The Vegan Supplements market is valued to be around USD 9.1 billion in 2024 and is projected to grow to USD 17.7 billion by 2034, with a CAGR of 6.9% from 2024 to 2034.
The vegan supplements industry has rapid growth which is driven by increasing consumer interest in plant-based and sustainable lifestyles. Key ingredients such as turmeric, beetroot, and Ayurvedic components such as ashwagandha, shatavari, amla are gaining significant popularity due to their health benefits. Other botanical like ginseng, moringa, spirulina, and maca root are also becoming desirable for nutritional and adaptogenic properties.
In Europe, the trend is particularly strong, with 63% of vegan supplement launches addressing specific health concerns such as immunity, energy, and digestion. In the United States, 56% of such launches cater to similar needs, reflecting a growing demand for targeted solutions.
Consumers are looking for supplements that combine tradition and innovation, using natural, recognizable ingredients to support modern health challenges. Brands are focusing on clear labeling and clean formulations, appealing to those who value transparency and holistic wellness.
The rise of veganism, combined with growing awareness about the benefits of natural remedies, ensures that this segment will continue to expand globally. With evolving consumer preferences, manufacturers are likely to innovate further, offering products tailored to specific dietary and health needs.
| Attributes | Description |
|---|---|
| Estimated Global Vegan Supplements Industry Size (2024E) | USD 9.1 billion |
| Projected Global Vegan Supplements Industry Value (2034F) | USD 17.7 billion |
| Value-based CAGR (2024 to 2034) | 6.9% |
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Women’s Health Supplements in the Era of Veganism.
The focus on women’s health is leding to significant growth in the vegan supplements industry. Addressing key concerns such as stress management, hormonal balance, menopause, menstrual health, and beauty care are increasingly gaining attention as women seek natural and plant-based solutions for their well-being.
A recent survey by FMI states that 34% of women in metropolitan areas across Europe consume some form of vegan supplements to address specific health concerns. In the Asia, this number rises to 38%, indicating a growing preference for vegan products among women globally.
In Asia, the demand is particularly strong due to countries like India, Japan, China, Singapore, Malaysia, and Thailand, where women’s per capita consumption of such supplements surpasses when comparing with men and children.
Stress relief supplements has ingredients like ashwagandha, holy basil, and magnesium are popular among women juggling across multiple responsibilities. Menopause-focused products often include black cohosh, red clover, and soy isoflavones to support hormonal health. For menstrual care, vegan supplements enriched with iron, B vitamins, and evening primrose oil are gaining traction.
Additionally, beauty-focused supplements like those containing biotin, collagen-boosting plant extracts, and antioxidants are in high demand. The high growth rates in Asia are driving innovation and product diversity. Women in these regions are more likely to explore supplements addressing both health and beauty needs.
This trend underlines the importance of tailoring products to meet regional preferences while maintaining a holistic approach to women’s health. As awareness grows, the vegan supplements market is expected to continue thriving, offering natural solutions for women across all life stages.
Trends in Dietary Supplement Distribution Channels
Rising consumer awareness of the health benefits of dietary supplements is driving steady growth in the over-the-counter (OTC) segment. Hypermarkets and supermarkets currently dominate sales, providing a convenient shopping experience for consumers seeking health products. Alongside these, nutrition and specialty stores continues to play significant role in the selling of dietary supplements.
However, the most transformative trend is the rise of online sales channels. Cost efficiency, broader customer reach, and the convenience of shopping from home make online platforms the fastest-growing segment for supplements.
Retailers are increasingly investing in enhancing the digital shopping experience through targeted marketing campaigns, online education about health benefits, and simplified purchasing processes. These strategies are expected to further fuel the growth of online sales in the coming years.
The influence of social media is also reshaping the market landscape. With consumers spending more time on platforms like Instagram, Facebook, and businesses can leverage these networks to engage directly with potential customers. By employing social media strategies such as influencer partnerships, educational content, and promotions, brands can create deeper connections and drive purchasing decisions.
This shift toward online and social media-focused marketing aligns with the broader digital transformation across. Businesses that adapt to these trends and optimize their online presence are going to better positioning to capture the growing demand for dietary supplements, ensuring sustained growth in a competitive market.
Emerging Formats such as Melts and Gummies in focus.
While traditional formats such as tablets, capsules, and pills are still dominating the supplement industry, innovative formats like gummies and melts are rapidly gaining popularity. These emerging forms offer convenience, better taste, and ease of consumption, especially for individuals who find swallowing pills challenging.
Melts are a standout example of this trend. Designed as fast-dissolving oral strips, they are highly portable and dissolve quickly on the tongue, requiring no water. A notable product is Wellbeing Nutrition’s Oral Strips, which combine Vitamin B12, Folate, Brahmi, and Curcumin.
These strips support brain health, heart health, nervous system function, and metabolism. Their vegetarian formulation with a refreshing orange flavor appeals to a wide audience, including adults, teens, and kids. Special ingredients like plant-based B12 and Bacopa Monnieri further enhance their health benefits.
Similarly, chewable supplements such as gummies are becoming popular for their candy-like appeal and functional benefits. TruRadix’s Chewables are an excellent example, providing Vitamin D3 sourced from lichens in a convenient mint-flavored chewable form. Targeted at adults, these supplements support immune health while offering a natural, plant-based alternative to traditional pills.
These innovative formats address growing consumer preferences for ease of use, better taste, and clean, vegetarian or plant-based formulations. Their rising demand indicates a shift toward supplements that integrate seamlessly into daily lifestyles while maintaining efficacy and nutritional value.
| Particular | Value CAGR |
|---|---|
| H1 | 7.1% (2023 to 2033) |
| H2 | 7.5% (2023 to 2033) |
| H1 | 7.6% (2024 to 2034) |
| H2 | 7.4% (2024 to 2034) |
The supplements market is expected to grow steadily with notable half-yearly compound annual growth rates (CAGR). From 2023 to 2033, H1 shows a growth rate of 7.1%, while H2 is slightly higher at 7.5%. Moving to the 2024 to 2034 period, H1 is projected to grow at 7.6%, indicating a positive trend. In contrast, H2 growth for the same period is slightly lower at 7.4%. This consistent performance across halves reflects sustained consumer demand and market expansion opportunities
Principal Consultant
The global vegan supplements industry showed robust growth between 2019 and 2023, driven by rising consumer awareness of plant-based health products and sustainability. By 2024, a consumer survey revealed that 21% of individuals globally had incorporated vegan supplements into their routine, reflecting growing adoption.
This period saw significant developments in product innovation, with formats like gummies and oral melts gaining traction alongside traditional pills and capsules. Increasing demand for key ingredients like ashwagandha, turmeric, and Vitamin B12 also fueled market expansion, particularly in Europe and Asia.
The demand for vegan supplements is expected to rise even further from 2024 to 2034, with forecasted half-yearly CAGR values of up to 7.6%. This growth is supported by projections showing heightened adoption in Asia, where women’s health supplements are a key focus in countries like India, China, and Japan.
The consumer base in Europe and the Americas is also expanding, with 34% of women in European metro areas and 38% in Asia and the USA turning to vegan supplements for stress relief, hormonal balance, and beauty support. As online sales channels and innovative product formats continue to thrive, the global vegan supplements market is poised for sustained growth in the next decade.
The global vegan supplements market is highly fragmented, with a significant presence of startups and regional players alongside multinational corporations (MNCs). While MNCs hold approximately 30-45% of the market share, the remaining 60-65% is dominated by smaller players. Startups and regional companies are rapidly innovating with new formats, unique ingredients, and diverse flavors to address specific health concerns and attract a growing customer base.
Startups like Vegums, based in Merseyside, are leading the charge with innovative offerings such as gummy vitamins designed for plant-based diets, including fish-free omega-3s. Vegums stands out as its eco-conscious packaging, which is biodegradable and reusable, and has secured £308k in equity funding. Another notable player, Welsh-based Human Food, focuses on wholefood nutrition through energy bars tailored for vegan diets.
Similarly, Nutri-Genetix, headquartered in Brighton, offers personalized vegan protein shakes crafted to match individual DNA profiles, backed by £464k in funding and participation in entrepreneurial accelerator programs. Among the most prominent success stories is Huel, which specializes in vegan meal replacement powders and snacks.
Huel, founded in Hertfordshire, has secured £21m in equity funding and is renowned for its nutritionally complete products. The brand’s rapid growth has placed it on prestigious high-growth lists, reflecting its strong market impact.
These agile startups, alongside regional players, are not only fueling market growth but also pushing innovation boundaries. They address consumer needs for health-focused, sustainable, and convenient solutions, ensuring that the vegan supplement market remains dynamic and competitive.
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The following table shows the estimated growth rates of the top three territories. USA, Germany and India are few attractive countries to look upon.
| Countries | CAGR 2024 to 2034 |
|---|---|
| USA | 5.0% |
| Germany | 6.4% |
| India | 7.1% |
The USA vegan supplements industry is projected to grow at a steady CAGR of 5.0% from 2024 to 2034. A recent consumer survey indicates that approximately 28% of consumers in urban areas regularly use supplements for beauty support while 21% are consuming it for the join and bone support. Driven by concerns such as stress management, energy levels, and beauty-related benefits.
Women aged 25-45 are the largest demographic, primarily seeking products enriched with Vitamin D3, Omega-3, and collagen-boosting plant extracts for bone health, cognitive support, and skincare. Key sales channels include hypermarkets, supermarkets, and online platforms.
The latter has gained significant traction, with nearly 45% of USA supplement purchases occurring online, thanks to targeted marketing and subscription models. Innovative product formats like gummies and fast-dissolving oral melts are particularly popular among younger consumers, offering convenience and taste alongside health benefits.
Germany’s vegan supplements market is expected to grow at a CAGR of 6.4% from 2024 to 2034. Around 38% of consumers in metropolitan areas report using vegan supplements, primarily to address concern such as menopause, immune support, and energy enhancement. Popular ingredients include ashwagandha, curcumin, and Vitamin B12, often sourced from organic or plant-based formulations that align with Europe’s strong preference for clean-label products.
Pharmacies and specialty stores dominate sales channels, accounting for nearly 50% of the market, followed by online platforms, which are growing rapidly. German consumers value transparency and sustainability, leading to high demand for eco-friendly packaging and ethical sourcing. Brands are increasingly offering products tailored for specific health concerns, strengthening consumer trust and loyalty.
India is set to witness the growth in the vegan supplements market, with a projected CAGR of 7.1% from 2024 to 2034. Nearly 31% of urban is using supplements, primarily driven by rising awareness of nutritional deficiencies and the benefits of plant-based solutions. Ayurvedic ingredients like ashwagandha, tulsi, and turmeric are at the forefront, addressing concerns such as stress, hormonal balance, and immunity.
Online sales channels are emerging as key drivers, accounting for nearly 28% of the market, thanks to growing internet penetration and digital literacy. Regional startups are actively introducing innovative products like herbal gummies and personalized protein blends, catering to modern consumer preferences. The combination of tradition and innovation positions India as a leader in the vegan supplement market, with a strong focus on women’s wellness.
| Segment | Vitamins & Minerals Supplements (By Ingredients) |
|---|---|
| Value Share (2024) | 32.6% |
Vitamins and minerals supplements are poised to lead the global vegan supplements market, holding an estimated value share of 32.6% in 2024. This reflects the growing awareness of the essential role these nutrients play in overall health and wellness. Consumers are increasingly turning to these supplements to bridge nutritional gaps caused by dietary restrictions, fast-paced lifestyles, and evolving health needs.
Key vitamins such as B12, D3, and C are particularly popular in vegan supplements, addressing concerns like energy levels, immunity, and bone health. Similarly, minerals like iron, zinc, and magnesium are in high demand, helping to support critical functions such as cognitive health, metabolism, and stress management. These supplements cater to diverse demographics, from women seeking hormonal balance and beauty benefits to older adults for age-related deficiencies.
The growth is also supported by the rise of innovative formats, including gummies, oral melts, and fortified drinks, which make supplementation easier and more appealing. With increasing consumer demand for clean-label, plant-based, and sustainable options, the vitamins and minerals category is expected to remain a strong of the vegan supplements market, driving both innovation and market expansion.
| Segment | Drug Stores and Pharmacies (By Sales Channel) |
|---|---|
| Value Share (2024) | 35.5% |
Drug stores and pharmacies are expected to dominate the sales channels for vegan supplements in 2024, holding a substantial value share of 35.5%. This strong position mirrors the role as trusted outlets for health-related products, offering a wide variety of supplements tailored to diverse consumer needs.
Pharmacies are particularly popular among consumers seeking expert advice and reliable recommendations for managing specific health concerns such as stress, immunity, or weight management.
This channel’s dominance due to its ability to stock premium products, including those with specialized formulations like vitamins, minerals, and herbal blends. In regions like Europe and the United States, pharmacies are a key distribution hub for women-focused supplements, such as those addressing menopause, menstrual health, and beauty. Additionally, pharmacies often provide personalized consultations, enhancing customer confidence and driving repeat purchases. However online sales are growing rapidly.
The vegan supplements market is highly competitive, characterized by a mix of multinational corporations (MNCs), regional players, and innovative start-ups. Regional players and startups dominate the remaining 60-70% of the market, driving growth through innovation and agility.
These companies often experiment with new formats like gummies and melts, incorporate unique ingredients such as ashwagandha, turmeric, and Omega-3 from plant sources, and cater to specific regional preferences. For example, startups like Vegums and Nutri-Genetix focuses on eco-friendly packaging and personalized nutrition, respectively, appealing to niche markets.
The competition due to advancements in sales channels. Pharmacies and drug stores, holding a 35.5% value share in 2024, remain a key battleground for larger players due to their trust factor and physical presence. However, online platforms are rapidly emerging as a critical channel, particularly for startups, as they offer cost-effective access to a global audience.
Brands are increasingly using social media and influencer marketing to build connections with consumers and enhance brand loyalty. Due to market’s fragmentation and rapid innovation, companies that prioritize consumer needs, sustainability, and unique formulations are likely to gain a competitive edge in the evolving vegan supplements landscape.
As per Ingredient type, the industry has been categorized into Vitamins & Minerals Supplements, Iron Supplements, Omega 3 Supplements, Herbal Supplements, Protein and Amino Acid Supplements, Prebiotic Supplements & Probiotic Supplements and Botanical Supplements.
As per form, the industry has been categorized into Tablets, Gummies, Chews, Softgels, Powder and Liquid Others (Lollipops, hard boiled candies)
This segment is further categorized into Men, Women, Senior citizens and Kids & Toddlers.
This segment is further categorized into Hypermarkets/Supermarkets, Convenience Stores, Drug Stores and Pharmacies, Health and Wellness Stores, Other Retailers and Online Retailing.
As per Health Concern, the industry has been categorized into Weight Management, General Well-being, Immune Health, Bone & Joint Health, Heart Health, Digestive Health, Hair, Skin, and Nail Health and Muscle Building & Fitness.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global industry is estimated at a value of USD 9.1 billion in 2024.
The North America territory is projected to hold significant revenue over the forecast period.
The industry is projected to grow at a forecast CAGR 6.9% from 2024 to 2034.
Prominent players in the Global Vegan Supplements landscape include Vegan Supplements brands such as Garden of Life, Vega, Sunwarrior, Deva Nutrition, Nutiva, MegaFood, Now Foods, MyProtein (UK), Bulk Powders (UK), Vivo Life (UK), The Protein Works (UK), Pulsin (UK), Veganz (Germany), Pure Encapsulations (Switzerland), VegePRO (Thailand), Olena (India), Healthworks (India), Plant Origins (Singapore), OmVed Gardens (India), Ayush Herbs (India), Evolve Vegan Protein, Orgain, KOS, Ritual,Clean Mach
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Vegan Supplements Market
