Video Streaming Software Market Overview from 2024 to 2034

Future Market Insights’ recent report on the video streaming software ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the video streaming software market is set to account for a current valuation of US$ 6.9 billion in 2024.

Reflecting on consumers’ expectations, video streaming software producers work on simpler labels with understandable ingredients, reinforcing continuous demand. Going by this pattern, demand could rise and equate to a market valuation of US$ 18.38 billion, with a CAGR of 10.20% by 2034.

Attributes Details
Market Value for 2024 US$ 6.9 billion
Market Value for 2034 US$ 18.38 billion
Market Forecast CAGR for 2024 to 2034 10.20%

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Historical Performance and Future Growth of the Video Streaming Software Market

In 2019, the global video streaming software market showed a potential worth US$ 4.7 billion, according to a report from Future Market Insights (FMI). The video streaming software market witnessed significant growth, registering a CAGR of 8.0% from 2019 to 2023.

Historical CAGR 8.0%
Forecast CAGR 10.20%

Technological advancements, such as the development of cloud-based streaming solutions and improved video compression algorithms, contributed to economic growth by enhancing the quality and accessibility of streaming content.

The video-streaming software market emerged as a lucrative segment within the entertainment industry, attracting investments and driving innovation across various streaming platforms and services.

The predicted CAGR for the video streaming software market from 2019 to 2023 is 8%. This accelerated growth rate underscores the ongoing evolution and development of the streaming industry.

Factors contributing to this forecasted growth include the boost in the adoption of subscription-based streaming services, new content delivery models such as over-the-top (OTT) platforms, and the growing demand for personalized and interactive viewing experiences.

Beacons to Guide the Video Streaming Software Market Forward

  • Continuous innovations in video compression, content delivery networks (CDNs), and cloud computing act as beacons guiding the video streaming software market forward.
  • The boom in advancements enables smoother streaming experiences, higher video quality, and greater accessibility across devices, enhancing user satisfaction and developing the market.
  • The proliferation of original content production by streaming platforms and partnerships with content creators and studios is a guiding beacon for the video streaming software market.
  • A diverse and extensive content library attracts subscribers, fosters customer loyalty, and fuels market augmentation by catering to varied audience preferences and interests.
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Key Factors Hampering the Video Streaming Software Market

  • Inadequate network infrastructure, including limited broadband availability and inconsistent internet speeds, hampers the video streaming software development of the market.
  • Poor network connectivity results in buffering, low-quality video playback, and user frustration, limiting the reach and hindering the adoption of streaming services, particularly in rural or underserved areas.
  • The prevalence of piracy and concerns over content security pose significant challenges to the video streaming software market.
  • Unauthorized distribution of copyrighted content undermines revenue streams for legitimate streaming platforms and erodes consumer trust.
  • A boom in the risk of data breaches and cyberattacks on streaming services infrastructure raises concerns about data privacy and security, deterring potential subscribers and hindering market growth.

Category-wise Insights

The below section shows the leading segment. Based on the type, the live video streaming software segment is accounted to hold a market share of 59.1% in 2024. Based on vertical, the media and entertainment segment is accounted to hold a market share of 29.2% in 2024.

Live streaming empowers immediate communication and interaction between content creators and viewers, creating a sense of community and engagement.

With a shift towards digital content distribution and consumption platforms, media companies and entertainment providers encompass video streaming software for reaching audiences across various devices and platforms.

Category Market Share in 2024
Live Video Streaming Software 59.1%
Media and Entertainment 29.2%

Live Video Streaming Software Segment to Hold a Significant Share in the Market

Based on the device type, the live video streaming software segment stands out, capturing a significant market share of 59.1%. Live streaming offers immediacy and interactivity, enabling users to engage with events, news, and entertainment as they unfold.

Various factors, including the rise of social media platforms, the proliferation of live events, and the demand for real-time communication and engagement, boost the popularity of the segment.

Media and Entertainment Segment to Hold a Dominant Share in the Market

Based on material, the media and entertainment segment is accounted to hold a market share of 29.2% in 2024. The market dominance is attributed to the widespread adoption of video streaming services by media companies, broadcasters, and content creators to distribute digital content to audiences globally.

A rightward shift can be seen towards digital platforms for content consumption. Media and entertainment companies leverage video streaming software to deliver on-demand and live content, including movies, TV shows, sports events, etc.

The economic growth is fueled by the development of over-the-top (OTT) streaming platforms, original content production, and partnerships with content creators, substantially enhancing the availability and accessibility of digital entertainment content for consumers worldwide.

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Country-wise Insights

The table describes the top five countries ranked by revenue, with Australia holding the top position. Robust adoption of streaming platforms for entertainment dominates the video streaming software market in Australia.

With widespread access to high-speed internet and a tech-savvy population, consumers in Australia boost the demand for streaming services, leading to significant market growth and a thriving digital entertainment ecosystem.

Forecast CAGRs from 2024 to 2034

Countries CAGR
United States 7%
Germany 5.6%
Japan 4.9%
China 10.7%
Australia 13.7%

Boost in Entertainment Purposes Raises the United States Market

In the United States, the video streaming software market is predominantly used for entertainment, with a significant focus on streaming movies, TV shows, and original content.

Major streaming platforms like Netflix, Hulu, and Disney+ are popular among American consumers, driving the demand for video streaming software.

Boom in Educational Purposes Hikes the Demand for Video Streaming Software in Germany

The video streaming software market in Germany is utilized for entertainment, educational, and informational purposes. Streaming platforms offer a variety of content, including documentaries, news programs, and educational videos, catering to diverse audience preferences and interests.

Augmenting Demand for Anime Dramas and TV Series Impresses the Market in Japan

In Japan, the video streaming software market is primarily used for entertainment, with a particular emphasis on anime and dramas telecasted by the actors of Japan.

Streaming platforms such as Crunchyroll and Netflix Japan offer a wide selection of anime titles and TV series from Japan, attracting domestic and international viewers.

China Holds a Prominent Position in the Market

In China, the market is used mainly for various purposes, including entertainment, education, and live streaming. With the popularity of video-sharing platforms like iQIYI, Tencent Video, and Douyin (TikTok), consumers of China engage in a wide range of video content, from movies and TV shows to live streams of gaming, sports, and educational content.

Australia has a Pivotal Position in the Market

In Australia, the market is predominantly used for entertainment, similar to the United States. The consumers of Australia access streaming platforms to watch movies, TV series, and live sports events, contributing to the economic growth of the market and popularity in the country.

Competitive Landscape

Strategic partnerships, original content production, and global expansion efforts are key tactics used for capturing market share and attracting subscribers. As the demand for digital entertainment continues to rise, competition intensifies, boosting the ongoing innovation and investment in the video streaming software market.

Some of the key developments

  • In January 2022, Brightcove Inc. unveiled the relaunch of TrotsVision by Harness Racing Victoria, a live and on-demand channel powered by Brightcove technology. TrotsVision offered Australian harness racing fans access to live and on-demand content from 27 clubs, including exclusive behind-the-scenes footage, providing immersive experiences between races.
  • In April 2021, Panopto acquired Ensemble Video, a prominent producer of video management software for K-12, higher education, and corporate sectors. This strategic move expands Panopto's customer base and enhances its capability to meet the needs of K-12 educators while also reinforcing its engineering expertise.

Key Coverage in the Video Streaming Software Industry Report

  • Adjacent Study on Video Streaming Software Market
  • Australia Video Streaming Software Market
  • Video Streaming Software Market Size, Current Insights, and Demographic Trends
  • Global Video Streaming Software Sales Market
  • Key Opportunities of the Global Video Streaming Software Market

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 6.9 billion
Projected Market Valuation in 2034 US$ 18.38 billion
Value-based CAGR 2024 to 2034 10.2%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa
Key Market Segments Covered
  • Type
  • Solution
  • Vertical
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
Key Companies Profiled
  • Disney Plus
  • IBM
  • Kaltura Inc.
  • Panopto
  • VUALTO
  • Netflix
  • Amazon Prime Video
  • Vbrick
  • Sonic Foundry
  • Kollective Technology, Inc.
  • YouTube TV

Key Segments

By Type:

  • Live Video Streaming Software
  • Video-on-Demand (VoD)
    • Subscription SVOD
    • Transactional TVOD
    • Advertising AVOD
    • Others

By Solution:

  • Video Streaming Software
  • Video Streaming Services

By Vertical:

  • Media and Entertainment
  • Education
  • Healthcare
  • Banking and Financial Solutions
  • Travel and Tourism
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the video streaming software market in 2024?

As of 2024, the market for video streaming software is expected to be valued at US$ 6.9 billion.

What is the market potential for video streaming software?

The video streaming software market is projected to expand at a CAGR of 10.20% between 2024 and 2034.

Which type segment dominates the video streaming software market?

The live video streaming software segment is projected to dominate the industry.

What is the anticipated market value for video streaming software in 2034?

By 2034, the market value of video streaming software is expected to reach US$ 18.38 billion.

Which country is likely to dominate the video streaming software market?

Australia is likely the top-performing market, with a CAGR of 13.7%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034

        5.3.1. Live Video Streaming Software

        5.3.2. Video-on-Demand (VoD)

            5.3.2.1. (Subscription) SVOD

            5.3.2.2. (Transactional) TVOD

            5.3.2.3. (Advertising) AVOD

            5.3.2.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034

        6.3.1. Video Streaming Software

        6.3.2. Video Streaming Services

    6.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Vertical

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Vertical, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical, 2024 to 2034

        7.3.1. Media and Entertainment

        7.3.2. Education

        7.3.3. Healthcare

        7.3.4. Banking and Financial Solutions

        7.3.5. Travel and Tourism

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By Vertical, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Vertical, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By Solution

        9.2.4. By Vertical

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Solution

        9.3.4. By Vertical

    9.4. Key Takeaways

10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By Solution

        10.2.4. By Vertical

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Solution

        10.3.4. By Vertical

    10.4. Key Takeaways

11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Type

        11.2.3. By Solution

        11.2.4. By Vertical

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Solution

        11.3.4. By Vertical

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Type

        12.2.3. By Solution

        12.2.4. By Vertical

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Solution

        12.3.4. By Vertical

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Type

        13.2.3. By Solution

        13.2.4. By Vertical

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Solution

        13.3.4. By Vertical

    13.4. Key Takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Type

        14.2.3. By Solution

        14.2.4. By Vertical

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Solution

        14.3.4. By Vertical

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Type

        15.2.3. By Solution

        15.2.4. By Vertical

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Solution

        15.3.4. By Vertical

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Type

            16.1.2.2. By Solution

            16.1.2.3. By Vertical

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Type

            16.2.2.2. By Solution

            16.2.2.3. By Vertical

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Type

            16.3.2.2. By Solution

            16.3.2.3. By Vertical

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Type

            16.4.2.2. By Solution

            16.4.2.3. By Vertical

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Type

            16.5.2.2. By Solution

            16.5.2.3. By Vertical

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Type

            16.6.2.2. By Solution

            16.6.2.3. By Vertical

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Type

            16.7.2.2. By Solution

            16.7.2.3. By Vertical

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Type

            16.8.2.2. By Solution

            16.8.2.3. By Vertical

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Type

            16.9.2.2. By Solution

            16.9.2.3. By Vertical

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Type

            16.10.2.2. By Solution

            16.10.2.3. By Vertical

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Type

            16.11.2.2. By Solution

            16.11.2.3. By Vertical

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Type

            16.12.2.2. By Solution

            16.12.2.3. By Vertical

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Type

            16.13.2.2. By Solution

            16.13.2.3. By Vertical

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Type

            16.14.2.2. By Solution

            16.14.2.3. By Vertical

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Type

            16.15.2.2. By Solution

            16.15.2.3. By Vertical

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Type

            16.16.2.2. By Solution

            16.16.2.3. By Vertical

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Type

            16.17.2.2. By Solution

            16.17.2.3. By Vertical

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Type

            16.18.2.2. By Solution

            16.18.2.3. By Vertical

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Type

            16.19.2.2. By Solution

            16.19.2.3. By Vertical

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Type

            16.20.2.2. By Solution

            16.20.2.3. By Vertical

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Type

            16.21.2.2. By Solution

            16.21.2.3. By Vertical

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Type

            16.22.2.2. By Solution

            16.22.2.3. By Vertical

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Type

            16.23.2.2. By Solution

            16.23.2.3. By Vertical

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Type

        17.3.3. By Solution

        17.3.4. By Vertical

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Disney Plus

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. IBM

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Kaltura Inc.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Panopto

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. VUALTO

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Netflix

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Amazon Prime Video

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Vbrick

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Sonic Foundry

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Kollective Technology, Inc.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. YouTube TV

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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