World market size of vegan supplements in 2024 was USD 9.1 billion. Demand growth rate of vegan supplements would also remain the same, and growth would be 6.6% in 2025, and market size would be USD 9.7 billion in 2025. Home country's other foreign country sales would be growing at 6.9% CAGR rate during forecast period 2025 to 2035, and market size would be USD 18.8 billion in 2035.
Greater recognition of the therapeutic benefits of plant-based diet is one of the market drivers promoting the market growth of the market for vegan supplements and growing more and more people opting for a plant, vegetarian, or vegan diet. Plant supplements supplement the gaps in the nutrients of a plant diet that exist in proteins, vitamins, minerals, and omega-3 fatty acids.
More and more individuals are becoming health-conscious and thus are migrating towards plant-based supplements so that they can stay healthy, immune, and fit. The second reason which is driving the need for vegan supplements out of hand is rising fitness culture and wellness, particularly in the youth segment. The supplements are being realized natural and natural ways of attaining that eventual wellbeing, fitness, and performance.
| Attribute | Description |
|---|---|
| Estimated Market Size (2025E) | USD 9.7 billion |
| Projected Market Value (2035F) | USD 18.8 billion |
| Value-based CAGR (2025 to 2035) | 6.9% |
Even though consumers are still caring about everything from animal welfare and sustainability through clean label, increasingly vegan supplements are now produced in bulk with increasingly sustainable, ethically sourced, and lower processed characteristics. These say a lot to health-conscious consumers who will go out of their way to identify with a product. Personal nutrition will increasingly become a point of concern as customers will increasingly be interested in individually addressed vegan supplement solutions to their own personal health issues.
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Following is the comparison study of six-month CAGR movement of both base year, i.e., 2024 and current year, i.e., 2025 of the world's vegan supplement market. It is observed to show roller-coaster nature of movements for the performance period and considers trends in realization of revenues, thus keeping the stakeholders aware of the growth trend for one-year period. January to mid-June and July to mid-December are designated as H1 and H2 respectively.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 6.4% |
| H2 (2024 to 2034) | 6.7% |
| H1 (2025 to 2035) | 6.7% |
| H2 (2025 to 2035) | 6.9% |
The business will grow by the rate of 6.8% CAGR in H1 of 2025 to 2035 period and at the relatively higher growth rate of 7.0% CAGR in H2 of the period 2025 to 2035. H1 and H2 of the periods 2025 and 2035 will grow in the second phase by the rate of 6.8% and 7.0% CAGR, respectively. In H1, the growth of industry is 10 BPS, and in H2, industry growth is 20 BPS.
Demand is fueled by having support supplements for a plant or vegan diet. The vegan or plant supplements are more sustainable and healthier in comparison to the animal ones, and the customer gains with more nutrition without giving up any green or moral points.
Industry Players - Defining the Global Vegan Supplements Market, Multinational ownership with brand name presence, wide distribution networks, and constant product development are available in the vegan supplement market. Garden of Life (USA), an organic and plant-based nutrition leader, Garden of Life manufactures vegan vitamins, probiotics, and protein powders.
Its three highest priorities are clean-label formula, sustainability, and NSF certification to drive the North American and European markets. Herbalife Nutrition (USA), an international health supplement and wellbeing product behemoth, Herbalife has increased its plant food business, for instance, plant-based multivitamins and plant-based protein shakes. Its direct selling network ensures high customer touch and international recognition.
Power Regional Players - Vegan Supplement Up-and-Comers, They are strongly rooted regionally with support from regional consumer behavior, organic certification, and expert product portfolios. Sunwarrior (USA), as a vegan protein and superfood powder expert, Sunwarrior focuses on health and fitness shoppers who are looking for quality, raw, and organic products.
Future Kind (USA), as a vegan supplement brand, Future Kind focuses on plant-based essential vitamins (B12, D3, and Omega-3) towards environmentally conscious and socially active consumers. Emerging Innovators - Innovative Niche Vegan Supplements, They have new-funnel formulations, functional and organic ingredients, and green sourcing and are becoming increasingly popular among specialist health-conscious consumers.
Ora Organic (USA), A brand of vegan supplements founded on whole foods such as organic protein, probiotics, and superfoods with an emphasis on clean-label and green sourcing. MyKind Organics (USA), Garden of Life's subsidiary brand, MyKind Organics is fully certified organic, non-GMO, and vegan, selling herbal multivitamins and plant nutrient.
Clean Machine (USA), Clean Machine specializes in vegan sports nutrition with pea protein, algal, mega-3, and superfoods to fulfill the requirements of plant-based sports athletes. Terranova (UK) Terranova is one of the newer botanics and herbals players in the supplement space, and it includes vegan-friendly adaptogens, functional nutrients, and superfood-derived vitamins.
Vegan Probiotics & Prebiotics Sudden Demand
Shift: With the trend towards wellness going increasingly towards gut health, consumers are looking for vegan-friendly prebiotics and probiotics. Probiotics have long been dairy-based, but fermented plant strains of coconut, kombucha, kimchi, and SBOs (soil-based organisms) are on the rise.
A 2024 market analysis concluded that 62% of vegans are firm believers in the significance of gut health, and retail sales of plant-based prebiotics like inulin, chicory root fiber, and resistant starch increased by 27%. This is driven by increasing awareness of microbiome wellness, digestive wellness, and immune system advantages.
Strategic Response: Seed Health introduced a plant-based synbiotic (probiotic + prebiotic) supplement, and experienced a 40% subscription boost among health-conscious consumers. Ritual introduced its women-consumer health seekers range of vegan probiotics. Garden of Life introduced a fermented coconut probiotic and gained a 28% penetration of the product by lactose-intolerant consumers.
Ora Organic introduced a Jerusalem artichoke and green banana flour prebiotic fiber blend for fiber-committed gut issues. MaryRuth Organics introduced a liquid probiotic plant formula for convenience of consumption by pediatric and geriatric consumers.
Demand for Plant-Based Energy & Endurance Supplement Skyrockets
Shift: As increasing numbers of sportswomen and men and athletes switch to plant-based foods, there is an expanding market for vegan endurance support and energy supplements. They are avoiding artificial caffeine and sugar-based pre-exercise and opting for wholly natural energy supports like matcha, green coffee bean extract, maca, ginseng, and beetroot powder. 38% of active users are opting for clean-label, plant-based energy supplements due to concerns about jitters, crashes, and man-made additives in traditional sport nutrition.
Strategic Response: Vega Sport launched a beetroot endurance booster, stimulating a 32% increase in plant-based athlete consumers. Four Sigmatic launched a mushroom-fueled energy blend of cordyceps and lion's mane to improve mental focus and endurance. MCTco launched a vegan MCT-oil-based energy supplement for ketogenic plant-based consumers.
Huel added matcha and green tea extract to its ready-to-drink plant protein shakes for sustained energy support. PlantFusion launched a clean pre-workout with adaptogenic herbs and green coffee bean extract that fueled the demand for clean sport nutrition.
Increasing Consumer Demand for Sustainable & Zero-Waste Packaging Trend
Shift: Sustainability nowadays isn't always what's in the bottle-consumers today also expect sustainable packaging from supplement companies. The future of biodegradable, compost, or refillable packaging is being designed, and 48% of vegan consumers say that they would switch to sustainably packaged supplements. Single-use plastic bottles and chemical capsules are being substituted with algae-based capsules and compost pouches in hopes of being greener.
Strategic Response: MyKind Organics switched to 100% recyclable glass jars, reducing plastic packaging by 70% in 2024. Form Nutrition introduced compostable refill sachets, persuading a loyal environmentally conscious consumer base. Terraseed developed a completely biodegradable vegan capsule food supplement, with plastic bottles eliminated.
Moon Juice switched to PCR (post-consumer recycled) packaging, reducing its carbon footprint by 30%. Future Kind introduced the first algae-made capsule for omega-3 nutritional supplements, new frontier to ocean sustainability.
Growing Demand for Vegan Bespoke Supplements
Shift: The consumer is leaving behind all-same-supplements for bespoke nutrition tailored specifically to fit individual consumers' own individual needs. Advanced-performance DNA sequencing, microbiome science, and AI-monitored health have fueled demand for bespoke vegan supplements.
In a 2024 consumer survey, 56% of millennials were willing to pay extra for individually tailored supplements that address their individual nutritional and health needs. Quizzes and subscription plans are being more and more adopted by companies as a way to offer personalized mixes of nutrients.
Strategic Response: Care/of rolled out a plant-based personalized supplement quiz, which increased vegan subscription buyers by 35%. Persona Nutrition launched AI-driven supplement regimens, customizing vegan formulas to the individual consumer's own distinct health profile.
Ritual launched DNA-activated supplement tracking to further customize long-term nutrition by plant-based consumers. Elo Health developed protein powder products that included real-time blood testing, such as biomarker-regulated nutrition. Thryve launched gut microbiome-sourced prescription supplements that personalized vegan probiotic consumption for immunity and digestion.
Robust Growth in Vegan Sleep & Stress Relief Supplements
Shift: Individuals with excessive stress, insomnia, and mental fatigue are seeking natural plant-based supplements in huge numbers as an alternative to pharmacy sleep medication. There is greater demand for adaptogenic herbs, magnesium, valerian root, passionflower, and CBD-infused sleeping tablets to unwind and sleep
Strategic Response: Moon Juice launched a sleep-inducing reishi-magnesium adaptogen blend, which caused it to sell on a massive scale among fatigued professionals. Calm by Nature launched a plant-based sleep gummy made from valerian root, which picked up speed in the natural well-being category.
OLLY launched plant-based sleep products with L-theanine and chamomile, which picked up 25% in Gen Z shoppers. Nuun launched a vegan sleep hydrating tablet made with melatonin and magnesium, which picked up sportsters and global travelers. People Plant rolls out its CBD-infused series of sleep supplements and records a 32% boost in evening stress-relief buyers.
Whole Vitamins & Minerals Soar
Shift: Synthetic vitamins are on the decline as consumers shun them and embrace whole-food-based supplements that provide bioavailable nutrients derived from whole foods. A 2024 market report did refer to a 29% boost in demand for organic, non-GMO multivitamins by plant-based foods such as fruits, vegetables, and adaptogenic herbs.
These are perceived by consumers to be more potent, natural, and also artificial additive-free. Particular demand is for B12, D3 (lichen), iron, and omega-3 supplements because vegans must substitute nutrients with frequent deficiency.
Strategic Response: Naturelo introduced a fermented quinoa-based whole-food-sourced B12 supplement, increasing its repeat purchase by 35%. Future Kind introduced vitamin D3 in lichen form, taking up the market space with vegan-friendly bone supplements.
Garden of Life launched mykind Organics brand utilizing certified organic fruit and vegetable concentrates. Ritual revamped its multivitamin brand utilizing algae-sourced omega-3s with consumers keen on sustainability. MegaFood joined regenerative farms in employing whole foods as the basis of iron and zinc, both environmentally friendly solutions that are preferred by consumers.
The following table shows the estimated growth rates of the top five territories expected to exhibit high consumption of vegan supplements through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 7.1% |
| Germany | 5.5% |
| China | 6.7% |
| Japan | 5.0% |
| India | 6.5% |
Factors such as increasing consumer preference toward plant-based nutrition, heightened awareness of sustainability, and rising vegan and flexitarian population are likely to drive the vegan supplements market in the United States. Due to growing demand for protein-rich plant sources, dairy-free vitamins, and allergen-free formulations, vegan supplements are extensively utilized in sports nutrition, functional foods, and fortified beverages.
Moreover, the rise of clean-label and non-GMO formulations is driving the demand for organic and fermented as well as algae-based vegan supplements. As for the USA market, more plant-based proteins, vitamin B12, and omega-3 DHA/EPA from marine algae are also seeing more fortification.
This has prompted a wider demand for bioavailable vegan supplements in tablet, capsule, and powder forms as government initiatives that support nutrient fortification in plant-based diets gain momentum. Big name dietary brands are introducing vegan collagen boosters, plant-based immune support supplements and fermented B-vitamin complexes.
Germany’s vegan supplements market has been undergoing steady growth, supported by EU food safety laws, consumer inclination towards organic vegan diet and the increasing demand of plant-based functional foods.
Demand for these fermentation-enhanced solutions is being driven by the growth of interest in bio-fermented plant proteins, algae-derived omega-3s, and herbal adaptogens. As more consumers seek high-bioavailability, gut-friendly supplements, German manufacturers are harnessing prebiotic, probiotic and enzymatic technologies to create these types of plant-based nutrients.
China’s Veg Bites: Demand for traditional herbal nutrition, growing lactose-intolerance and supported government fortification programs are pushing demand for China’s vegan supplements market Demand for vegan-friendly, traditional Chinese medicine-inspired supplements is thriving with the rise of plant-based proteins, mushroom-derived vitamin D and functional herbal adaptogens.
Chinese manufacturers aim more on fermented herbal extracts, plant-based vitamin complexes, and algae omegas with enhanced absorption and better functionality, with the support of the government towards dietary health solutions with a sustainable plan.
Japan’s focus on longevity, precision nutrition and fermented plant-based formulations is advantageous for vegan supplements within the country. Japanese supplement seekers are looking for probiotic enhanced, adaptogenic, and bio-availability-focused vegan supplements to help support metabolic health, immunity, and cognitive wellness. Japan’s innovations in enzyme-treated and bio-fermented vegan extracts are increasing demand for water-soluble plant-based vitamins, fermented protein powders and gut-health-focused vegan nutrition.
The Indian vegan supplements market is fast growing as more people are turning towards Ayurveda-based nutrition, herbal wellness and economical plant-based substitutes. The protein fortification, herbal detox supplements, and dairy-free calcium additives in the vegan supplements are growing adoption.
Thanks to government programs advocating plant-based and herbal nutrition, local producers are producing economically feasible, organic, and locally sourced vegan supplements to supply local and global markets.
| Segment | Value Share (2025) |
|---|---|
| Protein & Amino Acids (By Application) | 71.4% |
Protein and amino acids segment is the highest contributing segment in the market, which is mainly attributed to high demand for plant-based protein powders, fermented BCAA supplements and vegan collagen substitutes.
Pea protein, hemp-derived amino acids, and mushroom-based protein complexes are gaining traction in the markets for muscle recovery, weight, and general wellness. "Rising awareness of the benefits of clean-label, non-GMO ingredients and allergen-free eating are driving this trend,"
As demand surges for plant-based sports nutrition and muscle recovery, companies are promoting bio-fermented, enzyme-blended and gut-friendly proteins. Innovations in protein extraction and fermentation methods improve bioavailability, digestibility, and functional characteristics of these products. The increase in personalized nutrition is also trickling downward into product development, as companies serve up customized protein blends targeting specific health and fitness goals.
This segment is expected to have high growth in North America and in Europe, with a projected value share of 71.4% by 2025. Expansion in these markets is driven by growing demand for plant based nutrition and advanced level vegan protein mixes.
| Segment | Value Share (2025) |
|---|---|
| Vitamins, Minerals & Herbal Supplements (By Application) | 28.6% |
As plant omega-3s, vegan multivitamins and adaptogenic herbal products have become more popular with consumers, the market has been branching out into immune system support, hormonal wellness, and digestive health supplements.
This demand has been fueled even more by the rise of algae-based omega-3, plant-based vitamin D3, and herbal mental enhancers. As functional food companies strive for high-bioavailability, fermented, synergistic plant extracts, demand for vegan-friendly minerals, probiotic-supported vitamins, and Ayurvedic plant complexes may continue to grow.
The sector will capture a value share of 28.6% in 2025, and demand will be particularly strong in Asia-Pacific and North America, where herbal and functional plant-based supplements are growing rapidly.
The vegan supplements industry is relatively fragmented as the market is rising to prominence, with Important Players concentrating on among fermented plant proteins, algae-derived nutrients, and expanding idea of outputs in both herbal as well as practical nutrition. Companies are pouring resources into fermentation technology, microencapsulated plant-based vitamins, and probiotic-enhanced vegan formulations.
Top manufacturers include global leaders like Garden of Life, Vega, Herbalife, Sunwarrior, and Optimum Nutrition, specializing in sectors like vegan sports nutrition, herbal wellness blends, and dynamic supplement distribution. Several companies are growing their operations in the Asia-Pacific and European markets in response to the growing demand for herbal, organic, and functional vegan supplements.
Partnerships with plant-based food brands, investments in sustainable ingredient sourcing and formulations for high-potency, bioavailable vegan supplements are among the key strategic initiatives. Plus, eco-friendly supplement manufacturers are adopting carbon-neutral processes to create their supplements, as well as using organic plant extraction methods.
For instance
The global vegan supplements industry is projected to reach USD 9.7 billion in 2025.
Key players include Garden of Life, Vega, Herbalife, Sunwarrior, and Optimum Nutrition.
North America is expected to dominate due to high demand for plant-based and functional supplements.
The industry is forecasted to grow at a CAGR of 6.9% from 2025 to 2035.
Key drivers include rising demand for functional plant-based nutrition, increasing interest in herbal adaptogens, and advancements in fermented supplement technology.
As per Ingredient type, the industry has been categorized into Vitamins & Minerals Supplements, Iron Supplements, Omega 3 Supplements, Herbal Supplements, Protein and Amino Acid Supplements, Prebiotic Supplements & Probiotic Supplements and Botanical Supplements.
As per form, the industry has been categorized into Tablets, Gummies, Chews, Softgels, Powder and Liquid Others (Lollipops, hard boiled candies)
This segment is further categorized into Men, Women, Senior citizens and Kids & Toddlers.
This segment is further categorized into Hypermarkets/Supermarkets, Convenience Stores, Drug Stores and Pharmacies, Health and Wellness Stores, Other Retailers and Online Retailing.
As per Health Concern, the industry has been categorized into Weight Management, General Well-being, Immune Health, Bone & Joint Health, Heart Health, Digestive Health, Hair, Skin, and Nail Health and Muscle Building & Fitness.
The market is segmented as North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia and Belarus, Balkan & Baltic Countries, Middle East and Africa.
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Vegan Supplements Market
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