The video intercom device market size was projected to be US$ 32,780.7 million in 2022. By the end of 2023, the industry is likely to reach a valuation of US$ 37,020.3 million. During the forecast period, the industry for video intercom device is expected to garner a 13.2% CAGR and reach a size US$ 128,200.0 million by 2033.
Key industry Trends and Highlights
Attributes | Details |
---|---|
Estimated Market Value in 2022 | US$ 32,780.7 million |
Expected Market Value in 2023 | US$ 37,020.3 million |
Expected Market Value in 2033 | US$ 128,200.0 million |
Value based CAGR from 2023 to 2033 | 13.2% |
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Report Attributes | Details |
---|---|
Market value in 2022 | US$ 32,780.7 million |
Expected Value in 2023 | US$ 37,020.3 million |
An increase in demand resulted from metropolitan regions experiencing rapid urbanization and the development of high-rise structures and apartment complexes. To regulate access and security, traditional doorbell systems must be improved in these high-density living areas. Video intercom systems are vital. Thanks to this urban tendency, the market expanded as more individuals installed video intercom device in their homes and places of business.
Rapid technological developments have increased the accessibility and consumer attractiveness of video intercom device. These developments include better camera quality, increased connection, and integration with smart home systems. The consumer trend for modern, effective, and feature rich products led to market expansion due to this invention.
The table below lists the top five nations expected to experience prominent growth during the forecast period. China and France are predicted to have the maximum development among these nations.
Forecast CAGRs from 2023 to 2033
Countries | CAGR from 2023 to 2033 |
---|---|
The United States | 4.5% |
Canada | 4.2% |
The United Kingdom | 5.5% |
France | 5.8% |
China | 18.9% |
The United States market for video intercom device is likely to garner a 4.5% CAGR during the forecast period. The need for video intercom system is being driven by the increase in remote work along with the desire for integration with smart homes. Homeowners in the United States are using these gadgets more frequently to manage integrated platforms, improve home security, and regulate access remotely.
In the United States, there is a growing need for video intercom system due to the abundance of multifamily homes and condominiums in metropolitan areas. These gadgets are used by residents of shared living spaces for improved communication within the building and safe guest entry.
The video intercom device market in Canada is poised to expand at a 4.2% CAGR from 2023 to 2033. Home automation and security are top priorities for Canadians. Since video intercom systems offer a safe way to verify visitors and may be integrated with home automation systems for increased convenience and security, they are in great demand.
The regional aging population is driving the need for video intercoms that help with elder care. These technologies provide families peace of mind and guarantee the wellbeing of aging family members by enabling remote monitoring and communication.
The United Kingdom market for video intercom device is poised to develop at a 5.5% CAGR during the forecast period. Growing urbanization and high density living situations in the United Kingdom have raised questions about security. In apartment complexes and urban homes, video intercoms are highly sought after since they make it easy for tenants to manage entry and verify guests.
The regional emphasis on sustainability and energy efficiency drives the demand for video intercom system with integrated energy saving capabilities. These technologies improve security while assisting homes in using less energy.
The France market for video intercom device is likely to expand at a 5.8% CAGR from 2023 to 2033. There is a need for more security and privacy in various metropolitan regions in France. Video intercom system are preferred for access control and guest verification, especially in apartment buildings and communal metropolitan areas.
The aging population in France, like that of Canada, is driving rising demand for video intercom system that facilitate senior care. These gadgets improve the well being of the elderly and enable communication with them.
The China video intercom device market is poised to expand at an 18.9% CAGR during the forecast period. To provide safe and adequate access control, video intercom device are becoming increasingly popular in China due to the rapid urbanization and high concentration of apartment complexes in China.
Video intercom device are among the smart building technologies encouraged by the smart city programs in China. These gadgets provide contemporary, secure entry options in line with the nation's ambitions for urban development.
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The table below highlights how baby monitoring devices are projected to take up a significant global market share by product type. The IP based technology is likely to garner the dominant market share in 2023.
Category | Market Share in 2023 |
---|---|
Baby monitoring devices | 43.5% |
IP based technology | 53.5% |
The baby monitoring device segment is expected to acquire a market share of 43.5% in 2023. Parents and other caregivers look for baby monitoring devices to protect their children and keep them secure.
Real time data regarding the movements, sleep, and surroundings of the child are provided by these systems, giving parents peace of mind and enabling them to act swiftly in the event of any possible problems.
Baby monitoring systems have become more accessible and convenient due to the integration of modern technology, such as Wi Fi connectivity, high definition cameras, smartphone apps, and two way audio communication. This has increased demand from tech savvy parents searching for cutting edge ways to keep an eye on their kids.
Based on the technology, the IP based segment is anticipated to take up a significant global market share. In 2023, the IP based technology segment acquired 53.5% market share.
Systems based on IP are easily scalable and adaptable to changing requirements. They work effectively in both business and residential settings. By adding more devices or combining them with other security as well as communication systems, companies, and homeowners may extend or change their systems.
Video intercom system may be accessed remotely from desktops, laptops, tablets, and smartphones using IP technology. By enabling people to communicate with guests or keep an eye on the property from anywhere, this connectivity improves security while also providing convenience.
IP systems may also be combined with other IP based home automation and security systems to form an extensive and networked security ecosystem. These IP based video intercom device are being adopted due to their flexibility and connection.
The existence of several local companies has led the market for video intercom device to become more fragmented. To expand their presence in this market, the leading businesses have also employed various tactics, including acquisitions, joint ventures, partnerships, agreements, the introduction of new products, and expansions.
The combination of comprehensive artificial intelligence (AI) and facial recognition capabilities is one crucial technology that significant global video intercom device market companies are implementing to increase profitability. Video intercoms with AI capabilities can offer more security features like authorized person identification, suspicious activity detection, and convenience for the user. Customers will find the gadgets more desirable, and businesses will be able to charge higher fees and provide value added services.
AI powered analytics have the potential to produce insightful data that enhances user experiences as well as system performance, which will eventually boost market profitability for video intercom device.Some of the prominent developments by the important companies in this domain are given below.
Company | Key Developments |
---|---|
Hikvision |
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Dahua Technology |
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Attribute | Details |
---|---|
Projected market value in 2023 | US$ 37,020.3 million |
Projected market value in 2033 | US$ 128,200.0 million |
Forecast CAGR from 2023 to 2033 | 13.2% |
Forecast period | 2023 to 2033 |
Historical period | 2018 to 2022 |
Market analysis | Value in US$ million |
Key regions covered |
|
Key countries profiled |
|
Key market segments |
|
Key companies profiled |
|
The global video intercom device market is expected to reach US$ 37,020.3 million by 2023.
The global video intercom device market is set to expand by a CAGR of 13.2% by 2033.
The global video intercom device market is forecast to reach US$ 1,28,200.0 million by 2033.
The baby monitoring devices are projected to attain a 43.5% share in 2023.
The IP based technology is likely to acquire a 53.50% share in 2023.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033
5.3.1. Baby Monitoring System
5.3.2. Handheld Device
5.3.3. Door/Entrance System
5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology, 2023 to 2033
6.3.1. IP-based
6.3.2. Analog-based
6.4. Y-o-Y Growth Trend Analysis By Technology, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Technology, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vertical
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vertical, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vertical, 2023 to 2033
7.3.1. Government
7.3.2. Residential
7.3.3. Commercial
7.3.4. Manufacturing/Industrial
7.4. Y-o-Y Growth Trend Analysis By Vertical, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Vertical, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Product
9.2.3. By Technology
9.2.4. By Vertical
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product
9.3.3. By Technology
9.3.4. By Vertical
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product
10.2.3. By Technology
10.2.4. By Vertical
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product
10.3.3. By Technology
10.3.4. By Vertical
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Product
11.2.3. By Technology
11.2.4. By Vertical
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product
11.3.3. By Technology
11.3.4. By Vertical
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Product
12.2.3. By Technology
12.2.4. By Vertical
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product
12.3.3. By Technology
12.3.4. By Vertical
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Product
13.2.3. By Technology
13.2.4. By Vertical
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product
13.3.3. By Technology
13.3.4. By Vertical
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Product
14.2.3. By Technology
14.2.4. By Vertical
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product
14.3.3. By Technology
14.3.4. By Vertical
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product
15.2.3. By Technology
15.2.4. By Vertical
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product
15.3.3. By Technology
15.3.4. By Vertical
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Product
16.1.2.2. By Technology
16.1.2.3. By Vertical
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Product
16.2.2.2. By Technology
16.2.2.3. By Vertical
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Product
16.3.2.2. By Technology
16.3.2.3. By Vertical
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Product
16.4.2.2. By Technology
16.4.2.3. By Vertical
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Product
16.5.2.2. By Technology
16.5.2.3. By Vertical
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Product
16.6.2.2. By Technology
16.6.2.3. By Vertical
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Product
16.7.2.2. By Technology
16.7.2.3. By Vertical
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Product
16.8.2.2. By Technology
16.8.2.3. By Vertical
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Product
16.9.2.2. By Technology
16.9.2.3. By Vertical
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Product
16.10.2.2. By Technology
16.10.2.3. By Vertical
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Product
16.11.2.2. By Technology
16.11.2.3. By Vertical
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Product
16.12.2.2. By Technology
16.12.2.3. By Vertical
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Product
16.13.2.2. By Technology
16.13.2.3. By Vertical
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Product
16.14.2.2. By Technology
16.14.2.3. By Vertical
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Product
16.15.2.2. By Technology
16.15.2.3. By Vertical
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Product
16.16.2.2. By Technology
16.16.2.3. By Vertical
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Product
16.17.2.2. By Technology
16.17.2.3. By Vertical
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Product
16.18.2.2. By Technology
16.18.2.3. By Vertical
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Product
16.19.2.2. By Technology
16.19.2.3. By Vertical
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Product
16.20.2.2. By Technology
16.20.2.3. By Vertical
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Product
16.21.2.2. By Technology
16.21.2.3. By Vertical
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Product
16.22.2.2. By Technology
16.22.2.3. By Vertical
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Product
16.23.2.2. By Technology
16.23.2.3. By Vertical
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product
17.3.3. By Technology
17.3.4. By Vertical
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Panasonic Corporation
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Honeywell Security
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. LEGRAND SA
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Godrej Industries Limited
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Zicom
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Zenitel
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Aiphone Corporation
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Comelit Group S.P.A.
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Dahua Technologies Co. Ltd.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Hangzhou Hikvision Digital Technology Co. Ltd.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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