Video Streaming Software Market

Video Streaming Software Market Overview from 2024 to 2034

Future Market Insights recent report on the video streaming software ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the Video Streaming Software market is set to account for a current valuation of USD 6.9 billion in 2024.

Reflecting on consumers’ expectations, video streaming software producers work on simpler labels with understandable ingredients, reinforcing continuous demand. Going by this pattern, demand could rise and equate to a market valuation of USD 18.38 billion, with a CAGR of 10.20% by 2034.

Attributes	Details
Market Value for 2024	USD 6.9 billion
Market Value for 2034	USD 18.38 billion
Market Forecast CAGR for 2024 to 2034	10.20%

Historical Performance and Future Growth of the Video Streaming Software Market

In 2019, the global video streaming software market showed a potential worth USD 4.7 billion, according to a report from Future Market Insights (FMI). The video streaming software market witnessed significant growth, registering a CAGR of 8.0% from 2019 to 2023.

Historical CAGR	8.0%
Forecast CAGR	10.20%

Technological advancements, such as the development of cloud-based streaming solutions and improved video compression algorithms, contributed to economic growth by enhancing the quality and accessibility of streaming content.

The video-streaming software market emerged as a lucrative segment within the entertainment industry, attracting investments and driving innovation across various streaming platforms and services.

The predicted CAGR for the video streaming software market from 2019 to 2023 is 8%. This accelerated growth rate underscores the ongoing evolution and development of the streaming industry.

Factors contributing to this forecasted growth include the boost in the adoption of subscription-based streaming services, new content delivery models such as over-the-top (OTT) platforms, and the growing demand for personalized and interactive viewing experiences.

Beacons to Guide the Video Streaming Software Market Forward

• Continuous innovations in video compression, content delivery networks (CDNs), and cloud computing act as beacons guiding the video streaming software market forward.
• The boom in advancements enables smoother streaming experiences, higher video quality, and greater accessibility across devices, enhancing user satisfaction and developing the market.
• The proliferation of original content production by streaming platforms and partnerships with content creators and studios is a guiding beacon for the video streaming software market.
• A diverse and extensive content library attracts subscribers, fosters customer loyalty, and fuels market augmentation by catering to varied audience preferences and interests.

Key Factors Hampering the Video Streaming Software Market

• Inadequate network infrastructure, including limited broadband availability and inconsistent internet speeds, hampers the video streaming software development of the market.
• Poor network connectivity results in buffering, low-quality video playback, and user frustration, limiting the reach and hindering the adoption of streaming services, particularly in rural or underserved areas.
• The prevalence of piracy and concerns over content security pose significant challenges to the video streaming software market.
• Unauthorized distribution of copyrighted content undermines revenue streams for legitimate streaming platforms and erodes consumer trust.
• A boom in the risk of data breaches and cyberattacks on streaming services infrastructure raises concerns about data privacy and security, deterring potential subscribers and hindering market growth.

Category-wise Insights

The below section shows the leading segment. Based on the type, the live video streaming software segment is accounted to hold a market share of 59.1% in 2024. Based on vertical, the media and entertainment segment is accounted to hold a market share of 29.2% in 2024.

Live streaming empowers immediate communication and interaction between content creators and viewers, creating a sense of community and engagement.

With a shift towards digital content distribution and consumption platforms, media companies and entertainment providers encompass video streaming software for reaching audiences across various devices and platforms.

Category	Market Share in 2024
Live Video Streaming Software	59.1%
Media and Entertainment	29.2%

Live Video Streaming Software Segment to Hold a Significant Share in the Market

Based on the device type, the live video streaming software segment stands out, capturing a significant market share of 59.1%. Live streaming offers immediacy and interactivity, enabling users to engage with events, news, and entertainment as they unfold.

Various factors, including the rise of social media platforms, the proliferation of live events, and the demand for real-time communication and engagement, boost the popularity of the segment.

Media and Entertainment Segment to Hold a Dominant Share in the Market

Based on material, the media and entertainment segment is accounted to hold a market share of 29.2% in 2024. The market dominance is attributed to the widespread adoption of video streaming services by media companies, broadcasters, and content creators to distribute digital content to audiences globally.

A rightward shift can be seen towards digital platforms for content consumption. Media and entertainment companies leverage video streaming software to deliver on-demand and live content, including movies, TV shows, sports events, etc.

The economic growth is fueled by the development of over-the-top (OTT) streaming platforms, original content production, and partnerships with content creators, substantially enhancing the availability and accessibility of digital entertainment content for consumers worldwide.

Country-wise Insights

The table describes the top five countries ranked by revenue, with Australia holding the top position. Robust adoption of streaming platforms for entertainment dominates the video streaming software market in Australia.

With widespread access to high-speed internet and a tech-savvy population, consumers in Australia boost the demand for streaming services, leading to significant market growth and a thriving digital entertainment ecosystem.

Forecast CAGRs from 2024 to 2034

Countries	CAGR
United States	7%
Germany	5.6%
Japan	4.9%
China	10.7%
Australia	13.7%

Boost in Entertainment Purposes Raises the United States Market

In the United States, the video streaming software market is predominantly used for entertainment, with a significant focus on streaming movies, TV shows, and original content.

Major streaming platforms like Netflix, Hulu, and Disney+ are popular among American consumers, driving the demand for video streaming software.

Boom in Educational Purposes Hikes the Demand for Video Streaming Software in Germany

The video streaming software market in Germany is utilized for entertainment, educational, and informational purposes. Streaming platforms offer a variety of content, including documentaries, news programs, and educational videos, catering to diverse audience preferences and interests.

Augmenting Demand for Anime Dramas and TV Series Impresses the Market in Japan

In Japan, the video streaming software market is primarily used for entertainment, with a particular emphasis on anime and dramas telecasted by the actors of Japan.

Streaming platforms such as Crunchyroll and Netflix Japan offer a wide selection of anime titles and TV series from Japan, attracting domestic and international viewers.

China Holds a Prominent Position in the Market

In China, the market is used mainly for various purposes, including entertainment, education, and live streaming. With the popularity of video-sharing platforms like iQIYI, Tencent Video, and Douyin (TikTok), consumers of China engage in a wide range of video content, from movies and TV shows to live streams of gaming, sports, and educational content.

Australia has a Pivotal Position in the Market

In Australia, the market is predominantly used for entertainment, similar to the United States. The consumers of Australia access streaming platforms to watch movies, TV series, and live sports events, contributing to the economic growth of the market and popularity in the country.

Competitive Landscape

Strategic partnerships, original content production, and global expansion efforts are key tactics used for capturing market share and attracting subscribers. As the demand for digital entertainment continues to rise, competition intensifies, boosting the ongoing innovation and investment in the video streaming software market.

Some of the key developments

• In January 2022, Brightcove Inc. unveiled the relaunch of TrotsVision by Harness Racing Victoria, a live and on-demand channel powered by Brightcove technology. TrotsVision offered Australian harness racing fans access to live and on-demand content from 27 clubs, including exclusive behind-the-scenes footage, providing immersive experiences between races.
• In April 2021, Panopto acquired Ensemble Video, a prominent producer of video management software for K-12, higher education, and corporate sectors. This strategic move expands Panopto's customer base and enhances its capability to meet the needs of K-12 educators while also reinforcing its engineering expertise.

Key Coverage in the Video Streaming Software Industry Report

• Adjacent Study on Video Streaming Software Market
• Australia Video Streaming Software Market
• Video Streaming Software Market Size, Current Insights, and Demographic Trends
• Global Video Streaming Software Sales Market
• Key Opportunities of the Global Video Streaming Software Market

Report Scope

Attributes	Details
Estimated Market Size in 2024	USD 6.9 billion
Projected Market Valuation in 2034	USD 18.38 billion
Value-based CAGR 2024 to 2034	10.2%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in USD billion
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa
Key Market Segments Covered	Type, Solution, Vertical, Region
Key Countries Profiled	The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel
Key Companies Profiled	Disney Plus; IBM; Kaltura Inc.; Panopto; VUALTO; Netflix; Amazon Prime Video; Vbrick; Sonic Foundry; Kollective Technology, Inc.; YouTube TV

Key Segments

By Type:

• Live Video Streaming Software
• Video-on-Demand (VoD)
  • Subscription SVOD
  • Transactional TVOD
  • Advertising AVOD
  • Others

By Solution:

• Video Streaming Software
• Video Streaming Services

By Vertical:

• Media and Entertainment
• Education
• Healthcare
• Banking and Financial Solutions
• Travel and Tourism
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the video streaming software market in 2024?

As of 2024, the market for video streaming software is expected to be valued at USD 6.9 billion.

What is the market potential for video streaming software?

The video streaming software market is projected to expand at a CAGR of 10.20% between 2024 and 2034.

Which type segment dominates the video streaming software market?

The live video streaming software segment is projected to dominate the industry.

What is the anticipated market value for video streaming software in 2034?

By 2034, the market value of video streaming software is expected to reach USD 18.38 billion.

Which country is likely to dominate the video streaming software market?

Australia is likely the top-performing market, with a CAGR of 13.7%.