The global water activity instrumentation market was valued at USD 90.6 million in 2022 and is projected to expand at 4.1% CAGR between 202 and 2032. Total water activity instrumentation sales are poised to surpass a market valuation of around USD 136.0 million by 2032.
The rising adoption of water activity instruments across industries such as food, pharmaceutical, tobacco, and cosmetics is a key factor providing impetus to the global water activity instrumentation industry.
Water activity instrumentation refers to instruments used to measure unbound water vapor pressure or simple water activity for determining microbial spoilage and chemical and physical stability. These water activity measuring instruments have become crucial for process and quality control, on the production line, and for laboratory analysis.
Measuring equilibrium relative humidity or water activity is a vital variable in the quality control of moisture-sensitive food and pharmaceutical products. The presence of too much water in a product can increase the risk of water migration and microbial development which can result in changes in consistency, clumping, and reduced shelf-life. This is a key factor prompting industries to use water activity instruments.
Manufacturers of food and pharmaceuticals are increasingly employing water activity instrumentation to improve the quality and safety of their products as well as to enhance their shelf life. By calculating water activity, they can monitor, manage and optimize processes (manufacturing and preservation), thereby ensuring the biological, physical, and chemical, and stability of moisture-sensitive items.
Rising focus on improving the quality and shelf life of moisture-sensitive products coupled with the implementation of stringent regulations for ensuring the production of safe food and medical products is expected to boost water activity instrumentation sales during the forecast period.
The rapid expansion of the food industry across the world due to population explosion, changing lifestyles and eating habits, and growing consumption of packaged foods will elevate water activity instrumentation demand over the projection period.
When it comes to food safety, shelf life, and preservation, water is the most significant factor. Water activity indicates physical properties, safety and stability for microbial growth, and chemical and biochemical reaction rates. Water activity during storage must be brought to the right level and kept within an acceptable range of activity values since it influences the stability of food. These factors are imposing the manufacturer to implement the water activity measurement instruments into the process.
Similarly, increasing demand for advanced water activity meters with high accuracy, increased measurement speed, digital touch screen display, temperature accuracy, temperature uncertainty, etc. are all anticipated to boost the water activity instrumentation industry during the forecast period.
Leading water activity instrumentation companies are focused on upgrading their portfolios to meet end-user demand. For instance, Labcell Ltd recently announced that it is going to launch AQUALAB 3, the company’s first benchtop water activity meter without a screen. The new water activity instrument is designed to provide higher speed and accuracy.
Regionally, North America is anticipated to hold a prominent share of the market due to the growing food and pharma sectors, adoption of advanced technologies, and large presence of regulatory bodies as well as water activity instrumentation manufacturers. FMI has predicted North America to hold over 28.8% share of the global market by the end of 2022.
| Attribute | Key Insights |
|---|---|
| Water Activity Instrumentation Market Base Value (2021A) | USD 87.7 million |
| Estimated Market Value (2022E) | USD 90.6 million |
| Projected Market Value (2032F) | USD 136.0 million |
| Value CAGR (2022 to 2032) | 4.1% |
| Collective Share: Top 3 Countries (2022E) | 33.5% |
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From 2017 to 2021, the global market for water activity instrumentation expanded at a CAGR of around 1.5%. However, for the projection period (2022 to 2032), a CAGR of 4.1% has been predicted by Future Market Insights for the worldwide water activity instrumentation industry.
The growing spending power and increasing disposable income have prompted the use of goods and products with high quality and this, in turn, is projected to fuel the demand for testing equipment such as water activity meters in the global market.
Today's water activity meters use digital technology to measure hardness precisely and accurately, which is expected to increase demand for them in the coming years.
Water activity (AW) influences the microbial stability, chemical stability, compaction, flow properties, hardness, and dissolution rate of dosage forms of pharmaceuticals. This requires the manufacturer to check the water activity, relative humidity, and temperature of consumable products to ensure product quality.
Regulatory organizations such as the Food and Drug Administration (FDA) and the US Department of Agriculture (USDA) view water activity as a crucial factor in regulating the growth of fungus, and bacteria on packaged foods, all of which are harmful to consumers.
It is now required by the FDA for food and pharmaceutical manufacturers to demonstrate that a product's water activity has decreased to the point that germs can no longer thrive there. These regulations force manufacturers to use a system of measuring water activity before releasing their goods on the market. This will continue to boost water activity instrumentation demand globally.
In this era of rapid industrialization, technological developments are creating lucrative market opportunities for testing equipment such as water activity instruments. Robust development of the pharmaceutical & food industry in developing nations, such as China and India is expected to drive the water activity instrumentation industry forward across the Asia Pacific.
Growing Pharmaceutical Sector to Boost Market for Water Activity Instrumentation
Positive growth in the pharmaceutical business is driving manufacturers to invest in new manufacturing facilities and extend their markets at a rapid rate. The pharmaceutical business is always growing and innovating, which calls for additional manufacturing and lab equipment, which has a substantial impact on the market for water activity instruments.
High water activity levels in pharmaceutical products can encourage microbial development. Water activity (AW) influences the chemical stability, flow properties, microbial stability, hardness, compaction, and dissolution proportion of dosage forms of pharmaceuticals.
Conversely, products with too low a water activity reading can dry out prematurely. This may influence the product's texture and flavor, as well as its effectiveness, and can put consumers at risk of coming into contact with contaminated goods. The importance of the measurement of water activity has been long recognized by the pharmaceutical industry. Water activity measuring instruments are being invested in by manufacturers to avoid these issues.
The rapid expansion of the pharmaceutical industry coupled with the growing need for measuring accurate AW of pharmaceuticals to improve safety and reduce the risk of microbial spoilage is expected to fuel water activity instrument sales during the forecast period.
Introduction of Digitally Controlled Systems to Create Opportunities for the Market Expansion
Digitalization in the industrial sector is a rapidly growing trend, which is also very prominent for the market of water activity equipment. Manufacturers are working on digitally controlled systems to measure water activity, which provides accurate scale indication and enhances operating efficiency. Due to this additional advantage, numerous end users are shifting towards the digitalization of water activity measuring devices.
The introduction of IoT-based water activity meters that are connected to the IoT network offers additional advantages. Modern water activity meters can be connected to the internet for remote control through a tablet or PC. This allows end users to measure water activity and get reports from anywhere at any time.
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Implementation of Stringent Food Safety Regulations Boosting Sales in the USA
According to Future Market Insights’ new study, the USA water activity instrumentation market will surpass USD 27.9 million by the end of 2032. In 2022, the USA market is expected to register 2.7% year-on-year growth by volume.
The rapid growth of food and pharmaceutical industries, implementation of stringent food safety regulations, and availability of advanced water activity instruments are a few factors driving water activity instrumentation sales across the United States of America.
The nation's food business has expanded rapidly during the last few years driven by customers' busy work and personal lives as well as their growing preference for convenience. Also, as the country’s economy has grown, plant-based foods, robust flavors, and nutritious components have become more popular. Hence, there is a greater demand for food testing equipment to evaluate the quality and safety of packaged food products. This is boosting the water activity instrumentation industry in the USA.
Similarly, the growing incidence of foodborne diseases and the presence of food safety rules and regulations such as the Food Safety Modernization Act (FSMA), are expected to elevate water activity instrumentation demand during the projection period.
Increasing Tobacco Production Propelling Water Activity Instrumentation Demand in India
From 2022 to 2032, India’s water activity instrumentation market is estimated to accelerate at a CAGR of 4.0% owing to the rising production and consumption of tobacco and the growing usage of water activity instruments for measuring moisture content present in tobacco.
After China, India is the second-largest producer of tobacco. Around 0.45 million hectares of land are used for tobacco farming in the nation. India accounts for about 10% of the overall area used for tobacco farming. It makes up 9% of the total tobacco products worldwide.
The increasing production of tobacco is creating a need for testing equipment which is thereby anticipated to boost the market for water activity instrumentation in India. FMI predicts the overall water activity instrumentation industry in India to cross a valuation of USD 5.1 million by the end of 2032.
Tobacco and Seed industries to Generate Maximum Revenues Through 2032
Based on end use, tobacco and seed storage sectors are expected to collectively hold a prominent share of the global water activity instrumentation industry during the forecast period.
Future Market Insights predicts the tobacco segment to create an absolute $ opportunity of more than USD 9.4 million between 2022 and 2032 while the seed storage segment is likely to create an absolute $ opportunity of over USD 5.3 million by the end of 2032. This is attributed to the rising usage of water activity instruments across these industries to reduce product spoilage due to moisture.
Research has repeatedly shown that an increase in the variety of tobacco products is followed by a mild rise in the proportion of smokers and the proportion of consumers of other goods. Significant breakthroughs have been made with the help of innovative advertising strategies, which have also shown to be effective in keeping businesses competitive and preserving market share.
Over the past decade, people have tended to view tobacco as a significant aspect of their life. The production of tobacco needs testing equipment like a water activity meter to measure the moisture content present in the tobacco. This is positively influencing the water activity instrumentation industry.
Also, seed storage companies use water activity meters to measure the quantity of moisture contained to avoid the spoilage of seeds and grains. This in turn is creating a high demand for water activity instruments and the trend is expected to continue during the forecast period.
Demand to Remain High For Benchtop Water Activity Instruments
Based on type, the benchtop water activity meter segment is projected to create an absolute $ opportunity of over USD 35.4 million between 2022 and 2032, making it the top-selling category. The reason for this growth is the rising end-user preference for benchtop water activity meters over handheld ones.
A benchtop water activity meter is an electronic instrument used to measure water activity in food, cosmetics as well as pharmaceutical products. These benchtop water activity meters are meant to live indoors on a flat surface. They tend to have larger screens and feature more buttons for calibration and browsing data.
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Leading water activity instrumentation manufacturers are continuously launching new products as well as adopting acquisition and expansion activities to expand their customer base and improve their supply chain. They also provide a wide range of customized water activity instrumentation depending on the requirement of the end user.
Recent Developments:
| Attribute | Details |
|---|---|
| Current Market Size (2022) | USD 90.6 million |
| Projected Market Size (2032) | USD 136.0 million |
| Anticipated Growth Rate (2022 to 2032) | 4.1% CAGR |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value and Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia Pacific; and The Middle East and Africa |
| Key Countries Covered | The USA, Canada, Mexico, Brazil, Germany, Italy, France, The United Kingdom, Spain, BENELUX, Russia, Türkiye, South Africa, GCC Countries, Northern Africa, Japan, China, South Korea, India, ASEAN, Australia, New Zealand. |
| Key Segments Covered | Type, Distribution Channel, End Use, and Region |
| Key Companies Profiled | Freund Corporation; Rotronic AG; Neu-tec Group Inc; Meter Group; Freund Corp.; Novasina AG; Biobase Group; Labtron Equipment Ltd; Steroglass Srl; CapPlus Technologies; EDUTEK INSTRUMENTATION; MRC- Laboratory Equipment; Awtester & Wisdom Instrument |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The water activity instrumentation market size is poised to surpass USD 136million by 2032, exhibiting a 4.1% CAGR over the forecast period.
The water activity instrumentation market is likely to be driven by the United States, with a projected valuation of USD 27.9 million by 2032.
Emerging technologies in water activity instrumentation include advanced sensors, IoT integration, and portable devices for real-time monitoring.
The key end-use industry of water activity instrumentation is the tobacco industry since it is instrumental in maintaining product quality in this sector.
A benchtop water activity meter is used to measure the water activity of various products, ensuring quality, safety, and shelf life.
1. Executive Summary | Water Activity Instrumentation Market 2. Market Overview 3. Key Market Trends 4. Key Success Factors 5. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 6. Global Market - Pricing Analysis 7. Global Market Demand (in Value or Size in USD Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 8. Market Background 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type 9.1. Handheld 9.2. Benchtop 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel 10.1. Offline Sales 10.2. Online Sales 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use 11.1. Industrial Manufacturing 11.2. Food Industry 11.3. Pharmaceutical and Cosmetics Industry 11.4. Tobacco Industry 11.5. Seed Storage 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia and Pacific 12.6. The Middle East and Africa (MEA) 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16. South Asia and Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18. The Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032 19. Emerging Countries Market Analysis 20. Market Structure Analysis 21. Competition Analysis 21.1. Freund Corp 21.2. Rotronic AG 21.3. Neu-tec Group Inc 21.4. Meter Group 21.5. Freund Corp. 21.6. Novasina AG 21.7. Biobase Group 21.8. Labtron Equipment Ltd 21.9. Steroglass Srl 21.10. CapPlus Technologies 21.11. EDUTEK INSTRUMENTATION 21.12. MRC- Laboratory Equipment 21.13. Awtester & Wisdom Instrument 22. Assumptions and Acronyms Used 23. Research Methodology
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Water Activity Instrumentation Market
