The global Water Enhancers Market is anticipated to be worth USD 1.6 Billion by 2022, growing at a CAGR of 9.5% between 2022 and 2032.
The market is expected to reach $4 Billion by 2032, owing to:
| Attributes | Key Statistics |
|---|---|
| Global Water Enhancers Market Estimated Size (2022E) | USD 1.6 Billion |
| Projected Market Valuation (2032F) | USD 4 Billion |
| Value-based CAGR (2022 to 2032) | 9.5% |
| Collective Value Share: Top 3 Countries | 32% |
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In 2021, Europe had the highest revenue share of more than 52.00%. The market is primarily driven by rising product consumption in key nations such as the United Kingdom, Germany, France, and Belgium, among others. Furthermore, the significant demand for energy water enhancers in industrialized nations is due to the growing popularity of drinking water that tastes good and has health advantages. The region's huge import of flavored water also led to the highest revenue share.
Consumer preferences for plant-based, herbal, and natural goods are driving demand for botanical extract-based water enhancers that support the region's expanding detox trend. Microencapsulation, polymer coating, and flavor solutions are some of the technologies that may be used to conceal and change these undesirable flavors and make better-tasting goods. Germany, the United Kingdom, and Belgium are Europe's top importers in 2021, according to statistics from the International Trade Center.
The market is largely driven by the trend of good hydration and nutritious drinking. The increased knowledge of the negative health impacts of carbonated beverages and sugary soft drinks is driving up demand for nutritious drinks with health advantages.
Water enhancers are handy to carry and deliver on-the-go, inexpensive nourishment. The increased demand for personalized beverages is also propelling the industry forward. The growing popularity of plant-based, natural solutions is spurring innovation among key companies in the water enhancers market.
Businesses are steadily expanding their product lines and have a robust advertising strategy in place to generate demand for their items. To compete with the market's main players, new enterprises are focusing on supply chain operations. More or less, the global water enhancers market is expected to expand at a significant growth rate throughout the anticipated period, with both large and new competitors successfully competing for dominance.
Adding a few drops of fluid water to ordinary water, enhancers offer nutrients, taste, and vitality, and it is more practical and cost-effective than purchasing flavored or functional water.
The water enhancers industry accounted for 20% of the health drinks market globally in 2022 and is expected to showcase rapid growth in the upcoming decade. Growth is attributed to increasing consumer inclination towards a healthy lifestyle and rising awareness about the importance of essential vitamins and minerals in everyday diet.
The global water enhancers market grew at a CAGR of 7.5% between 2017 and 2021. The period marked the introduction of new products by leading players.
Drinking water is essential to stay hydrated and maintaining optimal health. Drinking an adequate amount of water helps in regulating kidney functions, balance blood pressure, and optimize body temperature. Consumers are on a constant lookout for new flavors that can enhance the taste and nutritional content of water.
Water enhancers are considered to be additives like lemon, herbs, and cucumber drops that are added to water to boost daily intake. They are available in different forms ranging from powder, tablets, and liquids.
Demand for water enhancers is expected to rise as consumer awareness about various benefits of maintaining good health surges. Due to their compact nature, water enhancers can be easily accompanied to work or the gym to gain more energy with the intake of essential nutrients.
Artificial sweeteners are added to water to enhance its flavor. But consumers are preferring water enhancers that have natural sweeteners, vitamin C, vitamin D, and electrolytes for optimal benefits to health. Manufacturers are thus developing new water enhancers that do not contain any preservatives and are sugar-free, zero-carb, and GMO certified.
Key players are investing in packaging and labeling to extend the shelf life of their products. They are offering details about all the ingredients that were sourced to make the final product remain transparent and achieve brand loyalty. Brands that offer clean-label products are expected to generate maximum revenue in the evaluation period.
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Demand for ready-to-drink water enhancers is anticipated to grow at a rapid pace as consumers are adopting hectic schedules. They are mainly preferring ready-to-drink beverages owing to added convenience and comfort.
If diet plans are not followed as per the given instructions, it can lead to fluid loss and reduction in water weight in an individual’s body. Loss of water content can further cause electrolytic depletion and dehydration.
To overcome the above-mentioned shortcomings, several brands are offering keto-friendly water drops that are made from natural sweeteners like stevia. Easy availability of different flavors, pack sizes, and ingredients is expected to propel the demand for water enhancers globally.
Besides, consumers are increasingly shifting towards healthy beverages from conventional carbonated beverages. Long-term consumption of carbonated drinks can result in serious health issues such as high blood pressure and heart-related ailments.
Renowned brands are therefore launching numerous product categories in the water enhancers segment to fulfill a wide range of consumer requirements, which would help the market to grow worldwide.
Consumers to Purchase Flavored Drink Enhancers
Demand for water enhancers is high in the USA as they are consumed daily. Increasing adoption of healthy lifestyles by consumers and surging demand for nutritional beverages that will keep them hydrated are expected to drive the market. Also, the availability of water enhancers in multiple flavors, as well as small-sized packs that can be easily carried is set to push demand for water enhancers in the USA
As per FMI, the USA water enhancers market is expected to reach a valuation of about USD 294 Million in 2022, which is approximately 23% of the global water enhancers market.
Millennials to Adopt Water Flavor Drops to Maintain Overall Health
As per FMI, the India water enhancers market is expected to create an absolute $ opportunity of USD 136 Million in 2022, which is approximately 18% of the global market. The country is likely to exhibit steady growth with an increasing focus on consumers maintaining a balanced nutritional intake to stay healthy.
Water enhancers are mainly targeted toward millennials who depend on supplements and energy drinks to fulfill their nutritional requirements. Rising awareness regarding the importance of maintaining good health is expected to push the demand for water enhancers in developing countries like India and China. Product affordability and ease of use are some of the other factors that would augment the market.
Demand for Water Enhancer Drops with Low Sugar to Push Growth
Rising cases of obesity and diabetes in various European countries like the UK are expected to shift consumer preference towards healthy beverages that have low sugar content. This factor is likely to push the demand for water enhancers that contain nutritional elements like vitamins and minerals in the UK New product developments with different flavors and pack sizes are also set to positively affect sales of water enhancers in the country.
Sweeteners to Be the Leading Water Taste Enhancers
Based on active ingredients, the sweeteners segment is expected to dominate the global water enhancers market in the next decade. Artificial sweetener is added in various formulations to provide the water with a sugary taste.
Some of the most commonly utilized artificial sweeteners are sucralose and acesulfame potassium. They can enhance the flavor of beverages and cater to all the nutritional requirements of an individual.
Rising consumer preference for plant-based and no-sugar beverages is expected to propel the demand for natural sweeteners like honey, maple syrup, and stevia. It is thus expected to create new growth opportunities for beverage manufacturers.
Consumers Prefer Online Channels to Buy Flavor Enhancer Drops
The online sales channel segment is expected to grow at a CAGR of 7.5% from 2022 to 2032 and accounts for 60% of all sales. Brands are partnering up with online marketplaces like Amazon and Big Basket to promote product visibility and boost sales.
Key players have developed their own websites using artificial intelligence and machine learning technologies to offer personalized experiences. New products are being featured on numerous internet portals and company websites to increase consumer awareness.
Consumers can now choose from a wide range of water enhancers that are preservative-free, non-GMO, and sugar-free. They are also inclined towards unique packaging that does not harm the environment. These factors are expected to positively affect the demand for water enhancers in the coming decade.
Leading water enhancer manufacturers are developing new technologies and launching various products to fulfill consumer requirements for healthy beverages. They are introducing unique flavors and pack sizes that would meet high consumer demand worldwide.
For instance,
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 1.6 Billion |
| Projected Market Valuation (2032) | USD 4 Billion |
| Value-based CAGR (2022 to 2032) | 9.5% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (USD Billion) and Volume (Million. Sq. M.) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | USA, Brazil, Mexico, Germany, UK, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | Active Ingredients, Sales Channel, and Region |
| Key Companies Profiled | Kraft Foods Inc.; Mondelz International; Zhou Nutrition; Pure Boost; Liquid I.V.; Wyler's Light; Arizona Beverages USA; 4C foods; Hydrant; Dyla LLC; JelSert; Wisdom Natural Brands; Bare Organics; Stokely-Van Camp Inc.; Brite Idea Foods LLC; Twinings North America |
| Report Coverage | Market forecast, company share analysis, competition intelligence, Drivers, Restraints, Opportunities and Threats analysis, market dynamics and challenges, and strategic growth initiatives |
The global water enhancers market is estimated to be worth over USD 1.6 Billion by 2022.
The global water enhancers market is expected to surpass USD 4 Billion by the end of 2032.
Between 2017 and 2021, the global water enhancers market grew at 7.5% CAGR.
Demand for water enhancers is expected to grow at 8.5% CAGR in Europe between 2022 and 2032.
The North America water enhancers market will grow at 8.2% CAGR between 2022 and 2032.
| Market Size (2023) | USD 14.84 billion |
|---|---|
| Market Size (2033) | USD 37.65 billion |
| Market CAGR (2023 to 2033) | 10% |
| Market Value (2022) | USD 4 Billion |
|---|---|
| Market Value (2032) | USD 36 Billion |
| Market CAGR (2022 to 2032) | 11.5% |
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Water Enhancers Market
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