Global vegan frozen pizza market is expected to be valued at USD 854 million in 2023 and to reach a valuation of USD 1908.7 million by 2033. The demand for Vegan frozen pizza is estimated to grow at a steady 9.3% CAGR, with the United kingdom, the USA, China, and India emerging as key producers.
The demand for vegan frozen pizza is experiencing several trends, which include the use of plant-based ingredients, gluten-free options, multi-grain crusts, and expansion of retail distribution.
Companies are investing in research and development to create new and innovative plant-based ingredients that mimic the taste and texture of traditional meat, cheese, and other ingredients. This is making vegan frozen pizza more appealing to a wider range of consumers. In addition, companies are offering gluten-free vegan frozen pizzas to cater to the growing demand for gluten-free food options. This allows consumers with dietary restrictions to enjoy a vegan frozen pizza without compromising on taste or texture.
Multi-grain crusts, such as whole wheat and multigrain, are becoming more popular as a healthier crust option for customers. Companies are also expanding their retail distribution networks to make their vegan frozen pizzas more widely available to consumers. This includes partnerships with supermarkets, natural food stores, and online retailers, which makes it easier for customers to find and purchase vegan frozen pizza.
Another trend impacting the sales of vegan frozen pizza is an increased focus on sustainability. Companies are investing in sustainable packaging and sourcing ingredients to reduce their environmental impact, this is becoming an increasingly important factor for consumers when choosing food products. They are also targeting niche markets such as keto, paleo and other diet-specific segments to increase their customer base. In addition, supermarkets and retailers are launching their own private label vegan frozen pizza to meet the growing demand for plant-based food.
Furthermore, companies are investing more in research and development to create new and innovative vegan frozen pizza products and flavors that meet consumers' changing tastes and dietary needs. They are also shifting towards e-commerce platforms to expand their reach and reach a wider customer base. Companies are also investing in effective branding and packaging to build brand awareness and attract customers. Additionally, they are leveraging online food delivery platforms to expand their reach and increase their customer base.
| Attributes | Details |
|---|---|
| Vegan frozen pizza Market CAGR (2023 to 2033) | 9.3% |
| Vegan frozen pizza Market Size (2023) | USD 854 million |
| Vegan frozen pizza Market Size (2033) | USD 1908.7 million |
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The global demand for vegan frozen pizza grew at a CAGR of 9.1% between 2016 and 2022, and it's expected to expand at a CAGR of 9.3% between 2023 and 2033. The growth potential of the market could be looked at from short term, midterm, and long term perspectives.
| Short Term Outlook (2023 to 2025) | The trend of home delivery and online ordering of food items is rising globally, which is expected to drive the demand for vegan frozen pizza in the short term. |
|---|---|
| Mid Term Outlook (2025 to 2028) | Companies in the vegan frozen pizza industry are investing in effective advertising and promotion campaigns to build brand awareness and attract customers. This includes TV and print advertisements, social media campaigns, and influencer partnerships. |
| Long Term Outlook (2028 to 2032) | The number of single-person households is increasing globally, and this is driving the demand for convenient and easy-to-prepare food products such as vegan frozen pizza. |
There are several drivers of the demand for vegan frozen pizza, which include:
Convenience: Vegan frozen pizzas are a convenient food option for consumers as they can be stored in the freezer and easily prepared in a short amount of time. This makes them a popular choice for busy consumers who want a quick and easy meal.
Variety: The market offers a wide variety of options to consumers, including different crusts, toppings, and flavors. This allows consumers to choose a pizza that fits their preferences and dietary restrictions.
Health and Wellness: Consumers are becoming more health-conscious and are looking for healthier food options. Vegan frozen pizza manufacturers are responding to this trend by offering healthier options such as whole wheat crust, low-fat cheese and more vegetable toppings.
Innovation: Companies are investing in research and development to create new and innovative vegan frozen pizza products and flavors that meet consumers' changing tastes and dietary needs. This can help them to stay ahead of the curve and attract new customers.
The United States is seeing a growing demand for plant-based food options, driven by factors such as health concerns, environmental concerns, and an increasing awareness of animal welfare. This is providing opportunities for companies to sell vegan frozen pizzas in the country.
The United States is also witnessing a growing number of health-conscious consumers who are looking for healthier food options. Vegan frozen pizzas, which are typically made with plant-based ingredients and are lower in calories and fat than traditional pizzas, are becoming more popular among these consumers.
Top Companies in the United States Vegan frozen pizza Industry
| CAGR (2023 to 2033) | 9.5% |
|---|---|
| United Kingdom Vegan frozen pizza Market Share | 9.3% |
| United Kingdom Vegan frozen pizza Market Valuation (2022) | USD 9 million |
| United Kingdom Vegan frozen pizza Market Valuation (2033) | USD 24.3 million |
Top Companies in the United Kingdom Vegan frozen pizza Industry
China's middle class is growing, and this is resulting in an increase in disposable income. This is leading to more consumers being able to afford premium and imported products, including vegan frozen pizzas. China has been experiencing a significant Western influence in recent years, which has led to an increase in the popularity of Western-style food, including pizza. This is providing opportunities for companies to sell vegan frozen pizzas in the country.
| CAGR (2023 to 2033) | 9.5% |
|---|---|
| United Kingdom Vegan frozen pizza Market Share | 9.3% |
| United Kingdom Vegan frozen pizza Market Valuation (2022) | USD 9 million |
| United Kingdom Vegan frozen pizza Market Valuation (2033) | USD 24.3 million |
Top Companies in the China Vegan frozen pizza Industry
India has the potential to emerge as a lucrative market for vegan frozen pizza. The country has a growing population of health-conscious and environmentally aware consumers who are increasingly looking for plant-based food options. Additionally, India has a large vegetarian population, and the number of people following a vegan diet is also on the rise. These factors are driving the demand for vegan frozen pizza in the country.
| CAGR (2023 to 2033) | 7.2% |
|---|---|
| China Vegan frozen pizza Market Share | 8.5% |
| China Vegan frozen pizza Market Valuation (2022) | USD 66.47 million |
| China Vegan frozen pizza Market Valuation (2033) | USD 142.9 million |
Top Companies in the Indian Vegan frozen pizza Industry
| Segment | Crust Type |
|---|---|
| Top Sub-segment | Thin Crust |
| Market Share | 40.1% |
| Segment | Sales Channel |
|---|---|
| Top Sub-segment | Online Channel |
| Market Share | 14.5% |
Thin crust vegan frozen pizzas are becoming more popular as they are perceived as healthier compared to traditional pizzas, as they are lower in calories and fat. Additionally, they are also more convenient as they cook faster than traditional pizzas and are more portable, making them a popular option for busy consumers looking for a quick and easy meal.
Several companies are launching new thin crust vegan frozen pizzas to cater to the rising demand in this market. For example, Nestle, one of the largest food companies in the world, recently launched a new thin crust vegan frozen pizza under its DiGiorno brand. The product is expected to be a hit among vegan and health-conscious consumers looking for convenient and healthier meal options.
There are several competitive strategies that companies in the market may use to gain an advantage over their rivals. Some examples include:
Cost leadership: Companies may focus on reducing costs in order to offer their vegan frozen pizzas at a lower price than their competitors. This could include sourcing ingredients at lower costs, streamlining production processes, or reducing marketing expenses.
Trader Joe's is a retailer that offers its own private label vegan frozen pizzas at a lower price than many other brands.
Market niche: Companies may target a specific niche market, such as gluten-free or soy-free vegan frozen pizzas. This can help them to stand out in a crowded market and attract consumers with specific dietary needs.
Daiya Foods is a vegan frozen pizza brand that specializes in gluten-free and dairy-free options.
Branding and marketing: Companies may use effective branding and marketing strategies to build brand awareness and attract customers. This could include social media campaigns, influencer partnerships, and targeted advertising.
Tofurky, a well-known vegan frozen pizza brand, uses a combination of social media and influencer marketing to promote its products.
Innovation and R&D: Companies may focus on researching and developing new vegan frozen pizza products and flavors that meet consumers changing tastes and dietary needs. This can help them to stay ahead of the curve and attract new customers.
Dr. Oetker, a vegan frozen pizza brand, has recently launched a range of new vegan pizzas that feature innovative ingredients and flavors, including vegan meat alternatives.
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The market is estimated to reach USD 1908.7 million by 2033.
Increased focus on sustainability is the key trend in the market.
This market is valued at USD 854 million in 2023.
Innovative vegan frozen pizzas meet changing tastes, through research and development investments.
Frozen pizza packaging, often plastic, poses environmental concerns.
| Market Size Value in 2023 | USD 176 million |
|---|---|
| Market Forecast Value in 2033 | USD 421.6 million |
| Growth Rate (2023 to 2033) | 9.9% CAGR |
| Market Size (2023) | USD 6.7 billion |
|---|---|
| Market Size (2033) | USD 11.7 billion |
| Market CAGR (2023 to 2033) | 5.8% |
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