The global Visual Analytics Market, which is valued at USD 8,457.6 million in 2023, is forecast to expand at a CAGR of 21.4% from 2023 to 2033, and is expected to be valued at USD 58,969.8 million by 2033.
Large end users have dominated the global digital economy, with significant investments in AA tools and infrastructure. However, the visual analytics sector is expected to curb due to a lack of integration with legacy systems.
In contrast, it is anticipated that the storing and handling of data from various connected transportation devices, used across transportation and logistics businesses, are rapidly increasing. This is likely to create lucrative opportunities for the market.
The frequency of data analysis, easier data exploration, and increased depth are exciting to surge the demand for visual analytics. Furthermore, proper analytics software is required to present data generated for the IT team to perceive the demands of device users, network management, health and remote monitoring.
Visual analytics are used to present raw and unstructured data in a proper format to effectively elicit actionable insight. In addition to this, enterprises gain insight into complex problems and leverage new age technology, which is likely to expand the market size.
The leading visual analytics share was held by the banking, financial services, and insurance (BFSI) industry in 2017. This was attributed to the growing need to simplify the workload related to security, and the increasing dependence on data generated from various IT systems for financial transactions.
| Attribute | Details |
|---|---|
| Visual Analytics Market CAGR (2023 to 2033) | 21.4% |
| Visual Analytics Market Size (2023) | USD 8,457.6 million |
| Visual Analytics Market Size (2033) | USD 58,969.8 million |
| Particulars | Details |
|---|---|
| Market Size (2018) | USD 3,479.4 million |
| Market Size (2022) | USD 7,059.8 million |
| Market CAGR (2023 to 2033) | 19.3% |
| Market Growth Rate (2022 to 2023) | 1.19x |
Actionable insights and formulation of strategies under the sales and marketing segment significantly improve, through the deployment of visual analytics. Additionally, various industry verticals integrate the deployment of visual analytics due to a paradigm shift in business approaches. This is expected to increase the demand for visual analytics.
Visual analytics have grown in popularity as a practical method for obtaining information from enormous data sets to avoid difficulties in processing and effectively using big data. This is expected to promote market growth.
Growing demand for Advanced Analytics (AA) is a significant factor expected to expand the market share. Moreover, the global visual analytics industry is likely to experience growth owing to big data and predictive analytics.
The field of logistics and supply chain is predicted to increase investments for information technology to improve data quality, which is anticipated to surge market demands. Utilizing visualization tools like charts, graphs, pivot table widgets, etc. to generate dashboards and reports, therefore driving the adoption of visual analytics.
Businesses are investing and deploying visual analytics to increase productivity, empower employees, and have benefits. Furthermore, visual analytics assist in understanding data in simple terms.
Imperfections in the visual analytics tools produce errors, which is likely to hamper the market growth. Lack of trained personnel to work on advanced business intelligence tools further creates challenges for the market.
Improper design issues leading to confusions in communication are anticipated to obstruct the visual analytics deployment. Data inconsistency causing errors, along with lack of proper governance, are expected to create a challenging environment for the visual analytics environment.
The rising adoption of cloud technology surges the cloud deployment model to be used in visual analytics, which is expected to contribute to the market growth. Furthermore, the IT and telecom segments are expected to accumulate rapid revenue growth to predict future technology requirements and spot underutilized systems and applications.
Organizations in the IT segment further witness a significant adoption of visual analytics, by strategically establishing their goals to enhance the customer experience by streamlining their business processes. Additionally, allowing more fluid deployment of the insights and changes, and strengthening the communication across all levels of the organizations, are generated by visual analytics.
| Countries | Market Share (2022) |
|---|---|
| United States | 14.1% |
| Germany | 8.9% |
| Japan | 5.1% |
| Australia | 3.8% |
North America has a leading visual analytics market share, with a revenue of 22.8% in 2022. This is owing to the booming IT industry in this region and their new innovative strategies.
Robust visual analytics, making data accuracy the central focus, is expected to accelerate the market size. Furthermore, the emergence of cloud, IoT, and big data is further expected to present significant growth in the market in this region.
Additionally, a robust growth of Logistics and Supply Chain management in the region is further expected to drive the market.
With a revenue of 17.2% in 2022, Europe holds the second position in the market. The rising IT infrastructure in various countries of this region is expected to promote global market growth.
Research and development activities to surge technological developments are likely to surge visual analytics deployment in this region. Furthermore, the presence of a large number of companies using business intelligence technology to improve business productivity benefits from visual analytics.
| Countries | Market CAGR (2023 to 2033) |
|---|---|
| China | 23.3% |
| India | 25.4% |
The Asia Pacific market is significantly growing due to the surging demand and challenges from global as well as local markets. Hence, the emergence of key market players is expected to expand the market size.
The implementation of visual analytics is done through rising investments in research and development activities in this region. Likewise, countries like Japan, China, and Singapore are heavily investing in technology, along with the presence of different manufacturing industries, which is anticipated to boost the global market growth.
How is the Start-up Ecosystem in the Visual Analytics Business?
The increasing need for data-driven decision making is accelerating the market in visual analytics. The degree of control over systems and data is a prime advantage of on-premise based solutions, therefore surging the demand for visual analytics.
Start-up companies are recognizing these features to incorporate them with new and exciting trends. Through the advent of technology, and efforts by start-up companies, organizations are able to improve their data-driven decisions. Certain start-up companies are implementing such strategies.
Visual Analytics Service Providers are Focusing on New Softwares for High Profit Margins
The global visual analytics market size is saturated with large and medium-sized companies that are using ideas and innovations from research and development activities to improve the features of visual analytics.
Moreover, to introduce more effective visual analytics products, market players are adopting various strategies entering into mergers and acquisitions, strategic agreements and contracts, developing and testing.
Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Global Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 3: Global Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 4: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 5: North America Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 6: North America Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 8: Latin America Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 9: Latin America Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 10: Western Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 11: Western Europe Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 12: Western Europe Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 13: Eastern Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 14: Eastern Europe Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 15: Eastern Europe Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 16: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 17: South Asia and Pacific Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 18: South Asia and Pacific Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 19: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 20: East Asia Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 21: East Asia Market Value (US$ Million) Forecast by End User, 2018 to 2033
Table 22: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 23: Middle East and Africa Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 24: Middle East and Africa Market Value (US$ Million) Forecast by End User, 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Type, 2023 to 2033
Figure 2: Global Market Value (US$ Million) by End User, 2023 to 2033
Figure 3: Global Market Value (US$ Million) by Region, 2023 to 2033
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 7: Global Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 8: Global Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 9: Global Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 10: Global Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 11: Global Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 12: Global Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 13: Global Market Attractiveness by Type, 2023 to 2033
Figure 14: Global Market Attractiveness by End User, 2023 to 2033
Figure 15: Global Market Attractiveness by Region, 2023 to 2033
Figure 16: North America Market Value (US$ Million) by Type, 2023 to 2033
Figure 17: North America Market Value (US$ Million) by End User, 2023 to 2033
Figure 18: North America Market Value (US$ Million) by Country, 2023 to 2033
Figure 19: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 22: North America Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 23: North America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 24: North America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 25: North America Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 26: North America Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 27: North America Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 28: North America Market Attractiveness by Type, 2023 to 2033
Figure 29: North America Market Attractiveness by End User, 2023 to 2033
Figure 30: North America Market Attractiveness by Country, 2023 to 2033
Figure 31: Latin America Market Value (US$ Million) by Type, 2023 to 2033
Figure 32: Latin America Market Value (US$ Million) by End User, 2023 to 2033
Figure 33: Latin America Market Value (US$ Million) by Country, 2023 to 2033
Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 37: Latin America Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 38: Latin America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 40: Latin America Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 41: Latin America Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 42: Latin America Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 43: Latin America Market Attractiveness by Type, 2023 to 2033
Figure 44: Latin America Market Attractiveness by End User, 2023 to 2033
Figure 45: Latin America Market Attractiveness by Country, 2023 to 2033
Figure 46: Western Europe Market Value (US$ Million) by Type, 2023 to 2033
Figure 47: Western Europe Market Value (US$ Million) by End User, 2023 to 2033
Figure 48: Western Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 49: Western Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 50: Western Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 51: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 52: Western Europe Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 53: Western Europe Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 54: Western Europe Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 55: Western Europe Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 56: Western Europe Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 57: Western Europe Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 58: Western Europe Market Attractiveness by Type, 2023 to 2033
Figure 59: Western Europe Market Attractiveness by End User, 2023 to 2033
Figure 60: Western Europe Market Attractiveness by Country, 2023 to 2033
Figure 61: Eastern Europe Market Value (US$ Million) by Type, 2023 to 2033
Figure 62: Eastern Europe Market Value (US$ Million) by End User, 2023 to 2033
Figure 63: Eastern Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 64: Eastern Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 65: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 66: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 67: Eastern Europe Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 68: Eastern Europe Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 69: Eastern Europe Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 70: Eastern Europe Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 71: Eastern Europe Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 72: Eastern Europe Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 73: Eastern Europe Market Attractiveness by Type, 2023 to 2033
Figure 74: Eastern Europe Market Attractiveness by End User, 2023 to 2033
Figure 75: Eastern Europe Market Attractiveness by Country, 2023 to 2033
Figure 76: South Asia and Pacific Market Value (US$ Million) by Type, 2023 to 2033
Figure 77: South Asia and Pacific Market Value (US$ Million) by End User, 2023 to 2033
Figure 78: South Asia and Pacific Market Value (US$ Million) by Country, 2023 to 2033
Figure 79: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 80: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 81: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 82: South Asia and Pacific Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 83: South Asia and Pacific Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 84: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 85: South Asia and Pacific Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 86: South Asia and Pacific Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 87: South Asia and Pacific Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 88: South Asia and Pacific Market Attractiveness by Type, 2023 to 2033
Figure 89: South Asia and Pacific Market Attractiveness by End User, 2023 to 2033
Figure 90: South Asia and Pacific Market Attractiveness by Country, 2023 to 2033
Figure 91: East Asia Market Value (US$ Million) by Type, 2023 to 2033
Figure 92: East Asia Market Value (US$ Million) by End User, 2023 to 2033
Figure 93: East Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 94: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 95: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 96: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 97: East Asia Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 98: East Asia Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 99: East Asia Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 100: East Asia Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 101: East Asia Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 102: East Asia Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 103: East Asia Market Attractiveness by Type, 2023 to 2033
Figure 104: East Asia Market Attractiveness by End User, 2023 to 2033
Figure 105: East Asia Market Attractiveness by Country, 2023 to 2033
Figure 106: Middle East and Africa Market Value (US$ Million) by Type, 2023 to 2033
Figure 107: Middle East and Africa Market Value (US$ Million) by End User, 2023 to 2033
Figure 108: Middle East and Africa Market Value (US$ Million) by Country, 2023 to 2033
Figure 109: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 110: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 111: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 112: Middle East and Africa Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 113: Middle East and Africa Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 114: Middle East and Africa Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 115: Middle East and Africa Market Value (US$ Million) Analysis by End User, 2018 to 2033
Figure 116: Middle East and Africa Market Value Share (%) and BPS Analysis by End User, 2023 to 2033
Figure 117: Middle East and Africa Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033
Figure 118: Middle East and Africa Market Attractiveness by Type, 2023 to 2033
Figure 119: Middle East and Africa Market Attractiveness by End User, 2023 to 2033
Figure 120: Middle East and Africa Market Attractiveness by Country, 2023 to 2033
Through 2033, virtual analytics demand will rise at a 21.4% CAGR.
In 2023, the market will be valued at USD 8,457.6 million.
North America accounted for 22.8% revenue in 2022.
China is expected to rise at a 23.3% CAGR through 2033.
Qlik, Tableu, and SAS Institute are some key market players.
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