The market for the veggie burger is predicted to grow from USD 4164.44 Million in 2023 to over USD 8460.93 Million by 2033. Veggie burgers are a growing market due to the increasing demand for vegan and vegetarian products, owing to their health benefits. Growing concerns about animal welfare are also driving demand for veggie burgers which are anticipated to register a CAGR of 8.1% between 2023 and 2033.
Consumers are switching to healthy eating due to the increase in chronic diseases caused by the consumption of unhealthy high-calorie junk foods. A substantial customer base is created by low nutritional value junk foods such as pizzas and burgers, which have an irresistible taste and little nutritional value. Advanced technology allows manufacturers to create a plant-based burger that is highly nutritious and delicious.
There are many reasons to choose veggie burgers over meat burgers. Veggie burgers have the same taste, texture, and feel as meat burgers, and meat production contributes to global warming and adversely impacts biodiversity and the ecosystem. Consumers are turning to vegan and flexitarian diets in response to growing environmental concerns and animal welfare, creating market opportunities for veggie burger manufacturers.
Veggie Burger Market Dynamics:
| Attributes | Details |
|---|---|
| Market Value (2023) | USD 4164.44 Million |
| Market Expected Value (2033) | USD 8460.93 Million |
| Market Projected CAGR (2023 to 2033) | 8.1% |
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There has been a rapid shift in consumer preferences in recent years, which has resulted in a demand for healthy and sustainable food around the world. There has been a big shift in consumer preference from animal-sourced burgers to plant-based burgers in recent years. This has encouraged companies to introduce more plant-based burger options for consumers.
Veggie burgers are nowadays easily available in restaurants across the world. As a result of the accessibility of the product, there has been an increase in consumer reach, which in turn has spurred vigorous growth in the global burger market.
| Historical CAGR | 7.60% |
|---|---|
| Historical Market Value (2022) | USD 3864.9 Million |
| Forecast CAGR | 8.10% |
Medical and Dietary Recommendations for Plant-based Diets
Plant-based diets are nutrient-dense vegetarian foods that are low in processed foods, oils, and dairy products. Nutritionists and dieticians advise cutting back on red meat intake and substituting plant-derived meals instead.
Many physicians are now recognizing that a plant-based diet will assist in the faster recovery of obese, diabetic, cardiovascular disease, and hypertensive patients. Advancement in technology and innovation has enabled plant-based foods, such as soy, nuts, and peas, to taste like meat or dairy-derived foods, thus reducing the rate of heart-related mortality.
Physicians recommend plant-based diets to their patients to treat chronic diseases at a faster rate. Thus, recommendations from experts and product innovations are some of the core driving factors for the growth of the veggie burger market.
Concern Over Animal Welfare and Climate Change Drive Consumers to Switch to Plant-based Diets
Farm animals are produced on industrial farms, which emit greenhouse gases, which disrupt the weather and cause temperature rises. According to a report released by FASEB (Federation of American Societies for Experimental Biology), plant-based products emit ten times fewer greenhouse gases than animal-based products.
The inhumane treatment of domesticated animals and the slaughter of animals are horrific practices that not only cause immense suffering to animals but also to the environment. In the beginning, adopting a plant-based diet, or at least one that is flexitarian, would lead to a reduction in the consumption of meat, dairy products, and other animal products, thus alleviating the suffering of animals on factory farms.
When comparing plant-produced foods to animal-derived foods, plants have an advantage when it comes to nutritional value, production costs, and health. Plant-based foods also have minimal requirements and footprints compared to their counterparts in terms of land, water, and greenhouse gas emissions. Consumers may begin switching to plant-based diets as they realize adopting sustainable dietary patterns can help protect the environment.
Though there is a huge demand for veggie burgers, due to the rising health concerns among people, there is very limited availability of such products. Various restaurants have not yet switched to serving plant-based products instead of meat. This is a factor that hampers the growth of the industry significantly.
In the last decade, plant-based brands and start-ups have received significant funding from venture capitalists, IPOs, and traditional market players. Venture capitalists invest in plants with the hope that novel technology will be developed that could stir the market.
Several venture-capital firms, including Blue Horizon, New Crop Capital, and CPT Capital, are investing in plant-based foods because they believe it can lead to long-term value creation, a change in the global food system, and a revolution in the food industry.
Multinational players like Tyson Foods Inc. and Cargill have been investing or are involved in joint ventures with several plant-based companies. Some of the popular fast-food chains such as McDonald's, Taco Bell, Pizza Hut, etc., have started selling plant-based meals to consumers. There is great potential for market players in the North American and European regions, followed by the emerging market in South Asia.
Companies in the plant-based food industry around the world closely monitor nutritional attributes because health and nutrition are two of the main reasons consumers choose plant-based products. Making the right choice among the available options is critical, for example, when providing an alternative source of protein.
For the intended flavor and texture of the burger, a large number of ingredients are needed, all of which must be added in the correct proportions to achieve a more attractive, faithful version of the original. Moreover, high prices of veggie burgers in contrast to the traditional ones are anticipated to pose a challenge for the market.
By source, the veggie burger market can be segmented into soy-based protein, corn-based protein, chia-based protein, flax-based protein, lentil-based protein, rice-based protein, canola-based protein, potato-based protein, pea-based protein, and wheat-based protein.
| Segment | Source Type |
|---|---|
| Attributes | Soy-based Protein |
| Market Share | 43.40% |
Soy-based burgers, ground beef, sausage, and meatballs have shown immense consumer interest. According to the USDA, each soy-based burger provides 40 percent of the daily protein requirements for women, and 33% for men. Furthermore, the Harvard School of Public Health claims that each soy patty contains 17% of the minimum daily fiber intake requirements. It makes it a highly sought-after product among the masses.
Soy veggie burger patties have become popular on several fronts, including combating diseases. Dietary fiber plays an invaluable role in preventing cardiovascular disease, type 2 diabetes, and constipation. The trend for soy veggie burgers is poised to be more pronounced among end-users. Not to mention soy-based patties have iron which helps in boosting blood flow, the immune system, and energy storage.
The food services sector, which includes hotels, restaurants, and cafes (HoReCa), is expected to represent over half of the market over the forecast period. However, HoReCa is expected to grow in popularity as a distribution channel in some regions, while retail remains a dominant channel in others.
By product, the veggie burger market can be segmented into plant-based fish, plant-based pork, plant-based beef, and plant-based chicken. The plant-based beef segment holds the largest market share owing to the emergence of no gluten, no soy plant-based beef.
| Segment | Product Type |
|---|---|
| Attributes | Plant-based Chicken |
| Market Share | 36.50% |
The plant-based chicken segment is anticipated to grow significantly during the forecast period. In addition to resembling chicken bites, nuggets, and fillets in taste and appearance, plant-based chicken is gaining popularity.
Growing concern about maintaining the ecosystem balance also contributes to the growth of the global plant-based chicken market. There are regulations against the animal slaughter in many countries, which contribute to global market growth. Global market growth will be bolstered by the growing per capita and disposable income in developing countries. The rising income leads to an improved lifestyle, which in turn boosts the demand for plant-based chicken.
| Region | North America |
|---|---|
| Country | United States |
| Market Share | 26.60% |
| Market Value (2022) | USD 1028.1 Million |
| Region | Europe |
|---|---|
| Country | Germany |
| Market Share | 18% |
| Market Value (2022) | USD 695.7 Million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| Market Share | 8.60% |
| Market Value (2022) | USD 332.4 Million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| Market Share | 6.60% |
| Market Value (2022) | USD 313.06 Million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| Market Share | 5.20% |
| Market Value (2022) | USD 201 Million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| Market Share | 4.10% |
| Market Value (2022) | USD 158.5Million |
It is expected that the veggie burger market in the USA will exceed its market share by 26.6% in 2023. Due to the presence of fast-food giants in the region, the USA holds the largest market share in the North American region for veggie burgers.
The USA covers more than one-fifth of the North American veggie burger market. This trend is expected to continue as the country is expected to record double-digit growth.
Companies involved in the German food service industry are attracting significant interest in veggie burgers from private equity and venture capital funds, both domestically and internationally.
Because of the huge number of small (unlicensed establishments) and global players operating in the country, as well as a large number of full-service and quick-service restaurants, there is a high degree of fragmentation in the food service industry in the country.
Additionally, small food service brands that are serving veggie burgers are gaining traction and increasing their competition, as they offer consumers more value-added services. With strong marketing and promotional activities, international food chains, such as KFC, in major German cities contribute to the growth of chain outlets and players in the market.
For instance, in May 2021, Burger King Germany opened its first-ever all-plant-based restaurant in Cologne, Germany, as part of its push toward a plant-based menu.
Several multinational chains, such as McDonald's, Burger King, and others, dominate the organized veggie burger market in India. According to the industry's response, veggie burgers have a huge market potential in India.
There have been many internationally renowned players in the burger segment that have entered India over the past seven years, among them Burger King, Carl's Jr., Fatburger, and Wendy's.
The demand for a veggie burger in India is projected to create an absolute dollar opportunity of USD 362 Million by 2033, growing at a significant CAGR of 7.8% in terms of value over the forecast period.
The market for vegetarian alternatives is booming under the influence of USA start-ups like Beyond Meat and Impossible Foods, as well as industry giants like Tyson Foods and Burger King, which have jumped into the veggie burger market in the wake of flexitarian diets and concerns over the carbon footprint of meat.
Additionally, it seems that several new industry players are concentrating their efforts on consolidating their distribution channels. They are also focusing on direct marketing as a way of getting a foothold in the veggie burger market.
To gain an advantage over their competitors, numerous key players are still focusing on partnerships and innovation in product development as their primary strategies to gain an advantage over their competitors.
Inflows of Funds Are Expected as Market Players Expand their Footprints
Leading companies are leaving no stone unturned to gain a competitive edge and boost the veggie burger market outlook. Several meat alternative companies have ramped up their production of plant-based products, including Impossible Foods and Beyond Meat.
In the quest to expand its pea protein portfolio penetration in North America, Cargill has invested an additional USD 75 million in Beyond Meat. It was announced in August 2020 that Impossible Foods was receiving USD 200 million in funding to boost research, internal operations, and the development of brand-new products.
Prominent companies in the plant-based industry are planning to strike high-profile deals with restaurants such as KFC and Subway. There are promising signs in the veggie burger market, particularly in the fact that not only the largest players are investing money in the market, but also consumer goods brands have staked their future on animal-free products.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2023 |
| Market Analysis | USD Million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East and Africa; East Asia |
| Key Countries Covered | USA, Canada, Brazil, Mexico, Chile, Peru, Germany, UK, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey |
| Key Segments Covered | Product Type, Source, Distribution Channel, Region |
| Key Companies Profiled | Engine 2; Trader Joe's; Sunshine Burgers; Morningstar Farms; Lightlife; Hilary's; Gardenburger; Gardein; Dr. Praeger's; Beyond Burger; Field Roast; Beyond Meat; Amy’s California; Boca, Beneo GmbH; Glanbia plc; Fuji Oil Co., Ltd.; Archer Daniels Midland Company; Symrise; Roquette Frères S.A.; Kellogg's; Tyson Foods, Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Europe is a lucrative market for a veggie burger and is expected to dominate throughout the forecast period.
The global market of veggie burgers is projected to reach a valuation of USD 8460.93 Million by 2033.
The plant-based chicken is the key driver in market. At what CAGR is the Global Veggie Burger Market Projected to Grow in the Forecast Period? The global market of veggie burgers is projected to grow at approximately a CAGR of 8.1%.
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Veggie Burger Market
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