Video Streaming Market

Video Streaming Market Outlook 2024 to 2034

The video streaming market is expected to capture a CAGR of 16.4% from USD 279.5 million in 2024 to USD 1,277.4 million by 2034, according to a recent analysis. The increasing demand for encoders that support numerous broadcasting formats, the rise in live-streamed content, and technical advancements are the main factors propelling the expansion of the video streaming software market.

The video streaming sector continues to experience rapid innovation and growth, changing how people view and consume content. The video streaming industry's trajectory is shaped by important factors such as consumer preferences, government laws, brand, and sector impact.

The video streaming industry is anticipated to expand due to the increased need for encoders supporting numerous broadcasting formats, the switch from analog to digital broadcasting, and the rise in smartphone and Internet users.

Future Prospects and Trends in Video Streaming

• Live streaming continues to develop in several areas, such as events, gaming, sports, and education. Real-time engagement and improved interactivity are the main stimulants for the market growth of video streaming.
• A better overall watching experience is made possible by introducing 5G technology, dramatically improving video streaming quality, lowering buffering, and making higher-resolution material possible.
• Due to the widespread adoption of smartphones and social media, video streaming services have optimized their platforms to work well on mobile devices, offering streamlined user experiences and unique content optimized for mobile.
• Several variables, including broadband infrastructure, high-speed internet access, and a spike in subscribers, have fueled the quick advancements in the video streaming field.
• Advances in video streaming technology, such as virtual reality (VR) and various streaming formats, have enhanced the watching experience by offering audiences immersive material.

Attributes	Details
Market Value for 2024	USD 279.5 million
Market Value for 2034	USD 1,277.4 million
Market CAGR from 2024 to 2034	16.4%

Charting the Video Streaming Market Journey From 2019 to 2023 and Predicting the Path from 2024 to 2034

Short-term Analysis (From 2018 To 2022):

The era saw a boom in creating original content, subscription-based services, and global market advancement. Due to the fierce competition among the video streaming vendors, diversified content libraries and enhanced user experiences significantly increased subscribers.

Attributes	Details
Market Value for 2019	USD 154.4 million
Market Value for 2023	USD 246 million
Market CAGR from 2019 to 2023	12.4%

Mid-term Analysis (From 2023 To 2028):

Increased consolidation, the impact of future technologies like augmented reality on content distribution, and a shift in paradigm toward personalized and interactive content are all predicted in the mid-term view. By focusing on user engagement and creative revenue strategies, collaboration between video streaming platforms and other businesses completely transforms the viewing experience.

Long-term Analysis (From 2028 To 2034):

With the integration of cutting-edge technologies like virtual reality and artificial intelligence, the video streaming market is anticipated to experience profound changes in the long run. Future trends in the entertainment industry include hyper-personalization, decentralized content creation, and new immersive narrative techniques.

The Seismic Shift from Traditional TV to On-Demand Platforms

The trend of people favoring internet streaming platforms over traditional television represents a seismic shift in consumer behavior. Selected programming's appeal has diminished due to the ease of access to on-demand content and the capacity to customize viewing experiences, surging the video streaming demand.

This trend in consumer preferences reflects a growing desire for flexibility and control over the when and where of content consumption. Video streaming platforms have tapped this tendency, transforming the entertainment sector by providing various content libraries and intuitive user interfaces. This escalates the sales of video streaming.

Trends in Subscription-Based Video Services

Within the video streaming market, subscription-based models are widely used to give customers access to a large content library in exchange for a regular price. Bundling services have emerged as a trend in which media corporations, telecom operators, and streaming platforms work together to create packaged deals, boosting video streaming sales.

The objectives of this strategy are to provide customers with greater value for their money, improve customer loyalty, and establish a competitive advantage. Some video streaming platforms have engaged in ad-supported business models to make money and provide consumers with free or inexpensive options.

Hurdles in the Growth of Video Streaming Platforms

The proliferation of digital piracy presents a hurdle for the video streaming sector. Content creators and legitimate streaming services are discouraged from investing in original content when distributed illegally through file-sharing networks and illegal video streaming platforms.

The cost of obtaining the rights to popular and excellent content is significant, hampering the market expansion of video streaming. Rising license fees result from video streaming providers having to bargain with studios and content owners. The profitability of video streaming platforms is likely to be impacted by this financial burden, particularly for smaller video streaming suppliers.

Category-wise Outlook

The segmented market analysis of video streaming is included in the following subsection. Based on comprehensive studies, the video on-demand sector is leading the type category, and the OTT segment is commanding the content delivery channel category.

Video On Demand to Grab a 7.1% Share in the Current Year

Video on demand is expected to prevail, with a forecast market share of 7.1% in 2024. Given the following, this makes sense:

Leading Segment	Video On-Demand
Segment Share	7.1%

• A huge selection of on-demand video material appeals to a wide range of tastes and draws a larger audience by offering more viewing possibilities.
• Algorithms are frequently utilized by on-demand services to make customized content recommendations, improving user experience through recommendations.
• The freedom to watch content at your speed fits nicely with the current time-shifting trend in which consumers value flexibility regarding their entertainment intake.

OTT Segment to Acquire a 46.5% Share in 2024 Due to Unlimited Options for Entertainment

The OTT category is expected to rule in 2024 with a 46.5% market share. Several aspects of the choice include:

Leading Segment	OTT
Segment Share	46.5%

• The OTT sector is dynamic, driven by ongoing innovation and a wide range of content libraries, propelling its steady video streaming sales leadership.
• In the global video streaming arena, OTT is the go-to alternative due to shifting customer preferences for its user-friendly interface and abundant content possibilities.
• OTT, which attracts a wider audience with its affordable and customizable subscription models, is a competitor for Pay TV.
• OTT provides more content diversity and accessibility than IPTV, despite IPTV's popularity. This is one of the reasons behind OTT's supremacy.

Country-wise Analysis

The video streaming market is observed in the subsequent tables, which focus on the leading economies in North America, Europe, and Asia Pacific. A comprehensive evaluation demonstrates that Australia has enormous opportunities due to its resilient video streaming device manufacturers.

Video Streaming Industry in Australia

The Australia video streaming sector is anticipated to continue to evolve at a powerful CAGR of 19.9% through 2034 and is full of promise. This growth is encouraged by:

Nation	Australia
CAGR	19.9%

• An increasing inclination for local content is reflected in Australia's video streaming market, which has prompted streaming companies to invest in unique productions to appeal to the subtleties of the Australian audience.
• In Australia, video streaming services are widely used due to high internet penetration and a tech-savvy populace, creating a competitive but dynamic market.
• As video streaming providers look to deliver packaged value to users, hybrid subscription models combining streaming services with other digital offerings are becoming more popular in Australia.

Video Streaming Industry in India

Through 2034, the video streaming software market in India is projected to expand at a 17.6% CAGR. This growth is preserved by:

Nation	India
CAGR	17.6%

• The proliferation of reasonably priced high-speed internet connectivity, especially in tier II and III towns, is propelling the exponential growth of the video streaming market in India and enabling video streaming services to reach a wider audience.
• To cater to a diverse range of customers, streaming services are adopting flexible subscription structures, such as sachet pricing and freemium offerings, in response to pricing sensitivity in the India video streaming market.
• In line with the social character of entertainment, social viewing features and interactive components are becoming prevalent in India as video streaming services look for new ways to engage consumers beyond passive content consumption.

Video Streaming Industry in China

Through 2034, the China video streaming market is anticipated to flourish at a 16.9% CAGR. This is explained as follows:

Country	China
CAGR	16.9%

• The competitive landscape in China is shaped by censorship and government rules that affect content choices. The video streaming providers must navigate a complex regulatory framework to comply with political and cultural sensitivities.
• One notable development in China is the fusion of e-commerce with video streaming platforms. This allows consumers to easily buy products featured in shows, resulting in a novel combination of commerce and entertainment.
• In China, live streaming and virtual gifting are now essential to the video streaming experience. Both help video streaming platforms generate additional revenue while promoting a mutually beneficial connection between content creators and users.

Video Streaming Industry in Germany

Through 2034, the Germany video streaming market is predicted to experience a growth at a 15.9% . Below is an outline of this:

Nation	Germany
CAGR	15.9%

• The Germany video streaming industry is distinct due to its emphasis on high-quality production qualities and strict adherence to rules, which impact the kinds of content available and the techniques used by video streaming providers.
• Due to the demand of German video streaming viewers for ad-free entertainment, streaming services are investigating cutting-edge revenue strategies like premium memberships and access to unique content.
• Artificial intelligence (AI) recommendation algorithms are gaining significance in Germany as streaming services endeavor to augment user engagement and retention via tailored content recommendations.

Video Streaming Industry in the United States

Through 2034, the United States video streaming market is expected to continue to develop at a steady pace of 13.3% CAGR. This is explained by:

Nation	United States
CAGR	13.3%

• Various content distinguishes the United States video streaming software market, catering to niche demographics with a strong internet infrastructure and high disposable income.
• Technological and content delivery model developments are driven by changing customer tastes in the United States video streaming industry, which favors tailored and on-the-go viewing experiences.
• As more people choose streaming services over traditional cable or satellite TV, the United States is witnessing an acceleration of the cord-cutting trend, changing how people consume media.

Competitive Analysis

Leading video streaming vendors include Netflix, Amazon Prime Video, Disney+, Hulu, and YouTube. These video streaming providers have made a name for themselves as trendsetters, shaping the development of the market.

Netflix and Amazon Prime Video are leading the video streaming industry, renowned for their vast content libraries and international presence. Disney+ has quickly garnered popularity by utilizing its famous brands and exclusive programming. Hulu is still a strong rival because of its wide content options.

YouTube's competitive advantage stems from its user-generated content and broad accessibility. The dynamic interplay between these prominent video-streaming companies shapes the market's competitive landscape by encouraging ongoing innovation and content diversification. These notable video-streaming service suppliers stay at the forefront, adjusting to trends and shaping the direction of the sector as customer preferences change.

Notable Breakthroughs

Company	Details
Amazon	Amazon is likely to launch an ad-supported Prime Video streaming service tier in June 2023. The streaming and online shopping company hopes to increase revenue from entertainment and grow its ad business. Amazon has started talking to Warner Bros. Discovery and Paramount Global about integrating their ad-supported streaming services into Prime Video Channels.
Rumble	Prominent video-sharing company Rumble announced in May 2023 that it had purchased San Francisco-based podcasting and live-streaming service Callin, which internet investors and entrepreneurs David Sacks and Axel Ericsson founded.
Akamai Technologies	New cloud computing technologies for streaming video were introduced at the 2023 NAB Show by Akamai Technologies, a cloud services provider that powers and secures online lives, in April 2023. The capabilities allow over-the-top (OTT) providers to give consumers more individualized and high-quality video experiences. In addition to showcasing the latest members of its Qualified Computing Partner program, Akamai also disclosed enhancements to its Common Media Client Data (CMCD) protocol compatibility.
Kaltura	To better serve the unique requirements of media clients and television providers, Kaltura upgraded its Cloud TV and Streaming Platform in July 2023. The recent enhancements to the Kaltura cloud TV and streaming platform can be accessed on various devices, including smart TVs, Set-Top Boxes (STBs), smartphone apps, and online and mobile interfaces.

Vital Video Streaming Manufacturers

• Akamai Technologies
• Apple Inc.
• AT&T Inc.
• Kaltura Inc.
• Walt Disney Company
• Brightcove Inc.
• Tencent
• iQIYI
• Google LLC
• Netflix, Inc.
• IBM Corporation
• Wowza Media Systems, LLC
• Hulu, LLC
• Adobe Systems, Inc.
• Roku Inc.

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Streaming Type
  • 5.1. Live Video Streaming
  • 5.2. Non-Linear Video Streaming
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution
  • 6.1. Internet Protocol TV
  • 6.2. Over-the-Top (OTT)
  • 6.3. Pay-TV
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Platform
  • 7.1. Gaming Consoles
  • 7.2. Laptops & Desktops
  • 7.3. Smartphones & Tablets
  • 7.4. Smart TV
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service
  • 8.1. Consulting
  • 8.2. Managed Services
  • 8.3. Training & Support
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Revenue Model
  • 9.1. Advertising
  • 9.2. Rental
  • 9.3. Subscription
• 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Deployment Type
  • 10.1. Cloud
  • 10.2. On-Premises
• 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By User
  • 11.1. Enterprise
    • 11.1.1. Corporate Communications
    • 11.1.2. Knowledge Sharing & Collaborations
    • 11.1.3. Marketing & Client Engagement
    • 11.1.4. Training & Development
  • 11.2. Consumer
    • 11.2.1. Real-Time Entertainment
    • 11.2.2. Web Browsing & Advertising
    • 11.2.3. Gaming
    • 11.2.4. Social Networking
    • 11.2.5. E-Learning
• 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 12.1. North America
  • 12.2. Latin America
  • 12.3. Western Europe
  • 12.4. Eastern Europe
  • 12.5. South Asia and Pacific
  • 12.6. East Asia
  • 12.7. Middle East and Africa
• 13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 17. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 18. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 19. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 20. Key Countries Market Analysis
• 21. Market Structure Analysis
• 22. Competition Analysis
  • 22.1. Akamai Technologies
  • 22.2. Amazon Web Services, Inc.
  • 22.3. Apple Inc.
  • 22.4. Cisco Systems, Inc.
  • 22.5. Google LLC
  • 22.6. Kaltura, Inc.
  • 22.7. Netflix, Inc.
  • 22.8. International Business Machine Corporation (IBM Cloud Video)
  • 22.9. Wowza Media Systems, LLC
  • 22.10. Hulu, LLC
• 23. Assumptions & Acronyms Used
• 24. Research Methodology