Vitamin Shot Market Outlook from 2024 to 2034

Current projections of the global vitamin shot market indicate a valuation of USD 988.4 million by 2034. Sales of vitamin shots currently stand at USD 619.8 million in 2024. Increasing prevalence of vitamin deficiencies points to a potential CAGR of 4.8% in the assessment period 2024 to 2034.

Attributes Key Insights
Global Vitamin Shot Market Size (2024E) USD 619.8 million
Vitamin Shot Market Value (2034F) USD 988.4 million
Value-based CAGR (2024 to 2034) 4.8%

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Demand Analysis of Vitamin Shots

Consumers are seeking personalized vitamin shots tailored to their specific health needs and goals. Rising interest in incorporating functional ingredients such as adaptogens, antioxidants, and botanical extracts into vitamin shots to enhance their health is expected to boost the industry.

Growing emphasis on immune health is leading to the formulation of innovative vitamin shots to boost immunity, especially during cold and flu seasons or times of heightened health concerns. Vitamin shots designed to improve energy levels, enhance athletic performance, and support vitality are in high demand among active individuals and athletes.

Consumers prefer on-the-go options that provide a quick and easy way to get their daily dose of vitamins & nutrients without the need for pills or powders. Vitamin shots for energy are set to be made with natural, clean-label ingredients that are free from artificial additives, preservatives, and fillers.

A variety of vitamins, including B12, C, and other nutrients, are likely to be included in vitamin shots. These vitamins are important for sustaining general health and well-being.

The need for injectable vitamins for humans has been rising steadily. Excessive stress, inadequate eating patterns, and environmental elements can rob an individual’s body of vital nutrients. Owing to this, consumers are set to use vitamin shots as a quick & effective way to boost their general health and restock their nutrient levels.

Vitamin shots are popular among individuals looking for a fast and effective solution to address specific health concerns or to enhance their vitality. For instance, vitamin B12 shots are commonly used to boost energy levels and improve cognitive function, while vitamin C shots are sought after for their immune-boosting properties.

Growing demand for vitamin shots is partly attributed to the convenience factor. As opposed to oral supplements, vitamin shots deliver nutrients straight into the bloodstream for maximum effectiveness and rapid absorption. Oral supplements, on the other hand, may not always be completely utilized and take time for the body to absorb.

2019 to 2023 Vitamin Shot Market Growth Outlook Compared to 2024 to 2034

Global sales of vitamin shots increased at a CAGR of 4.3% during the historical period from 2019 to 2023. Over the next ten years, the market is likely to surge at a CAGR of 4.8%.

Historical CAGR (2019 to 2023) 4.3%
Forecast CAGR (2024 to 2034) 4.8%

In the historical period, individuals mainly added avocados, vinegar, and kombucha to their diet to get a regular supply of vitamins. A few individuals are also inclined toward turmeric, collagen, and probiotics to fulfill the need for vitamins & supplements. One of the most recent stars in the market is vitamin shots or injections, especially vitamin B12 shots.

As per the National Institutes of Health, more than 15% of individuals suffer from vitamin B12 deficiency. Some of the other research studies estimate a high number of the same. Not eating enough animal-based products like dairy items, eggs, meat, and fish often leads to vitamin B12 deficiency, which is increasing with rising trend of veganism.

To prevent the surging prevalence of vitamin B12 deficiency, several companies are focusing on the development of innovative shots. As these enable 100% absorption of vitamins directly into the tissues, individuals are opting for shots to quickly prevent such deficiencies. Local health & wellness centers and naturopaths are likely to provide vitamin B12 injections without any prescription and on a walk-in basis.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Overview of Adjacent Vitamin Shot Markets

The global vitamin shot market is likely to be impacted by the peer or tangential markets in the food & beverage division. These include other types of markets, such as the vitamin D ingredient market and vitamin C ingredient market.

Analysis of these related industries can provide deeper insights that may be helpful for developing unique differentiating strategies to pursue growth and opportunity in the vitamin shot market.

Vitamin Shot Market:

Attributes Vitamin Shot Market
CAGR (2024 to 2034) 4.8%
Growth Factor Rising focus of millennials on skincare is creating a high demand for vitamin booster shots as these help enhance elasticity, reduce wrinkles, and promote collagen production.
Key Trend Consumers are looking for unique vitamin B complex injections that would be able to promote hair growth and reduce the chances of baldness & thinning hair.
Opportunity Key companies are focusing on selling shots with mood-boosting vitamins like selenium and magnesium to help individuals cope with stress and maintain their mental health.

Vitamin D Ingredient Market:

Attributes Vitamin D Ingredient Market
CAGR (2024 to 2034) 5.9%
Growth Factor Increasing demand for vitamin D ingredients amid rising aging population and growing need for organic products is set to propel the market.
Key Trend Fortified beverages, breakfast cereals, and dairy alternatives are projected to be in high demand with rising awareness of the benefits of functional foods.
Opportunity Government bodies are collaborating with food companies to invest in research & development activities to find new uses for vitamin D ingredients.

Vitamin C Ingredient Market:

Attributes Vitamin C Ingredient Market
CAGR (2024 to 2034) 5.6%
Growth Factor Increasing prevalence of cancer, atherosclerosis, and arterial hypertension is anticipated to push the market.
Key Trend Development of clean-label vitamin C ingredients is rising on the back of growing demand for clean-label food & beverages.
Opportunity Key companies are including vitamin C in their existing product lines to provide fortified food & beverages to consumers.

Country-wise Insights

The table below showcases the CAGRs of several countries in the global vitamin shot market. India, Japan, and Germany are set to witness CAGRs of 4.5%, 4.4%, and 4.3%, respectively, from 2024 to 2034.

Countries Value-based CAGR (2024 to 2034)
United States 4%
United Kingdom 3.8%
Germany 4.3%
China 3.7%
India 4.5%
Japan 4.4%

United States-based Athletes to Adopt Vitamin Shot Injections

Surging demand for vitamin energy shots in the United States can be attributed to several key factors, each playing a significant role in shaping consumer preferences and augmenting growth. There is a growing awareness and emphasis on preventive healthcare among consumers.

With increasing concerns about chronic diseases, aging populations, and importance of maintaining well-being, individuals are seeking proactive ways to support their health. Vitamin shots offer a convenient and effective means of delivering essential nutrients directly into the bloodstream.

These help in bypassing the digestive system for rapid absorption and providing immediate health benefits. As a result, consumers are showing interest in such products.

Vitamin shots also provide a quick and hassle-free way to supplement one's diet, offering a concentrated dose of nutrients in a convenient format. Whether it's busy professionals, athletes, or individuals with hectic schedules, the ease of incorporating these shots into daily routines has contributed to their popularity in the United States.

Busy Individuals in China Seek Vitamin Shots for Energy

In China, there is a notable shift of consumers toward preventive healthcare. With rising income and a surging aging population, there is an increased awareness about the importance of maintaining good health.

Consumers are proactively seeking ways to bolster their immune systems, boost energy levels, and address specific health concerns. Vitamin injection shots, with their quick and efficient delivery of essential nutrients, are becoming popular as a convenient solution to meet these needs. This heightened awareness and interest in health maintenance are pushing demand across China.

Citizens of China follow fast-paced urban lifestyles, which are contributing to the demand for convenient and on-the-go health solutions. In cities like Beijing, Shanghai, and Guangzhou, where hectic schedules are the norm, several individuals find it challenging to prioritize healthy eating habits and ensure adequate nutrition.

Vitamin shots provide a convenient alternative, offering a concentrated dose of vitamins and minerals that can be quickly administered without the need for preparation or planning. Ease of incorporating these into busy lifestyles is a significant factor accelerating their adoption and contributing to market growth.

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Category-wise Insights

The section explains the importance of two applications of vitamin shots, namely, injectable and oral shots. The information would help readers evaluate both applications and invest in the one that they find the ideal for revenue generation.

Multivitamin Injectable Vitamin Shots Gain Immense Popularity

Injectable vitamin & multivitamin injections often bypass the digestive system, ensuring high bioavailability of vitamins and minerals. On the other hand, oral vitamin shots are absorbed through the digestive tract, which may result in slower absorption and lower bioavailability compared to injectable shots.

The choice between injectable and oral shots often depends on factors such as individual preferences, specific health needs, and convenience of administration.

Some individuals may prefer injectable shots for their rapid absorption and perceived effectiveness, particularly for addressing acute deficiencies or immediate health concerns. Others may opt for oral shots due to their convenience and ease of administration, especially if they have a fear of needles or prefer to self-administer supplements.

Specific health conditions or dietary restrictions may also influence the choice between injectable and oral shots. This is because certain formulations or delivery methods may be more suitable for addressing particular health concerns.

Competitive Landscape

Vitamin shot manufacturers are planning to have strategic alliances and partnerships with other companies to enhance productivity and meet the demands of an ever-growing patient pool. The industry is well-defined by a high level of capital expenditure and a complicated manufacturing process. Cost-effective manufacturing procedures can help establish global market sustainability.

Key players in the market are AdvaCare Pharma Pfizer, Vitana X, Vitalounge, House of Bratz, Reviv, Sriya, Zeon Biotech, SKG Caring Health, SwisscheM, Empower Pharmacy, Kexing Pharma, and American Regent.

Recent Developments

  • VitanaX, a global wellness company, broadened its product line in February 2021 with the introduction of vitamin shot drinks.
  • An injectable shot of vitamin C was introduced in June 2022 by BEE & YOU, a company that specializes in natural bee products. The product is made with organic certified bee products.

Key Coverage in the Vitamin Shot Market Research Report

  • Functional Shots Market Size, Share and Report
  • Vitamin Tonics Market Size Report
  • Liquid Vitamins Market: Global Industry Analysis
  • Global Vitamin C Market and Vitamin C Injection Market Size
  • Vitamin B12 Market Share, Industry Size, Forecast
  • Cyanocobalamin Injection Market Size
  • Vitamin Shots and B12 Injections Suppliers
  • Vitamin B6 (Pyridoxine) Market Size Report
  • Vitamin K Market Projections
  • B12 Shots vs. IV Infusions

Scope of the Vitamin Shot Market Report

Attribute Details
Vitamin Shot Market Size Value in 2024 USD 619.8 million
Vitamin Shot Market Forecast Value in 2034 USD 988.4 million
Global Growth Rate 4.8% CAGR
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Vitamin Shot Market Analysis Volume (MT) and Value (USD million)
Key Regions Covered North America; Latin America; Europe; South Asia; East Asia; Middle East & Africa; and Oceania
Key Countries Covered Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Italy, Spain, France, Germany, the United Kingdom, the Netherlands, Belgium, Russia, the Nordic region, Poland, Japan, South Korea, China, India, Malaysia, Thailand, Singapore, Australia, Indonesia, Gulf Cooperation Council countries, New Zealand, Central Africa and South Africa
Key Vitamin Shot Market Segments Covered Type, Nature, Application, and Region
Key Companies Profiled in Vitamin Shot Market AdvaCare Pharma; Pfizer; Vitana X; Vitalounge; House of Bratz; Reviv; Sriya; Zeon Biotech; SKG Caring Health; SwisscheM; Empower Pharmacy; Kexing Pharma; American Regent

Vitamin Shot Market Outlook by Category

By Type:

  • Vitamin A Injection
  • Vitamin B Injection
  • Vitamin C Injection
  • Vitamin D Injection
  • Vitamin Blend Injection

By Application:

  • Injectable Vitamin Shots
  • Oral Vitamin Shots

By Nature:

  • Synthetic
  • Natural

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Frequently Asked Questions

What would be the vitamin shot market value by 2024?

The vitamin shot market is anticipated to reach USD 619.8 million by 2024.

At what CAGR is the vitamin shot market expected to rise through 2034?

The vitamin shot market revenue is anticipated to increase at a CAGR of around 4.8%.

Which region would have the leading vitamin shot market share by 2034?

North America is expected to generate a market share of 38.0% by 2034.

Who are the key players operating in the vitamin shot market?

AdvaCare Pharma Pfizer, Vitana X, Vitalounge, House of Bratz, and Reviv.

By the end of 2034, what would be the vitamin shot market value?

By 2034, sales in the market are predicted to reach USD 988.4 million.

Which are the top countries driving vitamin shot demand?

Vitamin and the United States.

What are popular vitamin shots?

Vitamin D shots, B12 vitamin shot, and vitamin B complex shot.

How big is the vitamin tonic market?

The vitamin tonic market will likely witness a 6.6% CAGR through 2034.

What is in a vitamin shot?

Vitamin shots are a type of supplement that includes a synthetic version of vitamins.

How much does a B12 shot cost?

A B12 shot of 25 milliliters costs around USD90.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market - Pricing Analysis
	5. Value Chain Analysis
	6. Global Market Size in Value (USD million) and Volume (Unit) Analysis 2019 to 2023 and Forecast, 2024 to 2034
	7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
		7.1. Vitamin A Injection
		7.2. Vitamin B Injection
		7.3. Vitamin C Injection
		7.4. Vitamin D Injection
		7.5. Vitamin Blend Injection
	8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature
		8.1. Synthetic
		8.2. Natural
	9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
		9.1. Injectable Vitamin Shots
		9.2. Oral Vitamin Shots
	10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
		10.1. North America
		10.2. Latin America
		10.3. Europe
		10.4. East Asia
		10.5. South Asia
		10.6. Oceania
		10.7. Middle East & Africa
	11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	17. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
	18. Country-level Market Analysis, 2023
	19. Market Structure Analysis
	20. Competition Analysis
		20.1. AdvoCare Pharma
		20.2. Pfizer
		20.3. Vitana X
		20.4. Vitalounge
		20.5. House of Bratz
		20.6. Reviv
		20.7. Sriya
		20.8. Zeon biotech
		20.9. SKG Caring health
		20.10. SwisscheM
		20.11. Empower Pharmacy
		20.12. Kexing Pharma
		20.13. American Regent
	21. Assumption and Acronyms
	22. Research Methodology
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