Future Market Insights recently concluded a study on the water packaging market. As per its analysis, the market holds considerable potential, with an expected valuation of US$ 26.7 billion in 2024.
Looking into the future, the water packaging market shows a sluggish yet positive growth path. A CAGR of 2.5% is estimated for this industry from 2024 to 2034. Following an expansion rate of 1.4x, the water packaging ecosystem is en route to attain a valuation of US$ 36.4 billion in 2034.
| Attributes | Key Insights |
|---|---|
| Water Packaging Market Size in 2024 | US$ 26.7 billion |
| Water Packaging Market Value in 2034 | US$ 36.4 billion |
| Value-based CAGR from 2024 to 2034 | 2.50% |
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From 2019 to 2023, the water packaging market experienced a CAGR of 3.2%. A sharp increase in bottled water sales was recorded in recent years when consumers steadily opted for convenience and portability while keeping hydrated.
| Historical CAGR (2019 to 2023) | 3.2% |
|---|---|
| Forecast CAGR (2024 to 2034) | 2.5% |
Globally, bottled water sales rose to the highest point due to concerns about the safety of tap water, increasing levels of health care, and a rising trend toward individualism.
Packaging innovation played a significant role in shaping the water packaging market. Manufacturers have introduced lightweight bottles with environment-friendly packaging material and convenient packaging format to enhance the appeal of the product. Consumers seeking healthy and functional beverage options are forecasted to maintain the robust growth in the water packaging market.
The makers will mainly come up with the water products that give out the healthy aspects, the natural aspect and the nutritional aspects to meet the rising and diverse consumer tastes. Projections indicate that the global water packaging market is expected to experience a CAGR of 2.5% from 2024 to 2034.
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Apart from the water packaging market, an in-depth analysis has been conducted on two other related markets. These markets are the beverage packaging market and the alcohol packaging market.
Water Packaging Market:
| Attributes | Water Packaging Market |
|---|---|
| CAGR from 2024 to 2034 | 2.50% |
| Key Trends |
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| Growth Factor |
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Beverage Packaging Market:
| Attributes | Beverage Packaging Market |
|---|---|
| CAGR from 2023 to 2033 | 4.2% |
| Key Trends |
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| Growth Factor |
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Alcohol Packaging Market:
| Attributes | Alcohol Packaging Market |
|---|---|
| CAGR from 2022 to 2032 | 3.9% |
| Key Trends |
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| Growth Factor |
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The provided table highlights the top five countries in terms of revenue, with China and India leading the list. Based on a comprehensive analysis, India presents a substantial opportunity due to the strong presence of fermented food and beverage manufacturers.
| Countries | The Forecast CAGRs from 2024 to 2034 |
|---|---|
| The United States | 2.3% |
| The United Kingdom | 2.5% |
| China | 5.7% |
| Japan | 2.6% |
| India | 6.5% |
The water packing market in the United States is poised to register a CAGR of 2.3%. The water-packing market growth in the United States is attributed to the increasing awareness among consumers regarding the importance of hydration and the health benefits of drinking water.
Increasing demand for packaged water products, especially single-serve bottles, enhances the growth of this market in the country. Packed water's easy availability in various formats contributes to market growth.
The water packing market in the United Kingdom is poised for substantial growth, with a 2.5% CAGR from 2024 to 2034. Growth is expected to be driven by evolving consumer preferences and sustainability initiatives.
There is a notable shift in consumer preferences toward packaged water products, encompassing still, and sparkling, flavored, and functional waters. The evolving landscape is contributing significantly to market growth. Increasing demand for single-serve bottles and pouches is driving the market growth in the United Kingdom.
The water packing market in China is expected to register a CAGR of 5.7%. Increasing consumer awareness of health and wellness and a growing focus on hydration benefits are driving the market demand in China.
With China’s rapid urbanization, consumers are opting for convenient and on-the-go hydration solutions. Packed water, especially in single-serve bottles or pouches, is in more demand in the country.
Concern over contaminated or polluted water makes Chinese consumers consider packed water a more dependable and safer alternative. Packed water is safe, hygienic, and clean, one of the main factors propelling the market’s expansion.
Japan's water packaging market is expected to register a CAGR of 2.6% between 2024 and 2034.
Many Japanese consumers now choose packaged water, such as bottled mineral water and purified water, due to worries about the safety and contamination of tap water, contributing to market growth in the country.
Japan’s thriving tourism industry creates significant demand for bottled water among domestic and international travelers, boosting market growth.
The water packaging market is expected to register a CAGR of 6.5% between 2024 and 2034 in India.
The rise of e-commerce platforms and delivery services in India has made it easier for consumers to purchase packed water online and deliver it directly to their homes or workplaces. This factor contributes to market growth. Fast-paced lifestyle and high urbanization rates contribute to the demand for convenient hydration solutions.
Health and well-being encouraging trends among Indian consumers attracted more people to opt for packed water. Bottled water is the most favored choice of beverage by consumers who believe they will be healthier with it, and therefore, more water will be used up individually as they would have resorted to sodas and other unhealthy drinks.
The section below shows the leading segment. The bottles segment is expected to account for a market share of 61.2% in 2024. Based on material and plastic, the segment is expected to have a share of 59.6%.
| Category | Market Share |
|---|---|
| Bottle | 61.2% |
| Plastic | 59.6% |
The bottling segment emerged as the dominant force in the water packaging market, commanding 61.2% of the total market share in 2024.
Bottled water is a source for those people who are commuting, exercising, or traveling. It is made to offer a solution for hydration with added convenience without the need for any other equipment or preparation.
PET bottles are the optimal package for customers as they are light and compact. They are easy to move around simply and drinks could be consumed everywhere easily.
A uniform packing system in the form of bottles ensures the trustworthiness of the product and the manufacturer. It gives customers confidence that the product is safe and not altering its form. The water maintained in the rounded neck bottles is provided with seals and a barrier, which helps with proper hygiene and safety.
Based on material type, the plastic segment is expected to account for a market share of 59.6% in 2024. Plastics are an affordable medium for packaging water. While compared with other alternatives like glass metal, plastic bottles are more cost-effective to create, which benefits both consumers and manufacturers.
Plastic bottles are lighter, lowering the shipping cost and carbon emission. Because of this, plastic bottles are well suited for extensive distribution and long-distance transportation networks.
Plastic packaging is well-known for its hardness and shattering resistance. The possibility of breaking the packaging while handling, moving, and storing is very low.
The global water packaging market is highly fragmented and competitive owing to various global and local players across the globe. Market players maintain high product quality, safety standards, and regulatory compliance to build consumer trust and confidence.
Company operators are more committed to environmentally sound and recyclable materials, waste reduction methods, and carbon footprint decrease in their processes to be in tandem with consumer behavior and environmental regulations.
Resolving green issues and producing sustainable packaging are becoming criteria for top consumer brands whose target audience is environment-concerned people.
| Attributes | Details |
|---|---|
| Estimated Market Size in 2024 | US$ 26.7 billion |
| Projected Market Valuation in 2034 | US$ 36.4 billion |
| Value-based CAGR 2024 to 2034 | 2.50% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Value in US$ billion |
| Key Regions Covered |
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| Key Market Segments Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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As of 2024, the market for water packaging is expected to be valued at US$ 26.7 billion
By 2034, the market value of water packaging is expected to reach US$ 36.4 billion
From 2024 to 2034, the water packing market is expected to flourish at a CAGR of 2.5%.
The bottles segment is expected to account for a market share of 61.20% in 2024.
India is likely the top-performing markets, with a CAGR of 6.5%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Billion) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Format 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis By Packaging Format, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Billion) & Volume (Units) Analysis and Forecast By Packaging Format, 2024 to 2034 5.3.1. Bottle 5.3.2. Cans 5.3.3. Pouches 5.3.4. Cup 5.4. Y-o-Y Growth Trend Analysis By Packaging Format, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Packaging Format, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis By Material, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Billion) & Volume (Units) Analysis and Forecast By Material, 2024 to 2034 6.3.1. Plastic 6.3.2. Metal 6.3.3. Glass 6.4. Y-o-Y Growth Trend Analysis By Material, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Material, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis By End Use, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Billion) & Volume (Units) Analysis and Forecast By End Use, 2024 to 2034 7.3.1. Everyday 7.3.2. Sports 7.3.3. Travel 7.4. Y-o-Y Growth Trend Analysis By End Use, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By End Use, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Billion) & Volume (Units) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Billion) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Packaging Format 9.2.3. By Material 9.2.4. By End Use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Packaging Format 9.3.3. By Material 9.3.4. By End Use 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Packaging Format 10.2.3. By Material 10.2.4. By End Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Packaging Format 10.3.3. By Material 10.3.4. By End Use 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Packaging Format 11.2.3. By Material 11.2.4. By End Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Packaging Format 11.3.3. By Material 11.3.4. By End Use 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Packaging Format 12.2.3. By Material 12.2.4. By End Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Packaging Format 12.3.3. By Material 12.3.4. By End Use 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Packaging Format 13.2.3. By Material 13.2.4. By End Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Packaging Format 13.3.3. By Material 13.3.4. By End Use 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Packaging Format 14.2.3. By Material 14.2.4. By End Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Packaging Format 14.3.3. By Material 14.3.4. By End Use 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Billion) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Billion) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Packaging Format 15.2.3. By Material 15.2.4. By End Use 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Packaging Format 15.3.3. By Material 15.3.4. By End Use 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2024 16.1.2.1. By Packaging Format 16.1.2.2. By Material 16.1.2.3. By End Use 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2024 16.2.2.1. By Packaging Format 16.2.2.2. By Material 16.2.2.3. By End Use 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2024 16.3.2.1. By Packaging Format 16.3.2.2. By Material 16.3.2.3. By End Use 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2024 16.4.2.1. By Packaging Format 16.4.2.2. By Material 16.4.2.3. By End Use 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2024 16.5.2.1. By Packaging Format 16.5.2.2. By Material 16.5.2.3. By End Use 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2024 16.6.2.1. By Packaging Format 16.6.2.2. By Material 16.6.2.3. By End Use 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2024 16.7.2.1. By Packaging Format 16.7.2.2. By Material 16.7.2.3. By End Use 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2024 16.8.2.1. By Packaging Format 16.8.2.2. By Material 16.8.2.3. By End Use 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2024 16.9.2.1. By Packaging Format 16.9.2.2. By Material 16.9.2.3. By End Use 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2024 16.10.2.1. By Packaging Format 16.10.2.2. By Material 16.10.2.3. By End Use 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2024 16.11.2.1. By Packaging Format 16.11.2.2. By Material 16.11.2.3. By End Use 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2024 16.12.2.1. By Packaging Format 16.12.2.2. By Material 16.12.2.3. By End Use 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2024 16.13.2.1. By Packaging Format 16.13.2.2. By Material 16.13.2.3. By End Use 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2024 16.14.2.1. By Packaging Format 16.14.2.2. By Material 16.14.2.3. By End Use 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2024 16.15.2.1. By Packaging Format 16.15.2.2. By Material 16.15.2.3. By End Use 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2024 16.16.2.1. By Packaging Format 16.16.2.2. By Material 16.16.2.3. By End Use 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2024 16.17.2.1. By Packaging Format 16.17.2.2. By Material 16.17.2.3. By End Use 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2024 16.18.2.1. By Packaging Format 16.18.2.2. By Material 16.18.2.3. By End Use 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2024 16.19.2.1. By Packaging Format 16.19.2.2. By Material 16.19.2.3. By End Use 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2024 16.20.2.1. By Packaging Format 16.20.2.2. By Material 16.20.2.3. By End Use 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2024 16.21.2.1. By Packaging Format 16.21.2.2. By Material 16.21.2.3. By End Use 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2024 16.22.2.1. By Packaging Format 16.22.2.2. By Material 16.22.2.3. By End Use 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2024 16.23.2.1. By Packaging Format 16.23.2.2. By Material 16.23.2.3. By End Use 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Packaging Format 17.3.3. By Material 17.3.4. By End Use 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Tetra Pak International 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Elopak 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. SIG Group 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Adam Pack 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Stora Enso Oyj 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. LamiPak 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Sidel International 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Silgan Holdings 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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