The global wagyu beef market garnered a market value of USD 25 Billion in 2023 and is expected to accumulate a market value of USD 40 Billion by registering a CAGR of 4.8% in the forecast period 2023 to 2033.
Owing to its health benefits, the demand for wagyu beef is expected to grow significantly during the forecast period. The wagyu beef industry is expanding at an exponential rate, owing to shifting customer preferences and a higher level of life. Wagyu beef is a Japanese beef cow breed that is descended from Asian cattle. It has distinctive qualities, such as strong fat marbling.
The wagyu beef market is currently expanding and is likely to expand rapidly in the near future. The future for the wagyu beef industry is upbeat, owing mostly to worldwide increases in family affluence and beef consumption. There are around two million whole blood 100% wagyu in the world, with Japan accounting for more than 90%.
The USA and Australia are now the major exporters of wagyu beef, with over 80 to 90% of Australian exports heading to the USA. The significant rise in demand for dry-aged wagyu beef, particularly in developed countries, is propelling market expansion. Consumers increased spending on premium beef and eating habits drive industry expansion.
According to the Food and Agriculture Organization (FAO), worldwide beef consumption is expected to increase by 3.3 million tonnes by 2023. Within the last five years, the Asia-Pacific region's fast-rising tourism has increased demand for Wagyu beef. The country's economic expansion is driving greater demand for Wagyu beef in Hong Kong. There are currently no indigenous manufacturers in the nation, resulting in massive imports of the commodity. Furthermore, the increase of animal husbandry operations in APAC's primary producing areas is projected to lower prices, providing the market with a bigger client base. For example, the Australian Wagyu Association (AWA) predicts that by 2020, Wagyu beef will contribute approximately 7% of feedlot cattle.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value (2023) | USD 25 Billion |
| Anticipated Forecast Value (2033) | USD 40 Billion |
| Projected Growth Rate (2023 to 2033) | 4.8% CAGR |
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The global demand for wagyu beef is projected to increase at a CAGR of 4.8% during the forecast period between 2023 and 2033, reaching a total of USD 40 Billion in 2033, according to a report from Future Market Insights (FMI). From 2017 to 2021, sales witnessed significant growth, registering a CAGR of 3.5%.
Wagyu beef is a Japanese beef cow breed that has been modified from Asian cattle. It has certain properties that make it more tender and tasty than other types of beef. Consumer eating habits are changing as people become more self-aware and health-conscious, and they are ready to spend more money on high-quality food products that include critical nutrients. Furthermore, the rising population and rising consumer disposable income are major drivers driving the wagyu beef industry.
Wagyu beef has the largest concentration of omega-3 fatty acids and larger proportions of mono-unsaturated fats, which protects against Alzheimer's, heart disease, depression, arthritis, and obesity, decreases cholesterol levels in the body, enhances the immune system, and manages blood pressure. As a result, rising knowledge of wagyu beef's multiple health advantages will drive up demand throughout the projection period.
A Wide Range of Wagyu Health Benefits to Aid Market Growth
Aside from its great softness and richer taste, wagyu beef is gaining popularity among customers due to a variety of health advantages. Wagyu beef intake is regarded as a healthy alternative to a balanced diet. Wagyu beef has the greatest concentration of omega-3 fatty acids and the largest amount of mono-unsaturated fats. This helps to protect against Alzheimer's disease, heart disease, depression, arthritis, and high blood pressure.
Furthermore, it lowers cholesterol levels in the body, protects against heart disorders, and promotes weight reduction. The high concentration of oleic acid in wagyu beef strengthens the immune system and lowers the risk of Type-2 disorders. Red Wagyu beef has the lowest cholesterol of virtually any other type of meat, making it an excellent choice for people with heart disease.
Rapid Expansion in the Luxury Hospitality Sector will Drive Market Growth
Wagyu beef is often sold in five-star restaurants and symbolizes the fine-dining lifestyle. Because of ongoing advancements and menu customization for consumers, the food service sector has recently grown at a fantastic rate. The growing demand for nutritional and high-quality meals has forced the hotel and food service industries to change their services.
Furthermore, corporations seeking larger profits are spending on marketing initiatives, which is helping to develop a platform for the wagyu beef industry. Consumers are now paying money on luxury vacations and meal services in order to acquire higher-quality food goods. Presently, the market is expanding and there are fewer suppliers and distributors worldwide. Several restaurant chains and hotel owners are looking for wagyu beef suppliers to ensure consistent and seamless supply, giving substantial expansion potential.
Japanese wagyu beef is mostly utilized in restaurants and hotels, although Australian wagyu is increasingly being found in retail stores, supermarkets, and butcher shops in major Asian markets such as China, Korea, Thailand, and Japan.
Increasing E-Commerce Website Adoption to Generate Potential Growth Opportunities for the Worldwide Wagyu Beef Market
Online stores are a highly effective way for players in almost all sorts of marketplaces to promote and sell their products in the twenty-first century. Similarly, in the worldwide Wagyu beef sector, internet sales are a major marketing and selling approach.
One of the most significant aspects of the global Wagyu beef industry players' online sales and e-commerce websites is audience targeting. A big audience on one platform also supports online sales in the worldwide Wagyu beef market. People have begun to order Wagyu beef and other items via e-commerce and internet portals, expanding the global Wagyu beef business. E-commerce websites and enterprises are quickly expanding in established, developing, and emerging regions, driving up global demand for Wagyu beef.
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The Wagyu Beef Market's Growth is Hampered by High Production Costs and Consumer Prices
The high cost of wagyu beef is expected to stifle market expansion. Wagyu beef is one of the world's costliest meats. It is grown by only a few farms in Japan and is recognized for its flavor across the world. High-quality wagyu, which is produced in Japan and praised for its rich marbling and buttery flavor, may cost up to USD 200 per pound, and the cows themselves can sell for up to USD 30,000.
Wagyu is assessed on two key criteria: the amount of meat produced and the quality of the marbled fat. That expense is passed on to the consumer in the form of higher per-meal pricing.
Only A3 to A5 wagyu is sold in Japan. And the price rises with the grade. It is costly because of the manner in which the cows were grown and butchered. The Japanese government, according to the AWA, strictly controls Wagyu production. This procedure includes genetic testing, and only the cows with the finest genetics are permitted to remain in the reproductive line-up. The more valuable the cow, the higher the DNA grading.
Asia Pacific Being Origin of the Wagyu Cow Breed to Widen Profit Margins
Due to the origin of the wagyu cow breed, Asia-Pacific firmly dominates the wagyu beef industry. Japan is the market leader, with significant wagyu beef exports, particularly to the developed world. Because of its geographical location and restrictions, the top Wagyu or Kobe can only be found in Japan. Full blood 100% beef type is prominent in the region and accounts for 96% of all wagyu breed cattle globally.
Australia has the second-largest number of Wagyu beef cattle outside of Japan. The country provides an ideal breeding climate that is disease-free, giving promising potential for the business.
Aside from production, the region is likely to dominate the market in terms of consumption as well. Food consumption habits in the region are diverse, yet share traits with developed-country consumption trends. Over 70% of the Japanese population consumes Wagyu beef on a daily basis. Due to its high local demand, the nation exports less wagyu beef than the United States and Australia.
According to FAO statistics, Japanese citizens consume around 1000 kilocalories less than Americans. Japanese people spend a larger portion of their income on food and drinks, resulting in high food costs in Japan. Individuals in the nation want a variety of high-quality food products, resulting in a demand for premium beef.
Debouncing food sector trends and expanding handy fast-food establishments are laying the groundwork for the regional wagyu beef market. The infographic below displays the anticipated market opportunity for the regions during the projection period. As per Future Market Insights, the Asia Pacific is expected to grow at a CAGR of 4.5 during the assessment period 2023 to 2033.
Rising Importance of High Nutritional Value Food to Accelerate the Market Growth
The rising importance of high nutritional value food and an increase in demand for luxury food products are driving the growth of Wagyu beef in North America. During the projection period, the USA and Canada are likely to lead the wagyu beef market. Because of an enhanced supply system and a developing meat sector, the region has seen an increase in beef consumption in recent years. The infographic below displays beef production in the USA from 2000 to 2018.
According to data from the North American Meat Institute, American meat firms produced around 26.8 billion pounds of beef in 2018, a 7.2% increase over 2014. Because of rising domestic demand, there is currently about 40,000 Wagyu beef in the USA. The country imports a significant amount of the breed from South America.
The Wagyu beef business in the USA is seeing 20% growth; with the number of 100% pure blood Wagyu expanding quickly. As per Future Market Insights, North America is expected to grow at a CAGR of 4.3% during the assessment period 2023 to 2033.
Existence of Significant Market Participants in the Region to Drive the Market Growth
One of the most tempting markets for Wagyu beef in Europe. The existence of significant market participants in the region, as well as aggressive marketing tactics employed by manufacturers and importers to attract clients, drives the European Wagyu beef market. Some of the key causes driving greater demand in Europe include rapidly changing lifestyle patterns, adoption of Western culture and eating habits, and increased understanding of Wagyu beef.
Furthermore, the European market's rising competitive advantage and producers controlling the competitive edge through efficient strategies are projected to drive the European Wagyu beef market even further. As per Future Market Insights, Europe is expected to grow at a CAGR of 4% during the assessment period 2023 to 2033.
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The Foodservice Channel Segment to enhance Sales Prospects
On the basis of end users, the wagyu beef market is segmented into Food service channels and retail channels. A considerable share of the wagyu beef is sold through the food service channels like restaurants, steakhouses, and hotels. Fine dining restaurants introduce new goods to meet the needs of customers who want to enjoy quality beef products. As a result, manufacturers offer these items in bulk through these channels.
The Fullblood Category to Drive the Market
The full blood category has a larger market share than other breed kinds since it is the most sought-after meat among various variations and commands higher market prices when compared to other wagyu varieties.
Key start-up players in the wagyu beef are offering new and innovative product lines to consolidate their market presence, these aforementioned start-ups have left no stone unturned. Some specific instances of key wagyu beef start-ups are as follows:
The worldwide wagyu beef market is relatively competitive, with both domestic and international players present. Key players in the wagyu beef market are Australian Agricultural Co Ltd, Agri Beef Co., and Starzen Co. Ltd. These key companies are using various growth tactics, including product launches, acquisitions, and partnerships, to contribute to the worldwide expansion of the wagyu beef market.
Recent Developments:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 25 Billion |
| Market Value in 2033 | USD 40 Billion |
| Growth Rate | CAGR of 4.8% from 2023 to 2033 |
| Base Year for Estimation | 2023 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Type, End Use, Region |
| Regions Covered | North America; Europe; Asia Pacific; South America; Middle East and Africa |
| Key Countries Profiled |
USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, Malaysia, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Australian Agricultural Company Market; Agri Beef Co.; Starzen Co. Ltd; Beefcorp Australia Pty Ltd.; Lone Mountain Wagyu LLC; Black More Wagyu; Stockyard Pvt. Ltd; Jack’s Creek; Sugar Mountain; Stanbroke |
| Customization | Available Upon Request |
FMI projects the global wagyu beef market to expand at a 4.8% value CAGR by 2033.
The global wagyu beef market is estimated at a market value of USD 25 Billion in 2023.
The global wagyu beef market is expected to garner a market value of USD 40 Billion
As per Future Market Insights, the Asia Pacific is expected to be the most lucrative market for wagyu beef during the assessment period 2023 to 2033.
Australian Agricultural Co Ltd, Agri Beef Co., and Starzen Co. Ltd. are some prominent wagyu beef manufacturers
As per Future Market Insights, North America is expected to grow at a CAGR of 4.3% during the assessment period 2023 to 2033.
As per Future Market Insights, Europe is expected to grow at a CAGR of 4% during the assessment period 2023 to 2033.
The full-blood wagyu segment is expected to market share for wagyu beef in the forecast period 2023 to 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Fullblood 5.2. Purebred 5.3. Crossbred 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 6.1. Foodservice Channels 6.2. Retail Channels 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. Middle East and Africa (MEA) 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Australian Agriculture Company Market 15.2. Starzen Co. Ltd. 15.3. Agri Beef Co. 15.4. Beefcorp Australia Pty Ltd 15.5. Lone Mountain Wagyu LLC 15.6. Black More Wagyu 15.7. Stockyard Pty Ltd 15.8. Jacks Creek 15.9. Sugar Mountain 15.10. Stanbroke 16. Assumptions & Acronyms Used 17. Research Methodology
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Wagyu Beef Market
