The global vegetable concentrates market is expected to grow steadily over the next decade, driven by rising demand for clean-label, natural, and nutrient-rich ingredients in the food and beverage industry. Vegetable concentrates derived from carrots, spinach, beets, tomatoes, and other vegetables are widely used as natural coloring agents, flavor enhancers, and nutritional additives across soups, sauces, baby foods, snacks, and beverages.
In 2025, the global vegetable concentrates market is estimated to be valued at approximately USD 5,650.1 Million. By 2035, it is projected to grow to around USD 7,970.1 Million, reflecting a compound annual growth rate (CAGR) of 3.5%.
Key Market Metrics
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 5,650.1 Million |
| Projected Market Size in 2035 | USD 7,970.1 Million |
| CAGR (2025 to 2035) | 3.5% |
With increasing health awareness and consumer preference for plant-based and minimally processed foods, manufacturers are incorporating vegetable concentrates to enhance nutritional profiles while meeting regulatory and consumer expectations. Innovations in concentration techniques, along with growing demand from functional food and organic product segments, are further accelerating market expansion through 2035.
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North America continues to be a key market, driven by the increasing popularity of health-based food products, plant-based diets, and clean-label ingredients. Due to this, vegetable concentrates are being used more in the USA and Canada in ready-to-eat meals, health drinks, and natural snacks.
Europe also, with good regulatory support for reducing the number of artificial ingredients added to food production. Substantial market share of vegetable concentrates in organic and vegan product categories is seen in countries like Germany, France and Netherlands.
Asia-Pacific is the most rapidly growing vegetable concentrates market due to the factors such as speedy urbanization, increasing consumer knowledge about health and nutrition, and the growing food processing sector. Several developing countries, such as China, India, and Japan, are experiencing the high demand for natural food colorants and additives for traditional food products as well as Western-style food products. Long-term market growth will continue to be fueled by a rising middle class in the region and changing consumer diets.
Challenges
Seasonal Raw Material Dependence, Flavor Retention, and Labeling Complexity
As tomato, spinach, carrot, beetroot and onion concentrates are based on raw materials that face seasonality and supply chain volatility, the vegetable concentrates market is majorly hindered. Cost, quality, and availability of food are all significantly affected by climate fluctuations, crop yield variability, and disruptions in global logistics.
Moreover, other significant technical limitations include flavor retention and stability of color during concentration, especially when heat is involved, particularly for clean-label products. Classification inconsistencies in different regions (concentrate vs extract vs puree) make labeling, functional claims, and nutritional disclosures difficult, particularly in EU and North American markets.
Opportunities
Functional Food Demand, Clean Label Reformulation, and Plant-Based Expansion
Despite these hurdles, the growth opportunity in this market is promising, backed by the expanding consumer demand for functional foods, plant-based nutrition, and the development of clean-label products, despite the challenges. This leads to the increased use of vegetable concentrates as natural colorants, flavor enhancers, and micronutrient boosters in beverages, sauces, bakery, baby food, and meat analogs.
In time, falling consumer preference for lengthy ingredient lists and products with additives, separate vegetable concentrates are perfect substitutes for artificial flavors and other flavor enhancers, MSGs (Monosodium glutamate) and synthetic colorants. In addition, the boom in vegan snacks, ready meals and health drinks is fueling demand for nutrient-rich concentrates particularly in convenient formats, including powders, pastes and frozen drops.
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Focused on food-grade processing compliance, colorant usage rules, and origin traceability. |
| Consumer Trends | Increased preference for natural, less-processed food and beverage ingredients. |
| Industry Adoption | Used in soups, sauces, RTD beverages, baby food, and snack formulations. |
| Supply Chain and Sourcing | Reliant on contract farming, freeze-drying, and aseptic concentration. |
| Market Competition | Dominated by SVZ, Ingredion, Döhler, Kerr by Ingredion, and AGRANA. |
| Market Growth Drivers | Driven by natural food coloring demand, vegan formulations, and global flavor integration. |
| Sustainability and Environmental Impact | Early interest in reduced food waste and upcycled vegetable sources. |
| Integration of Smart Technologies | Use of vacuum and freeze concentration to retain nutrition. |
| Advancements in Product Design | Basic concentrates in liquid and puree forms. |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Evolution toward harmonized “natural ingredient” classifications and sustainable sourcing certifications. |
| Consumer Trends | Shift toward targeted nutrition, functional clean-label blends, and allergen-free vegetable bases. |
| Industry Adoption | Expanded use in plant-based meat, dairy alternatives, nutraceutical powders, and adaptive sports nutrition. |
| Supply Chain and Sourcing | Movement toward climate-resilient crops, vertical farming inputs, and circular waste valorization models. |
| Market Competition | Entry of local extraction firms, clean-label startups, and personalized nutrition ingredient providers. |
| Market Growth Drivers | Accelerated by immunity-focused food launches, gut health nutrition, and hybrid culinary innovation. |
| Sustainability and Environmental Impact | Adoption of zero-waste concentrate production, low-water processing, and compostable packaging. |
| Integration of Smart Technologies | Advancement into AI-assisted crop timing, flavor precision extraction, and block chain -enabled traceability. |
| Advancements in Product Design | Growth in multi-functional powders, nutrient-specific blends, and shelf-stable microencapsulated formats. |
The USA vegetable concentrates market is currently stable, with growth primarily in response to the demand for clean-label, natural components in processed foods, beverages, and nutritional supplements. Carrot, spinach, beet and tomato concentrates are becoming more commonplace for use in baby food, soups, sauces and ready meals. The market is being driven by the growing penetration of plant-based and functional food categories in the retail and foodservice sectors.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 3.6% |
The UK government has recently done greater emphasis on the consumption of healthy foods and increase in plant-based diets and demand for natural colorants and flavor enhancers boosting growth. Vegetable concentrates are also growing quickly in usage in meat analogues, bakery & savory snack formulations in line with clean-label and sustainability categories.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 3.4% |
Demand for additive-free foods is propelling higher growth throughout the European Union market, along with fierce demand by organic product manufacturers and continual innovation in convenience food applications. Countries such as Germany, France and the Netherlands are integrating vegetable concentrates into retail and industrial food production.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 3.5% |
Japan vegetable concentrates market is moderate growth, driven by growing demand for nutrient rich, ready-to-eat food formats among the aging population and an expanding nutritional food base. Local companies include concentrates in instant soups, rice seasonings and functional beverages, with an emphasis on both flavor preservation and nutritional integrity.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 3.3% |
Vegetable concentrates are being incorporated into clean-label snacks and sauces as a result of the rise of home meal replacements (HMR) in South Korea coupled with healthy food trends and an increasing urbanized population, all of which is contributing to market growth in the region. With traditional culinary preferences playing into this trend, domestic producers are concentrating on vegetable bases fermented or slow cooked to retain flavor.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 3.7% |
The vegetable concentrates market continues to grow sustainably due to food manufacturers and household customers adopting nutrient-rich, natural, and shelf-stable vegetable ingredients for soups, sauces, ready meals, baby food, and beverages.
Vegetable concentrates fit the bill as an effective and eco-friendly ingredient to boost flavor, color and nutrition, in addition to capitalizing on clean-label and food waste reduction trends. Market segmentation Product Form (Puree, Powder, Pieces, Frozen) Vegetable Type (Tomato, Beetroot, Pea, Carrot, Pumpkin, Other Vegetables).
| Product Form | Market Share (2025) |
|---|---|
| Puree Form | 38.6% |
Based on form, puree is expected to continue its dominance of the vegetable concentrates market throughout the forecast period with a revenue share of 38.6% in 2025. Vegetable purees are a common ingredient in the foodservice industry and the packaged food industry for a variety of reasons: ease of use in recipes, smooth texture and natural flavor profile.
Among common products, purees are widely consumed in sauces, soups, dips, baby foods, and bakery items, as they provide uniform product quality, longer shelf life, as well as easier handling. Now that consumer demand for plant-forward diets, organic products, and minimally processed ingredients is more vital than ever, puree-based concentrates are still the most flexible and the preferred format across global markets.
| Vegetable Type | Market Share (2025) |
|---|---|
| Tomato | 42.1% |
Tomato-based types of concentrates are expected to lead the segment, accounting for 42.1% of the global market share in 2025. Tomatoes form a major component of global cuisines and processed food products such as pasta sauces, ketchups, ready meals and juices.
Rich in umami flavour, color-enhancing capabilities and antioxidants (lycopene in particular) make tomato concentrates attractive for health and flavour driven formulations. Tomato concentrates are still leading the vegetable category as demand builds for low-sugar, clean-label and functional savory products.
With the rise in demand for natural colorants, clean-label ingredients, and plant-based nutrition within the food and beverage sector, the vegetable concentrates market is growing rapidly. Vegetable concentrates are used in soups, sauces, baby food, ready meals, dairy and beverages, and are preferred because of their high nutrient density, extended shelf life and ease of formulation. Significant players are emphasizing organic sourcing, non-GMO certification, cold concentration technology, and custom blends catering to functional food applications.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Döhler Group | 18-22% |
| SVZ International B.V. | 14-18% |
| Ingredion Incorporated | 10-14% |
| AGRANA Beteiligungs-AG | 8-12% |
| Kanegrade Ltd. | 6-9% |
| Other Companies (combined) | 25-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| Döhler Group | In 2024, launched organic vegetable purées and concentrates for clean-label beverages. In 2025, introduced custom color and flavor concentrate blends for dairy and plant-based products. |
| SVZ International B.V. | In 2024, expanded beetroot, spinach, and carrot concentrate lines with no-added-sugar options. In 2025, focused on sustainable processing and water-saving technologies. |
| Ingredion Inc. | In 2024, introduced functional vegetable powders and concentrates for soups and savory applications. In 2025, rolled out textured vegetable ingredient systems for ready meals and snacks. |
| AGRANA Beteiligungs-AG | In 2024, scaled up carrot and pumpkin concentrate production for infant and clinical nutrition. In 2025, developed cold-concentrated vegetable bases to preserve nutrient profiles. |
| Kanegrade Ltd. | In 2024, launched natural vegetable concentrate colors for confectionery and baking. In 2025, expanded EU-compliant, allergen-free concentrate offerings for foodservice applications. |
Key Company Insights
Döhler Group (18-22%)
Döhler leads with a strong global footprint and broad portfolio of vegetable concentrates, colors, and purees, catering to F&B manufacturers seeking natural, functional ingredients. The firm is focused on sustainability and customized formulations.
SVZ International B.V. (14-18%)
SVZ is a key player in premium fruit and vegetable ingredients, supplying standardized concentrates and purees to beverage, dairy, and baby food producers. Its focus on traceability and farm-level partnerships supports quality and consistency.
Ingredion Inc. (10-14%)
Ingredion combines concentrates with starches, fibers, and protein systems to serve holistic formulation needs, offering functional vegetable ingredients optimized for texture, taste, and nutrition.
AGRANA (8-12%)
AGRANA specializes in vegetable ingredient systems for clinical, infant, and foodservice sectors, with expertise in cold-press and aseptic filling, allowing for longer shelf stability without preservatives.
Kanegrade Ltd. (6-9%)
Kanegrade provides clean-label concentrates and colorants, targeting confectionery, savory snacks, and sauces with EU regulatory compliance and allergen-free labeling.
Other Key Players (25-30% Combined)
The overall market size for the vegetable concentrates market was USD 5,650.1 Million in 2025.
The vegetable concentrates market is expected to reach USD 7,970.1 Million in 2035.
Growth is driven by the increasing demand for natural food ingredients, growing awareness of clean-label and plant-based products, expanding applications in ready-to-eat meals, beverages, and nutritional supplements, and rising health-conscious consumer base.
The top 5 countries driving the development of the vegetable concentrates market are the USA, China, Germany, India, and the UK.
Puree Form and Tomato-Based Concentrates are expected to command a significant share over the assessment period.
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