Voice Assistants Market Outlook (2022 to 2032)

The voice assistants market size is estimated to grow at a CAGR of 19% and is anticipated to be worth USD 4,329.0 million in 2022. The market size is projected to expand to USD 24,588 Million by 2032.

Voice assistants are being used to replace switches and buttons and to further facilitate user ease. Voice assistants are voice-activated and help people use connected appliances, devices like Google home voice-activated speakers, and many other voice-activated home devices while completing other tasks.

Devices with voice assistants are intelligent enough to distinguish between different accents and voices. Voice assistants can also respond to multiple commands at once. Smart assistants that respond to voice commands and articulate them into action are assisting humans in reducing the amount of daily work they have to do.

Advancements in voice-based AI technologies, rising adoption of voice assistants, a greater emphasis on customer engagement, and the emergence of low-code platforms for voice-assistant applications are some of the key factors propelling the Voice assistants market, also resulting in an increase in sales of voice assistants. In addition, the growing popularity of the smart assistants concept across the globe is a significant factor driving the voice assistants market key trends and opportunities.

Attributes Details
Voice Assistants Market (CAGR) 19%
Voice Assistants Market (2022) USD 4,329.0 Million
Voice Assistants Market (2032) USD 24,588 Million

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What are the Growth Propellers in the Voice assistants Market?

The demand for voice assistants, as well as sales of voice assistants, is anticipated to increase in recent years. Natural language processing integrated with artificial intelligence is assisting humans in carrying out various activities such as turning on/off lights and other routine work.

Additionally, voice assistants for home automation can be used to control voice activated home devices like Google Home smart voice activated speakers, computers, laptops, washing machines, mobile phones, etc. The demand for voice assistants is therefore anticipated to increase in the upcoming years in order to improve user interaction with the smart assistants escalating the voice assistants market future trends.

What are the Key Trends in the Voice assistants Market?

Voice assistants holds the potential to revolutionize the way consumers shop to prevent app-hopping.

The Internet of Things has increased the possibility for machine-to-machine and machine-to-human interaction, which is anticipated to create new voice assistant market growth. People's purchasing habits are evolving in both developed and developing nations. There is a shift in favour of online shopping, which has resulted in an increase in sales of voice assistants to cater to the demand for voice assistants.

Customers research products from the comfort of their homes, asking questions about costs and features. This process can be made even more frictionless and interactive by using voice assistants to strengthen the voice assistants adoption trends.

Customers' accelerated adoption of voice assistants, smart assistants, home automation and demand for voice assistants, along with an increase in online shopping, creates opportunities for smart assistants for those who offer voice assistants application solutions and services.

Sudip Saha
Sudip Saha

Principal Consultant

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What is the Segmentation Outlook for Voice Assistants Market?

The natural language processing segment held the largest voice assistants market share in terms of technology in 2022. This is primarily attributable to natural language processing's ability to combine statistical, machine learning, and deep learning models with computational linguistics rule-based modelling of human language in the form of text or speech data and "understand" its full meaning, including the speaker's or writer's intent and sentiment.

In contrast, the speech/voice recognition sector ranked second in the voice assistants market size. The segment for text-to-speech recognition is anticipated to have the highest CAGR in the voice assistants market. In terms of end users, the segment for individual users held the largest market share. This was primarily caused by the ongoing shift in consumer preference for smart home appliances and the rising demand for IoT-enabled smart appliances.

Additionally, the need to lessen the human load and make routine tasks more manageable, with the help of home automation, particularly across large enterprises, made the large enterprises segment the second-largest voice assistants market.

What is the Regional Outlook for Voice Assistants Market?

The largest voice assistants market share, estimated to be 33.5%, is in North America. Due to the presence of major players associated with voice-activated smart assistant providers in the region, as well as the fact that countries like the United States are quick to adopt new and smart technology, the North American region is predicted to dominate the voice assistants market.

With a projected voice assistants market share of 23.6%, Europe leads the way. The voice assistants market is anticipated to grow significantly in Asia Pacific as a result of the region's rising demand for smart assistants and growing IoT device connectivity across a variety of applications, including homes and offices.

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How is the Start-up Ecosystem in the Voice Assistants Market?

The start-up companies are intensifying their focus on their innovation capabilities and resorting to mergers and acquisitions to develop compact yet high-performance voice assistants.

Avaya purchased CTIntegrations, specialised software development and system integration company in Texas, the USA, in August 2021. In addition to enhancing the Avaya OneCloud AI-powered experience platform, this acquisition is likely to give Avaya's sizable customer base of contact centres access to more digital capabilities.

How Competition Influences the Voice assistants Market?

There are several well-known key voice assistant market players, and they compete fiercely by making significant capital investments and spending a lot on advertising.

Google home automation can make a dent in online shopping while also ensuring that Google voice assistants users are directed to its search and YouTube video services. While accelerating voice assistants, Amazon can move beyond commerce into search and attention.

Samsung may surpass its current lead in smartphone sales of voice assistants by offering home automation services. The major tech firms are keenly aware of their own and their competitors' comparative advantages, and they see voice as a chance to fortify their defences while also potentially gaining new, lucrative ground.

Recent Development:

Upgrades:

  • IBM Corporation announced in September 2021 that new features had been added to IBM Watson to improve it as a smart assistant for call centres and other businesses. In order to provide Watson to contact centres as a white label voice assistant without coding, it collaborated with enterprise communications platform IntelePeer.

The inclusion of IntelePeer in the majority of significant contact centre platforms significantly speeds up the creation and deployment process when compared to manually coding a new AI.

Introduction:

  • The voice-activated Echo device was introduced in 2014 by Amazon.com, Inc. It can play music; provide information about current events, sports scores, and the weather.

Launch:

  • Samsung has launched the Bixby 3.0 voice assistant in India in April 2021, along with a number of features tailored specifically for that country.

Purchase:

  • Microsoft Corporation purchased Nuance Communications, Inc. in April 2021. It is a leader and innovator in cloud-based ambient clinical intelligence for healthcare providers and conversational AI.

Key Players 

  • Amazon.com, Inc.
  • Artificial Solutions
  • Apple Inc.
  • Honeywell Corporation
  • Samsung Electronics Co., Ltd.
  • Google Corporation
  • Interactive Voice Inc.
  • Athom B.V.
  • IBM Corporation
  • Nuance Communications, Inc.

Report Scope

Report Attribute Details
Growth rate CAGR of 19% from 2022 to 2030
Base year for estimation 2021
Historical data 2016 to 2021
Forecast period 2022 to 2032
Quantitative units Revenue in USD million and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis,
Segments covered Technology, End-use Application, Region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand
Country scope USA; Canada; Mexico; Germany; UK; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa
Key companies profiled Amazon.com, Inc., Artificial Solutions, Apple Inc., Honeywell Corporation, Samsung Electronics Co., Ltd., Google Corporation, Interactive Voice Inc., Athom B.V., IBM Corporation, and Nuance Communications, Inc.
Customization scope Free report customization (equivalent to up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Voice assistants Market Segmentation:

By Technology:

  • Voice Recognition Technology
  • Iot Technology
  • Natural Language Processing
  • Others

By End-Use Application:

  • Corporate Office
  • Residential Application
  • Institutional Areas Such As School, Colleges
  • Others

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

How is the Voice assistants Market Growing?

The voice assistants market is predicted to grow at a CAGR of 19% through 2032.

Which Region Holds the Highest Revenue Potential in the Voice assistants Market?

Europe holds the highest voice assistants market share.

What is the Current Voice assistants Market Size?

The voice assistants market size is anticipated to be over USD 4,329 Million in 2022.

What is the Future Scope of Voice assistants Market Growth?

The voice assistants market is expected to surpass USD 24,588 Million by 2032.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
	5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Technology
		5.1. Voice Recognition Technology
		5.2. IoT Technology
		5.3. Natural Language Processing
		5.4. Others
	6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End to use Application
		6.1. Corporate Office
		6.2. Residential Application
		6.3. Institutional Areas such as Schools, Colleges
		6.4. Others
	7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		7.1. North America
		7.2. Latin America
		7.3. Europe
		7.4. Asia Pacific
		7.5. MEA
	8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	11. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	12. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	13. Key Countries Market Analysis
	14. Market Structure Analysis
	15. Competition Analysis
		15.1. Amazon.com, Inc.
		15.2. Artificial Solutions
		15.3. Apple Inc
		15.4. Honeywell Corporation
		15.5. Samsung Electronics Co., Ltd
		15.6. Google Corporation
		15.7. Interactive Voice Inc
		15.8. Athom B.V
		15.9. IBM Corporation
		15.10. Nuance Communications, Inc.
	16. Assumptions & Acronyms Used
	17. Research Methodology
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