The global water enhancers market is anticipated to be worth US$ 1.6 Billion by 2022, growing at a CAGR of 9.5% between 2022 and 2032. The market is expected to reach $4 Billion by 2032, owing to:
| Attributes | Key Statistics |
|---|---|
| Global Water Enhancers Market Estimated Size (2022E) | US$ 1.6 Billion |
| Projected Market Valuation (2032F) | US$ 4 Billion |
| Value-based CAGR (2022 to 2032) | 9.5% |
| Collective Value Share: Top 3 Countries | 32% |
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In 2021, Europe had the highest revenue share of more than 52.00%. The market is primarily driven by rising product consumption in key nations such as the United Kingdom, Germany, France, and Belgium, among others. Furthermore, the significant demand for energy water enhancers in industrialized nations is due to the growing popularity of drinking water that tastes good and has health advantages. The region's huge import of flavored water also led to the highest revenue share.
Consumer preferences for plant-based, herbal, and natural goods are driving demand for botanical extract-based water enhancers that support the region's expanding detox trend. Microencapsulation, polymer coating, and flavor solutions are some of the technologies that may be used to conceal and change these undesirable flavors and make better-tasting goods. Germany, the United Kingdom, and Belgium are Europe's top importers in 2021, according to statistics from the International Trade Center.
The market is largely driven by the trend of good hydration and nutritious drinking. The increased knowledge of the negative health impacts of carbonated beverages and sugary soft drinks is driving up demand for nutritious drinks with health advantages. Water enhancers are handy to carry and deliver on-the-go, inexpensive nourishment. The increased demand for personalized beverages is also propelling the industry forward. The growing popularity of plant-based, natural solutions is spurring innovation among key companies in the water enhancers market.
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Businesses are steadily expanding their product lines and have a robust advertising strategy in place to generate demand for their items. To compete with the market's main players, new enterprises are focusing on supply chain operations. More or less, the global water enhancers market is expected to expand at a significant growth rate throughout the anticipated period, with both large and new competitors successfully competing for dominance. Adding a few drops of fluid water to ordinary water, enhancers offer nutrients, taste, and vitality, and it is more practical and cost-effective than purchasing flavored or functional water.
The water enhancers industry accounted for 20% of the health drinks market globally in 2022 and is expected to showcase rapid growth in the upcoming decade. Growth is attributed to increasing consumer inclination towards a healthy lifestyle and rising awareness about the importance of essential vitamins and minerals in everyday diet.
The global water enhancers market grew at a CAGR of 7.5% between 2017 and 2021. The period marked the introduction of new products by leading players.
Drinking water is essential to stay hydrated and maintaining optimal health. Drinking an adequate amount of water helps in regulating kidney functions, balance blood pressure, and optimize body temperature. Consumers are on a constant lookout for new flavors that can enhance the taste and nutritional content of water.
Water enhancers are considered to be additives like lemon, herbs, and cucumber drops that are added to water to boost daily intake. They are available in different forms ranging from powder, tablets, and liquids.
Demand for water enhancers is expected to rise as consumer awareness about various benefits of maintaining good health surges. Due to their compact nature, water enhancers can be easily accompanied to work or the gym to gain more energy with the intake of essential nutrients.
Artificial sweeteners are added to water to enhance its flavor. But consumers are preferring water enhancers that have natural sweeteners, vitamin C, vitamin D, and electrolytes for optimal benefits to health. Manufacturers are thus developing new water enhancers that do not contain any preservatives and are sugar-free, zero-carb, and GMO certified.
Key players are investing in packaging and labeling to extend the shelf life of their products. They are offering details about all the ingredients that were sourced to make the final product remain transparent and achieve brand loyalty. Brands that offer clean-label products are expected to generate maximum revenue in the evaluation period.
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Demand for ready-to-drink water enhancers is anticipated to grow at a rapid pace as consumers are adopting hectic schedules. They are mainly preferring ready-to-drink beverages owing to added convenience and comfort.
If diet plans are not followed as per the given instructions, it can lead to fluid loss and reduction in water weight in an individual’s body. Loss of water content can further cause electrolytic depletion and dehydration.
To overcome the above-mentioned shortcomings, several brands are offering keto-friendly water drops that are made from natural sweeteners like stevia. Easy availability of different flavors, pack sizes, and ingredients is expected to propel the demand for water enhancers globally.
Besides, consumers are increasingly shifting towards healthy beverages from conventional carbonated beverages. Long-term consumption of carbonated drinks can result in serious health issues such as high blood pressure and heart-related ailments.
Renowned brands are therefore launching numerous product categories in the water enhancers segment to fulfill a wide range of consumer requirements, which would help the market to grow worldwide.
Consumers to Purchase Flavored Drink Enhancers
Demand for water enhancers is high in the USA as they are consumed daily. Increasing adoption of healthy lifestyles by consumers and surging demand for nutritional beverages that will keep them hydrated are expected to drive the market. Also, the availability of water enhancers in multiple flavors, as well as small-sized packs that can be easily carried is set to push demand for water enhancers in the USA
As per FMI, the USA water enhancers market is expected to reach a valuation of about US$ 294 Million in 2022, which is approximately 23% of the global water enhancers market.
Millennials to Adopt Water Flavor Drops to Maintain Overall Health
As per FMI, the India water enhancers market is expected to create an absolute $ opportunity of US$ 136 Million in 2022, which is approximately 18% of the global market. The country is likely to exhibit steady growth with an increasing focus on consumers maintaining a balanced nutritional intake to stay healthy.
Water enhancers are mainly targeted toward millennials who depend on supplements and energy drinks to fulfill their nutritional requirements. Rising awareness regarding the importance of maintaining good health is expected to push the demand for water enhancers in developing countries like India and China. Product affordability and ease of use are some of the other factors that would augment the market.
Demand for Water Enhancer Drops with Low Sugar to Push Growth
Rising cases of obesity and diabetes in various European countries like the UK are expected to shift consumer preference towards healthy beverages that have low sugar content. This factor is likely to push the demand for water enhancers that contain nutritional elements like vitamins and minerals in the UK New product developments with different flavors and pack sizes are also set to positively affect sales of water enhancers in the country.
Sweeteners to Be the Leading Water Taste Enhancers
Based on active ingredients, the sweeteners segment is expected to dominate the global water enhancers market in the next decade. Artificial sweetener is added in various formulations to provide the water with a sugary taste.
Some of the most commonly utilized artificial sweeteners are sucralose and acesulfame potassium. They can enhance the flavor of beverages and cater to all the nutritional requirements of an individual.
Rising consumer preference for plant-based and no-sugar beverages is expected to propel the demand for natural sweeteners like honey, maple syrup, and stevia. It is thus expected to create new growth opportunities for beverage manufacturers.
Consumers Prefer Online Channels to Buy Flavor Enhancer Drops
The online sales channel segment is expected to grow at a CAGR of 7.5% from 2022 to 2032 and accounts for 60% of all sales. Brands are partnering up with online marketplaces like Amazon and Big Basket to promote product visibility and boost sales.
Key players have developed their own websites using artificial intelligence and machine learning technologies to offer personalized experiences. New products are being featured on numerous internet portals and company websites to increase consumer awareness.
Consumers can now choose from a wide range of water enhancers that are preservative-free, non-GMO, and sugar-free. They are also inclined towards unique packaging that does not harm the environment. These factors are expected to positively affect the demand for water enhancers in the coming decade.
Leading water enhancer manufacturers are developing new technologies and launching various products to fulfill consumer requirements for healthy beverages. They are introducing unique flavors and pack sizes that would meet high consumer demand worldwide.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | US$ 1.6 Billion |
| Projected Market Valuation (2032) | US$ 4 Billion |
| Value-based CAGR (2022 to 2032) | 9.5% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (US$ Billion) and Volume (Million. Sq. M.) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | USA, Brazil, Mexico, Germany, UK, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | Active Ingredients, Sales Channel, and Region |
| Key Companies Profiled | Kraft Foods Inc.; Mondelz International; Zhou Nutrition; Pure Boost; Liquid I.V.; Wyler's Light; Arizona Beverages USA; 4C foods; Hydrant; Dyla LLC; JelSert; Wisdom Natural Brands; Bare Organics; Stokely-Van Camp Inc.; Brite Idea Foods LLC; Twinings North America |
| Report Coverage | Market forecast, company share analysis, competition intelligence, Drivers, Restraints, Opportunities and Threats analysis, market dynamics and challenges, and strategic growth initiatives |
The global water enhancers market is estimated to be worth over US$ 1.6 Billion by 2022.
The global water enhancers market is expected to surpass US$ 4 Billion by the end of 2032.
Between 2017 and 2021, the global water enhancers market grew at 7.5% CAGR.
Demand for water enhancers is expected to grow at 8.5% CAGR in Europe between 2022 and 2032.
The North America water enhancers market will grow at 8.2% CAGR between 2022 and 2032.
1. Executive Summary | Water Enhancers Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Product Launches & Recent Developments
3.4. Product Life Cycle Analysis
3.5. Value Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. % of Operating Margin Analysis
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Global Market - Pricing Analysis
3.6.1. Price Point Assessment by Region
3.6.2. Price Point Assessment by Active Ingredients
3.6.3. Price Forecast till 2032
3.6.4. Factors affecting pricing
3.7. Forecast Factors - Relevance & Impact
3.8. Regulatory Landscape
3.8.1. Packaging & Labelling Regulations
3.8.2. Certifications and Certifying Agency Overview
3.8.3. Import/Export Policies
3.9. Regional Parent Market Outlook
3.10. Consumers Survey Analysis
3.11. Macro-Economic Factors
3.12. Product Claims & Nutritional Information scanned by Buyers
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Active Ingredients
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis By Active Ingredients, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis and Forecast By Active Ingredients, 2022 to 2032
5.3.1. Sweeteners
5.3.2. Vitamins
5.3.3. Electrolytes
5.3.4. Anti-oxidants
5.4. Y-o-Y Growth Trend Analysis By Active Ingredients, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Active Ingredients, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis By Sales Channel, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis and Forecast By Sales Channel, 2022 to 2032
6.3.1. Offline Sales Channel
6.3.1.1. Supermarkets/Hypermarkets
6.3.1.2. Departmental Stores
6.3.1.3. Convenience Store
6.3.1.4. Other Sales Channel
6.3.2. Online Sales Channel
6.3.2.1. Company Website
6.3.2.2. E-Commerce Platform
6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis By Region, 2017 to 2021
7.3. Current Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis and Forecast By Region, 2022 to 2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. East Asia
7.3.5. South Asia
7.3.6. Oceania
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
8.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
8.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
8.2.1. By Country
8.2.1.1. United States of America
8.2.1.2. Canada
8.2.2. By Active Ingredients
8.2.3. By Sales Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Active Ingredients
8.3.3. By Sales Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Argentina
9.2.1.4. Chile
9.2.1.5. Peru
9.2.1.6. Rest of Latin America
9.2.2. By Active Ingredients
9.2.3. By Sales Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Active Ingredients
9.3.3. By Sales Channel
9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. Italy
10.2.1.3. France
10.2.1.4. United Kingdom
10.2.1.5. Spain
10.2.1.6. Russia
10.2.1.7. BENELUX
10.2.1.8. Poland
10.2.1.9. Nordic Countries
10.2.1.10. Rest of Europe
10.2.2. By Active Ingredients
10.2.3. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Active Ingredients
10.3.3. By Sales Channel
10.4. Key Takeaways
11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.2. By Active Ingredients
11.2.3. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Active Ingredients
11.3.3. By Sales Channel
11.4. Key Takeaways
12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Thailand
12.2.1.3. Malaysia
12.2.1.4. Indonesia
12.2.1.5. Singapore
12.2.1.6. Rest of South Asia
12.2.2. By Active Ingredients
12.2.3. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Active Ingredients
12.3.3. By Sales Channel
12.4. Key Takeaways
13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. Australia
13.2.1.2. New Zealand
13.2.2. By Active Ingredients
13.2.3. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Active Ingredients
13.3.3. By Sales Channel
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Central Africa
14.2.1.4. North Africa
14.2.2. By Active Ingredients
14.2.3. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Active Ingredients
14.3.3. By Sales Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. United States of America
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Active Ingredients
15.1.2.2. By Sales Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Active Ingredients
15.2.2.2. By Sales Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Active Ingredients
15.3.2.2. By Sales Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Active Ingredients
15.4.2.2. By Sales Channel
15.5. Argentina
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Active Ingredients
15.5.2.2. By Sales Channel
15.6. Chile
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Active Ingredients
15.6.2.2. By Sales Channel
15.7. Peru
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Active Ingredients
15.7.2.2. By Sales Channel
15.8. Germany
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Active Ingredients
15.8.2.2. By Sales Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Active Ingredients
15.9.2.2. By Sales Channel
15.10. France
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Active Ingredients
15.10.2.2. By Sales Channel
15.11. Spain
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Active Ingredients
15.11.2.2. By Sales Channel
15.12. United Kingdom
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Active Ingredients
15.12.2.2. By Sales Channel
15.13. Russia
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Active Ingredients
15.13.2.2. By Sales Channel
15.14. Poland
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Active Ingredients
15.14.2.2. By Sales Channel
15.15. BENELUX
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Active Ingredients
15.15.2.2. By Sales Channel
15.16. Nordic Countries
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Active Ingredients
15.16.2.2. By Sales Channel
15.17. China
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Active Ingredients
15.17.2.2. By Sales Channel
15.18. Japan
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Active Ingredients
15.18.2.2. By Sales Channel
15.19. South Korea
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Active Ingredients
15.19.2.2. By Sales Channel
15.20. India
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Active Ingredients
15.20.2.2. By Sales Channel
15.21. Thailand
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2021
15.21.2.1. By Active Ingredients
15.21.2.2. By Sales Channel
15.22. Indonesia
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2021
15.22.2.1. By Active Ingredients
15.22.2.2. By Sales Channel
15.23. Malaysia
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2021
15.23.2.1. By Active Ingredients
15.23.2.2. By Sales Channel
15.24. Singapore
15.24.1. Pricing Analysis
15.24.2. Market Share Analysis, 2021
15.24.2.1. By Active Ingredients
15.24.2.2. By Sales Channel
15.25. Australia
15.25.1. Pricing Analysis
15.25.2. Market Share Analysis, 2021
15.25.2.1. By Active Ingredients
15.25.2.2. By Sales Channel
15.26. New Zealand
15.26.1. Pricing Analysis
15.26.2. Market Share Analysis, 2021
15.26.2.1. By Active Ingredients
15.26.2.2. By Sales Channel
15.27. GCC Countries
15.27.1. Pricing Analysis
15.27.2. Market Share Analysis, 2021
15.27.2.1. By Active Ingredients
15.27.2.2. By Sales Channel
15.28. South Africa
15.28.1. Pricing Analysis
15.28.2. Market Share Analysis, 2021
15.28.2.1. By Active Ingredients
15.28.2.2. By Sales Channel
15.29. North Africa
15.29.1. Pricing Analysis
15.29.2. Market Share Analysis, 2021
15.29.2.1. By Active Ingredients
15.29.2.2. By Sales Channel
15.30. Central Africa
15.30.1. Pricing Analysis
15.30.2. Market Share Analysis, 2021
15.30.2.1. By Active Ingredients
15.30.2.2. By Sales Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Active Ingredients
16.3.3. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Kraft Foods Inc.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Mondelz International
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Zhou Nutrition
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Pure Boost
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Liquid I.V.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Wyler's Light
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Arizona Beverages USA
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. 4C Foods
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Hydrant
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Dyla LLC
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. JelSert
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. Wisdom Natural Brands
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Bare Organics
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. Stokely-Van Camp Inc.
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
17.1.15. Brite Idea Foods LLC
17.1.15.1. Overview
17.1.15.2. Product Portfolio
17.1.15.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.15.4. Sales Footprint
17.1.15.5. Strategy Overview
17.1.15.5.1. Marketing Strategy
17.1.15.5.2. Product Strategy
17.1.15.5.3. Channel Strategy
17.1.16. Twinings North America
17.1.16.1. Overview
17.1.16.2. Product Portfolio
17.1.16.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.16.4. Sales Footprint
17.1.16.5. Strategy Overview
17.1.16.5.1. Marketing Strategy
17.1.16.5.2. Product Strategy
17.1.16.5.3. Channel Strategy
17.1.17. Others on Additional Request
17.1.17.1. Overview
17.1.17.2. Product Portfolio
17.1.17.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
17.1.17.4. Sales Footprint
17.1.17.5. Strategy Overview
17.1.17.5.1. Marketing Strategy
17.1.17.5.2. Product Strategy
17.1.17.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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Water Enhancers Market
