Vitamin B Test Market

Vitamin B Test Market Outlook from 2024 to 2034

The global vitamin B test market is expected to rise at a CAGR of 6.0% during the projected period. The market value is set to increase from USD 512.0 million in 2024 to USD 872.9 million in 2034.

Attributes	Key Insights
Anticipated Market Value in 2023	USD 486.3 million
Estimated Vitamin B Test Market Size (2024E)	USD 512.0 million
Projected Vitamin B Test Market Value (2034F)	USD 872.9 million
Value-based CAGR (2024 to 2034)	6.0%

The market for dietary supplements, particularly vitamin B supplements, has been driven by rising consumer awareness of the value of upholding a healthy lifestyle. Consumers are now actively looking for items that support general health and well-being due to the change toward preventative healthcare practices. Vitamin B supplements and tests are set to be frequently included in this trend.

To attract health-conscious consumers, manufacturers have added vitamin B to several functional foods & beverages, including energy drinks, fortified cereals, and nutritional bars. The increasing incidence of nutritionally influenced chronic diseases and disorders has sparked interest in vitamin B tests as a preventative healthcare strategy.

Global supply chains can impact the vitamin B test market, as key producers and distributors are dispersed throughout different parts of the globe. Vitamin B supplement production and marketing are affected by strict laws and quality standards in the food and pharmaceutical industries. Technological developments, such as better techniques for producing and extracting vitamins, can affect the price and accessibility of vitamin B products.

2019 to 2023 Vitamin B Test Market Insights Vs. 2024 to 2034 Forecast

Sales of vitamin B tests expanded at a CAGR of 5.0% from 2019 to 2023. The COVID-19 pandemic has positively affected the vitamin B test market and is expected to continue to do so in the forecast period.

The increasing diagnosis and treatment due to growing awareness & rising prevalence of health issues backed by vitamin B deficiency can increase the demand for the vitamin B test market. Extreme tiredness (fatigue), headaches, pale skin, loss of appetite, weight loss, noticeable heartbeats, lack of energy, breathlessness, and nausea are a handful of common symptoms of the deficiency of vitamin B in one’s body.

The advancement in vitamin B test kits and their easy availability would further drive the market’s growth. Different types of rapid vitamin B testing kits are available in the market through which tests can be conducted at home.

For instance, OmegaQuant launched a new vitamin B12 test, including a sample collection kit for testing at home.

It will likely present strong growth prospects for the market to multiply over the forecast period. Owing to the factors above, the global vitamin B test market is expected to rise at a CAGR of 6.0% during the forecast period from 2024 to 2034.

Key Trends and Analysis in the Vitamin B Test Market

• Personalized Health: As people become aware of the role that vitamins, particularly vitamin B, play in general health, their interest in personalized health is expanding.
• Technological Developments: There have been developments in diagnostic testing, particularly vitamin B tests. The precision, effectiveness, and accessibility of vitamin B testing have increased due to advancements in assay methods, automation, and point-of-care testing.
• Integration with Digital Health Platforms: Vitamin B testing has emerged as a prominent trend when integrating these platforms. Obtaining testing services from the comfort of one's home through remote monitoring and telehealth consultations has expanded the overall market for at-home diagnostic testing.

Opportunities for Manufacturers in Vitamin B Test Market

The growing prevalence of vitamin and folic acid deficiency is set to push the market’s growth in the forecast years. A poor diet and excessive alcohol consumption primarily bring on vitamin B deficiency. The increasing government healthcare efforts demonstrate the attractive market prospect for vitamin B tests.

For instance, the Government of India launched the Anaemia Mukt Bharat Program in March 2018 through the Ministry of Health and Family Welfare (MoHFW) to hasten the absence of anemia in different age groups by taking significant action.

During the foreseeable years, these factors would ensure lucrative opportunities for growth in the global vitamin B test market.

Factors Restraining the Vitamin B Test Market

• Limited Knowledge: One significant barrier can be the general public's and medical professionals' ignorance of vitamin B testing and its effects on health.
• Cost of Testing: For a handful of people, the expense of vitamin B testing can be a significant obstacle, mainly if their insurance does not cover it.

Country-wise Insights

The table below highlights the anticipated growth rates of different countries. Among these, India is expected to remain a lucrative vitamin B test market, exhibiting a CAGR of 10.3%. China and the United Kingdom are anticipated to follow with CAGRs of 5.5% and 4.8%, respectively.

Country	Value-based CAGR (2024 to 2034)
United States	3.1%
China	5.5%
Germany	4.2%
India	10.3%
United Kingdom	4.8%

Rising Prevalence of Celiac and Crohn's Disease Pushes the United States

The United States dominated North America’s vitamin B test market with a share of 86.7% in 2023. The country is expected to continue to experience the same growth rate throughout the forecast period. A handful of medical issues, such as celiac disease, Crohn's disease, or gastric bypass surgery, are becoming common and can affect vitamin absorption, especially vitamin B12.

• According to a Medical News Today 2023 article, around 2.5 million individuals in the United States have undetected celiac disease. People with these illnesses would need to be tested regularly to determine their vitamin B levels and alter their therapy or dietary habits accordingly.

Developments in diagnostic technologies are impacting the market for vitamin B tests in the United States. The market is expanding due to the need for more precise and effective testing procedures.

Market dynamics are influenced by the presence and actions of different companies operating in the diagnostic testing industry, especially those specializing in vitamin B tests. Due to the above-mentioned factors, demand for vitamin B testing in the United States is expected to surge by 2034.

Growing Health-conscious Population in Germany to Uplift the Market

Germany exhibited a share of 24.2% in Europe’s market in 2023.

• Germany has a health-conscious population that emphasizes maintaining a healthy lifestyle. Individuals are actively taking steps to monitor and improve their nutritional status.
• Regular testing of vitamin B levels helps individuals identify deficiencies and take appropriate measures to address them, such as adjusting their diet or taking supplements.
• Nutritional deficits are among the several health issues the aging population frequently faces in Germany. The rising geriatric population in Germany is projected to surge the demand for vitamin B tests.

Preventative Healthcare Trend in India to Surge Demand for Vitamin B Tests

India held a market share of 41.0% in 2023 across South Asia, with a total value of USD 24.52 million. The country is expected to continue to experience the same growth rate throughout the forecast period.

India has a significant number of vegetarian or vegan populations, which can increase the risk of vitamin B deficiencies in people. According to a review article by Truly Experiences 2022, there are a whopping 574 million people in India who are vegetarian. Vitamin B12, for example, is found predominantly in animal-based foods.

In India, people are becoming more proactive about tracking and improving their health. Hence, there is a growing emphasis on health and wellness.

There can also be a rise in the need for diagnostic testing, particularly those related to vital vitamins such as vitamin B. The trend toward preventative healthcare has increased the demand for diagnostic procedures that can detect nutritional deficits at an early stage.

Category-wise Insights

The table below signifies leading sub-categories under product type, application, and end-user categories in the vitamin B test market. The folic acid (vitamin B9) test segment is expected to surge at a CAGR of 6.7% in the evaluation period. Under the application category, the high-performance liquid chromatography segment is projected to rise at a CAGR of 6.9% by 2034.

Folic Acid (Vitamin B9) Tests to Rule over Other Product Types Available

Product Type	Value CAGR
Vitamin B12	4.8%
Folic Acid (Vitamin B9) Test	6.7%

The vitamin B12 segment held a significant market share of 43.2% in 2023. This segment is expected to increase with a CAGR of 4.8% during the forecast period. The rising prevalence of vitamin B12 deficiency globally is set to lead to the surging demand for vitamin B tests.

There is a tendency toward point-of-care testing (POCT) to increase the accessibility of diagnostic tests, including folic acid assays. POCT shortens the time it takes to diagnose a patient and makes timely treatments possible by enabling quick testing with results available at or close to the site of patient care.

The demand for folic acid tests among consumers has increased due to the growing awareness of the benefits of folic acid for prenatal care and general health. This is expected to further surge the segment at a CAGR of 6.7% by 2034.

Demand to Remain High for High-performance Liquid Chromatography Application

Application	Value CAGR
ELISA	5.4%
High-performance liquid chromatography	6.9%

ELISA test held a prominent market share of 42.3% in the global market. Due to the simple procedure, high efficiency, sensitivity, and specificity, the ELISA test leads the market.

The precision and repeatability of high-performance liquid chromatography (HPLC) add to the dependability of vitamin B test findings. Applications in research, as well as clinical diagnostics, are dependent on high-performance liquid chromatography.

Modern HPLC systems with automation features increase productivity and lower the chance of human error. The frequent integration of data management systems and other analytical procedures makes workflow in the vitamin B testing process more accessible.

Convenience of Application Fueling Demand for Homecare Settings

End-user	Value CAGR
Homecare Settings	7.6%
Diagnostic Centers	6.2%

Diagnostic centers had a significant market share of 33.4% of the total vitamin B test market. The segment is expected to rise at a CAGR of 6.2% from 2024 to 2034. Due to the increased diagnostic tests in laboratories worldwide, it is leading this market.

Convenient healthcare solutions are in great demand among customers. This need is met by convenient at-home vitamin B testing, which offers a hassle-free substitute for routine lab visits.

Regular nutritional status monitoring in the homecare setting can benefit those with chronic diseases such as pernicious anemia or certain gastrointestinal disorders that impair vitamin B levels. These factors are projected to drive the homecare setting segment by 2034.

Competitive Landscape

There are several manufacturers in the vitamin B test market, which has resulted in a highly fragmented market. To meet consumer demand and expand their customer base, leading players are using growth strategies such as acquisitions, partnerships, collaborations, new product launches, and investments. Instances of key developmental strategies by industry players in the vitamin B test market are given below:

• In February 2022, Boditech Med announced that the Ministry of Food and Drug Safety of the Republic of Korea granted Boditech Med an export license for two different types of diagnostic kits (chroma/AFIAS Vitamin D Neo).
• In April 2022, GeneProof a.s. merged with American Laboratory Products Company, Ltd., a specialized in vitro diagnostics company.

Scope of the Report

Attribute	Details
Estimated Vitamin B Test Market Size (2024)	USD 486.3 million
Projected Vitamin B Test Market Revenue (2034)	USD 872.9 million
Value-based CAGR (2024 to 2034)	6.0%
Forecast Period	2019 to 2023
Historical Data Available for	2024 to 2034
Market Analysis	USD million for Value
Key Regions Covered	North America; Latin America; Europe; South Asia; East Asia; Oceania; Middle East and Africa
Key Countries Covered	United States, Canada, Brazil, Mexico, Argentina, United Kingdom, Germany, Italy, Russia, Spain, France, BENELUX, India, Thailand, Indonesia, Malaysia, Japan, China, South Korea, Australia, New Zealand, GCC Countries, Türkiye, South Africa and North Africa
Key Market Segments Covered	Product Type, Application, End-user, and Region
Key Companies Profiled	ALPCO; Biohit Oyj; Boditech Med Inc.; EUROIMMUN Medizinische Labordiagnostika AG; Fujirebio; Optibio Co., Ltd.; Getein Biotech, Inc.; EagleBio; Everlywell, Inc.; LifeSpan BioSciences, Inc.; Biorbyt; Aviva Systems Biology Corporation; Abbexa Ltd.; Calbiotech; Cusabio Technology LLC; Cortez Diagnostics; Immundiagnostik ag; Bluecrest Wellness; Creative Diagnostics

Vitamin B Test Industry Segmentation by Category

By Product Type:

• Vitamin B12
• Folic Acid (Vitamin B9) Test
• Others

By Application:

• ELISA
• High-performance Liquid Chromatography
• Lateral Flow Assay

By End-user:

• Hospitals
• Clinics
• Homecare Settings
• Diagnostic Centers

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East and Africa

Frequently Asked Questions

What was the value of the vitamin B test market in 2023?

The market was valued at USD 486.3 million in 2023.

How big is the vitamin B test market?

The market is expected to reach a valuation of USD 512.0 million in 2024.

At what rate will the demand rise through 2034?

The demand for vitamin B test is anticipated to rise at a 6.0% CAGR.

What is the expected market size in 2034?

The vitamin B test market is projected to reach USD 872.9 million in 2034.

Which end-user segment is expected to lead the market?

The homecare setting segment is expected to lead during the forecast period.

Who are the key players in the vitamin B test market sphere?

ALPCO, Biohit Oyj, and Boditech Med Inc. are the key players.

What are the key trends shaping the vitamin B test industry?

Rising prevalence of vitamin deficiency, technological advancements, and government initiatives.