Studying Potential of Visitor Management System Industry in Western Europe from 2023 to 2033

The adoption of visitor management system in Western Europe is to exhibit a CAGR of 13.3% through 2033. In 2023, the sector in Western Europe is positioned for significant opportunities, estimated at US$ 218.7 million. While profitability may not be the primary focus in Western Europe, the emphasis lies in achieving widespread industrial penetration.

Visitor management system industry players are vigorously implementing strategies to replicate the achievements of the industry, moving from developed to developing nations. By 2033, the adoption of the visitor management system in Western Europe is likely to result in a substantial industry value of US$ 755.7 million.

Key Insights and Highlights to Understand Emerging and Fast-growing Opportunities

  • Increasing awareness of security threats is driving the demand for visitor management systems as organizations prioritize safety measures to protect their employees and assets.
  • Regulatory requirements and the need to maintain visitor data in a compliant manner are driving the growth of the visitor management system industry.
  • Modern systems leverage biometric technology and digital badges to enhance security and safety in lobbies, providing a robust solution for managing visitor access.
  • Security software-based solutions, such as the Employee Safety App, add an extra layer of protection, allowing employees to seek assistance in unsafe situations, further emphasizing organizational safety and security.
Attributes Details
Industry Size (2023) US$ 218.7 million
Forecasted Industry Size (2033) US$ 755.7 million
CAGR Estimation (2023 to 2033) 13.3%

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Key Trends Influencing the Demand for Visitor Management System in Western Europe

  • Trade show and event organizers increasingly rely on visitor management systems to gain deeper insights into visitor profiles, real-time data, congestion analysis, and peak times, thereby enhancing event evaluation and success.
  • Pre-registration features within these systems streamline on-site and off-site event hosting by enabling attendees to pre-register. This feature also allows organizers to provide instructions and facilitate check-in, optimizing the visitor experience.
  • The demand for AI-based visitor management systems is rising as organizations prioritize tighter security protocols. Scanning visitor IDs, capturing photos, and enhancing security have become familiar drivers for these applications.
  • Sectors such as telecom, BFSI, and IT are increasingly adopting visitor management systems to address compliance management and fraud detection needs.Top of Form

Country-wise Insights

Countries CAGR through 2033
United Kingdom 17.0%
Germany 13.5%

Security Emphasis and Compliance Drive VMS Adoption in the United Kingdom

The visitor management system (VMS) industry has witnessed significant growth in the United Kingdom. The industry in this country is projected to develop at a CAGR of 17.0% through 2033 due to the increasing emphasis on security and regulatory compliance.

Organizations across various sectors, including corporate offices, educational institutions, and healthcare facilities, are adopting VMS to ensure the safety of their premises. The demand for technology-driven insights, such as real-time visitor tracking and congestion analysis, is growing among event organizers and trade show hosts.

The focus on compliance management and fraud detection in the United Kingdom, particularly in sectors like finance and telecom, has driven the adoption of VMS, with advanced systems integrating biometrics and database control for enhanced security.

AI-based VMS Demand Surges in Germany for Enhanced Security Protocols

A strong emphasis on security and efficiency characterizes the visitor management system industry in Germany, projected to register a CAGR of 13.5% through 2033. VMS adoption is driven by the need to track organizational visitor actions and the increasing awareness of security threats. Pre-registration features are becoming increasingly popular, facilitating convenient check-in processes for attendees.

The demand for AI-based VMS is on the rise as organizations seek tighter security protocols, including the scanning of visitor IDs and photo capture. Compliance management and fraud detection in sectors like BFSI and IT are pivotal factors propelling the adoption of VMS, with advanced software offering integration with electronic protection, biometric recognition, and video surveillance.

Sudip Saha
Sudip Saha

Principal Consultant

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Category-wise insights

As depicted in the table below, the software segment and the web-based (desktop app) segments are projected to lead the solution-type and platform-type segments, respectively, of the visitor management system industry in 2023.

Category Industrial Share in 2023
Visitor Management Software 55.1%
Web-based (Desktop App) 53.5%

Empowering Security and Efficiency with Visitor Management Software Features

The visitor management software segment has emerged as the dominant category, accounting for an industry share of 55.1% in 2023. Visitor management software offers essential features, including contact tracing, pre-registration, touchless check-in, photo capture, quick check-in, and badge printing. These functionalities are instrumental in enhancing physical security measures, streamlining visitor registration processes, and effectively controlling access, ultimately bolstering safety and elevating overall security protocols.

Transforming Visitor Management with Web-based Desktop Applications

The emergence of web-based desktop applications has revolutionized how organizations handle visitor registration and security, representing an industry share of 53.5% in 2023. These versatile applications offer a user-friendly interface and powerful features accessible directly from a web browser. The shift toward web-based desktop apps in this industry underscores a commitment to streamlined visitor management, security, and real-time data access, marking it as a pivotal trend.

Competitive Landscape

Industry players in Western Europe are employing various strategies to gain a competitive edge in the visitor management system sector. One approach involves a strong emphasis on research and development. They are consistently introducing innovative features that enhance security and user experience. Additionally, strategic partnerships with technology providers and integration with other security systems are being leveraged by them to offer comprehensive solutions. Certain players are focusing on customization. These players are tailoring their systems to meet specific industry needs. On the other hand, a few of them are trying to prioritize scalability to accommodate businesses of different sizes. Moreover, an emphasis on compliance with regional data protection regulations is a key strategy, instilling trust and confidence among clientele.

Recent Developments Observed in the Visitor Management System Industry in Western Europe

  • Traction Guest, the global leader in cloud-based enterprise visitor management systems (VMS), announced ZeroTouch™ secure, fully contactless screening and access capabilities unique to the industry.
  • SmartSpace Software Plc, the leading provider of 'Integrated Space Management Software' for smart buildings and commercial spaces, announced that its subsidiary, SwipedOn, has launched its expanded platform to allow the booking of desks, car parking spaces, EV charging points and equipment.

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Some of the Key Players in the Visitor Management System Industry in Western Europe

  • Envoy
  • Traction Guest
  • SwipedOn
  • Proxyclick
  • HID Global
  • ALICE Receptionist

Report Scope

Attribute Details
Estimated Industry Size in 2023 US$ 218.7 million
Projected Industry Size by 2033 US$ 755.7 million
Anticipated CAGR between 2023 to 2033 13.3% CAGR
Demand Forecast for the Visitor Management System Industry in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing the Visitor Management System Industry in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed
  • United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy
Key Companies Profiled
  • Envoy
  • Traction Guest
  • SwipedOn
  • Proxyclick
  • HID Global
  • ALICE Receptionist

Key Segments

By Solution:

  • Visitor Management Software
  • Services

By Platform:

  • Web-based (Desktop App)
  • Mobile App

By End User:

  • Gated Communities
  • Corporate Offices
  • Healthcare Facilities
  • Hospitality
  • Academic Institutions
  • Real Estate Properties
  • Banks & Finances Institution

By Countries:

  • United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy

Frequently Asked Questions

How big is the Visitor Management System Industry in Western Europe?

The VMS industry in Western Europe is valued at US$ 218.7 million in 2023.

What is the Projected Growth Rate for the Visitor Management System Industry in Western Europe?

The anticipated CAGR for the VMS ecosystem in Western Europe through 2033 is 13.3%.

How Big will the Visitor Management System Industry be in Western Europe?

Demand for VMS in Western Europe is likely to exceed US$ 755.7 million by 2033.

Which is the Preferred Solution Type for the Western Europe Visitor Management System Industry?

Visitor management software is the preferred solution type for the Western Europe VMS industry.

Which Platform Type Contributes Significantly the Western Europe Visitor Management System Industry?

The web-based (desktop app) VMS is projected to remain a key contributor in Western Europe.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Country
    3.7. Regional Parent Market Outlook
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Solution
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033
        5.3.1. Visitor Management Software
        5.3.2. Services
    5.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Platform
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Platform, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Platform, 2023 to 2033
        6.3.1. Web-based (Desktop App)
        6.3.2. Mobile App
    6.4. Y-o-Y Growth Trend Analysis By Platform, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Platform, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End user
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By End user, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End user, 2023 to 2033
        7.3.1. Gated Communities
        7.3.2. Corporate Offices
        7.3.3. Healthcare facilities
        7.3.4. Hospitality
        7.3.5. Academic Institutions
        7.3.6. Real Estate Properties
        7.3.7. Banks & Financial Institution
        7.3.8. Others
    7.4. Y-o-Y Growth Trend Analysis By End user, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By End user, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033
        8.3.1. UK
        8.3.2. Germany
        8.3.3. Italy
        8.3.4. France
        8.3.5. Spain
        8.3.6. Rest of
    8.4. Market Attractiveness Analysis By Country
9. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Region
            9.2.1.1. England
            9.2.1.2. Scotland
            9.2.1.3. Wales
            9.2.1.4. Northern Ireland
        9.2.2. By Solution
        9.2.3. By Platform
        9.2.4. By End user
    9.3. Market Attractiveness Analysis
        9.3.1. By Region
        9.3.2. By Solution
        9.3.3. By Platform
        9.3.4. By End user
    9.4. Key Takeaways
10. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Region
            10.2.1.1. North-east (Germany)
            10.2.1.2. North-west (Germany)
            10.2.1.3. Central (Germany)
            10.2.1.4. South (Germany)
            10.2.1.5. Other(Germany)
        10.2.2. By Solution
        10.2.3. By Platform
        10.2.4. By End user
    10.3. Market Attractiveness Analysis
        10.3.1. By Region
        10.3.2. By Solution
        10.3.3. By Platform
        10.3.4. By End user
    10.4. Key Takeaways
11. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Region
            11.2.1.1. North (Italy)
            11.2.1.2. Central (Italy)
            11.2.1.3. South (Italy)
            11.2.1.4. Islands (Italy)
        11.2.2. By Solution
        11.2.3. By Platform
        11.2.4. By End user
    11.3. Market Attractiveness Analysis
        11.3.1. By Region
        11.3.2. By Solution
        11.3.3. By Platform
        11.3.4. By End user
    11.4. Key Takeaways
12. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Region
            12.2.1.1. Northern (France)
            12.2.1.2. Central (France)
            12.2.1.3. Southern (France)
            12.2.1.4. Eastern (France)
        12.2.2. By Solution
        12.2.3. By Platform
        12.2.4. By End user
    12.3. Market Attractiveness Analysis
        12.3.1. By Region
        12.3.2. By Solution
        12.3.3. By Platform
        12.3.4. By End user
    12.4. Key Takeaways
13. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Region
            13.2.1.1. Basque Country
            13.2.1.2. Andalusia
            13.2.1.3. Extremadura
            13.2.1.4. Catalonia
            13.2.1.5. Valencia
            13.2.1.6. Rest of Spain
        13.2.2. By Solution
        13.2.3. By Platform
        13.2.4. By End user
    13.3. Market Attractiveness Analysis
        13.3.1. By Region
        13.3.2. By Solution
        13.3.3. By Platform
        13.3.4. By End user
    13.4. Key Takeaways
14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Solution
        14.2.2. By Platform
        14.2.3. By End user
    14.3. Market Attractiveness Analysis
        14.3.1. By Solution
        14.3.2. By Platform
        14.3.3. By End user
    14.4. Key Takeaways
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Solution
        15.3.3. By Platform
        15.3.4. By End user
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. HID Global
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
        16.1.2. Greetly
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
        16.1.3. piLOBI
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
        16.1.4. The Receptionist
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
        16.1.5. Ezy Signin
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
        16.1.6. SwipedOn
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
        16.1.7. Traction Guest
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
        16.1.8. Envoy
            16.1.8.1. Overview
            16.1.8.2. Product Portfolio
            16.1.8.3. Profitability by Market Segments
            16.1.8.4. Sales Footprint
            16.1.8.5. Strategy Overview
                16.1.8.5.1. Marketing Strategy
        16.1.9. Proxyclick
            16.1.9.1. Overview
            16.1.9.2. Product Portfolio
            16.1.9.3. Profitability by Market Segments
            16.1.9.4. Sales Footprint
            16.1.9.5. Strategy Overview
                16.1.9.5.1. Marketing Strategy
        16.1.10. Vizitor, Inc.,
            16.1.10.1. Overview
            16.1.10.2. Product Portfolio
            16.1.10.3. Profitability by Market Segments
            16.1.10.4. Sales Footprint
            16.1.10.5. Strategy Overview
                16.1.10.5.1. Marketing Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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