducing the use of water around 15.3 lakh liters of water can be saved annually using the green water soluble detergent pods. Overall, the increased demand for green laundry creates a growth opportunity for water soluble detergent pods.
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Based on the product type, the single-layer water soluble detergent pods segment holds the major portion of the global water soluble detergent pods market. The targeted segment is projected to hold around 47% of the market share by the end of 2023. This is due to the enormous benefits and it has the ability to dissolve in water easily. Single-layer water pods are efficient to use and require less time to dissolve in water and have low toxicity. As single layer water pods have the ability to dissolve completely in hot and cold water. To dissolve properly and correctly single layered water pods are used mostly and 80-90% hydrolyzed in cold water during the use. Thus, the benefits such as efficiency, low cost, and recyclability drive the single layer water soluble detergent pods segment in the global water soluble detergent pods market.
By thickness, the below 30 mm segment has the ability to break down from macro plastic into microplastic within less time as the thin layer dissolves in water and requires less time for usage. The target segment is projected to grow 1.5 times the current market value from 2023 to 2033.
India’s growing number of dry cleaners and launderers is expected to drive the demand for water soluble detergent pods and is expected to grow the market at the rate of 5.1% CAGR in the forecast period. There has been significant growth in the laundry industry in India. As India is a vast country with 95% of laundry and dry cleaners. According to the Dry Cleaner Launderer Association of India (DLAI), the Indian industry is the fastest-growing market for cleaning and laundry due to one of the primary and foremost goals of DLAI is to represent the industry in the GST council to reduce the current rate of GST from 18% to 5%. Thus, the cleaning and laundry service will drive the water-soluble detergent pods market in India.
FMI analysis states that the USA water-soluble detergent pods market is estimated to hold around 84% of the market value share by the end of 2023. Consumers in the USA are more inclined toward laundry services. Factors such as rough dry service (towels, washcloths, bed pads, blankets, and athletic apparel), apparel, hospitality, and healthcare textile laundering, and consumer preference for the cleaning & maintain the hygiene of the clothes are estimated to augment the sale of the water-soluble detergent pods.
According to the data provided by the South America Organization, in the global laundry industry, major 50 million pounds of laundry are processed every year for federal customers. And 150 million pounds of laundry are processed annually for non-federal businesses. Thus, laundry service holds a high rate and is expected to increase in the coming years.
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The key players operating in the water soluble detergent pods market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand. Some of the recent key developments by the leading players are as follows
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 4.3% from 2023 to 2033 |
| Base Year for Estimation | 2023 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Billion, Volume in Units, and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Product Type, Thickness, End User, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa; Oceania |
| Key Countries Covered | The USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled | Changzhou Water Soluble Co., Ltd.; Unilever; The Procter & Gamble Company; Unimasses Group; Guangdong Youkai Technical Co., Ltd.; Shaoxing Xinkaiji New Material Co., Ltd; OceanStar; Gel Caps; Ecozone; Sindhu Ultramarine Chemicals Private Limited |
| Customization & Pricing | Available upon Request |
In 2022, the value of the global water soluble detergent pods market was US$ 132.6 million.
During the forecast period, the global water soluble detergent pods market is anticipated to expand at a CAGR of 4.3%.
The global water soluble detergent pods market is expected to reach US$ 209.9 million by the end of 2033.
During the forecast period single layer water pod is likely to be the fastest-growing product type segment in the global water soluble detergent pods market.
The increasing demand for easy washing & cleaning clothes generally using washing machine fuel the demand for water soluble detergent pods.
Unilever, The Procter & Gamble Company, Unimasses Group, Changzhou Water Soluble Co., Ltd., Guangdong Youkai Technical Co., Ltd., and Shaoxing Xinkaiji New Material Co., Ltd are the top players supplementing the sales of water soluble detergent pods.
As per the FMI analysis, the Indian water soluble detergent pods market is projected to expand at a CAGR of 5.1% from 2023 to 33.
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