Studying Potential of Visitor Management System Industry in Western Europe from 2023 to 2033

The adoption of visitor management system in Western Europe is to exhibit a CAGR of 13.3% through 2033. In 2023, the sector in Western Europe is positioned for significant opportunities, estimated at US$ 218.7 million. While profitability may not be the primary focus in Western Europe, the emphasis lies in achieving widespread industrial penetration.

Visitor management system industry players are vigorously implementing strategies to replicate the achievements of the industry, moving from developed to developing nations. By 2033, the adoption of the visitor management system in Western Europe is likely to result in a substantial industry value of US$ 755.7 million.

Key Insights and Highlights to Understand Emerging and Fast-growing Opportunities

  • Increasing awareness of security threats is driving the demand for visitor management systems as organizations prioritize safety measures to protect their employees and assets.
  • Regulatory requirements and the need to maintain visitor data in a compliant manner are driving the growth of the visitor management system industry.
  • Modern systems leverage biometric technology and digital badges to enhance security and safety in lobbies, providing a robust solution for managing visitor access.
  • Security software-based solutions, such as the Employee Safety App, add an extra layer of protection, allowing employees to seek assistance in unsafe situations, further emphasizing organizational safety and security.
Attributes Details
Industry Size (2023) US$ 218.7 million
Forecasted Industry Size (2033) US$ 755.7 million
CAGR Estimation (2023 to 2033) 13.3%

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Key Trends Influencing the Demand for Visitor Management System in Western Europe

  • Trade show and event organizers increasingly rely on visitor management systems to gain deeper insights into visitor profiles, real-time data, congestion analysis, and peak times, thereby enhancing event evaluation and success.
  • Pre-registration features within these systems streamline on-site and off-site event hosting by enabling attendees to pre-register. This feature also allows organizers to provide instructions and facilitate check-in, optimizing the visitor experience.
  • The demand for AI-based visitor management systems is rising as organizations prioritize tighter security protocols. Scanning visitor IDs, capturing photos, and enhancing security have become familiar drivers for these applications.
  • Sectors such as telecom, BFSI, and IT are increasingly adopting visitor management systems to address compliance management and fraud detection needs.Top of Form

Country-wise Insights

Countries CAGR through 2033
United Kingdom 17.0%
Germany 13.5%

Security Emphasis and Compliance Drive VMS Adoption in the United Kingdom

The visitor management system (VMS) industry has witnessed significant growth in the United Kingdom. The industry in this country is projected to develop at a CAGR of 17.0% through 2033 due to the increasing emphasis on security and regulatory compliance.

Organizations across various sectors, including corporate offices, educational institutions, and healthcare facilities, are adopting VMS to ensure the safety of their premises. The demand for technology-driven insights, such as real-time visitor tracking and congestion analysis, is growing among event organizers and trade show hosts.

The focus on compliance management and fraud detection in the United Kingdom, particularly in sectors like finance and telecom, has driven the adoption of VMS, with advanced systems integrating biometrics and database control for enhanced security.

AI-based VMS Demand Surges in Germany for Enhanced Security Protocols

A strong emphasis on security and efficiency characterizes the visitor management system industry in Germany, projected to register a CAGR of 13.5% through 2033. VMS adoption is driven by the need to track organizational visitor actions and the increasing awareness of security threats. Pre-registration features are becoming increasingly popular, facilitating convenient check-in processes for attendees.

The demand for AI-based VMS is on the rise as organizations seek tighter security protocols, including the scanning of visitor IDs and photo capture. Compliance management and fraud detection in sectors like BFSI and IT are pivotal factors propelling the adoption of VMS, with advanced software offering integration with electronic protection, biometric recognition, and video surveillance.

Sudip Saha
Sudip Saha

Principal Consultant

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Category-wise insights

As depicted in the table below, the software segment and the web-based (desktop app) segments are projected to lead the solution-type and platform-type segments, respectively, of the visitor management system industry in 2023.

Category Industrial Share in 2023
Visitor Management Software 55.1%
Web-based (Desktop App) 53.5%

Empowering Security and Efficiency with Visitor Management Software Features

The visitor management software segment has emerged as the dominant category, accounting for an industry share of 55.1% in 2023. Visitor management software offers essential features, including contact tracing, pre-registration, touchless check-in, photo capture, quick check-in, and badge printing. These functionalities are instrumental in enhancing physical security measures, streamlining visitor registration processes, and effectively controlling access, ultimately bolstering safety and elevating overall security protocols.

Transforming Visitor Management with Web-based Desktop Applications

The emergence of web-based desktop applications has revolutionized how organizations handle visitor registration and security, representing an industry share of 53.5% in 2023. These versatile applications offer a user-friendly interface and powerful features accessible directly from a web browser. The shift toward web-based desktop apps in this industry underscores a commitment to streamlined visitor management, security, and real-time data access, marking it as a pivotal trend.

Competitive Landscape

Industry players in Western Europe are employing various strategies to gain a competitive edge in the visitor management system sector. One approach involves a strong emphasis on research and development. They are consistently introducing innovative features that enhance security and user experience. Additionally, strategic partnerships with technology providers and integration with other security systems are being leveraged by them to offer comprehensive solutions. Certain players are focusing on customization. These players are tailoring their systems to meet specific industry needs. On the other hand, a few of them are trying to prioritize scalability to accommodate businesses of different sizes. Moreover, an emphasis on compliance with regional data protection regulations is a key strategy, instilling trust and confidence among clientele.

Recent Developments Observed in the Visitor Management System Industry in Western Europe

  • Traction Guest, the global leader in cloud-based enterprise visitor management systems (VMS), announced ZeroTouch™ secure, fully contactless screening and access capabilities unique to the industry.
  • SmartSpace Software Plc, the leading provider of 'Integrated Space Management Software' for smart buildings and commercial spaces, announced that its subsidiary, SwipedOn, has launched its expanded platform to allow the booking of desks, car parking spaces, EV charging points and equipment.

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Some of the Key Players in the Visitor Management System Industry in Western Europe

  • Envoy
  • Traction Guest
  • SwipedOn
  • Proxyclick
  • HID Global
  • ALICE Receptionist

Report Scope

Attribute Details
Estimated Industry Size in 2023 US$ 218.7 million
Projected Industry Size by 2033 US$ 755.7 million
Anticipated CAGR between 2023 to 2033 13.3% CAGR
Demand Forecast for the Visitor Management System Industry in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing the Visitor Management System Industry in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed
  • United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy
Key Companies Profiled
  • Envoy
  • Traction Guest
  • SwipedOn
  • Proxyclick
  • HID Global
  • ALICE Receptionist

Key Segments

By Solution:

  • Visitor Management Software
  • Services

By Platform:

  • Web-based (Desktop App)
  • Mobile App

By End User:

  • Gated Communities
  • Corporate Offices
  • Healthcare Facilities
  • Hospitality
  • Academic Institutions
  • Real Estate Properties
  • Banks & Finances Institution

By Countries:

  • United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy

Frequently Asked Questions

How big is the Visitor Management System Industry in Western Europe?

The VMS industry in Western Europe is valued at US$ 218.7 million in 2023.

What is the Projected Growth Rate for the Visitor Management System Industry in Western Europe?

The anticipated CAGR for the VMS ecosystem in Western Europe through 2033 is 13.3%.

How Big will the Visitor Management System Industry be in Western Europe?

Demand for VMS in Western Europe is likely to exceed US$ 755.7 million by 2033.

Which is the Preferred Solution Type for the Western Europe Visitor Management System Industry?

Visitor management software is the preferred solution type for the Western Europe VMS industry.

Which Platform Type Contributes Significantly the Western Europe Visitor Management System Industry?

The web-based (desktop app) VMS is projected to remain a key contributor in Western Europe.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Country

    3.7. Regional Parent Market Outlook

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Solution

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033

        5.3.1. Visitor Management Software

        5.3.2. Services

    5.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Platform

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Platform, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Platform, 2023 to 2033

        6.3.1. Web-based (Desktop App)

        6.3.2. Mobile App

    6.4. Y-o-Y Growth Trend Analysis By Platform, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Platform, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End user

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End user, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End user, 2023 to 2033

        7.3.1. Gated Communities

        7.3.2. Corporate Offices

        7.3.3. Healthcare facilities

        7.3.4. Hospitality

        7.3.5. Academic Institutions

        7.3.6. Real Estate Properties

        7.3.7. Banks & Financial Institution

        7.3.8. Others

    7.4. Y-o-Y Growth Trend Analysis By End user, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End user, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033

        8.3.1. UK

        8.3.2. Germany

        8.3.3. Italy

        8.3.4. France

        8.3.5. Spain

        8.3.6. Rest of

    8.4. Market Attractiveness Analysis By Country

9. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Region

            9.2.1.1. England

            9.2.1.2. Scotland

            9.2.1.3. Wales

            9.2.1.4. Northern Ireland

        9.2.2. By Solution

        9.2.3. By Platform

        9.2.4. By End user

    9.3. Market Attractiveness Analysis

        9.3.1. By Region

        9.3.2. By Solution

        9.3.3. By Platform

        9.3.4. By End user

    9.4. Key Takeaways

10. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Region

            10.2.1.1. North-east (Germany)

            10.2.1.2. North-west (Germany)

            10.2.1.3. Central (Germany)

            10.2.1.4. South (Germany)

            10.2.1.5. Other(Germany)

        10.2.2. By Solution

        10.2.3. By Platform

        10.2.4. By End user

    10.3. Market Attractiveness Analysis

        10.3.1. By Region

        10.3.2. By Solution

        10.3.3. By Platform

        10.3.4. By End user

    10.4. Key Takeaways

11. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. North (Italy)

            11.2.1.2. Central (Italy)

            11.2.1.3. South (Italy)

            11.2.1.4. Islands (Italy)

        11.2.2. By Solution

        11.2.3. By Platform

        11.2.4. By End user

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Solution

        11.3.3. By Platform

        11.3.4. By End user

    11.4. Key Takeaways

12. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. Northern (France)

            12.2.1.2. Central (France)

            12.2.1.3. Southern (France)

            12.2.1.4. Eastern (France)

        12.2.2. By Solution

        12.2.3. By Platform

        12.2.4. By End user

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Solution

        12.3.3. By Platform

        12.3.4. By End user

    12.4. Key Takeaways

13. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. Basque Country

            13.2.1.2. Andalusia

            13.2.1.3. Extremadura

            13.2.1.4. Catalonia

            13.2.1.5. Valencia

            13.2.1.6. Rest of Spain

        13.2.2. By Solution

        13.2.3. By Platform

        13.2.4. By End user

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Solution

        13.3.3. By Platform

        13.3.4. By End user

    13.4. Key Takeaways

14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Solution

        14.2.2. By Platform

        14.2.3. By End user

    14.3. Market Attractiveness Analysis

        14.3.1. By Solution

        14.3.2. By Platform

        14.3.3. By End user

    14.4. Key Takeaways

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Solution

        15.3.3. By Platform

        15.3.4. By End user

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. HID Global

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

        16.1.2. Greetly

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

        16.1.3. piLOBI

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

        16.1.4. The Receptionist

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

        16.1.5. Ezy Signin

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

        16.1.6. SwipedOn

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

        16.1.7. Traction Guest

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

        16.1.8. Envoy

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

        16.1.9. Proxyclick

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

        16.1.10. Vizitor, Inc.,

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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