Vegetarian Taquitos Market Outlook

The global vegetarian taquitos market is expected to be valued at US$ 124 million in 2023 and reach a valuation of US$ 217.9 million by 2033. The demand for vegetarian taquitos is estimated to register a 6.5% CAGR.

The sales of vegetarian taquitos are expected to grow in the coming years, driven by several key drivers, trends, and opportunities. One of the key drivers of the market is the growing demand for convenience food. Consumers are increasingly looking for convenient, easy-to-prepare food options, and vegetarian taquitos are seen as a convenient, portable snack or meal option.

Another key driver of the market is the increasing popularity of Mexican cuisine. Mexican cuisine is becoming increasingly popular around the world, and vegetarian taquitos are seen as a traditional Mexican dish. This is likely to drive demand for vegetarian taquitos.

The growing health consciousness is also driving the market, as consumers are becoming more health-conscious and are looking for food options that are perceived as being healthier. As a result, companies are investing in research and development to create healthier vegetarian taquitos options, such as using whole wheat tortillas or incorporating more vegetables.

The increase in the vegetarian and vegan population is also driving the market for vegetarian taquitos. The number of vegetarians and vegans has been growing in recent years, and this is likely to drive demand for vegetarian taquitos. The increase in disposable income is also driving the market, as with an increase in disposable income, consumers are more likely to purchase vegetarian taquitos as a convenient and tasty snack or meal option.

The expansion of distribution channels is also contributing to the market growth. The expansion of distribution channels, such as supermarkets, convenience stores, and online retailers, is expected to make it easier for consumers to access vegetarian taquitos, further driving market growth.

Innovations in packaging and preservation technology are also helping the market to expand, as advancements in packaging and preservation technology allow longer shelf life and better preservation of the quality of vegetarian taquitos, making it easier for consumers to access them.

Attributes Details
Vegetarian Taquitos Market CAGR (2023 to 2033 ) 6.5%
Vegetarian Taquitos Market Size (2023) US$ 124 million
Vegetarian Taquitos Market Size (2033) US$ 217.9 million

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How is the Future Outlook for Vegetarian Taquitos in Comparison to the Historical Pattern?

The global need for vegetarian taquitos recorded a CAGR of 6.7% between 2016 and 2022, and it's anticipated to expand at a CAGR of 6.5% between 2023 and 2033.

Short-term Outlook (2023 to 2026) The growth of the food service sector, such as restaurants and fast food chains, is likely to drive demand for vegetarian taquitos, as they are a popular menu item in these establishments.
Mid-term Outlook (2026 to 2029) With the increase in snacking culture, people are looking for more convenient and easy-to-grab snacks. Vegetarian taquitos can be one of the options for that. As disposable income increases, consumers are more likely to purchase vegetarian taquitos as a convenient and tasty snack or meal option.
Long-term Outlook (2029 to 2033) The expansion of distribution channels, such as supermarkets, convenience stores, and online retailers, makes it easier for consumers to access vegetarian taquitos, further driving market growth in the long term.

Several drivers are contributing to the growth of the vegetarian taquitos market, including

Growing Demand for Convenience Food: Consumers are increasingly looking for convenient, easy-to-prepare food options, and vegetarian taquitos are seen as a convenient, portable snack or meal option.

Growing Health Consciousness: Consumers are becoming more health-conscious and are looking for food options that are perceived as being healthier. As a result, companies are investing in research and development to create healthier vegetarian taquitos options, such as using whole wheat tortillas or incorporating more vegetables. This health consciousness has become more prevalent post the pandemic.

Increase in Vegetarian and Vegan Population: The number of vegetarians and vegans has been growing in recent years, and this is likely to drive demand for vegetarian taquitos.

Despite these drivers, several restraints may limit the growth of the vegetarian taquitos industry, including

  • Health Concerns: Vegetarian taquitos are often high in fat, sodium, and calories, and this may discourage some consumers from purchasing them.
  • Competition from other Convenience Food Options: Vegetarian taquitos face competition from other convenience food options, such as frozen meals, sandwiches, and snacks, which may limit the market growth.

Country-wise Insights

How the Vegetarian Taquitos Market expected to Expand Across the United States?

Numerous vegetarians and vegans in the United States have been growing in recent years, driven by health concerns, environmental concerns, and animal welfare concerns. This has led to an increase in demand for plant-based meat alternatives, including vegetarian taquitos.

The United States government has been supportive of the plant-based meat industry, with initiatives such as the USDA's ‘Know Your Farmer, Know Your Food’ program, which aims to promote sustainable agriculture and healthy eating.

Companies in the market are increasing their investment in marketing campaigns to raise awareness of their products and increase their market share.

Top Companies in the United States Vegetarian Taquitos Industry

  • MorningStar Farms, a subsidiary of Kellogg's, produces a wide range of meat-free products, including vegetarian taquitos.
  • Gardein, a brand of Conagra Brands, produces a wide variety of meat-free products, including vegetarian taquitos.
  • Boca Foods, a subsidiary of Kraft Heinz, produces a wide range of meat-free products, including vegetarian taquitos.

The United Kingdom May Continue to Dominate the Vegetarian Taquitos Market

CAGR (2023 to 2033) 7.7%
United Kingdom Vegetarian Taquitos Market Share 9.6%
United Kingdom Vegetarian Taquitos Market Valuation (2022) US$ 11.2 million
United Kingdom Vegetarian Taquitos Market Valuation (2033) US$ 25.4 million

The United Kingdom government has been supportive of the vegetarian and vegan industry, with initiatives such as the ‘Eat Better’ campaign, which aims to encourage the consumption of more plant-based foods. Many innovative companies in the United Kingdom are investing in research and development to create new and improved plant-based meat alternatives, including vegetarian taquitos.

The United Kingdom has a well-established distribution network for vegetarian and vegan food products, which makes it easy for consumers to find and purchase these products.

Top Companies in the United Kingdom Vegetarian Taquitos Industry

  • Quorn Foods is a company that produces a wide range of meat-free products, including vegetarian taquitos.
  • Linda McCartney Foods is a company that produces a range of vegetarian and vegan products, including meat-free vegetarian taquitos.

Why China is Considered an Attractive Vegetarian Taquitos Market?

CAGR (2023 to 2033) 5.5%
China Vegetarian Taquitos Market Share 9.2%
China Vegetarian Taquitos Market Valuation (2022) US$ 10.69 million
China Vegetarian Taquitos Market Valuation (2033) US$ 19.3 million

While vegetarian taquitos are not yet a common food item in China, the growing interest in Western and fusion cuisine, as well as the increasing awareness of the negative impact of animal agriculture on the environment and health concerns, are likely to drive the demand for plant-based meat alternatives, including vegetarian taquitos, in the future.

India May Emerge as a Lucrative Market?

CAGR (2023 to 2033) 6.9%
India Vegetarian Taquitos Market Share 3.8%
India Vegetarian Taquitos Market Valuation (2022) US$ 4.4 million
India Vegetarian Taquitos Market Valuation (2033) US$ 9.2 million

Vegetarian taquitos are not as popular in India as they are in other parts of the world, as they are not a traditional Indian food. However, they can be found in several restaurants and supermarkets in India, particularly in urban areas where there is a larger expat population and more diverse food options.

With the increasing health-conscious diet and vegetarians & vegans in India, there has been a growing demand for meat-free options, including vegetarian taquitos. Various Indian companies are also starting to create their version of vegetarian taquitos, using Indian spices and ingredients, to cater to this demand.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Segment Sales Channel
Top Sub-segment Convenience Stores
Market Share 6.5%
Segment Product Type
Top Sub-segment Non-veg Filling
Market Share 37.9%

Factors such as increasing consumer demand for convenience and on-the-go products, as well as a growing population, are expected to drive retail industry growth. Additionally, many convenience store retailers are expanding their product offerings to include healthier options, such as vegetarian and vegan options, to meet changing consumer preferences. This could also potentially lead to growth in the market for vegetarian taquitos in convenience stores.

Competitive Landscape

There are several competitive strategies that companies follow while making vegetarian taquitos, including

Product Differentiation: This strategy involves creating a unique product or uniquely positioning a product to differentiate it from competitors. Gardein, a Canada-based company that produces meatless foods, uses a product differentiation strategy by offering a wide variety of vegetarian and vegan options, such as taquitos, that are made from non-GMO soy and wheat, ancient grains, and veggies.

Cost Leadership: This strategy involves being the lowest-cost producer in the market. Companies may use economies of scale, efficient production processes, or lower-cost ingredients to achieve this. Amy's Kitchen is a company that uses a cost leadership strategy by using organic and non-GMO ingredients, which are also gluten-free and vegan, in their vegetarian taquitos.

Branding: This strategy involves creating a strong brand identity to build customer loyalty and recognition. Tofurky, a company that uses a branding strategy by creating a strong brand identity around sustainability, ethical sourcing, and animal welfare. They offer different types of vegetarian taquitos, including vegan options.

Distribution: This strategy involves making the product available in as many locations as possible. Trader Joe's, a company that uses a distribution strategy by making its vegetarian taquitos available in its retail stores and online retailers. They also offer a variety of flavors.

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Key Segments

Product Type:

  • Veg Filling
  • Non-veg Filling

Sales Channel:

  • Convenience Store
  • Supermarkets
  • Hypermarkets
  • Others

Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Growth Potential of the Vegetarian Taquitos Market?

The growth potential of the market is 6.5% through 2033.

What is the Potential Opportunity in the Market?

Innovations in packaging and preservation technology are potential opportunities.

Which Product Type is Driving the Vegetarian Taquitos Market Growth?

Non-veg Filling is driving the market growth.

What is the Current Market Valuation?

The market is estimated to secure a valuation of US$ 124 million in 2023.

What Drives Sales in the Market?

Increased demand in the food service sector drives sales.

Table of Content
1. Executive Summary | Vegetarian Taquitos Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Baked
        5.3.2. Fried
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Fillers
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Fillers, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Fillers, 2023 to 2033
        6.3.1. Mushroom
        6.3.2. Spinach
        6.3.3. Potato
        6.3.4. Bell Pepper
    6.4. Y-o-Y Growth Trend Analysis By Fillers, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Fillers, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tortilla
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Tortilla, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Tortilla, 2023 to 2033
        7.3.1. Black Bean
        7.3.2. Rice
        7.3.3. Wheat
        7.3.4. Corn
    7.4. Y-o-Y Growth Trend Analysis By Tortilla, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Tortilla, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
        8.3.1. Online Sales
        8.3.2. Retail Sales
    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. MEA
    9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. USA
            10.2.1.2. Canada
        10.2.2. By Type
        10.2.3. By Fillers
        10.2.4. By Tortilla
        10.2.5. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Fillers
        10.3.4. By Tortilla
        10.3.5. By Sales Channel
    10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Type
        11.2.3. By Fillers
        11.2.4. By Tortilla
        11.2.5. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Fillers
        11.3.4. By Tortilla
        11.3.5. By Sales Channel
    11.4. Key Takeaways
12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. United kingdom
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Europe
        12.2.2. By Type
        12.2.3. By Fillers
        12.2.4. By Tortilla
        12.2.5. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Fillers
        12.3.4. By Tortilla
        12.3.5. By Sales Channel
    12.4. Key Takeaways
13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. Singapore
            13.2.1.5. Thailand
            13.2.1.6. Indonesia
            13.2.1.7. Australia
            13.2.1.8. New Zealand
            13.2.1.9. Rest of Asia Pacific
        13.2.2. By Type
        13.2.3. By Fillers
        13.2.4. By Tortilla
        13.2.5. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Fillers
        13.3.4. By Tortilla
        13.3.5. By Sales Channel
    13.4. Key Takeaways
14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Type
        14.2.3. By Fillers
        14.2.4. By Tortilla
        14.2.5. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By Fillers
        14.3.4. By Tortilla
        14.3.5. By Sales Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Type
            15.1.2.2. By Fillers
            15.1.2.3. By Tortilla
            15.1.2.4. By Sales Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Type
            15.2.2.2. By Fillers
            15.2.2.3. By Tortilla
            15.2.2.4. By Sales Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Type
            15.3.2.2. By Fillers
            15.3.2.3. By Tortilla
            15.3.2.4. By Sales Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Type
            15.4.2.2. By Fillers
            15.4.2.3. By Tortilla
            15.4.2.4. By Sales Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Type
            15.5.2.2. By Fillers
            15.5.2.3. By Tortilla
            15.5.2.4. By Sales Channel
    15.6. United kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Type
            15.6.2.2. By Fillers
            15.6.2.3. By Tortilla
            15.6.2.4. By Sales Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Type
            15.7.2.2. By Fillers
            15.7.2.3. By Tortilla
            15.7.2.4. By Sales Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Type
            15.8.2.2. By Fillers
            15.8.2.3. By Tortilla
            15.8.2.4. By Sales Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Type
            15.9.2.2. By Fillers
            15.9.2.3. By Tortilla
            15.9.2.4. By Sales Channel
    15.10. China
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Type
            15.10.2.2. By Fillers
            15.10.2.3. By Tortilla
            15.10.2.4. By Sales Channel
    15.11. Japan
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Type
            15.11.2.2. By Fillers
            15.11.2.3. By Tortilla
            15.11.2.4. By Sales Channel
    15.12. South Korea
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Type
            15.12.2.2. By Fillers
            15.12.2.3. By Tortilla
            15.12.2.4. By Sales Channel
    15.13. Singapore
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Type
            15.13.2.2. By Fillers
            15.13.2.3. By Tortilla
            15.13.2.4. By Sales Channel
    15.14. Thailand
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Type
            15.14.2.2. By Fillers
            15.14.2.3. By Tortilla
            15.14.2.4. By Sales Channel
    15.15. Indonesia
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Type
            15.15.2.2. By Fillers
            15.15.2.3. By Tortilla
            15.15.2.4. By Sales Channel
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Type
            15.16.2.2. By Fillers
            15.16.2.3. By Tortilla
            15.16.2.4. By Sales Channel
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Type
            15.17.2.2. By Fillers
            15.17.2.3. By Tortilla
            15.17.2.4. By Sales Channel
    15.18. GCC Countries
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Type
            15.18.2.2. By Fillers
            15.18.2.3. By Tortilla
            15.18.2.4. By Sales Channel
    15.19. South Africa
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Type
            15.19.2.2. By Fillers
            15.19.2.3. By Tortilla
            15.19.2.4. By Sales Channel
    15.20. Israel
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Type
            15.20.2.2. By Fillers
            15.20.2.3. By Tortilla
            15.20.2.4. By Sales Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Type
        16.3.3. By Fillers
        16.3.4. By Tortilla
        16.3.5. By Sales Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Starlite Cuisine
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Morning Star Farms
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Amy's Kitchen
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Weelicious
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Planet Based Foods
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Lita's Mexican Foods
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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