The vegan pasta market is estimated to be valued at USD 176 million in 2023. As per Future Market Insights (FMI), the overall market value is expected to reach a valuation of USD 421.6 million by 2033, rising at a CAGR of 9.9% from 2023& to 2033.
Plant-based food technology has advanced due to the popularity of veganism, resulting in companies investing in research and development. In addition to improving vegan pasta options, it has also made them more accessible, tasty, and nutritious.
Restaurants and food service establishments are increasingly serving vegan pasta dishes due to the popularity of vegan and plant-based diets among consumers. With restaurants striving to cater to the preferences of their customers and attract a broader audience, this trend is likely to continue.
With more players entering the vegan pasta market, existing brands are diversifying their product lineups, and the market is expected to continue expanding. The availability of vegan pasta products in supermarkets, grocery stores, and online retailers is likely to increase as demand grows.
| Attributes | Details |
|---|---|
| Market Size Value in 2023 | USD 176 million |
| Market Forecast Value in 2033 | USD 421.6 million |
| Global Growth Rate (2023 to 2033) | 9.9% CAGR |
| Forecast Period | 2023 to 2033 |
Increasing awareness of health and environmental impacts of food choices will lead to greater mainstream acceptance of vegan pasta and plant-based diets in general. With advances in food technology, vegan pasta can be produced using new and sustainable ingredients, reducing costs and improving flavor and texture.
In Western countries where plant-based diets are becoming more popular in recent years, the vegan pasta market has shown substantial growth. However, there is potential for significant expansion in emerging markets in the coming years as well with the growing popularity of plant-based diets in the market.
The increase is due to the population's acceptance of veganism, which has spread like wildfire over the world. As a result, traditional pasta manufacturers have begun to produce plant-based pasta or vegan pasta in order to cater to vegan customers. The desire for healthy, clean-label foods is on the rise, prompting pasta manufacturers to focus their efforts on vegan offerings.
Consumers holding intolerance towards gluten tend to shift away from gluten-based products, particularly meat-based consumables. As a consequence, vegan pasta is set to make forays into the diet of health-conscious and vegan consumers in the forecast period.
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There has been a significant shift in the consumption pattern of consumers in the past few years, as an increasing number of people are replacing their traditional diet with a more gluten-free diet. This is owing to the rising consciousness among consumers to maintain a healthy diet with sufficient protein intake. According to Future Market Insights, vegan pasta demand rose at a 3.1% CAGR from 2018 to 2022.
Various flavors and ingredients are used in vegan pasta to inspire chefs and home cooks to create delicious and nutritious dishes. The number of food manufacturers and restaurants that offer vegan pasta options is increasing as the demand for vegan products grows. People have become more inclined to include plant-based alternatives in their diets because of the increased availability of these alternatives on the market.
The market is expected to gain significant traction by 2033 end, as they have many health benefits despite having a similar taste and texture to the pasta. The rising popularity of plant-based products resulting in the upwelling of vegan pasta sales has compelled manufacturers to widen their distribution channels and innovate their product lines. These key factors are anticipated to assist the vegan pasta market in the forecast period.
Vegan pasta is experiencing steady growth in the market because of growing consumer awareness about nutritional and vitamin source facts. Vegan diets are becoming more popular among consumers as they seek to reduce animal exploitation and improve their health. Thus, traditional pasta manufacturers are producing more vegan pasta in the market.
There has been a dramatic rise in the demand for healthy, clean-label foods, which has led pasta makers to focus more on vegan items in the market. The trend among consumers is to decrease the consumption of gluten-based products, especially those containing meat is increasing demand for vegan pasta. In recent years, vegan pasta has become increasingly popular as a health-related alternative to pasta. Consumers are inclined towards healthy eating, which is contributing to the increase in sales of plant-based food in the market.
Social media and online communities have contributed to the popularity of vegan pasta and veganism. Shared recipes and plant-based meals motivate others to experiment with new dishes. Greater demand for vegan pasta and other products containing plant-based ingredients has also been driven by the popularity of veganism among celebrities and social media influencers.
Principal Consultant
Pasta consumption is very high across the globe. However, the changing trends and rising health-conscious consumers have led manufacturers to launch products such as vegan pasta catering to consumer demand. Vegan pasta is quite popular among consumers in the United States.
This is because consumers here are well aware of products such as vegan pasta that are available in the market, and new product launches and are willing to buy products at premium prices as well. Additionally, the vegan pasta market in the United States carries a well-connected distribution channel, which improves the accessibility of this product in the country. According to FMI, around 15% of the global vegan pasta demand was generated in the United States in 2022.
Production of vegan products in Europe is witnessing a two-fold growth, with Germany leading the list among other countries. This is owing to the increasing inclination of consumers in the country towards sustainable food items along with health benefits.
In recent years, Germany has seen a drastic fall in the consumption of non-vegetarian and meat products, owing to the rising adoption of a vegan lifestyle by consumers in the country. The market accumulated a revenue share of 4.9% as of 2022.
According to Green Queen Media, the number of vegan consumers doubled in Europe in the previous four years, accounting for almost 2.6 million people. This is likely to put Germany in the spotlight for vegan pasta manufacturers in the coming years.
Myriads of evidence presented that refined carbs pose various risks to human health, including obesity, heart disease, and inflammation. Food manufacturers are rushing to innovate in the space, developing healthier food products including pasta derived from ingredients, such as legumes.
In addition, the legume vegan pasta is gluten-free, minimizing health-related issues, particularly for consumers suffering from gluten intolerance. Vegan pasta sourced from legumes encompass lentils - black, red, or green - offering a treasure of nutrients, including protein and fiber (in ample amounts) along with various vital nutrients - calcium, iron, and vitamin B6.
The aforementioned factors are poised to propel the demand for vegan pasta sourced from legumes thus driving its consumption with a rising growth rate over the forecast period.
The veganism trend peaked in 2018, boosting a number of businesses in the vegan category. Vegan pasta, one of these beneficiaries, garnered attention since then as pasta already had been among the most favored convenience foods, globally. However, fresh pasta served at restaurants and cafés is rarely vegan. Furthermore, the majority of packaged dried pasta contains ingredients that are plant-based, however referring to them as 'vegan' would be an overstatement.
As a result, popular brands such as Barilla, Ronzoni, Explore Cuisine, and Mueller's are leading the way in the vegan pasta market to offer a variety of dried pasta with the authenticated vegan claim. These brands prominently sell their vegan pasta at the all-vegan sections of Walmart, Whole Foods, and Costco. Still, in its infancy, vegan dried pasta is expected to see robust growth in the near future.
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Some of the key players in the vegan pasta market include Nestlé S.A., Barilla Group, De Cecco Company, Delverde Industrie Alimentari S.p.a., Grupo La Moderna, RFM Corporation, General Mills, Inc., Windmill Organics, Pastas Gallo Company, Bionaturae LLC., among others.
The vegan pasta market is still in its infancy, with plenty of room for improvement. A variety of vegan pasta is likely to hit the shelves in the near future, as manufacturers prioritize ‘organic’ and ‘gluten-free’ aspects to ensure higher product quality and nutritional benefits. Moreover, key players are heavily dependent on inorganic strategies to gain market share.
In February 2023, Nuovo Pasta Productions Ltd announced its participation in Natural Products Expo West, Booth 183 in the Anaheim Convention Center arena. Attendees are invited to sample Nuovo Pasta's latest premium offerings at Naturals Expo West. Nuovo Pasta's newest products will be on display, including the highly anticipated Plant-Based Vegan Ravioli Collection, the Tour of Italy Ravioli Collection, and their award-winning organic fresh pasta: angel hair, spaghetti, lingue, and fettuccine, as well as ravioli, tortelini, and long cut pasta.
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 176 million |
| Market Forecast Value in 2033 | USD 421.6 million |
| Global Growth Rate | 9.9% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; East Asia; Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Poland, Czech, Republic, Romania, China, Japan, South Korea, India, Bangladesh, Australia, New Zealand, GCC countries, South Africa, Israel |
| Kay Segments Covered | Category, Nature, Source, Product, Packaging, Sales Channel, Region |
| Key Companies Profiles | Barilla Group; De Cecco Company; Nestlé S.A.; Delverde Industrie Alimentari S.p.a.; RFM Corporation; Grupo La Moderna; General Mills, Inc.; Pastas Gallo Company; Bionaturae LLC.; Windmill Organics |
| Customization & Pricing | Available upon Request |
The market in will generate revenue of USD 176 million in 2023.
The global market size to reach USD 421.6 million by 2033.
The market is forecast to register a CAGR of 9.9% through 2033.
From 2018 to 2022, the global market exhibited 3.1% CAGR.
United States region generated 15% of the global demand in 2023.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Category 5.1. Fresh 5.2. Dried 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 7.1. Wheat 7.2. Rice 7.3. Legumes 7.4. Buckwheat 7.5. Oats 7.6. Other Sources 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 8.1. Penne 8.2. Spaghetti 8.3. Elbows 8.4. Fettuccine & Linguine 8.5. Filled Pasta 8.6. Other Products 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 9.1. Boxes 9.2. Trays 9.3. Packets & Pouches 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 10.1. Offline Sales Channel 10.1.1. Supermarkets/Hypermarkets 10.1.2. Departmental Stores 10.1.3. Convenience Store 10.1.4. Other Sales Channel 10.2. Online Sales Channel 10.2.1. Company Website 10.2.2. E-commerce Platform 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. South Asia and Pacific 11.6. East Asia 11.7. Middle East and Africa 12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 19. Key Countries Market Analysis 20. Market Structure Analysis 21. Competition Analysis 21.1. Barilla Group 21.2. Nestlé S.A. 21.3. Delverde Industrie Alimentari S.p.a. 21.4. RFM Corporation 21.5. Grupo La Moderna 21.6. General Mills, Inc. 21.7. Pastas Gallo Company 21.8. Bionaturae LLC. 21.9. Windmill Organics 22. Assumptions & Acronyms Used 23. Research Methodology
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Vegan Pasta Market
