The global video content management market was estimated at USD 3.5 Billion in 2021. Owing to rapid technological adoption, demand is projected to spike, garnering USD 4 Billion in 2022 and USD 13.5 Billion in 2032. The predicted growth rate is 12.9% from 2022 to 2032.
Rising online video content demand with digital transformation in enterprises, surging the need to use video-based communication solutions to improve employee collaboration and communication.
| Attributes | Details |
|---|---|
| Video Content Management Market CAGR (2022 to 2032) | 12.9% |
| Video Content Management Market (2022) | USD 4 Billion |
| Video Content Management Market (2032) | USD 13.5 Billion |
| Video Content Management Market Attraction | Growing security demands with digital transformation In organizations to expand the market growth in the forecast period. |
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Rising demand for Online Video Content will drive Market Expansion
Organizations are turning to video-based communication solutions to improve employee collaboration and communication, such as web-based communication via video conferencing and video calling. As the pandemic began, the consumption of video content was seen to be rapidly increasing.
According to GWI Research 2020, people in the USA and the United Kingdom increased their content consumption by 22.5% in March 2020. Global SVoD content consumption increased by 20.5%. Globally, the number of paid VoD subscribers increased by 47.2 Million by the end of 2020.
Over the past two years, enterprises have extensively capitalized on the virtual landscape. As the pandemic raged, businesses extensively advocated remote working arrangements, a trend that is likely to continue into the future. Given the amount of office space and resources saved due to such remote working arrangements, it is likely that organizations will continue relying on it. This is likely to generate enhanced demand for video content management software.
5G to accelerate market adoption of Video Content Management Software
5G provides more bandwidth, allowing for faster upload and download speeds, allowing content creators to access improvements in wireless capacities, robust mobile connectivity, and lower latency, allowing for smoother streaming.
With 5G in place, video content producers no longer need to invest in costly infrastructures, such as satellite trucks, providing content distributors with much greater flexibility in video production. Improved mobile broadband will provide a consistent, high-quality experience for cloud video services like content recording and storage.
The adoption of video management services will be accelerated by newer technologies such as live closed captioning and face recognition-based searches powered by AI and ML. The evolution of 5G has yet to realize its full transformative potential, presenting a significant growth opportunity for the video content management market.
The Dearth of Interoperability among Various Video Conferencing Solutions
Even though organizations cannot use video conferencing solutions as UCC tools, Unified Communications and Collaboration (UCC) help increase cooperation, collaboration, and productivity. Most video communication tools are still limited to conference rooms due to the high costs and extensive infrastructure requirements associated with UCC video conferencing solutions.
Some video conferencing solutions do not support interoperability across platforms and devices, making it difficult for users to use video conferencing solutions. As a result, vendors face numerous challenges in promoting video conferencing solutions as a UCC tool.
Demand to be Maximum for Education and Learning
According to the analysis, the education and learning segment is expected to grow at a 12.7% CAGR from 2022 to 2032. Education is one of the fastest-growing industry verticals, as the industry is undergoing extensive development, with technological advancements enhancing the overall industry vertical.
The adoption of video content management system platforms has increased in the education and learning segment, giving it the largest market share. According to industry experts, the growing adoption of digital platforms by educational institutions will create numerous opportunities for industry players over the forecast period.
On-Premise Video Content Management to Witness Major Traction
During the forecast period, the on-premises segment will account for a larger share of the video content management market with a CAGR of 12.8%, as large enterprises increasingly adopt on-premises video content management to maintain full control over their infrastructure and data; and to maintain robust data security pertaining to integration with internal company systems such as customer relationship management, employee management system, and sales management system. While the private cloud model is becoming more popular in organizations to address security and data privacy concerns.
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Rising Digitization to Bolster Uptake across Key Emerging Economies
The proliferation of smart devices; high-speed internet connectivity; rise in digitalization of enterprises; economic growth and growing foreign investments in economies such as India, Indonesia, and Malaysia; and the presence of high-growth economies such as Australia, Japan, China, and South Korea are all contributing to the growth of the Asia Pacific video content management market.
With improved technological infrastructure, the developed countries in this region are expected to grow significantly. Developing countries are gradually adopting video streaming platforms to advance and streamline their business processes. Countries with dense populations, such as India and China, are gradually moving toward video-streaming monetization models in order to advance and streamline their business processes. China is expected to grow with a CAGR of 12.2%.
In recent years, the audience's preference for global video content has provided growth opportunities for VoD players such as Netflix, Amazon Prime Video, LeTV, Hooq, iFlix, YuppTV, BoxTV, and Hotstar, resulting in increased demand for video content management such as video analytics, delivery, and security.
USA to be the Frontrunner in the North American Growth Story
The growing demand for a better video platform is expected to drive the video content management market in North America. The USA market is estimated to expand at a 12.4% growth rate during the forecast period.
The presence of major market players such as IBM Corporation, Microsoft Corporation, Vimeo, Inc., and Brightcove Inc., among others, is encouraging market growth in this region through collaboration, acquisitions, the development of new products, and product enhancements. For example, Qumu Corporation introduced a new enterprise video feature in April 2021. The enterprise video content platform is powered by artificial intelligence (AI) technology, which will enable video viewers to view live captions.
|
Country |
Projected CAGR |
|
USA |
12.4% |
| United Kingdom |
11.7% |
|
China |
12.2% |
|
Japan |
11.1% |
|
South Korea |
10.3% |
Some of the market key players are IBM Corporation, Microsoft Corporation, Vimeo, Inc., Brightcove Inc., Panopto, Kaltura, Inc., Kollective Technology, Inc., Dalet Digital Media Systems, Qumu Corporation, VIDIZMO LLC., and others.
IBM Corporation and Canon launched a new volumetric video technology in July 2021 to enable the creation of high-quality digital video content technology. The technology makes use of cameras and advanced data processing to enable a video point of view, providing viewers with a more immersive experience.
Brightcove partnered with Wibbitz, a video creation tool provider, in July 2021 to enable Wibbitiz access to BrightCove's video cloud platform. The platform allows users to create polished videos from scratch using Wibbitz's templates and photos, animations, transitions, video clips, and other smart media, and then distribute the videos to any other device via the Brightcove platform.
Qumu Corporation partnered with JS Group, headquartered in Florida, USA, in August 2021. Through this collaboration, Qumu Corporation hopes to launch a global channel program as a result of this collaboration. The program provides operational support, customer benefits, and incentives to assist the company in expanding its penetration in small, medium, and large businesses.
Vimeo Create, a suite of tools for creating professional quality videos for small businesses, was introduced in February 2020. To create a high-quality video for its users, the new product combines smart editing technology with an intuitive interface and access to a gallery of professionally designed video templates and other editing tools.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 12.9% from 2022 to 2032 |
| Market Value in 2022 | USD 4 Billion |
| Market Value in 2032 | USD 13.5 Billion |
| Base Year for Estimation | 2021 |
| Historical Data | 2015 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | USD Billion for Value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Component, Deployment Mode, Application, Vertical, Region |
| Regions Covered | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Key Countries Profiled | USA, Canada, Mexico, Brazil, Germany, France, Italy, BENELUX, United Kingdom, Nordic, China, Japan, South Korea, GCC Countries, South Africa |
| Key Companies Profiled | IBM Corporation; Vimeo; Microsoft; BrightCove; Panopto; Kaltuna; Sonic Foundry; Kollective; Vidyard; Cloudapp |
| Report Customization & Pricing | Available upon Request |
The global video content management market was estimated at USD 3.5 Billion in 2021.
The global video content management market is expected to reach USD 13.5 Billion by 2032.
From 2015 to 2021, demand for video content management experienced a growth rate of 14.3%.
2022 to 2032, the video content management market is poised to expand at a 12.9% CAGR from 2022 to 2032.
Demand for video content management in the USA is estimated to expand at a 12.4% CAGR until 2032.
According to Future Market Insights, video content management demand in China is likely to incline at a 12.2% CAGR.
Video content management for education and learning is expected to flourish maximum, at a 12.7% CAGR.
On-premise video content management is likely to be most sought after, growing at a 12.8% CAGR.
| Estimated Size, 2024 | USD 171.4 billion |
|---|---|
| Projected Size, 2034 | USD 621.9 billion |
| Value-based CAGR (2024 to 2034) | 13.7% |
| Market Value for 2024 | USD 6.9 billion |
|---|---|
| Market Value for 2034 | USD 18.38 billion |
| Market Forecast CAGR for 2024 to 2034 | 10.20% |
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