As per Future Market Insights (FMI), the vitamin gummies market totaled USD 3810 million in 2022. The market is expected to exhibit a CAGR of 6.5% to reach USD 7352.3 million in 2033.
Supplements with vitamins are widely known around the world. As well as promoting well-being, they are able to compensate for unhealthy eating habits. The convenience of chewable vitamins has also made them very popular with individuals who have difficulty swallowing pills.
Sales of vitamin gummies will represent 78.1% of the overall demand in the global gummy market. The demand for vitamin gummies will rise as consumers are increasingly concerned about nutrition, yet variables such as flavor, convenience, and ease of use.
| Attribute | Details |
|---|---|
| Vitamin Gummies Market Size in (2022) | USD 3810 Million |
| Vitamin Gummies Market Estimated Size (2023) | USD 4050 million |
| Vitamin Gummies Market Anticipated Size (2033) | USD 7352.3 million |
| Vitamin Gummies Market Growth Rate | 6.5 % CAGR |
Nutritionally dense foods and food items with important health components have gained popularity among health-conscious consumers as a way to prevent illnesses and improve their physical and mental health.
A growing aging population and rising consumer awareness in both developing and developed countries are leading to an increase in the popularity of products that contain vitamins, which are predicted to prevent or treat specific chronic illnesses. With the rise in demand for nutritional supplements, numerous manufacturers have introduced a variety of products with vitamin supplements.
Sugar-made flavor coatings are also a great way to appeal to a wider customer base, regardless of their taste preferences. In view of the elderly population's harsh, revolting, and unattractive preferences for solid foods, gummy nutrient manufacturers are in a very advantageous position in terms of promoting their line of products to the elderly population and children.
Vitamin gummies contain an increased quantity of multivitamins than other single nutritional tablets, which makes them more popular than single nutritional tablets in the market. Vitamin gummies are therefore gaining popularity due to the growing demand for portable and convenient supplements.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
As per FMI, over the past half-decade, the global vitamin gummies market value grew at a CAGR of around 6% in response to the growing demand for nutritional supplements. Meanwhile, sales of vitamin gummies are projected to grow at a CAGR of around 6.5% over the forecast period, from 2023 to 2033.
Additionally, people are compromising their nutrition by swapping soft and convenient food options for fiber and healthy diets due to increasing stress levels and changes in living patterns.
As a result of the decreased nutrient content in food preparations, lifestyle disorders such as diabetes, obesity, and high blood pressure are on the rise. However, as individuals have begun to gravitate toward healthier items like alternative sweeteners, there has been a surge in the use of health supplements.
Furthermore, gummy vitamins have a diverse product array that caters to various body needs. The diverse health benefits of gummy vitamins will help the vitamin gummies businesses to grow stronger in the coming years.
The market for vitamin supplements in the gummy candy space has grown considerably on account of the increased demand from discerning consumers for products like chewable vitamin products.
Gummy supplements can now be personalized to fit unique consumer preferences, thanks to developments in ingredient technologies and products like multivitamin gummies.
Reduced sugar, more fiber, natural colors, and aromas, and a unique texture, for example, are all options trending options like gluten-free gummy and sugar-free vitamin gummies are helping the market gain traction
While vitamins are still a popular gummy element, the number of other nutritional substances available in gummies has increased. A great-tasting gummy is likely to contain everything from a standard multivitamin to omega-3s and melatonin, probiotics, and collagen peptides.
Chewable vitamins Gummies and power gummies containing a range of important micronutrients and developed for specific demographics such as prenatal, men's, youngsters, etc. are also becoming increasingly popular and impacting the gummies production positively.
Principal Consultant
Consumers of all age demographics identify naturally sourced products as premium regarding supplements, food, personal care, household products, and more. With this sentiment in mind, demand for clean-label gummy supplements is gaining steam.
Products are being developed with naturally sourced colors and flavors, often derived from fruits and vegetable juices with additional claims like gummy vitamins with iron or gummy vitamins for hair. Traceability of the raw material and ingredients have increased and the variant options for a gelling agent as well. Gelatin mostly works well for clean-label gummy formulations, as these are inherited from non-GMO, and available in a variety of certified formats such as Kosher, and Halal.
Consumers are avoiding genetically modified foods and buying gummy vitamins that are closely evaluated, and non-GMO certification labels are checked to ensure they are purchasing a non-GMO gummy product.
Europe is projected to register a CAGR of 8.6% over the forecast period, owing to increasing demand for probiotic-based vitamin products. The EU-4 vitamin gummies market is dominating the European market with a market share of more than 34.6% in 2021,
Vitamin Gummies are gaining popularity in the EU-4 and across Europe, with the trend of healthy treats. Due to a growing consumer preference for vitamin-containing products, the EU-4 market for vitamin gummies has seen a substantial increase in sales in recent years.
Increasing consumer demand for nourishing and functional gummies, including vitamin gummies, is one of the key factors driving the growth of the gummy market. Gummy sales in the marketplace are driven largely by demand for different flavors of gummies, which is one of the key factors that are contributing to this trend.
As the health and wellness trend continues to gain popularity in Europe, the demand for vitamins and dietary supplements is growing at a rapid rate. As a result of the variety of gummies available in different flavors, consumers are increasingly choosing these products over traditional vitamin supplements in a bid to improve their health.
The Greater China vitamin gummies market size is estimated to account for a 40.5% share in Asia Pacific excluding Japan in 2021, while the consumption of vitamin gummies in India is expected to grow by 9.3% during the forecasted period. Increasing focus on health and wellness will continue driving sales in Greater China. Also, the availability of various leading brands of vitamin gummies will enable growth in the country in the coming years.
Chinese consumers are interested in natural health products, resulting in an increase in demand for vitamin gummies in the market. Furthermore, the convenience and portability of vitamins are contributing to the growth of the vitamin gummies market in China. Modern health solutions, such as vitamin gummies, are in high demand from China's millennial generation.
As the popularity of online pharmacies increases, gummies that provide beauty-from-within benefits and vitamin supplements have become increasingly popular in China. Increasing usage of online pharmacies is contributing to the growth of the vitamin gummies market in China.
In 2021, South Korea held a share of 21.2% in the Asia Pacific excluding Japan market, while the demand for vitamin gummies in ASEAN countries is expected to increase at a CAGR of 13.8% over the forecast period as packaged vitamin gummies products are sold by well-established corporations in the region.
According to FMI, the sales of vitamin gummies in GCC Countries is estimated to account for 33.4% of the overall Middle East and Africa market in 2021, While the demand for vitamin gummies in South Africa is anticipated to drive the market growth in MEA.
This increase in multivitamin consumption can be ascribed to an increase in fast food consumption, vitamin inadequacies, and government support for addressing nutritional shortfalls, all of which are driving up multivitamin usage in the region.
According to the most recent estimate by FMI, the Brazil vitamin gummies market is estimated to account for 31.5% during the forecast period as the demand for vitamin gummies in the pharmaceutical industry grows in the country.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
According to FMI, the multivitamin gummies segment is anticipated to register growth at a CAGR of 7.8% over the forecast period, owing to increasing demand for healthy alternatives to pills.
The taste and enjoyment of multivitamin gummies are usually superior to the taste and enjoyment of traditional pills and capsules. The tablets are available in a variety of flavors and seem to mimic the flavor and texture of gummy candies. Both adults and children can find gummies appealing, making them a great family option. By removing resistance to vitamin intake, they can assist people of all ages.
A variety of formulations of multivitamin gummies are available, targeting different age groups, genders, or health concerns. Gummies can be customized to suit consumers' preferences, potentially giving them a sense of customization.
In 2021, vitamin gummies for adults accounted for approximately 64.8% of the global market, as vitamins are the most important types of nutrition that the body requires to stay alive and well, adults are more susceptive to lacking essential vitamins owing to the growing demand.
The growing popularity of vitamin gummies among adults can be attributed to their convenience and ease of swallowing, especially for those experiencing difficulty swallowing pills. Besides being fun-flavored, gummy vitamins are also easy to swallow, making them an ideal daily supplement.
Natural health supplements like gummy vitamins are becoming more popular as preventive health care grows. In response to this demand, many gummy vitamin manufacturers have developed products specifically made for adults, containing a blend of vitamins and minerals intended to promote healthy living.
Based on the source, plant-based vitamin gummies are estimated to account for a market share of 24.5% and are expected to grow with exceptional CAGR in the forecasted period. Consumers are choosing more plant-based products for a variety of reasons, including animal welfare, personal health, and environmental concerns, which are driving plant-based growth.
Due to an increase in health and wellness awareness, along with growing interest in plant-based diets, plant-based supplements, including vitamin gummies, have surged in popularity. As vegan and vegetarian lifestyles become more common, supplements aligned with these dietary choices are becoming more popular. A plant-based vitamin gummy is considered a convenient and tasty way to meet the nutritional needs of individuals following such diets.
Modern trade is expected to have a market share of 26.3% in 2021, based on the sales channel. The ability to check and select their products is the primary reason why vitamin gummy buyers prefer modern trade sales channels.
With the advent of modern trade, vitamin gummies have become readily accessible and convenient for consumers. New entrants to the gummy vitamin industry have also been offered an opportunity to promote their products via modern trade channels.
The market for vitamin gummies is highly fragmented. Nutraceutical companies such as BAYER AG, Pharmavite, SmartyPants Vitamins, Wellnext Health, Church & Dwight Co. Inc., and Life Science Nutritionals are among the industry's major players.
Major manufacturers are attempting to form strategic partnerships with well-known health and fitness companies to expand their market presence and product ranges. The increased manufacturing of probiotic vitamin gummies has been a prominent trend among producers in recent years.
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 4050 million |
| Market Forecast Value in 2033 | USD 7352.3 million |
| Global Growth Rate | 6.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | MT for Volume and USD million for Value |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; East Asia; Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Poland, Czech, Republic, Romania, China, Japan, South Korea, India, Bangladesh, Australia, New Zealand, GCC countries, South Africa, Israel |
| Kay Segments Covered | Product Type, Customer Orientation, Source, Packaging Type, Sales Channel, Region |
| Key Companies Profiles | BAYER AG; Pharmavite; SmartyPants Vitamins; Wellnext Health; Church & Dwight Co. Inc.; Life Science Nutritionals; Taura Natural Ingredients Ltd.; Viva 5 Corporation; Olly Public Benefit Corporation; Nowamyl |
| Customization & Pricing | Available Upon Request |
The market is valued at USD 4050 million in 2023.
The market will register a CAGR of 6.5% until 2033.
Asia Pacific is expected to dominate the market by 2033.
The market witnessed a 6% CAGR between 2018 and 2022.
The United Kingdom, the United States, and China are leading markets.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Single Vitamin Gummy 5.1.1. Biotin 5.1.2. Omega & DHA 5.1.3. Vitamin C 5.1.4. CoQ10 5.1.5. Vitamin D 5.1.6. Melatonin 5.1.7. High Fibre Formulas 5.2. Multivitamin Gummy 5.3. Probiotic Vitamin Gummy 5.3.1. Bacillus Coagulans 5.3.2. Lactobacillus 5.3.3. Bacillus Subtilis 5.3.4. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Customer Orientation 6.1. Children 6.2. Adult 6.2.1. Men 6.2.2. Women 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 7.1. Animal Based 7.2. Plant-Based 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 8.1. Bottles & Jars 8.2. Stand-Up Pouches 8.3. Other Packaging Type 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Direct Sales 9.2. Modern Trade 9.3. Convenience Store 9.4. Departmental Store 9.5. Specialty Store 9.6. Drug Store/Pharmacies 9.7. Online Retailers 9.8. Other Sales Channels 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. BAYER AG 20.2. Pharmavite 20.3. SmartyPants Vitamins 20.4. Wellnext Health 20.5. Church & Dwight Co. Inc. 20.6. Life Science Nutritionals 20.7. Taura Natural Ingredients Ltd. 20.8. Viva 5 Corporation 20.9. Olly Public Benefit Corporation 20.10. Nowamyl 21. Assumptions & Acronyms Used 22. Research Methodology
Explore Food and Beverage Insights
View Reports
Vitamin Gummies Market
