Key Companies & Market Share in Virtual Event Platforms Sector

Virtual Event Platforms Market Share Analysis Outlook From 2025 to 2035

The Virtual Event Platforms market is rapidly expanding as organizations increasingly rely on digital solutions for hosting conferences, exhibitions, product launches, and corporate events. The global demand for virtual and hybrid events is being driven by cost efficiency, enhanced attendee engagement, and data-driven event analytics.

Leading vendors such as Hopin, Zoom Events, and Microsoft Teams dominate the market, collectively holding 55% share with AI-driven networking, immersive virtual environments, and real-time analytics. The next-tier players, including Cvent and ON24, capture 20%, focusing on B2B marketing and enterprise-grade webinar solutions.

Emerging providers like Airmeet, Remo, and BigMarker account for 15%, offering interactive breakout sessions, gamification, and advanced audience engagement features. Niche vendors, such as vFairs, 6Connex, and Whova, hold 10%, addressing specialized needs such as trade shows, career fairs, and academic conferences.

Global Market Share by Key Players (2025)

Category	Industry Share (%)
Top 3 (Hopin, Zoom Events, Microsoft Teams)	55%
Rest of Top 5 (Cvent, ON24)	20%
Emerging Players (Airmeet, Remo, BigMarker)	15%
Niche Providers (vFairs, 6Connex, Whova)	10%

Market Concentration (2025 Assessment)

The Virtual Event Platforms Market is highly consolidated, with top firms holding 65-75% market share. Industry leaders like Hopin, Zoom Events, and Microsoft Teams set pricing and technology standards, with high entry barriers for new players due to platform scalability and security requirements.

Segment Analysis

By Solution

The Virtual Event Platforms industry is segmented into Software and Services.

• Software solutions dominate with a 65% share, driven by the increasing demand for all-in-one event hosting platforms that provide AI-based matchmaking, customizable virtual venues, and advanced data analytics. Hopin and Cvent lead this space, integrating networking and engagement tools.
• Services account for 35% of the market, offering managed event solutions, technical support, and white-glove event execution. Companies such as ON24 and 6Connex excel in virtual event consultancy and professional services, ensuring seamless attendee experiences.

By End User

The market is segmented into Enterprises/Corporates, Event Management Agencies, Academic Institutions, Trade Show Organizers, and Others.

• Enterprises/Corporates hold a 40% market share, with businesses using virtual event platforms for webinars, town halls, and employee engagement initiatives. Zoom Events, Microsoft Teams, and ON24 are key providers in this segment.
• Event Management Agencies account for 25%, relying on platforms like Cvent and vFairs for hosting interactive and large-scale virtual summits.
• Academic Institutions make up 15%, with universities and e-learning providers leveraging BigMarker and Whova for virtual lectures, networking, and research symposiums.
• Trade Show Organizers capture 15%, utilizing platforms such as 6Connex and Airmeet for large-scale expos and networking events.
• Other industries, including government bodies and nonprofits, represent 5% of the market, primarily using niche platforms for community engagement and fundraising campaigns.

Who Shaped the Year? (2024)

• Hopin expanded AI-driven networking and enhanced hybrid event solutions, improving attendee engagement.
• Zoom Events introduced immersive virtual venues and real-time audience analytics for large-scale digital summits.
• Microsoft Teams enhanced integration with Office 365, offering enterprise-grade security and hybrid collaboration tools.
• Cvent developed new attendee tracking tools and personalized event experiences.
• ON24 expanded its webinar marketing automation and engagement scoring capabilities.

Key Highlights from the Forecast

Key Trends Shaping the Future of the Virtual Event Platforms Market

Advanced Networking Solutions Transform Events

Modern event platforms harness sophisticated algorithms to enhance participant connections and measure engagement levels. These systems deliver precise audience grouping and automated networking features, strengthening event outcomes across finance, technology, and educational sectors.

Evolution of Combined Physical-Digital Events

The resurgence of in-person gatherings has sparked innovation in combined event delivery methods. Notable platforms Cvent and vFairs have enhanced their capabilities to support seamless interaction between physical and virtual participants, responding to market demands for flexible attendance options.

Analytics Reshape Event Management

Contemporary event management relies on sophisticated data analysis tools for monitoring participant activity and content effectiveness. Industry leaders ON24 and BigMarker have developed comprehensive analytics systems that provide detailed insight into event performance metrics.

Blockchain Technology Enhances Event Security

Event security and ticket verification have advanced through blockchain implementation. Technology providers Whova and 6Connex have created robust systems for participant authentication and secure digital ticketing, reducing potential fraud risks.

Marketing Systems Integration

Business events now require seamless connection with existing marketing infrastructure. Leading providers Zoom Events, Hopin, and ON24 offer direct integration with customer relationship management and marketing automation tools, streamlining business processes for event organizers.

Tier-Wise Company Classification (2025)

Tier	Tier 1
Vendors	Hopin, Zoom Events, Microsoft Teams
Consolidated Market Share (%)	55%

Tier	Tier 2
Vendors	Cvent, ON24, Airmeet
Consolidated Market Share (%)	20%

Tier	Tier 3
Vendors	BigMarker, Remo, vFairs, 6Connex, Whova
Consolidated Market Share (%)	25%

Key Company Initiatives

Vendor	Key Focus
Hopin	AI-powered networking & hybrid event solutions
Zoom Events	Enhanced audience analytics and immersive experiences
Microsoft Teams	Enterprise-grade security and Office 365 integration
Cvent	Attendee engagement and event marketing automation
ON24	AI-driven event insights and lead tracking
Airmeet	Interactive networking and gamified engagement
vFairs	Virtual trade show experiences and career fair hosting

Recommendations for Vendors

• Expand AI-Driven Engagement: Implement automated networking, sentiment analysis, and personalized event recommendations.
• Enhance Hybrid Event Capabilities: Develop seamless in-person & virtual attendee experiences with real-time engagement tracking.
• Improve Data & Analytics Offerings: Provide AI-based event ROI tracking and engagement heatmaps.
• Strengthen Security & Fraud Prevention: Integrate blockchain-based ticketing & authentication systems.
• Integrate with CRM & Marketing Platforms: Enable seamless event-driven marketing automation.

Future Roadmap

Advanced algorithms now enable deeper understanding of attendee patterns, creating opportunities for enhanced networking and content distribution. Organizations benefit from continuous engagement monitoring and data-driven insights, leading to improved return on event investments.

The integration of blockchain technology strengthens event security through robust ticketing and verification systems. These advances protect against unauthorized access while maintaining seamless participant experiences. Modern event platforms incorporate automated analytics and intelligent content suggestions, elevating the quality of virtual gatherings.

Developing markets present significant expansion potential as digital adoption accelerates globally. Regional success depends on creating specialized solutions that address local preferences and comply with specific regulations. Cloud technology continues driving innovation by providing flexible, economical platforms for immersive event management.

The future of virtual events relies on continuous technological advancement and adaptation to market needs. Success in this evolving landscape requires understanding shifting attendee expectations and implementing appropriate solutions. Organizations embracing these innovations position themselves effectively in the expanding virtual event market.

Table of Content

1. Executive Summary
2. Market Overview
3. Competitive Landscape
4. Market Concentration
5. Segment Analysis
6. Who Shaped the Year
7. Key Highlights from the Forecast
8. Tier-Wise Company Classification
9. Key Company Initiatives
10. Recommendations for Vendors
11. Future Roadmap
12. Frequently Asked Questions